TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
74 product SKUs launched in the Slovenian household products market 2
Rim Devices is the leading category in Slovenian household products market 2
Reckitt Benckiser is the leading manufacturer in terms of new household products in Slovenia 2
Bottles was the dominant packing type in the new products launched in Slovenian household products market 2
Majority of the products launched in the household products market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Household Products Market Overview 12
Market value, 2005–10 12
Market value forecast to 2015 14
Household Products Analysis 16
New product SKUs by category 16
New product SKUs by manufacturer 25
New products by package type 27
New products by package material 28
Detailed Product Descriptions 29
Appendix 77
Further reading 77
Datamonitor consulting 77
How to contact experts in your industry 77
LIST OF FIGURES
Figure 1: Slovenia, household products market value by category ($m), 2005–10 12
Figure 2: Slovenia, household products market value by category ($m), 2010–15 14
Figure 3: Slovenia, household products market, new product SKUs by category, Apr 2010 – Mar 2011 16
Figure 4: Slovenia, household products market, new product SKUs by air fresheners category, Apr 2010 – Mar 2011 18
Figure 5: Slovenia, household products market, new product SKUs by $Category2 category, Apr 2010 – Mar 2011 19
Figure 6: Slovenia, household products market, new product SKUs by general purpose cleaners category, Apr 2010 – Mar 2011 20
Figure 7: Slovenia, household products market, new product SKUs by insecticides category, Apr 2010 – Mar 2011 21
Figure 8: Slovenia, household products market, new product SKUs by paper products category, Apr 2010 – Mar 2011 22
Figure 9: Slovenia, household products market, new product SKUs by textile washing products category, Apr 2010 – Mar 2011 23
Figure 10: Slovenia, household products market, new product SKUs by toilet care category, Apr 2010 – Mar 2011 24
Figure 11: Slovenia, household products market, new product SKUs by manufacturer, Apr 2010 – Mar 2011 25
Figure 12: Slovenia, household products market, new products by package type, Apr 2010 – Mar 2011 27
Figure 13: Slovenia, household products market, new products by package material, Apr 2010 – Mar 2011 28
LIST OF TABLES
Table 1: Household products category definitions 4
Table 2: Slovenia, household products market value by category ($m), 2005–10 13
Table 3: Slovenia, household products market value by category ($m), 2010–15 15
Table 4: Slovenia, household products market, new product SKUs by category, Apr 2010 – Mar 2011 17
Table 5: Slovenia, household products market, new product SKUs by air fresheners category, Apr 2010 – Mar 2011 18
Table 6: Slovenia, household products market, new product SKUs by $Category2 category, Apr 2010 – Mar 2011 19
Table 7: Slovenia, household products market, new product SKUs by general purpose cleaners category, Apr 2010 – Mar 2011 20
Table 8: Slovenia, household products market, new product SKUs by insecticides category, Apr 2010 – Mar 2011 21
Table 9: Slovenia, household products market, new product SKUs by paper products category, Apr 2010 – Mar 2011 22
Table 10: Slovenia, household products market, new product SKUs by textile washing products category, Apr 2010 – Mar 2011 23
Table 11: Slovenia, household products market, new product SKUs by toilet care category, Apr 2010 – Mar 2011 24
Table 12: Slovenia, household products market, new product SKUs by manufacturer, Apr 2010 – Mar 2011 26
Table 13: Slovenia, household products market, new products by package type, Apr 2010 – Mar 2011 27
Table 14: Slovenia, household products market, new products by package material, Apr 2010 – Mar 2011 28
Table 15: Frosch - Textile Softener - Cotton Blossom; Wild Rose 29
Table 16: Spar Super Koncentrat - Liquid Dishwashing Soap - Fresh Orange; Green Apple 30
Table 17: Spar Super - Prasek Hladna Moc Pranja - Blue Freshness; Green Freshness 31
Table 18: Silan Aroma Therapy - Fabric Softener - Bali Sensation; Hawaii Secrets; Tahiti Relax 32
Table 19: Denk Mit - Feuchte Bodentuecher 33
Table 20: Air Wick - Elektrischer Duftstecker Nachfuellflakon - Vanille & Orchidee 34
Table 21: Air Wick Freshmatic Max Aqua Essences - Nachfueller fuer Automatisches Duftspray - Magnolie & Kirschbluete 35
Table 22: Pronto 5 in 1 - Surface Cleaner - Marmo Granito 36
Table 23: Kleenex Disney Hannah Montana - Tissues 37
Table 24: Harpic Max Baking Soda Force - Toilet Cleaner - Citrus Fresh; Lavender 38
Table 25: Hoffmanns Brillant - Waesche-Weiss Pulver 39
Table 26: Blink - Kalk- & Badreiniger 40
Table 27: Air Wick - Electrical Diffuser and Refill Bottle - Lavender & Camomile 41
Table 28: AlmaWin Natuerlich Sauber - Klarspueler 42
Table 29: Grey Ottimo Direi 2 In 1 - L'Acchiappacolore & Ammorbidente - Blu Ocean 43
Table 30: Vileda Miraclean - Dirt Eraser Sponges 44
Table 31: Vileda Naturals - Sponge Cloth 45
Table 32: Glade Air Infusions - Air Freshener - Lily & Jasmine 46
Table 33: Harpic Active Fresh - Toilet Block - Citrus Fresh; Lavender 47
Table 34: Bref WC 3-Aktiv - Toilet Cleaner with Air Freshener - Fresh Citrus; Fresh Flower; Hygiene Fresh 48
Table 35: Pril Power Crystals - Dishwashing Liquid 49
Table 36: Febreze - Thai Orchidee Air Refresher Spray 50
Table 37: Duck Fresh Discs - Toilet Gel Discs - Fresh Lavender 51
Table 38: Airwick Touch of Luxury Ribbons Scent - Candle - Mulled Wine & Crackling Fire; Smooth Satin & Moon Lily; Soft Cashmere & Vanilla; Spiced Gingerbread & Warming Vanilla 52
Table 39: Air Wick Aqua Mist Aqua Essences - Air Freshener Spray - Cool Linen & White Lilac; Magnolia & Cherry Blossom; Wild Lavender & Mountain Breeze 53
Table 40: Ajax Natura Verde - Multi-Purpose Cleaner - Menthol Peppermint; Sicilian Lemon 54
Table 41: Denk Mit - Waschmittel - Reisetube 55
Table 42: Sanft & Sicher - Feuchtes Toilettenpapier - Deluxe Ultra Sensitiv 56
Table 43: Clin - Surface Cleaner + Alcohol - Glass & Windows; Universal 57
Table 44: DM Profissimo Quick'n Fresh - Gefrierbeutel - 1 Liter; 3 Liter; 6 Liter 58
Table 45: WC Net - Septic Tank Treatment 59
Table 46: DM S-quito Free - Insect Repellent Pumpspray - Sensitiv 60
Table 47: Bref WC Power Activ - Toilet Cleaner Deodorizer - Lemon; Ocean Breeze 61
Table 48: Pulito Household - Easy Ironing Starch Spray - Flowers 62
Table 49: Sanytol - Disinfecting Cleaner - Bathroom; Kitchen; Multipurpose 63
Table 50: Spar - Electric Mosquito Repellent; Electric Mosquito Repellent - Refill 64
Table 51: Denk Mit - WC-Duftspueler - Zitronen-Frische 65
Table 52: Frosch - WC Gel - Citrus; Lavender 66
Table 53: Saly - Stain Remover - 2L Refill; 500ml 67
Table 54: Almacabio Bio2 - Ammorbidente 68
Table 55: Almacabio Bio2 - Detergente Pavimenti 69
Table 56: Almacabio Bio2 - Detersivo Liquido Piatti - Lime; Oxygen Active No Perfume 70
Table 57: Almacabio Bio2 - Detersivo Liquido Lavatrice - No Enzyme No Perfume; Senza Profumazione 71
Table 58: Profissimo - Duft Stumpen - Lavendel 72
Table 59: Raid Protect - Moth Repellent - Fresh Scent; Lavender 73
Table 60: Denk Mit - WC-Duftspueler - Ozean-Frische 74
Table 61: Duck Power - Toilet Cleaner & Deodorizor - Ocean; Vinegar & Lime 75
Table 62: Glade Micro Spray - Air Freshener - Mughetto di Bosco; Relaxing Zen 76
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