TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
43 product SKUs launched in the Vietnamese household products market 2
Facial Tissue is the leading category in Vietnamese household products market 2
Unilever Vietnam Co Ltd. is the leading manufacturer in terms of new household products in Vietnam 2
Bottles was the dominant packing type in the new products launched in Vietnamese household products market 2
Majority of the products launched in the household products market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Household Products Market Overview 12
Market value, 2005–10 12
Market value forecast to 2015 14
Household Products Analysis 16
New product SKUs by category 16
New product SKUs by manufacturer 22
New products by package type 24
New products by package material 25
Detailed Product Descriptions 26
Appendix 69
Further reading 69
Datamonitor consulting 69
How to contact experts in your industry 69
LIST OF FIGURES
Figure 1: Vietnam, household products market value by category ($m), 2005–10 12
Figure 2: Vietnam, household products market value by category ($m), 2010–15 14
Figure 3: Vietnam, household products market, new product SKUs by category, Apr 2010 – Mar 2011 16
Figure 4: Vietnam, household products market, new product SKUs by air fresheners category, Apr 2010 – Mar 2011 18
Figure 5: Vietnam, household products market, new product SKUs by general purpose cleaners category, Apr 2010 – Mar 2011 19
Figure 6: Vietnam, household products market, new product SKUs by textile washing products category, Apr 2010 – Mar 2011 20
Figure 7: Vietnam, household products market, new product SKUs by paper products, dishwashing products, bleach, toilet care categories, Apr 2010 – Mar 2011 21
Figure 8: Vietnam, household products market, new product SKUs by manufacturer, Apr 2010 – Mar 2011 22
Figure 9: Vietnam, household products market, new products by package type, Apr 2010 – Mar 2011 24
Figure 10: Vietnam, household products market, new products by package material, Apr 2010 – Mar 2011 25
LIST OF TABLES
Table 1: Household products category definitions 4
Table 2: Vietnam, household products market value by category ($m), 2005–10 13
Table 3: Vietnam, household products market value by category ($m), 2010–15 15
Table 4: Vietnam, household products market, new product SKUs by category, Apr 2010 – Mar 2011 17
Table 5: Vietnam, household products market, new product SKUs by air fresheners category, Apr 2010 – Mar 2011 18
Table 6: Vietnam, household products market, new product SKUs by general purpose cleaners category, Apr 2010 – Mar 2011 19
Table 7: Vietnam, household products market, new product SKUs by textile washing products category, Apr 2010 – Mar 2011 20
Table 8: Vietnam, household products market, new product SKUs by paper products, dishwashing products, bleach, toilet care categories, Apr 2010 – Mar 2011 21
Table 9: Vietnam, household products market, new product SKUs by manufacturer, Apr 2010 – Mar 2011 23
Table 10: Vietnam, household products market, new products by package type, Apr 2010 – Mar 2011 24
Table 11: Vietnam, household products market, new products by package material, Apr 2010 – Mar 2011 25
Table 12: Multi - Soft Facial Tissues 26
Table 13: Sunlight - Dam Dac Gel Linh Hoat Nuoc Rua Chen - Chiet Xuat Tra Xanh & Chanh 27
Table 14: Downy - Nuoc Xa Lam Mem Vai - Suc Hut 28
Table 15: Glade - Air Freshener - Baby Caress 29
Table 16: Hygiene - Fabric Softener - Pink Sweet 30
Table 17: Air Wick Neutra Air - 2 in 1 Air Freshener 31
Table 18: Tide - Bot Giat - voi Huong Chanh va Hoa Hong 32
Table 19: Alo Leo - Dishwashing Liquid 33
Table 20: Wins Pica - Kem Tay Rua Da Nang - Huong Chanh 34
Table 21: Vim - Chat Tay Rua Dam Dac - Huong Chanh Bung No 35
Table 22: Paseo - Facial Tissues - Blossom 36
Table 23: Eddy - Floor Cleaner - Huong Lyly 37
Table 24: Kleenex - Premium 3 Ply White Facial Tissues - Aloe & E 38
Table 25: Ajax - Dish Liquid with Bleach Alternative - Lime 39
Table 26: Cellox - White Facial Tissues - Purify 40
Table 27: Hando - Lau Kinh Thom 41
Table 28: Kleenex Expressions - Facial Tissues - Cucumber Extract 42
Table 29: Sunlight - Lau San - Bac Ha 43
Table 30: Flower Shop - Air Fragrance - Linen Fresh 44
Table 31: Comfort - Dam Dac Nuoc Xa Lam Mem Vai - Huong Gio Xuan 45
Table 32: Tessa - Non Perfumed Facial Tissues 46
Table 33: Rosy - Air Freshener - Cherry Blossom 47
Table 34: Sunlight - Nuoc Rua Chen - Voi Chiet Xuat Chanh 48
Table 35: NuFresh - Hygienic Wet Tissues - Green Tea 49
Table 36: Ocleen - Nuoc Thom Lau San Nha - Diet Khuan 50
Table 37: AXO - Nuoc Tay Quan Ao Mau - Green 51
Table 38: Multi - Tissue Napkin 52
Table 39: Cif - Multi Purpose Cream Cleanser - Lemon Scent 53
Table 40: Omo - Bot Giat Tay 5 trong 1 - OxymaxBleach 54
Table 41: Gift - Kitchen Cleaner - Orange Power 55
Table 42: Longo - Nuoc Thom Lau San Nha - Qua Chin 56
Table 43: Doobon Green Light - Liquid Detergent - Blue Marine 57
Table 44: Omo - Nuoc Giat 2Lan Dam Dac 58
Table 45: Downy - Fabric Conditioner - Sunrise Fresh 59
Table 46: Energizer Max - AA Alkaline Batteries 60
Table 47: Erou - White Facial Tissues 61
Table 48: Viso - Bot Giat - Trang Sang 62
Table 49: Joy Ultra - Dishwashing Soap - Huong Chanh 63
Table 50: Watersilk - Facial Tissue 64
Table 51: Essence Magic Wash - Laundry Detergent - Floral 65
Table 52: Renuzit Aroma Adjustables - Long Last Air Freshener - Relaxing Spa 66
Table 53: Duck Power Mr Muscle - Odour Elimination Toilet Cleaner - Cool Lime Orange 67
Table 54: Tide - Bot Giat - Huong Downy 68
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