Household Products Market in Uruguay - Product Launch Almanac 2011

Introduction

Datamonitor’s Household Products market in Uruguay – Product Launch Almanac 2011 provides a complete guide to new product launches in Uruguayan household products market since April 2010,This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance.This report also provides an overview of the household products market in Uruguay, with data from 2005 to 2010 and forecasts to 2015.

Scope

• Household Products market in Uruguay - New product SKUs by category
• Household Products market in Uruguay - New product SKUs by manufacturer
• Household Products market in Uruguay - New product by pack type and materials
• Household Products market in Uruguay – New Product descriptions

Highlights

• 129 product SKUs launched in the Uruguayan household products market
• Disinfectants and Multi-Purpose Cleaners is the leading category in Uruguayan household products market
• S.C. Johnson & Son is the leading manufacturer in terms of new household products in Uruguay

RTP

Tracking your competitors latest innovations (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in the Uruguayan household products market
Analyze trends in product development over time
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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
129 product SKUs launched in the Uruguay household products market 2
Disinfectants and Multi-Purpose Cleaners is the leading category in Uruguay household products market 2
S.C. Johnson & Son is the leading manufacturer in terms of new household products in Uruguay 2
Bottles was the dominant packing type in the new products launched in Uruguay household products market 2
Majority of the products launched in the household products market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Household Products Market Overview 14
Market value, 2005–10 14
Market value forecast to 2015 16
Household Products Analysis 18
New product SKUs by category 18
New product SKUs by manufacturer 27
New products by package type 29
New products by package material 30
Detailed Product Descriptions 31
Appendix 112
Further reading 112
Datamonitor consulting 112
How to contact experts in your industry 112

LIST OF FIGURES
Figure 1: Uruguay, household products market value by category ($m), 2005–10 14
Figure 2: Uruguay, household products market value by category ($m), 2010–15 16
Figure 3: Uruguay, household products market, new product SKUs by category, Apr 2010 – Mar 2011 18
Figure 4: Uruguay, household products market, new product SKUs by air fresheners category, Apr 2010 – Mar 2011 20
Figure 5: Uruguay, household products market, new product SKUs by general purpose cleaners category, Apr 2010 – Mar 2011 21
Figure 6: Uruguay, household products market, new product SKUs by insecticides category, Apr 2010 – Mar 2011 22
Figure 7: Uruguay, household products market, new product SKUs by paper products category, Apr 2010 – Mar 2011 23
Figure 8: Uruguay, household products market, new product SKUs by textile washing products category, Apr 2010 – Mar 2011 24
Figure 9: Uruguay, household products market, new product SKUs by toilet care category, Apr 2010 – Mar 2011 25
Figure 10: Uruguay, household products market, new product SKUs by dishwashing products, furniture & floor polish, scouring products categories, Apr 2010 – Mar 2011 26
Figure 11: Uruguay, household products market, new product SKUs by manufacturer, Apr 2010 – Mar 2011 27
Figure 12: Uruguay, household products market, new products by package type, Apr 2010 – Mar 2011 29
Figure 13: Uruguay, household products market, new products by package material, Apr 2010 – Mar 2011 30

LIST OF TABLES
Table 1: Household products category definitions 4
Table 2: Uruguay, household products market value by category ($m), 2005–10 15
Table 3: Uruguay, household products market value by category ($m), 2010–15 17
Table 4: Uruguay, household products market, new product SKUs by category, Apr 2010 – Mar 2011 19
Table 5: Uruguay, household products market, new product SKUs by air fresheners category, Apr 2010 – Mar 2011 20
Table 6: Uruguay, household products market, new product SKUs by general purpose cleaners category, Apr 2010 – Mar 2011 21
Table 7: Uruguay, household products market, new product SKUs by insecticides category, Apr 2010 – Mar 2011 22
Table 8: Uruguay, household products market, new product SKUs by paper products category, Apr 2010 – Mar 2011 23
Table 9: Uruguay, household products market, new product SKUs by textile washing products category, Apr 2010 – Mar 2011 24
Table 10: Uruguay, household products market, new product SKUs by toilet care category, Apr 2010 – Mar 2011 25
Table 11: Uruguay, household products market, new product SKUs by dishwashing products, furniture & floor polish, scouring products categories, Apr 2010 – Mar 2011 26
Table 12: Uruguay, household products market, new product SKUs by manufacturer, Apr 2010 – Mar 2011 28
Table 13: Uruguay, household products market, new products by package type, Apr 2010 – Mar 2011 29
Table 14: Uruguay, household products market, new products by package material, Apr 2010 – Mar 2011 30
Table 15: Higienol - Papel Higienico - Perfumado 31
Table 16: Zorro - Polvo para Lavar - Bio Cristales 32
Table 17: Skip Intelligent - Polvo para Lavar Baja Espuma - Perfect Black; Perfect Color; Perfect Results; Perfect White 33
Table 18: Glade Ultra - Aromatizante de Ambientes en Aerosol - Campos de Lavanda; Harmony; I Love You; Mañana de Campo 34
Table 19: Lysoform - Paños Multiuso Humedos Desechables - Citrus Fresh 35
Table 20: Mr Musculo Glade - Limpiador Desinfectante Concentrado - Campos de Lavanda; Flores Silvestres; Harmony; Mañana de Campo 36
Table 21: Vanish Max - Quitamanchas Liquido - Sin Lavandina 37
Table 22: Sussex - Rollos de Cocina - Maxirrollo 38
Table 23: Melville - Quitamanchas en Aerosol 39
Table 24: Sapolio Crema - Limpiador Cremosa - Aroma Pino 40
Table 25: Ultra Quitex - Polvo Para Lavar - Matic 41
Table 26: Woolite - Lavado a Mano - Triple Proteccion 42
Table 27: Comfort Creme - Concentrado Acondicionador para la Ropa Refill - Esencia de Almendras; Esencia de Jojoba 43
Table 28: Raid Max - Insecticida - Mata Cucarachas y Aranas 44
Table 29: Ceramicol - Cera Para Pisos - Autobrillo Incoloro 45
Table 30: Cif - Limpieza Diaria - Antigrasa 46
Table 31: Woolite Safe Tergent - Liquido para Lavar la Ropa - Clasico; MixColor; Negras y Oscuras 47
Table 32: Prix Plus - Polvo de Lavar - Matic 48
Table 33: Agua Jane Plus - Agua Chlorada Aditivada - Aroma Fresco 49
Table 34: Elite - Doble Hoja Papel Higienco - con Aloe Vera 50
Table 35: Pluma - Suavizante Para Ropa - Frescura Matinal 51
Table 36: Perla - Pre-Lavado - Spray 52
Table 37: Lysoform - Desinfectante de Ambientes Y Superficies - Fragancia Original 53
Table 38: Poett Fragranza - Perfumante de Telas - Frescura de Rocio; Sedosa Primavera; Sol de Amanecer; Suavidad de Bebe 54
Table 39: Poett - Aromatizante de Ambientes - Bosque de Bambu 55
Table 40: Poett Refresh - Liquid Toilet Rim Block - Frescura Herbal 56
Table 41: Trenet Oxi - Prelavado Liquid Anti Mancha - Para Lavarropas 57
Table 42: Vanish Oxi-Gel - Quitamanchas - Concentrado 58
Table 43: Poett - Limpiador Aromatizante Antibacterial - Aires Navidenos 59
Table 44: Ayudin - Toallitas Desinfectantes - Limon 60
Table 45: Cif Active Gel - Especial Lavavajilla Concentrado - Delicias Tropicales 61
Table 46: Sipertrina - Cebo Cucarachicida Gel 62
Table 47: Fabuloso - Limpiador Liquido Multiuso - Fresca Lavanda; Fresco Amanecer 63
Table 48: Ziploc - Multi-Pack de 09 Bolsas Hermeticas 64
Table 49: Poett Refresh - Liquid Toilet Rim Block - Frescura Herbal & Lavanda 65
Table 50: Poett - Aromatizante de Ambientes en Aerosol - Momentos Deja Vu 66
Table 51: Sapolio - Limpiador Liquido para Vidrios - Clasico 67
Table 52: Off! - Crema Repelente de Insectos - Extra Duracion DEET 25%; Spray Repelente de Insectos - Extra Duracion DEET 25% 68
Table 53: Extra - Insecticida - Moscas y Mosquitos 69
Table 54: Raid - Mata Mosquitos, Moscas y Zancudos - Sin Olor 70
Table 55: Mr Musculo - Limpiador Crema - Citrus; Lavanda; Manana de Campo 71
Table 56: Elite - Servilletas - Super Absorbentes 72
Table 57: Mi Casa - Bolsas Para Residuos - Medids 50 x 55cm 73
Table 58: Glade - Canasta Liquida Desodorante para Inodoros - Campos de Lavansa + Manana de Campo 74
Table 59: Glade - Edicion Especial Aromatizante de Ambientes en Aerosol - Melon Refrescante; Rocio 75
Table 60: Deter & Colageno - Detergente Lavavajillas - Aloe; Manzana 76
Table 61: Saturno - Espirales Contra Mosquitos 77
Table 62: Elite Maxima Suavidad - Panuelos - Mentolados 78
Table 63: Comfort - Concentrado Acondicionador para la Ropa - Elegance; Original 79
Table 64: Okey - Limpiador Diario Desinfectante - Recarga 80
Table 65: Embale Bem - Hoja de Alumino - 7.50m x 45cm 81
Table 66: Personal - Papel Higienico - 30 mts 82
Table 67: Fragance Sec - Absorbente de Humidad - Recarga Economica 83
Table 68: Elite - Rollos de Cocina - Plus Doble Hoja 84
Table 69: Ayudin - Toallitas Desinfectantes - Fresco; Limon 85
Table 70: Ta-Ta Hogar - Detergente Lavavajilla - Limon 86
Table 71: Crivea - Guantes Afelpados - Extra Grande; Grande; Pequeno 87
Table 72: Habito Garance - Jabon Liquido - Espuma Controlada 88
Table 73: Fabuloso - Limpiador Liquido Multiuso - Corazón Celeste Frescura Antibacterial 89
Table 74: Glade Glass Scents - Aromatizante de Ambientes en Gel Repuesto - Harmony 90
Table 75: Virginia - Cera Liquida Autobrillo - Incolora; Negro; Rojo 91
Table 76: Mr Musculo Advanced - Limpiador Liquido - Cocina 92
Table 77: Blem - Crema Lustramuebles con Silicona - Lavanda 93
Table 78: Eficace - Repelente de Insectos - Barra; Crema Humectante 94
Table 79: Elite - Servilletas Superabsorbentes - Multiuso Mesa 95
Table 80: Poett Intense - Aromatizante de Ambientes en Dosificador - Lavanda 2 Repuestos 96
Table 81: Cif Active Gel - Lavavajilla Concentrado Anti-Olor - Te Verde & Limon 97
Table 82: Ordene - Vac-Bag - Extra Large; Jumbo; Large; Medium 98
Table 83: Fabuloso - Limpiador Liquido Multiuso - Fresca Lavanda; Fresco Amanecer 99
Table 84: Florex - Perfume para Ropa - Campo de Flores; Caricia de Bebé 100
Table 85: Ta-Ta Hogar - Jabon de Lavar - Con Glicerina 101
Table 86: Cif - Limpiador Liquido - Anti-Bacterial 102
Table 87: Fabuloso Efecto Continuo - Limpiador Multiusos Antibacterial - Brisa Citrica; Fantasia de Lavanda 103
Table 88: Mr Musculo - Discos Activos - Citrica; Marina; Refill 104
Table 89: Elite - Scented 3-Ply Tissues - Coconut-Lime; Cucumber-Melon; Lavender 105
Table 90: Poett Home Style - Electric Liquid Aromatizer - Jazmin de Primavera; Refill 106
Table 91: Axion x3 - Detergente Lavavajilla - Tri-Cloro 107
Table 92: Elite - Servilletas - Pack Familiar 108
Table 93: Kazador - Tabletas Contra Mosquitos 109
Table 94: Jaspe - Fibre Sponge - X 3 110
Table 95: Click - Desodorante Para Inodoros - Floral; Lavanda; Pino 111


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