Household Products Market in South Korea - Product Launch Almanac 2011

Introduction

Datamonitor’s Household Products market in South Korea – Product Launch Almanac 2011 provides a complete guide to new product launches in South Korean household products market since April 2010,This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance.This report also provides an overview of the household products market in South Korea, with data from 2005 to 2010 and forecasts to 2015.

Scope

• Household Products market in South Korea - New product SKUs by category
• Household Products market in South Korea - New product SKUs by manufacturer
• Household Products market in South Korea - New product by pack type and materials
• Household Products market in South Korea – New Product descriptions

Highlights

• 271 product SKUs launched in the South Korean household products market
• Continuous Air Fresheners is the leading category in South Korean household products market
• Lock & Lock Co., Ltd. is the leading manufacturer in terms of new household products in South Korea

RTP

Tracking your competitors latest innovations (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in the South Korean household products market
Analyze trends in product development over time
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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
271 product SKUs launched in the South Korean household products market 2
Continuous Air Fresheners is the leading category in South Korean household products market 2
Lock & Lock Co., Ltd. is the leading manufacturer in terms of new household products in South Korea 2
Bottles was the dominant packing type in the new products launched in South Korean household products market 2
Majority of the products launched in the household products market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Household Products Market Overview 16
Market value, 2005–10 16
Market value forecast to 2015 18
Household Products Analysis 20
New product SKUs by category 20
New product SKUs by manufacturer 29
New products by package type 31
New products by package material 32
Detailed Product Descriptions 33
Appendix 165
Further reading 165
Datamonitor consulting 165
How to contact experts in your industry 165

LIST OF FIGURES
Figure 1: South Korea, household products market value by category ($m), 2005–10 16
Figure 2: South Korea, household products market value by category ($m), 2010–15 18
Figure 3: South Korea, household products market, new product SKUs by category, Apr 2010 – Mar 2011 20
Figure 4: South Korea, household products market, new product SKUs by air fresheners category, Apr 2010 – Mar 2011 22
Figure 5: South Korea, household products market, new product SKUs by general purpose cleaners category, Apr 2010 – Mar 2011 23
Figure 6: South Korea, household products market, new product SKUs by insecticides category, Apr 2010 – Mar 2011 24
Figure 7: South Korea, household products market, new product SKUs by paper products category, Apr 2010 – Mar 2011 25
Figure 8: South Korea, household products market, new product SKUs by scouring products category, Apr 2010 – Mar 2011 26
Figure 9: South Korea, household products market, new product SKUs by textile washing products category, Apr 2010 – Mar 2011 27
Figure 10: South Korea, household products market, new product SKUs by dishwashing products, bleach, toilet care categories, Apr 2010 – Mar 2011 28
Figure 11: South Korea, household products market, new product SKUs by manufacturer, Apr 2010 – Mar 2011 29
Figure 12: South Korea, household products market, new products by package type, Apr 2010 – Mar 2011 31
Figure 13: South Korea, household products market, new products by package material, Apr 2010 – Mar 2011 32

LIST OF TABLES
Table 1: Household products category definitions 4
Table 2: South Korea, household products market value by category ($m), 2005–10 17
Table 3: South Korea, household products market value by category ($m), 2010–15 19
Table 4: South Korea, household products market, new product SKUs by category, Apr 2010 – Mar 2011 21
Table 5: South Korea, household products market, new product SKUs by air fresheners category, Apr 2010 – Mar 2011 22
Table 6: South Korea, household products market, new product SKUs by general purpose cleaners category, Apr 2010 – Mar 2011 23
Table 7: South Korea, household products market, new product SKUs by insecticides category, Apr 2010 – Mar 2011 24
Table 8: South Korea, household products market, new product SKUs by paper products category, Apr 2010 – Mar 2011 25
Table 9: South Korea, household products market, new product SKUs by scouring products category, Apr 2010 – Mar 2011 26
Table 10: South Korea, household products market, new product SKUs by textile washing products category, Apr 2010 – Mar 2011 27
Table 11: South Korea, household products market, new product SKUs by dishwashing products, bleach, toilet care categories, Apr 2010 – Mar 2011 28
Table 12: South Korea, household products market, new product SKUs by manufacturer, Apr 2010 – Mar 2011 30
Table 13: South Korea, household products market, new products by package type, Apr 2010 – Mar 2011 31
Table 14: South Korea, household products market, new products by package material, Apr 2010 – Mar 2011 32
Table 15: Oxy Clean - O2 Action Max Disinfection Powder 33
Table 16: Power Clean - Smart Gel - For Front Load Washing Machine; For Top Load Washing Machine 34
Table 17: Hyanggi Doctor - Air Wash - Aqua Fresh; Lily; Mum; Orchid; Rose 35
Table 18: LG Household & Health Care - Mr. Homestar Bathroom Cleaner 36
Table 19: Wibis Prime - 365 Days a Year Always Dried Up (Bbosong Bbosong) 37
Table 20: Pair Friends - Dolphin Eating Germ and Odor 38
Table 21: Homes - Air Fresh Sochwiryeok - Fruity Garden; Mint; Orange Scasi 39
Table 22: Tech - Drum Extreme Clean 40
Table 23: Tech Super Ti - Fresh Laundry Soap 41
Table 24: Air Wick - Aroma Plug - Energizing Eucalyptus & Citrus; Relaxing Lavender & Chamomile; Refill Essencial Oil - Energizing Eucalyptus & Citrus; Fresh Fruits; Relaxing Lavender & Chamomile 42
Table 25: Ziploc - Vacuum Freezer Bag; Vacuum Freezer Bag - Gallon-Size; Quart-Size 43
Table 26: Scotch-Brite - Flocked Kitchen Gloves - Large; Medium 44
Table 27: Ja Yon Pong - Odor Removal Dishwashing Detergent - Grape Fruit & Orange; Pine Leaf 45
Table 28: Raid Automatic - Insect Control System 46
Table 29: Emart Save - Gel-type Air Freshener - Jasmine; Lavender; Lemon 47
Table 30: Harpic - Power Plus Toilet Cleaner 48
Table 31: Pulito - Bag 49
Table 32: Clexie - Bio Tissue 50
Table 33: Greu - Natural Pulp Kitchen Towels 51
Table 34: Aekyung - LiQ Liquid Laundry Detergent - For Drum Washing Machine; For General Washing Machine 52
Table 35: Scotch-Brite - Disposable Cleaning Cloth 53
Table 36: Komoreby - Aroma Bear - Apple Pie; Fleur De Jaune; Lavender; Lemon; Orangerie; Pure Peach; Saison De Rose; Sweet Citrus; Vanilla 54
Table 37: Febreze Home Collection - Soy Blend Candle - Cranberry Pear 55
Table 38: Saffron Care - Fabric Odor Eliminator - Cool Forest; Lovely & Mild; Spring Wind 56
Table 39: Raid - F Killer Insecticide For Ants 57
Table 40: Home Star - Baking Soda Multi-Purpose Cleaner - 900ml 58
Table 41: Combat - Super Powerful Insecticide For Ants 59
Table 42: Febreze Home Collection - Flameless Luminary Air Freshener - Green Tea Citrus; Pomegranate Mango; Willow Blossom; Flameless Luminary Air Freshener Refill - Green Tea Citrus; Pomegranate Mango; Willow Blossom 60
Table 43: Febreze - Beach Type Air Freshener - Floral; Linen & Sky; Meadows & Rain; Spring & Renewal; Vanilla Lavender 61
Table 44: Febreze - Air Effects Air Freshener - Floral; Meadows & Rain; Sweet Apple Candy; Vanilla Lavendar 62
Table 45: Home'z - Quick Clean Toilet Cleaner 63
Table 46: LG Care - Fabric Care Wool Dry 64
Table 47: Soy Clean - Dishwashing Detergent 65
Table 48: Living Hankook - Sik Tak Yi Ken Kang Hae Jil Dae 66
Table 49: Yuhan Kimberly - 100% Natural Pulp Kitchen Towel 67
Table 50: Combat - Premium Aroma Weevil Ssak Repellent For Drawer 68
Table 51: Home Star - Super Slim Power Deodorizer 69
Table 52: Airwick - Pearl Air Freshener - Blooming Bouquet; Champagne Peach; Sky Lavender; Pearl Air Freshener Liquid Refill Pack - Blooming Bouquet; Champagne Peach; Sky Lavender 70
Table 53: KCT - Charcoal Zipper Bag - 18cm x 20cm; 25cm x 30cm 71
Table 54: Jayonpong - Handmade x8 Dishwash Detergent 72
Table 55: Aekyung Wool Shampoo - Black & Color Detergent 73
Table 56: Saffron - Tenfold Enriched Fabric Softener - Stylish Pink; Violet Dream 74
Table 57: Scotch-Brite Natural - Aloe Collagen Gloves - Large; Medium; Small 75
Table 58: Myecoall - Ae Cae Gwa Bag 76
Table 59: CJ Lion - Beat O2 Spot Remover 77
Table 60: Gal Geum Han - Gi Lem Jong Yi 78
Table 61: SHC - Washing Machine Drum Cleaner 79
Table 62: Sut Myong Ga - Natural Charcoal Deodorizer 80
Table 63: Home Star - Cak But Nen Rox Spray 81
Table 64: SHC - Home Dry Dry-Cleaning Detergent 82
Table 65: Moszero - Natural Mosquito Repellent 83
Table 66: Scrub Strong - All Purpose Heavy Duty Sponge 84
Table 67: Ecover - Ecological Stain Remover 85
Table 68: Sallimi - Greenstuff Detergent 86
Table 69: Sallimi - EM Deodorant 87
Table 70: Ja Yeon Ju Yi - Aroma Gel Air Freshener - Eucalyptus; Lavender; Peppermint 88
Table 71: Home Keeper - My Keeper Patch 89
Table 72: Airwick - Aqua Mist Air Freshener - Fresh Berry; Mild Lavender; White Lilac 90
Table 73: Oxy - Power Clean All In One Detergent - For Drum; For General Washing Machine 91
Table 74: Partel Aroma Therapy - Bit Uel Hyang Gi Air Freshener - Hongik University Street; Japanese Apricot Flower; Lighting Bug 92
Table 75: Aronica - Table Diffuser - Acacia; Aqua; Botanical; Eucalyptus; Lavender; Lemon; Lily; Peppermint; Rose; Rosemary; Sandalwood 93
Table 76: Pureganic - Eco Laundry Detergent 94
Table 77: Home Star - Yuksil Ssac Bidae Ssac Bathroom Cleanser 95
Table 78: Home Star - New House Syndrome Treatment Agent 96
Table 79: Cefu - Disinfectant Spray For Air Conditioner 97
Table 80: Arau Baby - Spot Remover 98
Table 81: Pigeon - No Germ No Stain Disinfectant Spray - Portable Pack 99
Table 82: Oxy SacSac - Rox Ro Sac Saejae Ro Sac Bathroom Cleaner 100
Table 83: CJ Lion - Beat Liquid Detergent - Fresh Camomile 101
Table 84: Pigeon - Deofresh Detergent 102
Table 85: Scotch-Brite - Kitchen Superfine Fibres Dish Towel 103
Table 86: GS Only - Premium Home Napkin 104
Table 87: Wellzon - Super Home Cleaning Detergent 105
Table 88: Home Star - Mosquito Repellent 106
Table 89: Lock & Lock - Upgrade Multi Lock Multipurpose Container 107
Table 90: Watsons Smiley World - Mini Hankies 108
Table 91: Home Mat - Mosquito Repellant - Chrysanthemum 109
Table 92: Oxy Sacsac - Dual Tissues - Citrus; Fresh Herb 110
Table 93: To the Nature - All Purpose Cleaner 111
Table 94: Eureka - Wrinkle Free Solutin 112
Table 95: E-Mart - Deodorizer for Smoke 113
Table 96: Wiselect - Glass Cleaner 114
Table 97: Oxy - Vanish Oxy Clean O2 Action Smart Spray 115
Table 98: E-Mart - Sun Flower Seed Dishwash Detergent 116
Table 99: Aekyung Soonsam - Bubble Olive Dishwashing Foam 117
Table 100: Pigeon - Wool Touch Soft Peal Laundry Detergents 118
Table 101: Persil - Power Gel Detergent - Drum; General 119
Table 102: Pureganic - Eco Fabric Softener 120
Table 103: Oxy Sacsac - Washing Machine Cleaning Powder 121
Table 104: Wiselect - General Purpose Spray Cleaners 122
Table 105: Loving Home - Food Bags 123
Table 106: Swiffer - Dusters 124
Table 107: Mukunghwa - Safe Dishwashing Detergent - Charcoal; Five Grains 125
Table 108: Ziploc - Plastic Container 126
Table 109: Big Smile - Facial Tissues 127
Table 110: Viva Korea - Toilet Tissues 128
Table 111: Kitchen Beauty - Big Storage Bag 129
Table 112: Pigeon - Pure Lime Dish Detergent 130
Table 113: F Killer - Auto Insecticide Spray 131
Table 114: Pril - Natural Fruit Vinegar Dish Detergent - Apple; Lemon; Pomegranate 132
Table 115: Home'Z - Crystal Water Air Freshener For Toilet - Herb Therapy; Peach Love 133
Table 116: Air Wick - Aroma Liquid For Toilet - Green Apple; White Bouquet 134
Table 117: Pigeon - No Germ No Stain Spray 135
Table 118: Aekyung - Liq Laundry Gel - Drum; General 136
Table 119: E-Mart - Kitchen Cleaning Wipes 137
Table 120: Scotch-Brite - Net Scrub Sponge 138
Table 121: Pigeon - Ultra Concentrated Fabric Softener - Pearl Cashmere; Ruby Velvet 139
Table 122: Kleenex - Paper Handkerchief 140
Table 123: Oxy - Deodorizer - For Freezer 141
Table 124: Kleenex - Eco-friend Facial Tissue 142
Table 125: Tech - Spot Remover 143
Table 126: Aekyung - Wool and Fine Fabric Detergent for Front-Loading Washers 144
Table 127: E-Mart - Moth Repellent 145
Table 128: Scotch-Brite - Disposable Cleaning Cloths 146
Table 129: Scotch-Brite - Rod Mop 147
Table 130: Oxy - Deodorizer - Bathroom 148
Table 131: Oxy - Humidifier Disinfectant 149
Table 132: Kill Powful - Cockroach Pesticides 150
Table 133: 3M - Fresh Bag - Medium 151
Table 134: CJ Lion - New Beat Fabric Spot Remover 152
Table 135: Daiso - Natural Robber Gloves 153
Table 136: Daiso - Green Tea and Charcoal Deodorizer 154
Table 137: Diaso - Clean Leader Diamond Cleaner 155
Table 138: Daiso - Charcoal Dehumidizer 156
Table 139: Wiselect - Charcoal Dehumidizer 157
Table 140: Homestar Partel Aroma Therapy - Fragrance Over the Window - Orange; Pineapple 158
Table 141: Kleenex Gallery - Facial Tissues 159
Table 142: Raid - Trifle Kill Insecticides 160
Table 143: Daiso - Glass Cleaner Wipes 161
Table 144: Home Living Series - Dish Towel 162
Table 145: SNF - Naphthalene Insecticides 163
Table 146: Clolo+ - Anti Bacterial Wet Tissue 164


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