TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
127 product SKUs launched in the Saudi Arabian household products market 2
Disinfectants and Multi-Purpose Cleaners is the leading category in Saudi Arabian household products market 2
Modern Industries Company is the leading manufacturer in terms of new household products in Saudi Arabia 2
Bottles was the dominant packing type in the new products launched in Saudi Arabian household products market 2
Majority of the products launched in the household products market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Household Products Market Overview 12
Market value, 2005–10 12
Market value forecast to 2015 14
Household Products Analysis 16
New product SKUs by category 16
New product SKUs by manufacturer 25
New products by package type 27
New products by package material 28
Detailed Product Descriptions 29
Appendix 82
Further reading 82
Datamonitor consulting 82
How to contact experts in your industry 82
LIST OF FIGURES
Figure 1: Saudi Arabia, household products market value by category ($m), 2005–10 12
Figure 2: Saudi Arabia, household products market value by category ($m), 2010–15 14
Figure 3: Saudi Arabia, household products market, new product SKUs by category, Apr 2010 – Mar 2011 16
Figure 4: Saudi Arabia, household products market, new product SKUs by air fresheners category, Apr 2010 – Mar 2011 18
Figure 5: Saudi Arabia, household products market, new product SKUs by dishwashing products category, Apr 2010 – Mar 2011 19
Figure 6: Saudi Arabia, household products market, new product SKUs by general purpose cleaners category, Apr 2010 – Mar 2011 20
Figure 7: Saudi Arabia, household products market, new product SKUs by insecticides category, Apr 2010 – Mar 2011 21
Figure 8: Saudi Arabia, household products market, new product SKUs by scouring products category, Apr 2010 – Mar 2011 22
Figure 9: Saudi Arabia, household products market, new product SKUs by textile washing products category, Apr 2010 – Mar 2011 23
Figure 10: Saudi Arabia, household products market, new product SKUs by paper products, toilet care categories, Apr 2010 – Mar 2011 24
Figure 11: Saudi Arabia, household products market, new product SKUs by manufacturer, Apr 2010 – Mar 2011 25
Figure 12: Saudi Arabia, household products market, new products by package type, Apr 2010 – Mar 2011 27
Figure 13: Saudi Arabia, household products market, new products by package material, Apr 2010 – Mar 2011 28
LIST OF TABLES
Table 1: Household products category definitions 4
Table 2: Saudi Arabia, household products market value by category ($m), 2005–10 13
Table 3: Saudi Arabia, household products market value by category ($m), 2010–15 15
Table 4: Saudi Arabia, household products market, new product SKUs by category, Apr 2010 – Mar 2011 17
Table 5: Saudi Arabia, household products market, new product SKUs by air fresheners category, Apr 2010 – Mar 2011 18
Table 6: Saudi Arabia, household products market, new product SKUs by dishwashing products category, Apr 2010 – Mar 2011 19
Table 7: Saudi Arabia, household products market, new product SKUs by general purpose cleaners category, Apr 2010 – Mar 2011 20
Table 8: Saudi Arabia, household products market, new product SKUs by insecticides category, Apr 2010 – Mar 2011 21
Table 9: Saudi Arabia, household products market, new product SKUs by scouring products category, Apr 2010 – Mar 2011 22
Table 10: Saudi Arabia, household products market, new product SKUs by textile washing products category, Apr 2010 – Mar 2011 23
Table 11: Saudi Arabia, household products market, new product SKUs by paper products, toilet care categories, Apr 2010 – Mar 2011 24
Table 12: Saudi Arabia, household products market, new product SKUs by manufacturer, Apr 2010 – Mar 2011 26
Table 13: Saudi Arabia, household products market, new products by package type, Apr 2010 – Mar 2011 27
Table 14: Saudi Arabia, household products market, new products by package material, Apr 2010 – Mar 2011 28
Table 15: Al Emlaq - Disinfectant 29
Table 16: Vileda Naturals - All Purpose Cloth 30
Table 17: U-do - Antiseptic & Disinfectant 31
Table 18: Dettol - 4 in 1 Bathroom Cleaner 32
Table 19: Jif Actifizz - Multipurpose Cleaner - Ocean Fresh; Summer Fresh 33
Table 20: Glade Auto Sport - Car Perfume - Aqua; Attraction 34
Table 21: Harpic - 5X Power Plus Toilet Cleaner - Citrus Force; Spring Force 35
Table 22: Pearl - Dishwashing Liquid - Green Apple Scent; Lemon Scent 36
Table 23: Sky - Dishwashing Liquid - Lemon; Rose 37
Table 24: Sun World - Multipurpose Disinfectant - Lemon 38
Table 25: Silver Premium Comfort - Self Shine Shoe Cream 39
Table 26: Tide Power Plus - Detergent - Arabian Musk 40
Table 27: DAC - Disinfectant - Apple; Bakhour; Classic; Floral; Pine; Rose 41
Table 28: Tamimi Markets Clear + - Glass Cleaner 42
Table 29: Tamimi Markets - Toilet Bowl Cleaner 43
Table 30: Tamimi Markets Rinse - Dishwashing Liquid - Apple; Lemon Scent 44
Table 31: Tamimi Markets Cloud 9 - Fabric Softener - Cool Fresh; Jasmine; Original Oud 45
Table 32: Dettol - 4 in 1 Disinfectant Kitchen Cleaner 46
Table 33: Manadeel Mouchoir - Household Towel 47
Table 34: Renada - Fabric Softener & Freshener - Jasmine; Mountain Breeze; Rose 48
Table 35: Sur - All Purpose Detergent Scouring Powder 49
Table 36: Pure Line - All Purpose Disinfectant - Jasmine; Lemon; Orange Scent; Pine; Rose 50
Table 37: Clorox - Disinfectant - Pine; Rose 51
Table 38: DAC Active - Scouring Powder 52
Table 39: Heba - Dishwashing Liquid Soap - Apple Power; Lemon Power 53
Table 40: Getsun - Spray Protection 54
Table 41: Harpic - Power Plus Toilet Cleaner 55
Table 42: Family Train - Drain Opener 56
Table 43: Dettol - 4 in 1 Multi Action Cleaner - Jasmine; Lemon; Pine 57
Table 44: Rubbermaid Produce Saver - Container 58
Table 45: Lulu - Scouring Cream Regular 59
Table 46: Instant Rust Out - Rust Remover 60
Table 47: Max Resolve Power Spray n Wash - Laundry Stain Remover 61
Table 48: Playtex Living - Gloves 62
Table 49: Ariel Pro-Zim 2 - Detergent - Color & Style; Jasmine Garden Automatic; Original Perfume 63
Table 50: Iba - Odour Zapper - Lavender & Rosemary; Original 64
Table 51: Big D - 2 in 1 Car Air Freshener - Emerald Rainforest; Red Berries; Ruby Berries 65
Table 52: Renuzit Aroma - Crystal Elements Air Freshener - Emerald Rainforest; Ruby Berries 66
Table 53: Smart - Microfiber Cleaning Glove 67
Table 54: DAC - Whiteness & Disinfection Detergent 68
Table 55: Pif Paf Mortein - Ultra Fast All Insect Killer 69
Table 56: UNO - Tissue Paper - First Class 70
Table 57: Downy Concentrate - Fabric Conditioner - Dream Garden; Floral Breeze; Natural Extracts; Romantic Feel; Valley Dew 71
Table 58: Zaman Brand - Kitchen Paper Towel 72
Table 59: Mas - Dish Washing Liquid - Green Apple Scented; Lemon Scented 73
Table 60: Family Train - Tough Scrub Sponge 74
Table 61: Surf Small & Mighty - Detergent with Essential Oils - Sunshine Lemons & Bergamot 75
Table 62: Off! Skintastick Summer Splash - Insect Repellent with Aloe Vera 76
Table 63: Mr Sheen - Multi Surface Dust Grabber 77
Table 64: Vileda - Flat Mop Classic - Active Max 78
Table 65: Mobi Care - Oven Cleaner 79
Table 66: Funky Dice - Air Freshener - French Vanilla; Outdoor Fresh; Rose Lavender 80
Table 67: Mushroom - Air Freshener - Natural Green; Outdoor Breeze; Rosemary 81
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