TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
100 product SKUs launched in the Singapore household products market 2
Continuous Air Fresheners is the leading category in Singapore household products market 2
Bottles was the dominant packing type in the new products launched in Singapore household products market 2
Majority of the products launched in the household products market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Household Products Market Overview 12
Market value, 2005–10 12
Market value forecast to 2015 14
Household Products Analysis 16
New product SKUs by category 16
New product SKUs by manufacturer 24
New products by package type 26
New products by package material 27
Detailed Product Descriptions 28
Appendix 74
Further reading 74
Datamonitor consulting 74
How to contact experts in your industry 74
LIST OF FIGURES
Figure 1: Singapore, household products market value by category ($m), 2005–10 12
Figure 2: Singapore, household products market value by category ($m), 2010–15 14
Figure 3: Singapore, household products market, new product SKUs by category, Apr 2010 – Mar 2011 16
Figure 4: Singapore, household products market, new product SKUs by air fresheners category, Apr 2010 – Mar 2011 18
Figure 5: Singapore, household products market, new product SKUs by general purpose cleaners category, Apr 2010 – Mar 2011 19
Figure 6: Singapore, household products market, new product SKUs by insecticides category, Apr 2010 – Mar 2011 20
Figure 7: Singapore, household products market, new product SKUs by paper products category, Apr 2010 – Mar 2011 21
Figure 8: Singapore, household products market, new product SKUs by textile washing products category, Apr 2010 – Mar 2011 22
Figure 9: Singapore, household products market, new product SKUs by toilet care, bleach, furniture & floor polish categories, Apr 2010 – Mar 2011 23
Figure 10: Singapore, household products market, new product SKUs by manufacturer, Apr 2010 – Mar 2011 24
Figure 11: Singapore, household products market, new products by package type, Apr 2010 – Mar 2011 26
Figure 12: Singapore, household products market, new products by package material, Apr 2010 – Mar 2011 27
LIST OF TABLES
Table 1: Household products category definitions 4
Table 2: Singapore, household products market value by category ($m), 2005–10 13
Table 3: Singapore, household products market value by category ($m), 2010–15 15
Table 4: Singapore, household products market, new product SKUs by category, Apr 2010 – Mar 2011 17
Table 5: Singapore, household products market, new product SKUs by air fresheners category, Apr 2010 – Mar 2011 18
Table 6: Singapore, household products market, new product SKUs by general purpose cleaners category, Apr 2010 – Mar 2011 19
Table 7: Singapore, household products market, new product SKUs by insecticides category, Apr 2010 – Mar 2011 20
Table 8: Singapore, household products market, new product SKUs by paper products category, Apr 2010 – Mar 2011 21
Table 9: Singapore, household products market, new product SKUs by textile washing products category, Apr 2010 – Mar 2011 22
Table 10: Singapore, household products market, new product SKUs by toilet care, bleach, furniture & floor polish categories, Apr 2010 – Mar 2011 23
Table 11: Singapore, household products market, new product SKUs by manufacturer, Apr 2010 – Mar 2011 25
Table 12: Singapore, household products market, new products by package type, Apr 2010 – Mar 2011 26
Table 13: Singapore, household products market, new products by package material, Apr 2010 – Mar 2011 27
Table 14: True Grace - Diffuser - Secret Garden; Velvet; Diffuser Refill - Secret Garden; Velvet 28
Table 15: True Grace - Room Spray - Secret Garden; Velvet 29
Table 16: True Grace - Scented Candle - Secret Garden; Velvet 30
Table 17: Farcent - Charcoal Deodorizer 31
Table 18: Dettol - 4 In 1 Disinfectant Multi Action Cleaner - Green Apple; Lemon 32
Table 19: Shieldtox - Mosquito Repeller Liquid 33
Table 20: Vanish - Fabric Stain Remover - Power O2 Intellegence; Whiter Whites 34
Table 21: Kiwi Fresh - 3+1 Dehumidifier - Rose 35
Table 22: Kiwi Kleen - Floor Cleaner with Natural Extracts - Bergamot; Grapefruit 36
Table 23: Febreze - Fabric Refresher - Anti-Bacterial; Extra Strength 37
Table 24: Kleenex - UltraSoft Printed Tissue 38
Table 25: Lion - Fabric Softener - Citrus Aroma 39
Table 26: Shieldtox - Powergard Barrier Outdoor 40
Table 27: Soft Scrub - Bleach Cleanser 41
Table 28: Vileda Wettex - Sponge Cloth 42
Table 29: Mr. Muscle - 5-in-1 Bathroom Cleaner Refill 43
Table 30: Downy - Concentrated Fabric Conditioner - Attraction; Passion 44
Table 31: Air Wick Aqua Mist Aqua Essences - Air Freshener Spray - Floral Bouquet; Fresh Jasmine; Wild Lavender 45
Table 32: Turtle Wax - Ice Total Interior Care 46
Table 33: Black Magic - Wet Shine Liquid Wax 47
Table 34: Ziploc Zip'n Steam - Microwave Cooking Bags 48
Table 35: Baygon Protector - Crawling Insect Killer 49
Table 36: Plus White - Super Concentrated Enzymatic Detergent 50
Table 37: Kiwi Fresh Force - Shoe Freshener 51
Table 38: Downy - Concentrated Fabric Conditioner - Attraction; Passion 52
Table 39: Thirsty Hippo - Moisture Absorber 53
Table 40: Body Shop - Home Fragrance Oil - Aloe & Soft Linen; Green Tea & Lemon; Lavender; Mandarin & Tangelo; Pomegranate & Raspberry; Sandalwood & Ginger; Satsuma; White Musk 54
Table 41: L'Occitane en Provence - Relaxing Pillow Mist 55
Table 42: Magiclean - Wiper Handy Duster Refill 56
Table 43: GP Ultra Plus - Alkaline Battery 57
Table 44: Harpic Hygiene - Cageless Block - Lavender; Pine 58
Table 45: GP Recyko - Rechargeable Alkaline Battery - AA 1.2V; AAA 1.2V 59
Table 46: Combat - ANT Mini Insecticide 60
Table 47: Vileda - Pick-Up Pockets Dish Cloth 61
Table 48: L'Occitane En Provence - Scented Candle - Candied Fruit; Provencal Landscape 62
Table 49: Ambi Pur - Car Air Freshener - Fresh And Floral; Pacific Air; Vanilla Bouquet 63
Table 50: Combat - Roach Killer 64
Table 51: Dettol - Antiseptic Disinfectant Liquid 65
Table 52: UIC Big Value - Concentrated Liquid Detergent - Anti-Bacterial; For Fresher & Brighter Coloured Clothes; Long Lasting Floral Fragrance 66
Table 53: The Body Shop - Home Fragrance Oil - Aloe & Soft Linen; Green Tea & Lemon; Lavender; Mandarin & Tangelo; Pomegranate & Raspberry; Sandalwood & Ginger; Satsuma; White Musk 67
Table 54: Orita - Dehumidifier 68
Table 55: L'Occitane En Provence - Scented Candle - Wild Cherry Tree 69
Table 56: L'Occitane En Provence - Wild Cherry Tree Home Perfume Refill 70
Table 57: Watsons Sesame Street - Facial Pads 71
Table 58: Chef Line - Hand Shield Poly Gloves 72
Table 59: Airwick Freshmatic Compact - Aroma Gel - Fresh Aqua Floral; Relaxing Lavender; White Peach; Autamatic Spray - Citrus Zest; Relaxing Lavender 73
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