Household Products Market in South Africa - Product Launch Almanac 2011

Introduction

Datamonitor’s Household Products market in South Africa – Product Launch Almanac 2011 provides a complete guide to new product launches in South African household products market since April 2010,This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance.This report also provides an overview of the household products market in South Africa, with data from 2005 to 2010 and forecasts to 2015.

Scope

• Household Products market in South Africa - New product SKUs by category
• Household Products market in South Africa - New product SKUs by manufacturer
• Household Products market in South Africa - New product by pack type and materials
• Household Products market in South Africa – New Product descriptions

Highlights

• 140 product SKUs launched in the South African household products market
• Laundry Detergentss is the leading category in South African household products market
• Woolworths Group is the leading manufacturer in terms of new household products in South Africa

RTP

Tracking your competitors latest innovations (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in the South African household products market
Analyze trends in product development over time
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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
140 product SKUs launched in the South African household products market 2
Laundry Detergents is the leading category in South African household products market 2
Woolworths Group is the leading manufacturer in terms of new household products in South Africa 2
Bottles was the dominant packing type in the new products launched in South African household products market 2
Majority of the products launched in the household products market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Household Products Market Overview 15
Market value, 2005–10 15
Market value forecast to 2015 17
Household Products Analysis 19
New product SKUs by category 19
New product SKUs by manufacturer 28
New products by package type 30
New products by package material 31
Detailed Product Descriptions 32
Appendix 144
Further reading 144
Datamonitor consulting 144
How to contact experts in your industry 144

LIST OF FIGURES
Figure 1: South Africa, household products market value by category ($m), 2005–10 15
Figure 2: South Africa, household products market value by category ($m), 2010–15 17
Figure 3: South Africa, household products market, new product SKUs by category, Apr 2010 – Mar 2011 19
Figure 4: South Africa, household products market, new product SKUs by air fresheners category, Apr 2010 – Mar 2011 21
Figure 5: South Africa, household products market, new product SKUs by dishwashing products category, Apr 2010 – Mar 2011 22
Figure 6: South Africa, household products market, new product SKUs by general purpose cleaners category, Apr 2010 – Mar 2011 23
Figure 7: South Africa, household products market, new product SKUs by paper products category, Apr 2010 – Mar 2011 24
Figure 8: South Africa, household products market, new product SKUs by textile washing products category, Apr 2010 – Mar 2011 25
Figure 9: South Africa, household products market, new product SKUs by toilet care category, Apr 2010 – Mar 2011 26
Figure 10: South Africa, household products market, new product SKUs by insecticides, bleach categories, Apr 2010 – Mar 2011 27
Figure 11: South Africa, household products market, new product SKUs by manufacturer, Apr 2010 – Mar 2011 28
Figure 12: South Africa, household products market, new products by package type, Apr 2010 – Mar 2011 30
Figure 13: South Africa, household products market, new products by package material, Apr 2010 – Mar 2011 31

LIST OF TABLES
Table 1: Household products category definitions 4
Table 2: South Africa, household products market value by category ($m), 2005–10 16
Table 3: South Africa, household products market value by category ($m), 2010–15 18
Table 4: South Africa, household products market, new product SKUs by category, Apr 2010 – Mar 2011 20
Table 5: South Africa, household products market, new product SKUs by air fresheners category, Apr 2010 – Mar 2011 21
Table 6: South Africa, household products market, new product SKUs by dishwashing products category, Apr 2010 – Mar 2011 22
Table 7: South Africa, household products market, new product SKUs by general purpose cleaners category, Apr 2010 – Mar 2011 23
Table 8: South Africa, household products market, new product SKUs by paper products category, Apr 2010 – Mar 2011 24
Table 9: South Africa, household products market, new product SKUs by textile washing products category, Apr 2010 – Mar 2011 25
Table 10: South Africa, household products market, new product SKUs by toilet care category, Apr 2010 – Mar 2011 26
Table 11: South Africa, household products market, new product SKUs by insecticides, bleach categories, Apr 2010 – Mar 2011 27
Table 12: South Africa, household products market, new product SKUs by manufacturer, Apr 2010 – Mar 2011 29
Table 13: South Africa, household products market, new products by package type, Apr 2010 – Mar 2011 30
Table 14: South Africa, household products market, new products by package material, Apr 2010 – Mar 2011 31
Table 15: Glade Secrets - Air Freshener Spray - Harmony 32
Table 16: Pigeon - Anti-Mosquito Wet Tissue 33
Table 17: Vanish PowerO2 - Carpet & Upholstery Stain Remover Powerspray 34
Table 18: Dettol - Floor and All Purpose Cleaner - Pine 35
Table 19: Krono Kleen - Laminate Wood Floor Cleaner Ready-to-Use Spray - Lemon Scented 36
Table 20: Glade Sensations - Glass Air Freshener Set - Morning Freshness 37
Table 21: Comfort Naturals - Vaporesse Ironing Water - Olive Blossom & Cotton Fragrance 38
Table 22: Drift - Cockroach Killer - Ultra 39
Table 23: Decor Fresh - Scented Oil Air Freshener - Cotton Fresh 40
Table 24: Closemyer - Fridge a Fresh Refrigerator Deodorizer 41
Table 25: Ziploc - Double Zipper Storage Bags - Gallon Size 42
Table 26: Simple Choice - Thick Bleach - Lemon 43
Table 27: Simple Choice - All Purpose Cleaner - Lemon 44
Table 28: Simple Choice - Dishwashing Liquid - Lemon 45
Table 29: Dettol - Disinfectant Kitchen Cleaner Spray - Pink Grapefruit 46
Table 30: Bio Crystal - 3-in-1 Automatic Dishwasher Tablets - Original 47
Table 31: Target Mortein - NaturGard Control System Indoor Automatic Insect Control System 48
Table 32: Mr Muscle - Disinfection Multi Surface Cleaner - Lemon 49
Table 33: Carlton - Tough Task Wipes 50
Table 34: Twinsaver - 3-Ply Tissues - White 51
Table 35: Skip Intelligent - Washing Powder with Enzyme+ System 52
Table 36: Ambi Pur Flush - Liquid Toilet Rimblock - Green Forest 53
Table 37: Ambi Pur Flush - Liquid Toilet Rimblock Refill - Aloe White Lily 54
Table 38: Scotch-Gard Oxy - Carpet & Fabric Spot Remover 55
Table 39: Flush Clean - Fragrant Toilet Freshener with Germicide Refill - Cottage Potpourri 56
Table 40: Airoma Imagine - Home Fragrance Spray - Ocean 57
Table 41: Punch - Auto Washing Powder - Enzyme Active 58
Table 42: Jeyes Home Guard - Thick Power Bleach - Pink Rose 59
Table 43: Harpic - Toilet Cleaner Block Value Pack - Original 60
Table 44: Bingo - Anti-Bacterial Bath & Shower Cleaner - Forest Fantasy 61
Table 45: Bingo - Window Cleaner - Ocean Fresh 62
Table 46: PnP - Tile & Floor Cleaner - Grapefruit 63
Table 47: PnP - Laundry Bar 64
Table 48: Baby Soft - 2 Ply Toilet Tissue Singles - White 65
Table 49: Airoma - Aerosol Air Freshener - Jasmine Mist 66
Table 50: PnP - Decor Toilet Tissue - Daisy; Dolphin; Ladybird 67
Table 51: Woolworths Earth Friendly - Natural Dishwashing Liquid - with Antibacterial Tea Tree Oil; with Extracts of Pomegranate and Ginger 68
Table 52: Woolworths Essentials - Window Cleaner; Window Cleaner Refill 69
Table 53: Carlton - Tough Towel 70
Table 54: Sunlight - Concentrated Fabric Softener Refill - Lavender Smiles 71
Table 55: Raid - Automatic Multi Insect Control System 72
Table 56: Vanish PowerO2 - Power Powder Large Area Carpet Cleaner 73
Table 57: Cobra Natural Essences - Floor Cleaner - Apple & Water Lily 74
Table 58: Jeyes Bloo - In Cistern Tablet - Potpourri 75
Table 59: Carlton - Paper Towels 76
Table 60: Air Wick - 4-in-1 Fragrance Spray - Sparkling Citrus 77
Table 61: Dis-Chem Eco Home - Bathroom Surface Cleaner 78
Table 62: Woolworths Essentials - Stain Removing Wipes 79
Table 63: Teepol Natural - Ironing Water - Lavender; Watermelon 80
Table 64: Rub - Bath and Shower Shine - Bush Lily 81
Table 65: Rub - Liquid Lustre Cream - Lavender 82
Table 66: Rub - Tile and Floor Shine - Geranium; Lavender 83
Table 67: Targer Mortein NaturGard - Indoor Automatic Insect Control System Refill 84
Table 68: Rub - Liquid Lustre Dishwash - Lemongrass 85
Table 69: Batik - Toilet Paper - 1-Ply 86
Table 70: Sunlight - 2-in-1 Handwash Washing Powder - Tropical Sensations 87
Table 71: Skip Intelligent - Washing Powder - Perfect White 88
Table 72: Handy Andy - Multi-Surface Cream Cleaner - Potpourri 89
Table 73: So Pure Baby - Mosquito Spray 90
Table 74: Mr Muscle - Multi Surface Furniture Cleaner - Ocean Breeze 91
Table 75: Sunlight - 2-in-1 Handwash Washing Powder - Tropical Sensations 92
Table 76: Woolworths Essentials - Hi Foam Handwash Washing Powder 93
Table 77: Woolworths Essentials - Automatic Laundry Liquid; Delicate Automatic Laundry Liquid 94
Table 78: Pharmacist's Choice Green Planet - Multi-Purpose Wipes 95
Table 79: Woolworths Essentials - Liquid Fabric Softener - Aloe Vera; Floral Fresh; Liquid Fabric Softener Refill - Aloe Vera; Floral Fresh 96
Table 80: Woolworths Essentials - Bathroom Cleaner - Lily Breeze 97
Table 81: Woolworths Essentials - Antibacterial Washing Up Liquid - Spicy Citrus; Washing Up Liquid - Lemongrass Zest; Pink Grapefruit; Sensitive 98
Table 82: Woolworths Essentials - All Purpose Cleaner - French Lavender; Ocean Mist 99
Table 83: Woolworths Essentials - Kitchen Cleaner - Spicy Citrus 100
Table 84: Woolworths Essentials - Oxygenated Automatic Washing Powder 101
Table 85: Woolworths Essentials - Tile Cleaner - Lily Breeze 102
Table 86: Kleenex - Facial Tissues - Toy Story 3 103
Table 87: Cleaning Clinic - Spray & Buff Floor Polish - Rose 104
Table 88: Jeyes Home Guard - Thick Power Bleach - Apple & Peach 105
Table 89: Bio Crystal - 3-in-1 Auto Dishwash Powder - Ruby Grapefruit 106
Table 90: Glade Sensations - Air Freshener Refill - Harmony 107
Table 91: Glade Sensations - Glass Air Freshener - Falling In Love 108
Table 92: Mr Muscle - Multi Surface Furniture Cleaner - Lemon Fresh 109
Table 93: Premier - Toilet Tissue 110
Table 94: Satin Touch - Ultra Smooth Facial Tissues - Petals 111
Table 95: Spar - Non-Perforated Clingwrap 112
Table 96: Air Wick Aqua Mist Aqua Essences - Air Freshener Spray - Cool Linen & Almond Blossom; Freesia & Jasmine 113
Table 97: Dettol - Floor and All Purpose Cleaner - Lavender; Pine 114
Table 98: Jeyes I.C.U - Glass and Window Cleaner - Sea Fresh 115
Table 99: Mr Muscle - Window & Surface Cleaner Economic Refill - Fresh 116
Table 100: Mr Muscle - Bathroom Cleaner Economic Refill - Orange; Shower Shine Economic Refill 117
Table 101: Mr Muscle - Kitchen Cleaner Economic Refill - Orange 118
Table 102: Kleenex - Tissues - Anti-Viral 119
Table 103: Air Wick - 4-in-1 Air Freshener Spray - Summer Romance 120
Table 104: Clicks Deluxe - Triple Ply Wallet Tissues 121
Table 105: Source Roots of Nature - Linen & Room Spray - Bamboo & White Tea 122
Table 106: Closemyer - Washing Machine Cleaner 123
Table 107: Oxy-Brite by Punch - Stain Remover Liquid 124
Table 108: Clicks - Toilet Cleaning Wipes 125
Table 109: Clicks - Floor Tile Cleaner - Citrus 126
Table 110: Clicks - Anti-Bacterial Kitchen Cleaner 127
Table 111: Oh So Heavenly Beauty Sleep Collection - Soothing Pillow Mist - Wish Upon a Star 128
Table 112: Sunlight Turbo - Dishwashing Liquid Refill - Original 129
Table 113: Clicks Deluxe - Mini Pocket Tissues 130
Table 114: Clicks - Furniture Cleaning Wipes 131
Table 115: Clicks - Facial Tissues 132
Table 116: Spar Dishwash-it - Concentrated Dishwashing Liquid - Green Tea 133
Table 117: Garbie - Swing Bin Liners - Orange 134
Table 118: Spar Sanitise-It - Sanitizer - Pine Splash 135
Table 119: Air Scents - Fragrance Oil with Diffusing Sticks - Cotton Fresh 136
Table 120: Clicks - Auto Washing Powder 137
Table 121: Clicks - Hi-Foam Washing Powder 138
Table 122: Clicks - Disinfectant - Lavender 139
Table 123: Sunlight Turbo - Dishwashing Liquid - Original; Dishwashing Liquid Refill - Original 140
Table 124: Fresh'n Soft - Antibacterial Wet Wipes 141
Table 125: ProBac Biologicals - Bathroom Cleaner; Bathroom Cleaner Concentrate 142
Table 126: Air Scents - Area Freshener - Lavender Fields 143


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