TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
1,078 product SKUs launched in the Western Europe household products market 2
Continuous Air Fresheners is the leading category in the Western Europe household products market 2
Yankee Candle is the leading manufacturer of new household products in Western Europe 2
Bottles was the dominant packing type among the new products launched in the Western Europe household products market 2
Majority of the products launched in the household products market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Household Products Market Overview 35
Market value, 2005–10 35
Market value forecast to 2015 37
Household Products Analysis 39
New product SKUs by country 39
New product SKUs by category 41
New product SKUs by manufacturer 50
New products by package type 52
New products by package material 53
Detailed Product Descriptions 54
Appendix 590
Further reading 590
Country Groupings 590
Datamonitor consulting 590
How to contact experts in your industry 590
LIST OF FIGURES
Figure 1: Western Europe, household products market value by category ($m), 2005–10 35
Figure 2: Western Europe, household products market value by category ($m), 2010–15 37
Figure 3: Western Europe, household products market, new product SKUs by top countries, Q1 2011 39
Figure 4: Western Europe, household products market, new product SKUs by category, Q1 2011 41
Figure 5: Western Europe, household products market, new product SKUs by air fresheners category, Q1 2011 43
Figure 6: Western Europe, household products market, new product SKUs by dishwashing products category, Q1 2011 44
Figure 7: Western Europe, household products market, new product SKUs by general purpose cleaners category, Q1 2011 45
Figure 8: Western Europe, household products market, new product SKUs by paper products category, Q1 2011 46
Figure 9: Western Europe, household products market, new product SKUs by textile washing products category, Q1 2011 47
Figure 10: Western Europe, household products market, new product SKUs by toilet care category, Q1 2011 48
Figure 11: Western Europe, household products market, new product SKUs by scouring products, insecticides categories, Q1 2011 49
Figure 12: Western Europe, household products market, new product SKUs by manufacturer, Q1 2011 50
Figure 13: Western Europe, household products market, new products by package type, Q1 2011 52
Figure 14: Western Europe, household products market, new products by package material, Q1 2011 53
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