Household Products in Mexico to 2013

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: household products 2
Summary category level: toilet care 3
Summary category level: furniture polish 4
Summary category level: insecticides 5
Summary category level: textile washing products 6
Summary category level: scouring products 7
Summary category level: general purpose cleaners 8
Summary category level: air fresheners 9
Summary category level: bleach 10
Summary category level: dishwashing products 11
Chapter 2 Introduction 12
What is this report about? 12
How to use this report 12
Market definition 13
Chapter 3 Market Overview 34
Value analysis (Mexican Peso), 2003?08 34
Value analysis (Mexican Peso), 2008?13 35
Value analysis (US dollars), 2003?08 37
Value analysis (US dollars), 2008?13 38
Volume analysis, 2003?08 40
Volume analysis, 2008?13 41
Company and brand share analysis 43
Distribution analysis 50
Expenditure and consumption per capita 52
Chapter 4 Leading Company Profiles 58
The Procter & Gamble Company 58
Colgate-Palmolive Company 60
Chapter 5 Category Analysis: Toilet care 63
Value analysis (Mexican Peso), 2003?08 63
Value analysis (Mexican Peso), 2008?13 64
Value analysis (US dollars), 2003?08 66
Value analysis (US dollars), 2008?13 66
Volume analysis, 2003?08 68
Volume analysis, 2008?13 69
Company and brand share analysis 71
Distribution analysis 74
Expenditure and consumption per capita 76
Chapter 6 Category Analysis: Furniture polish 79
Value analysis (Mexican Peso), 2003?08 79
Value analysis (Mexican Peso), 2008?13 80
Value analysis (US dollars), 2003?08 82
Value analysis (US dollars), 2008?13 82
Volume analysis, 2003?08 84
Volume analysis, 2008?13 85
Company and brand share analysis 87
Distribution analysis 90
Expenditure and consumption per capita 92
Chapter 7 Category Analysis: Insecticides 95
Value analysis (Mexican Peso), 2003?08 95
Value analysis (Mexican Peso), 2008?13 96
Value analysis (US dollars), 2003?08 98
Value analysis (US dollars), 2008?13 98
Volume analysis, 2003?08 100
Volume analysis, 2008?13 101
Company and brand share analysis 103
Distribution analysis 106
Expenditure and consumption per capita 108
Chapter 8 Category Analysis: Textile washing products 111
Value analysis (Mexican Peso), 2003?08 111
Value analysis (Mexican Peso), 2008?13 112
Value analysis (US dollars), 2003?08 114
Value analysis (US dollars), 2008?13 115
Volume analysis, 2003?08 116
Volume analysis, 2008?13 117
Company and brand share analysis 119
Distribution analysis 123
Expenditure and consumption per capita 125
Chapter 9 Category Analysis: Scouring products 128
Value analysis (Mexican Peso), 2003?08 128
Value analysis (Mexican Peso), 2008?13 129
Value analysis (US dollars), 2003?08 130
Value analysis (US dollars), 2008?13 130
Volume analysis, 2003?08 132
Volume analysis, 2008?13 133
Company and brand share analysis 135
Distribution analysis 138
Expenditure and consumption per capita 140
Chapter 10 Category Analysis: General purpose cleaners 143
Value analysis (Mexican Peso), 2003?08 143
Value analysis (Mexican Peso), 2008?13 144
Value analysis (US dollars), 2003?08 146
Value analysis (US dollars), 2008?13 147
Volume analysis, 2003?08 149
Volume analysis, 2008?13 150
Company and brand share analysis 152
Distribution analysis 155
Expenditure and consumption per capita 157
Chapter 11 Category Analysis: Air fresheners 163
Value analysis (Mexican Peso), 2003?08 163
Value analysis (Mexican Peso), 2008?13 164
Value analysis (US dollars), 2003?08 166
Value analysis (US dollars), 2008?13 166
Volume analysis, 2003?08 168
Volume analysis, 2008?13 169
Company and brand share analysis 171
Distribution analysis 174
Expenditure and consumption per capita 176
Chapter 12 Category Analysis: Bleach 179
Value analysis (Mexican Peso), 2003?08 179
Value analysis (Mexican Peso), 2008?13 180
Value analysis (US dollars), 2003?08 181
Value analysis (US dollars), 2008?13 181
Volume analysis, 2003?08 182
Volume analysis, 2008?13 183
Company and brand share analysis 184
Distribution analysis 187
Expenditure and consumption per capita 189
Chapter 13 Category Analysis: Dishwashing products 192
Value analysis (Mexican Peso), 2003?08 192
Value analysis (Mexican Peso), 2008?13 193
Value analysis (US dollars), 2003?08 195
Value analysis (US dollars), 2008?13 195
Volume analysis, 2003?08 197
Volume analysis, 2008?13 198
Company and brand share analysis 200
Distribution analysis 203
Expenditure and consumption per capita 205
Chapter 14 Country Comparison 208
Value 208
Volume 212
Market share 216
Chapter 15 PESTLE Analysis 217
Summary 217
Political analysis 218
Economic analysis 222
Social analysis 226
Technological analysis 229
Legal analysis 232
Environmental analysis 235
Chapter 16 New Product Development 238
Product launches over time 238
Recent product launches 241
Chapter 17 Macroeconomic Profile 242
Macroeconomic indicators 242
Chapter 18 Research Methodology 247
Methodology overview 247
Secondary research 248
Market modeling 249
Creating an initial data model 249
Revising the initial data model 249
Creating a final estimate 250
Creating demographic value splits 250
Primary research 250
Data finalization 251
Ongoing research 251
Chapter 19 APPENDIX 252
Future readings 252
How to contact experts in your industry 252
Disclaimer 252

LIST OF FIGURES
Figure 1: Household products, Mexico, value by category (MXNm), 2003?13 36
Figure 2: Household products, Mexico, category growth comparison, by value, 2003?13 39
Figure 3: Household products, Mexico, volume by category (units/liters, million), 2003?13 42
Figure 4: Household products, Mexico, category growth comparison, by volume, 2003?13 42
Figure 5: Household products, Mexico, company share by value (%), 2007?08 47
Figure 6: Household products, Mexico, distribution channels by value (%), 2007?08 51
Figure 7: Toilet care, Mexico, value by segment (MXNm), 2003?13 65
Figure 8: Toilet care, Mexico, category growth comparison, by value, 2003?13 67
Figure 9: Toilet care, Mexico, volume by segment (units, million), 2003?13 70
Figure 10: Toilet care, Mexico, category growth comparison, by volume, 2003?13 70
Figure 11: Toilet care, Mexico, company share by value (%), 2007?08 72
Figure 12: Toilet care, Mexico, distribution channels by value (%), 2007?08 75
Figure 13: Furniture polish, Mexico, value by segment (MXNm), 2003?13 81
Figure 14: Furniture polish, Mexico, category growth comparison, by value, 2003?13 83
Figure 15: Furniture polish, Mexico, volume by segment (units, million), 2003?13 86
Figure 16: Furniture polish, Mexico, category growth comparison, by volume, 2003?13 86
Figure 17: Furniture polish, Mexico, company share by value (%), 2007?08 88
Figure 18: Furniture polish, Mexico, distribution channels by value (%), 2007?08 91
Figure 19: Insecticides, Mexico, value by segment (MXNm), 2003?13 97
Figure 20: Insecticides, Mexico, category growth comparison, by value, 2003?13 99
Figure 21: Insecticides, Mexico, volume by segment (units/liters, million), 2003?13 101
Figure 22: Insecticides, Mexico, category growth comparison, by volume, 2003?13 102
Figure 23: Insecticides, Mexico, company share by value (%), 2007?08 104
Figure 24: Insecticides, Mexico, distribution channels by value (%), 2007?08 107
Figure 25: Textile washing products, Mexico, value by segment (MXNm), 2003?13 113
Figure 26: Textile washing products, Mexico, category growth comparison, by value, 2003?13 115
Figure 27: Textile washing products, Mexico, volume by segment (units/liters, million), 2003?13 118
Figure 28: Textile washing products, Mexico, category growth comparison, by volume, 2003?13 118
Figure 29: Textile washing products, Mexico, company share by value (%), 2007?08 121
Figure 30: Textile washing products, Mexico, distribution channels by value (%), 2007?08 124
Figure 31: Scouring products, Mexico, value by segment (MXNm), 2003?13 129
Figure 32: Scouring products, Mexico, category growth comparison, by value, 2003?13 131
Figure 33: Scouring products, Mexico, volume by segment (units, million), 2003?13 134
Figure 34: Scouring products, Mexico, category growth comparison, by volume, 2003?13 134
Figure 35: Scouring products, Mexico, company share by value (%), 2007?08 136
Figure 36: Scouring products, Mexico, distribution channels by value (%), 2007?08 139
Figure 37: General purpose cleaners, Mexico, value by segment (MXNm), 2003?13 145
Figure 38: General purpose cleaners, Mexico, category growth comparison, by value, 2003?13 148
Figure 39: General purpose cleaners, Mexico, volume by segment (liters, million), 2003?13 151
Figure 40: General purpose cleaners, Mexico, category growth comparison, by volume, 2003?13 151
Figure 41: General purpose cleaners, Mexico, company share by value (%), 2007?08 153
Figure 42: General purpose cleaners, Mexico, distribution channels by value (%), 2007?08 156
Figure 43: Air fresheners, Mexico, value by segment (MXNm), 2003?13 165
Figure 44: Air fresheners, Mexico, category growth comparison, by value, 2003?13 167
Figure 45: Air fresheners, Mexico, volume by segment (units, million), 2003?13 170
Figure 46: Air fresheners, Mexico, category growth comparison, by volume, 2003?13 170
Figure 47: Air fresheners, Mexico, company share by value (%), 2007?08 172
Figure 48: Air fresheners, Mexico, distribution channels by value (%), 2007?08 175
Figure 49: Bleach, Mexico, value (MXNm), 2003?13 180
Figure 50: Bleach, Mexico, volume (liters, million), 2003?13 183
Figure 51: Bleach, Mexico, company share by value (%), 2007?08 185
Figure 52: Bleach, Mexico, distribution channels by value (%), 2007?08 188
Figure 53: Dishwashing products, Mexico, value by segment (MXNm), 2003?13 194
Figure 54: Dishwashing products, Mexico, category growth comparison, by value, 2003?13 196
Figure 55: Dishwashing products, Mexico, volume by segment (units, million), 2003?13 199
Figure 56: Dishwashing products, Mexico, category growth comparison, by volume, 2003?13 199
Figure 57: Dishwashing products, Mexico, company share by value (%), 2007?08 201
Figure 58: Dishwashing products, Mexico, distribution channels by value (%), 2007?08 204
Figure 59: Global household products market split (value terms, 2008), top five countries 209
Figure 60: Global household products market value, 2003–08, top five countries 211
Figure 61: Global household products market split (volume terms, 2008), top five countries 213
Figure 62: Global household products market volume, 2003–08, top five countries 215
Figure 63: Annual data review process 248

LIST OF TABLES
Table 1: Household products category definitions 14
Table 2: Household products distribution channels 16
Table 3: Household products, Mexico, value by category (MXNm), 2003?08 34
Table 4: Household products, Mexico, value forecast by category (MXNm), 2008?13 35
Table 5: Household products, Mexico, value by category ($m), 2003?08 37
Table 6: Household products, Mexico, value forecast by category ($m), 2008?13 38
Table 7: Household products, Mexico, volume by category (units/liters, million), 2003?08 40
Table 8: Household products, Mexico, volume forecast by category (units/liters, million), 2008?13 41
Table 9: Household products, Mexico, brand share by value (%), 2007?08 43
Table 10: Household products, Mexico, value by brand (MXNm), 2007?08 45
Table 11: Household products, Mexico, company share by value (%), 2007?08 48
Table 12: Household products, Mexico, value by company (MXNm), 2007?08 49
Table 13: Household products, Mexico, distribution channels by value (%), 2007?08 50
Table 14: Household products, Mexico, value by distribution channel (MXNm), 2007?08 50
Table 15: Household products, Mexico, expenditure per capita (MXN), 2003?08 52
Table 16: Household products, Mexico, forecast expenditure per capita (MXN), 2008?13 53
Table 17: Household products, Mexico, expenditure per capita ($), 2003?08 54
Table 18: Household products, Mexico, forecast expenditure per capita ($), 2008?13 55
Table 19: Household products, Mexico, consumption per capita (units/liters), 2003?08 56
Table 20: Household products, Mexico, forecast consumption per capita (units/liters), 2008?13 57
Table 21: The Procter & Gamble Company key facts 58
Table 22: Colgate-Palmolive Company key facts 60
Table 23: Toilet care, Mexico, value by segment (MXNm), 2003?08 63
Table 24: Toilet care, Mexico, value forecast by segment (MXNm), 2008?13 64
Table 25: Toilet care, Mexico, value by segment ($m), 2003?08 66
Table 26: Toilet care, Mexico, value forecast by segment ($m), 2008?13 66
Table 27: Toilet care, Mexico, volume by segment (units, million), 2003?08 68
Table 28: Toilet care, Mexico, volume forecast by segment (units, million), 2008?13 69
Table 29: Toilet care, Mexico, brand share by value (%), 2007?08 71
Table 30: Toilet care, Mexico, value by brand (MXNm), 2007?08 71
Table 31: Toilet care, Mexico, company share by value (%), 2007?08 73
Table 32: Toilet care, Mexico, value by company (MXNm), 2007?08 73
Table 33: Toilet care, Mexico, distribution channels by value (%), 2007?08 74
Table 34: Toilet care, Mexico, value by distribution channel (MXNm), 2007?08 74
Table 35: Toilet care, Mexico, expenditure per capita (MXN), 2003?08 76
Table 36: Toilet care, Mexico, forecast expenditure per capita (MXN), 2008?13 76
Table 37: Toilet care, Mexico, expenditure per capita ($), 2003?08 77
Table 38: Toilet care, Mexico, forecast expenditure per capita ($), 2008?13 77
Table 39: Toilet care, Mexico, consumption per capita (units), 2003?08 78
Table 40: Toilet care, Mexico, forecast consumption per capita (units), 2008?13 78
Table 41: Furniture polish, Mexico, value by segment (MXNm), 2003?08 79
Table 42: Furniture polish, Mexico, value forecast by segment (MXNm), 2008?13 80
Table 43: Furniture polish, Mexico, value by segment ($m), 2003?08 82
Table 44: Furniture polish, Mexico, value forecast by segment ($m), 2008?13 82
Table 45: Furniture polish, Mexico, volume by segment (units, million), 2003?08 84
Table 46: Furniture polish, Mexico, volume forecast by segment (units, million), 2008?13 85
Table 47: Furniture polish, Mexico, brand share by value (%), 2007?08 87
Table 48: Furniture polish, Mexico, value by brand (MXNm), 2007?08 87
Table 49: Furniture polish, Mexico, company share by value (%), 2007?08 89
Table 50: Furniture polish, Mexico, value by company (MXNm), 2007?08 89
Table 51: Furniture polish, Mexico, distribution channels by value (%), 2007?08 90
Table 52: Furniture polish, Mexico, value by distribution channel (MXNm), 2007?08 90
Table 53: Furniture polish, Mexico, expenditure per capita (MXN), 2003?08 92
Table 54: Furniture polish, Mexico, forecast expenditure per capita (MXN), 2008?13 92
Table 55: Furniture polish, Mexico, expenditure per capita ($), 2003?08 93
Table 56: Furniture polish, Mexico, forecast expenditure per capita ($), 2008?13 93
Table 57: Furniture polish, Mexico, consumption per capita (units), 2003?08 94
Table 58: Furniture polish, Mexico, forecast consumption per capita (units), 2008?13 94
Table 59: Insecticides, Mexico, value by segment (MXNm), 2003?08 95
Table 60: Insecticides, Mexico, value forecast by segment (MXNm), 2008?13 96
Table 61: Insecticides, Mexico, value by segment ($m), 2003?08 98
Table 62: Insecticides, Mexico, value forecast by segment ($m), 2008?13 98
Table 63: Insecticides, Mexico, volume by segment (units/liters, million), 2003?08 100
Table 64: Insecticides, Mexico, volume forecast by segment (units/liters, million), 2008?13 101
Table 65: Insecticides, Mexico, brand share by value (%), 2007?08 103
Table 66: Insecticides, Mexico, value by brand (MXNm), 2007?08 103
Table 67: Insecticides, Mexico, company share by value (%), 2007?08 105
Table 68: Insecticides, Mexico, value by company (MXNm), 2007?08 105
Table 69: Insecticides, Mexico, distribution channels by value (%), 2007?08 106
Table 70: Insecticides, Mexico, value by distribution channel (MXNm), 2007?08 106
Table 71: Insecticides, Mexico, expenditure per capita (MXN), 2003?08 108
Table 72: Insecticides, Mexico, forecast expenditure per capita (MXN), 2008?13 108
Table 73: Insecticides, Mexico, expenditure per capita ($), 2003?08 109
Table 74: Insecticides, Mexico, forecast expenditure per capita ($), 2008?13 109
Table 75: Insecticides, Mexico, consumption per capita (units/liters), 2003?08 110
Table 76: Insecticides, Mexico, forecast consumption per capita (units/liters), 2008?13 110
Table 77: Textile washing products, Mexico, value by segment (MXNm), 2003?08 111
Table 78: Textile washing products, Mexico, value forecast by segment (MXNm), 2008?13 112
Table 79: Textile washing products, Mexico, value by segment ($m), 2003?08 114
Table 80: Textile washing products, Mexico, value forecast by segment ($m), 2008?13 115
Table 81: Textile washing products, Mexico, volume by segment (units/liters, million), 2003?08 116
Table 82: Textile washing products, Mexico, volume forecast by segment (units/liters, million), 2008?13 117
Table 83: Textile washing products, Mexico, brand share by value (%), 2007?08 119
Table 84: Textile washing products, Mexico, value by brand (MXNm), 2007?08 120
Table 85: Textile washing products, Mexico, company share by value (%), 2007?08 122
Table 86: Textile washing products, Mexico, value by company (MXNm), 2007?08 122
Table 87: Textile washing products, Mexico, distribution channels by value (%), 2007?08 123
Table 88: Textile washing products, Mexico, value by distribution channel (MXNm), 2007?08 123
Table 89: Textile washing products, Mexico, expenditure per capita (MXN), 2003?08 125
Table 90: Textile washing products, Mexico, forecast expenditure per capita (MXN), 2008?13 125
Table 91: Textile washing products, Mexico, expenditure per capita ($), 2003?08 126
Table 92: Textile washing products, Mexico, forecast expenditure per capita ($), 2008?13 126
Table 93: Textile washing products, Mexico, consumption per capita (units/liters), 2003?08 127
Table 94: Textile washing products, Mexico, forecast consumption per capita (units/liters), 2008?13 127
Table 95: Scouring products, Mexico, value by segment (MXNm), 2003?08 128
Table 96: Scouring products, Mexico, value forecast by segment (MXNm), 2008?13 129
Table 97: Scouring products, Mexico, value by segment ($m), 2003?08 130
Table 98: Scouring products, Mexico, value forecast by segment ($m), 2008?13 130
Table 99: Scouring products, Mexico, volume by segment (units, million), 2003?08 132
Table 100: Scouring products, Mexico, volume forecast by segment (units, million), 2008?13 133
Table 101: Scouring products, Mexico, brand share by value (%), 2007?08 135
Table 102: Scouring products, Mexico, value by brand (MXNm), 2007?08 135
Table 103: Scouring products, Mexico, company share by value (%), 2007?08 137
Table 104: Scouring products, Mexico, value by company (MXNm), 2007?08 137
Table 105: Scouring products, Mexico, distribution channels by value (%), 2007?08 138
Table 106: Scouring products, Mexico, value by distribution channel (MXNm), 2007?08 138
Table 107: Scouring products, Mexico, expenditure per capita (MXN), 2003?08 140
Table 108: Scouring products, Mexico, forecast expenditure per capita (MXN), 2008?13 140
Table 109: Scouring products, Mexico, expenditure per capita ($), 2003?08 141
Table 110: Scouring products, Mexico, forecast expenditure per capita ($), 2008?13 141
Table 111: Scouring products, Mexico, consumption per capita (units), 2003?08 142
Table 112: Scouring products, Mexico, forecast consumption per capita (units), 2008?13 142
Table 113: General purpose cleaners, Mexico, value by segment (MXNm), 2003?08 143
Table 114: General purpose cleaners, Mexico, value forecast by segment (MXNm), 2008?13 144
Table 115: General purpose cleaners, Mexico, value by segment ($m), 2003?08 146
Table 116: General purpose cleaners, Mexico, value forecast by segment ($m), 2008?13 147
Table 117: General purpose cleaners, Mexico, volume by segment (liters, million), 2003?08 149
Table 118: General purpose cleaners, Mexico, volume forecast by segment (liters, million), 2008?13 150
Table 119: General purpose cleaners, Mexico, brand share by value (%), 2007?08 152
Table 120: General purpose cleaners, Mexico, value by brand (MXNm), 2007?08 152
Table 121: General purpose cleaners, Mexico, company share by value (%), 2007?08 154
Table 122: General purpose cleaners, Mexico, value by company (MXNm), 2007?08 154
Table 123: General purpose cleaners, Mexico, distribution channels by value (%), 2007?08 155
Table 124: General purpose cleaners, Mexico, value by distribution channel (MXNm), 2007?08 155
Table 125: General purpose cleaners, Mexico, expenditure per capita (MXN), 2003?08 157
Table 126: General purpose cleaners, Mexico, forecast expenditure per capita (MXN), 2008?13 158
Table 127: General purpose cleaners, Mexico, expenditure per capita ($), 2003?08 159
Table 128: General purpose cleaners, Mexico, forecast expenditure per capita ($), 2008?13 160
Table 129: General purpose cleaners, Mexico, consumption per capita (liters), 2003?08 161
Table 130: General purpose cleaners, Mexico, forecast consumption per capita (liters), 2008?13 162
Table 131: Air fresheners, Mexico, value by segment (MXNm), 2003?08 163
Table 132: Air fresheners, Mexico, value forecast by segment (MXNm), 2008?13 164
Table 133: Air fresheners, Mexico, value by segment ($m), 2003?08 166
Table 134: Air fresheners, Mexico, value forecast by segment ($m), 2008?13 166
Table 135: Air fresheners, Mexico, volume by segment (units, million), 2003?08 168
Table 136: Air fresheners, Mexico, volume forecast by segment (units, million), 2008?13 169
Table 137: Air fresheners, Mexico, brand share by value (%), 2007?08 171
Table 138: Air fresheners, Mexico, value by brand (MXNm), 2007?08 171
Table 139: Air fresheners, Mexico, company share by value (%), 2007?08 173
Table 140: Air fresheners, Mexico, value by company (MXNm), 2007?08 173
Table 141: Air fresheners, Mexico, distribution channels by value (%), 2007?08 174
Table 142: Air fresheners, Mexico, value by distribution channel (MXNm), 2007?08 174
Table 143: Air fresheners, Mexico, expenditure per capita (MXN), 2003?08 176
Table 144: Air fresheners, Mexico, forecast expenditure per capita (MXN), 2008?13 176
Table 145: Air fresheners, Mexico, expenditure per capita ($), 2003?08 177
Table 146: Air fresheners, Mexico, forecast expenditure per capita ($), 2008?13 177
Table 147: Air fresheners, Mexico, consumption per capita (units), 2003?08 178
Table 148: Air fresheners, Mexico, forecast consumption per capita (units), 2008?13 178
Table 149: Bleach, Mexico, value (MXNm), 2003?08 179
Table 150: Bleach, Mexico, value forecast (MXNm), 2008?13 180
Table 151: Bleach, Mexico, value ($m), 2003?08 181
Table 152: Bleach, Mexico, value forecast ($m), 2008?13 181
Table 153: Bleach, Mexico, volume (liters, million), 2003?08 182
Table 154: Bleach, Mexico, volume forecast (liters, million), 2008?13 183
Table 155: Bleach, Mexico, brand share by value (%), 2007?08 184
Table 156: Bleach, Mexico, value by brand (MXNm), 2007?08 184
Table 157: Bleach, Mexico, company share by value (%), 2007?08 186
Table 158: Bleach, Mexico, value by company (MXNm), 2007?08 186
Table 159: Bleach, Mexico, distribution channels by value (%), 2007?08 187
Table 160: Bleach, Mexico, value by distribution channel (MXNm), 2007?08 187
Table 161: Bleach, Mexico, expenditure per capita (MXN), 2003?08 189
Table 162: Bleach, Mexico, forecast expenditure per capita (MXN), 2008?13 189
Table 163: Bleach, Mexico, expenditure per capita ($), 2003?08 190
Table 164: Bleach, Mexico, forecast expenditure per capita ($), 2008?13 190
Table 165: Bleach, Mexico, consumption per capita (liters), 2003?08 191
Table 166: Bleach, Mexico, forecast consumption per capita (liters), 2008?13 191
Table 167: Dishwashing products, Mexico, value by segment (MXNm), 2003?08 192
Table 168: Dishwashing products, Mexico, value forecast by segment (MXNm), 2008?13 193
Table 169: Dishwashing products, Mexico, value by segment ($m), 2003?08 195
Table 170: Dishwashing products, Mexico, value forecast by segment ($m), 2008?13 195
Table 171: Dishwashing products, Mexico, volume by segment (units, million), 2003?08 197
Table 172: Dishwashing products, Mexico, volume forecast by segment (units, million), 2008?13 198
Table 173: Dishwashing products, Mexico, brand share by value (%), 2007?08 200
Table 174: Dishwashing products, Mexico, value by brand (MXNm), 2007?08 200
Table 175: Dishwashing products, Mexico, company share by value (%), 2007?08 202
Table 176: Dishwashing products, Mexico, value by company (MXNm), 2007?08 202
Table 177: Dishwashing products, Mexico, distribution channels by value (%), 2007?08 203
Table 178: Dishwashing products, Mexico, value by distribution channel (MXNm), 2007?08 203
Table 179: Dishwashing products, Mexico, expenditure per capita (MXN), 2003?08 205
Table 180: Dishwashing products, Mexico, forecast expenditure per capita (MXN), 2008?13 205
Table 181: Dishwashing products, Mexico, expenditure per capita ($), 2003?08 206
Table 182: Dishwashing products, Mexico, forecast expenditure per capita ($), 2008?13 206
Table 183: Dishwashing products, Mexico, consumption per capita (units), 2003?08 207
Table 184: Dishwashing products, Mexico, forecast consumption per capita (units), 2008?13 207
Table 185: Global household products market value, 2008 208
Table 186: Global household products market split (value terms ($m), 2008), top five countries 211
Table 187: Global household products market volume, 2008 212
Table 188: Global household products market split (volume terms, 2008), top five countries 215
Table 189: Leading players, top five countries 216
Table 190: Analysis of Mexico’s political landscape 218
Table 191: Analysis of Mexico’s economy 222
Table 192: Analysis of Mexico’s social system 226
Table 193: Analysis of Mexico’s technology landscape 229
Table 194: Analysis of Mexico’s legal landscape 232
Table 195: Analysis of Mexico’s environmental landscape 235
Table 196: Mexico household products new product launches reports, by company (top five companies), 2009 238
Table 197: Mexico household products new product launches SKUs, by company (top five companies), 2009 239
Table 198: Mexico household products new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 239
Table 199: Mexico household products new product launches (reports), by ingredients (top 10 ingredients), 2009 240
Table 200: Mexico household products new product launches (reports), by package tags or claims (top 10 claims), 2009 240
Table 201: Mexico household products new product launches, 2009 241
Table 202: Mexico population, by age group, 2003?08 (millions) 242
Table 203: Mexico population forecast, by age group, 2008?13 (millions) 243
Table 204: Mexico population, by gender, 2003?08 (millions) 243
Table 205: Mexico population forecast, by gender, 2008?13 (millions) 244
Table 206: Mexico nominal GDP, 2003?08 (MXNbn, nominal prices) 244
Table 207: Mexico nominal GDP forecast, 2008?13 (MXNbn, nominal prices) 244
Table 208: Mexico real GDP, 2003?08 (MXNbn, 2000 prices) 245
Table 209: Mexico real GDP forecast, 2008?13 (MXNbn, 2000 prices) 245
Table 210: Mexico real GDP, 2003?08 ($bn, 2000 prices) 245
Table 211: Mexico real GDP forecast, 2008?13 ($bn, 2000 prices) 246
Table 212: Mexico consumer price index, 2003?08 (2000=100) 246
Table 213: Mexico consumer price index, 2008?13 (2000=100) 246


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