Household Products in the Netherlands to 2013

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: household products 2
Summary category level: toilet care 3
Summary category level: furniture polish 4
Summary category level: insecticides 5
Summary category level: textile washing products 6
Summary category level: scouring products 7
Summary category level: general purpose cleaners 8
Summary category level: air fresheners 9
Summary category level: bleach 10
Summary category level: dishwashing products 11
Chapter 2 Introduction 12
What is this report about? 12
How to use this report 12
Market definition 13
Chapter 3 Market Overview 34
Value analysis (Euro), 2003?08 34
Value analysis (Euro), 2008?13 35
Value analysis (US dollars), 2003?08 37
Value analysis (US dollars), 2008?13 38
Volume analysis, 2003?08 40
Volume analysis, 2008?13 41
Company and brand share analysis 43
Distribution analysis 48
Expenditure and consumption per capita 50
Chapter 4 Leading Company Profiles 56
The Procter & Gamble Company 56
Unilever 58
Chapter 5 Category Analysis: Toilet care 61
Value analysis (Euro), 2003?08 61
Value analysis (Euro), 2008?13 62
Value analysis (US dollars), 2003?08 64
Value analysis (US dollars), 2008?13 64
Volume analysis, 2003?08 66
Volume analysis, 2008?13 67
Company and brand share analysis 69
Distribution analysis 72
Expenditure and consumption per capita 74
Chapter 6 Category Analysis: Furniture polish 77
Value analysis (Euro), 2003?08 77
Value analysis (Euro), 2008?13 78
Value analysis (US dollars), 2003?08 80
Value analysis (US dollars), 2008?13 80
Volume analysis, 2003?08 82
Volume analysis, 2008?13 83
Company and brand share analysis 85
Distribution analysis 88
Expenditure and consumption per capita 90
Chapter 7 Category Analysis: Insecticides 93
Value analysis (Euro), 2003?08 93
Value analysis (Euro), 2008?13 94
Value analysis (US dollars), 2003?08 95
Value analysis (US dollars), 2008?13 95
Volume analysis, 2003?08 97
Volume analysis, 2008?13 98
Company and brand share analysis 100
Distribution analysis 103
Expenditure and consumption per capita 105
Chapter 8 Category Analysis: Textile washing products 108
Value analysis (Euro), 2003?08 108
Value analysis (Euro), 2008?13 109
Value analysis (US dollars), 2003?08 111
Value analysis (US dollars), 2008?13 112
Volume analysis, 2003?08 113
Volume analysis, 2008?13 114
Company and brand share analysis 116
Distribution analysis 120
Expenditure and consumption per capita 122
Chapter 9 Category Analysis: Scouring products 125
Value analysis (Euro), 2003?08 125
Value analysis (Euro), 2008?13 126
Value analysis (US dollars), 2003?08 128
Value analysis (US dollars), 2008?13 128
Volume analysis, 2003?08 130
Volume analysis, 2008?13 131
Company and brand share analysis 133
Distribution analysis 136
Expenditure and consumption per capita 138
Chapter 10 Category Analysis: General purpose cleaners 141
Value analysis (Euro), 2003?08 141
Value analysis (Euro), 2008?13 142
Value analysis (US dollars), 2003?08 144
Value analysis (US dollars), 2008?13 145
Volume analysis, 2003?08 147
Volume analysis, 2008?13 148
Company and brand share analysis 150
Distribution analysis 153
Expenditure and consumption per capita 155
Chapter 11 Category Analysis: Air fresheners 161
Value analysis (Euro), 2003?08 161
Value analysis (Euro), 2008?13 162
Value analysis (US dollars), 2003?08 164
Value analysis (US dollars), 2008?13 164
Volume analysis, 2003?08 166
Volume analysis, 2008?13 167
Company and brand share analysis 169
Distribution analysis 172
Expenditure and consumption per capita 174
Chapter 12 Category Analysis: Bleach 177
Value analysis (Euro), 2003?08 177
Value analysis (Euro), 2008?13 178
Value analysis (US dollars), 2003?08 179
Value analysis (US dollars), 2008?13 179
Volume analysis, 2003?08 180
Volume analysis, 2008?13 181
Company and brand share analysis 182
Distribution analysis 185
Expenditure and consumption per capita 187
Chapter 13 Category Analysis: Dishwashing products 190
Value analysis (Euro), 2003?08 190
Value analysis (Euro), 2008?13 191
Value analysis (US dollars), 2003?08 193
Value analysis (US dollars), 2008?13 193
Volume analysis, 2003?08 195
Volume analysis, 2008?13 196
Company and brand share analysis 198
Distribution analysis 201
Expenditure and consumption per capita 203
Chapter 14 Country Comparison 206
Value 206
Volume 210
Market share 214
Chapter 15 PESTLE Analysis 215
Summary 215
Political analysis 216
Economic analysis 221
Social analysis 225
Technological analysis 229
Legal analysis 233
Environmental analysis 236
Chapter 16 New Product Development 240
Product launches over time 240
Recent product launches 243
Chapter 17 Macroeconomic Profile 244
Macroeconomic indicators 244
Chapter 18 Research Methodology 249
Methodology overview 249
Secondary research 250
Market modeling 251
Creating an initial data model 251
Revising the initial data model 251
Creating a final estimate 252
Creating demographic value splits 252
Primary research 252
Data finalization 253
Ongoing research 253
Chapter 19 APPENDIX 254
Future readings 254
How to contact experts in your industry 254
Disclaimer 254

LIST OF FIGURES
Figure 1: Household products, Netherlands, value by category (€m), 2003?13 36
Figure 2: Household products, Netherlands, category growth comparison, by value, 2003?13 39
Figure 3: Household products, Netherlands, volume by category (units/liters, million), 2003?13 42
Figure 4: Household products, Netherlands, category growth comparison, by volume, 2003?13 42
Figure 5: Household products, Netherlands, company share by value (%), 2007?08 46
Figure 6: Household products, Netherlands, distribution channels by value (%), 2007?08 49
Figure 7: Toilet care, Netherlands, value by segment (€m), 2003?13 63
Figure 8: Toilet care, Netherlands, category growth comparison, by value, 2003?13 65
Figure 9: Toilet care, Netherlands, volume by segment (units, million), 2003?13 68
Figure 10: Toilet care, Netherlands, category growth comparison, by volume, 2003?13 68
Figure 11: Toilet care, Netherlands, company share by value (%), 2007?08 70
Figure 12: Toilet care, Netherlands, distribution channels by value (%), 2007?08 73
Figure 13: Furniture polish, Netherlands, value by segment (€m), 2003?13 79
Figure 14: Furniture polish, Netherlands, category growth comparison, by value, 2003?13 81
Figure 15: Furniture polish, Netherlands, volume by segment (units, million), 2003?13 84
Figure 16: Furniture polish, Netherlands, category growth comparison, by volume, 2003?13 84
Figure 17: Furniture polish, Netherlands, company share by value (%), 2007?08 86
Figure 18: Furniture polish, Netherlands, distribution channels by value (%), 2007?08 89
Figure 19: Insecticides, Netherlands, value by segment (€m), 2003?13 94
Figure 20: Insecticides, Netherlands, category growth comparison, by value, 2003?13 96
Figure 21: Insecticides, Netherlands, volume by segment (units/liters, million), 2003?13 98
Figure 22: Insecticides, Netherlands, category growth comparison, by volume, 2003?13 99
Figure 23: Insecticides, Netherlands, company share by value (%), 2007?08 101
Figure 24: Insecticides, Netherlands, distribution channels by value (%), 2007?08 104
Figure 25: Textile washing products, Netherlands, value by segment (€m), 2003?13 110
Figure 26: Textile washing products, Netherlands, category growth comparison, by value, 2003?13 112
Figure 27: Textile washing products, Netherlands, volume by segment (units/liters, million), 2003?13 115
Figure 28: Textile washing products, Netherlands, category growth comparison, by volume, 2003?13 115
Figure 29: Textile washing products, Netherlands, company share by value (%), 2007?08 118
Figure 30: Textile washing products, Netherlands, distribution channels by value (%), 2007?08 121
Figure 31: Scouring products, Netherlands, value by segment (€m), 2003?13 127
Figure 32: Scouring products, Netherlands, category growth comparison, by value, 2003?13 129
Figure 33: Scouring products, Netherlands, volume by segment (units, million), 2003?13 132
Figure 34: Scouring products, Netherlands, category growth comparison, by volume, 2003?13 132
Figure 35: Scouring products, Netherlands, company share by value (%), 2007?08 134
Figure 36: Scouring products, Netherlands, distribution channels by value (%), 2007?08 137
Figure 37: General purpose cleaners, Netherlands, value by segment (€m), 2003?13 143
Figure 38: General purpose cleaners, Netherlands, category growth comparison, by value, 2003?13 146
Figure 39: General purpose cleaners, Netherlands, volume by segment (liters, million), 2003?13 149
Figure 40: General purpose cleaners, Netherlands, category growth comparison, by volume, 2003?13 149
Figure 41: General purpose cleaners, Netherlands, company share by value (%), 2007?08 151
Figure 42: General purpose cleaners, Netherlands, distribution channels by value (%), 2007?08 154
Figure 43: Air fresheners, Netherlands, value by segment (€m), 2003?13 163
Figure 44: Air fresheners, Netherlands, category growth comparison, by value, 2003?13 165
Figure 45: Air fresheners, Netherlands, volume by segment (units, million), 2003?13 168
Figure 46: Air fresheners, Netherlands, category growth comparison, by volume, 2003?13 168
Figure 47: Air fresheners, Netherlands, company share by value (%), 2007?08 170
Figure 48: Air fresheners, Netherlands, distribution channels by value (%), 2007?08 173
Figure 49: Bleach, Netherlands, value (€m), 2003?13 178
Figure 50: Bleach, Netherlands, volume (liters, million), 2003?13 181
Figure 51: Bleach, Netherlands, company share by value (%), 2007?08 183
Figure 52: Bleach, Netherlands, distribution channels by value (%), 2007?08 186
Figure 53: Dishwashing products, Netherlands, value by segment (€m), 2003?13 192
Figure 54: Dishwashing products, Netherlands, category growth comparison, by value, 2003?13 194
Figure 55: Dishwashing products, Netherlands, volume by segment (units, million), 2003?13 197
Figure 56: Dishwashing products, Netherlands, category growth comparison, by volume, 2003?13 197
Figure 57: Dishwashing products, Netherlands, company share by value (%), 2007?08 199
Figure 58: Dishwashing products, Netherlands, distribution channels by value (%), 2007?08 202
Figure 59: Global household products market split (value terms, 2008), top five countries 207
Figure 60: Global household products market value, 2003–08, top five countries 209
Figure 61: Global household products market split (volume terms, 2008), top five countries 211
Figure 62: Global household products market volume, 2003–08, top five countries 213
Figure 63: Annual data review process 250

LIST OF TABLES
Table 1: Household products category definitions 14
Table 2: Household products distribution channels 16
Table 3: Household products, Netherlands, value by category (€m), 2003?08 34
Table 4: Household products, Netherlands, value forecast by category (€m), 2008?13 35
Table 5: Household products, Netherlands, value by category ($m), 2003?08 37
Table 6: Household products, Netherlands, value forecast by category ($m), 2008?13 38
Table 7: Household products, Netherlands, volume by category (units/liters, million), 2003?08 40
Table 8: Household products, Netherlands, volume forecast by category (units/liters, million), 2008?13 41
Table 9: Household products, Netherlands, brand share by value (%), 2007?08 43
Table 10: Household products, Netherlands, value by brand (€m), 2007?08 45
Table 11: Household products, Netherlands, company share by value (%), 2007?08 47
Table 12: Household products, Netherlands, value by company (€m), 2007?08 47
Table 13: Household products, Netherlands, distribution channels by value (%), 2007?08 48
Table 14: Household products, Netherlands, value by distribution channel (€m), 2007?08 48
Table 15: Household products, Netherlands, expenditure per capita (€), 2003?08 50
Table 16: Household products, Netherlands, forecast expenditure per capita (€), 2008?13 51
Table 17: Household products, Netherlands, expenditure per capita ($), 2003?08 52
Table 18: Household products, Netherlands, forecast expenditure per capita ($), 2008?13 53
Table 19: Household products, Netherlands, consumption per capita (units/liters), 2003?08 54
Table 20: Household products, Netherlands, forecast consumption per capita (units/liters), 2008?13 55
Table 21: The Procter & Gamble Company key facts 56
Table 22: Unilever key facts 58
Table 23: Toilet care, Netherlands, value by segment (€m), 2003?08 61
Table 24: Toilet care, Netherlands, value forecast by segment (€m), 2008?13 62
Table 25: Toilet care, Netherlands, value by segment ($m), 2003?08 64
Table 26: Toilet care, Netherlands, value forecast by segment ($m), 2008?13 64
Table 27: Toilet care, Netherlands, volume by segment (units, million), 2003?08 66
Table 28: Toilet care, Netherlands, volume forecast by segment (units, million), 2008?13 67
Table 29: Toilet care, Netherlands, brand share by value (%), 2007?08 69
Table 30: Toilet care, Netherlands, value by brand (€m), 2007?08 69
Table 31: Toilet care, Netherlands, company share by value (%), 2007?08 71
Table 32: Toilet care, Netherlands, value by company (€m), 2007?08 71
Table 33: Toilet care, Netherlands, distribution channels by value (%), 2007?08 72
Table 34: Toilet care, Netherlands, value by distribution channel (€m), 2007?08 72
Table 35: Toilet care, Netherlands, expenditure per capita (€), 2003?08 74
Table 36: Toilet care, Netherlands, forecast expenditure per capita (€), 2008?13 74
Table 37: Toilet care, Netherlands, expenditure per capita ($), 2003?08 75
Table 38: Toilet care, Netherlands, forecast expenditure per capita ($), 2008?13 75
Table 39: Toilet care, Netherlands, consumption per capita (units), 2003?08 76
Table 40: Toilet care, Netherlands, forecast consumption per capita (units), 2008?13 76
Table 41: Furniture polish, Netherlands, value by segment (€m), 2003?08 77
Table 42: Furniture polish, Netherlands, value forecast by segment (€m), 2008?13 78
Table 43: Furniture polish, Netherlands, value by segment ($m), 2003?08 80
Table 44: Furniture polish, Netherlands, value forecast by segment ($m), 2008?13 80
Table 45: Furniture polish, Netherlands, volume by segment (units, million), 2003?08 82
Table 46: Furniture polish, Netherlands, volume forecast by segment (units, million), 2008?13 83
Table 47: Furniture polish, Netherlands, brand share by value (%), 2007?08 85
Table 48: Furniture polish, Netherlands, value by brand (€m), 2007?08 85
Table 49: Furniture polish, Netherlands, company share by value (%), 2007?08 87
Table 50: Furniture polish, Netherlands, value by company (€m), 2007?08 87
Table 51: Furniture polish, Netherlands, distribution channels by value (%), 2007?08 88
Table 52: Furniture polish, Netherlands, value by distribution channel (€m), 2007?08 88
Table 53: Furniture polish, Netherlands, expenditure per capita (€), 2003?08 90
Table 54: Furniture polish, Netherlands, forecast expenditure per capita (€), 2008?13 90
Table 55: Furniture polish, Netherlands, expenditure per capita ($), 2003?08 91
Table 56: Furniture polish, Netherlands, forecast expenditure per capita ($), 2008?13 91
Table 57: Furniture polish, Netherlands, consumption per capita (units), 2003?08 92
Table 58: Furniture polish, Netherlands, forecast consumption per capita (units), 2008?13 92
Table 59: Insecticides, Netherlands, value by segment (€m), 2003?08 93
Table 60: Insecticides, Netherlands, value forecast by segment (€m), 2008?13 94
Table 61: Insecticides, Netherlands, value by segment ($m), 2003?08 95
Table 62: Insecticides, Netherlands, value forecast by segment ($m), 2008?13 95
Table 63: Insecticides, Netherlands, volume by segment (units/liters, million), 2003?08 97
Table 64: Insecticides, Netherlands, volume forecast by segment (units/liters, million), 2008?13 98
Table 65: Insecticides, Netherlands, brand share by value (%), 2007?08 100
Table 66: Insecticides, Netherlands, value by brand (€m), 2007?08 100
Table 67: Insecticides, Netherlands, company share by value (%), 2007?08 102
Table 68: Insecticides, Netherlands, value by company (€m), 2007?08 102
Table 69: Insecticides, Netherlands, distribution channels by value (%), 2007?08 103
Table 70: Insecticides, Netherlands, value by distribution channel (€m), 2007?08 103
Table 71: Insecticides, Netherlands, expenditure per capita (€), 2003?08 105
Table 72: Insecticides, Netherlands, forecast expenditure per capita (€), 2008?13 105
Table 73: Insecticides, Netherlands, expenditure per capita ($), 2003?08 106
Table 74: Insecticides, Netherlands, forecast expenditure per capita ($), 2008?13 106
Table 75: Insecticides, Netherlands, consumption per capita (units/liters), 2003?08 107
Table 76: Insecticides, Netherlands, forecast consumption per capita (units/liters), 2008?13 107
Table 77: Textile washing products, Netherlands, value by segment (€m), 2003?08 108
Table 78: Textile washing products, Netherlands, value forecast by segment (€m), 2008?13 109
Table 79: Textile washing products, Netherlands, value by segment ($m), 2003?08 111
Table 80: Textile washing products, Netherlands, value forecast by segment ($m), 2008?13 112
Table 81: Textile washing products, Netherlands, volume by segment (units/liters, million), 2003?08 113
Table 82: Textile washing products, Netherlands, volume forecast by segment (units/liters, million), 2008?13 114
Table 83: Textile washing products, Netherlands, brand share by value (%), 2007?08 116
Table 84: Textile washing products, Netherlands, value by brand (€m), 2007?08 117
Table 85: Textile washing products, Netherlands, company share by value (%), 2007?08 119
Table 86: Textile washing products, Netherlands, value by company (€m), 2007?08 119
Table 87: Textile washing products, Netherlands, distribution channels by value (%), 2007?08 120
Table 88: Textile washing products, Netherlands, value by distribution channel (€m), 2007?08 120
Table 89: Textile washing products, Netherlands, expenditure per capita (€), 2003?08 122
Table 90: Textile washing products, Netherlands, forecast expenditure per capita (€), 2008?13 122
Table 91: Textile washing products, Netherlands, expenditure per capita ($), 2003?08 123
Table 92: Textile washing products, Netherlands, forecast expenditure per capita ($), 2008?13 123
Table 93: Textile washing products, Netherlands, consumption per capita (units/liters), 2003?08 124
Table 94: Textile washing products, Netherlands, forecast consumption per capita (units/liters), 2008?13 124
Table 95: Scouring products, Netherlands, value by segment (€m), 2003?08 125
Table 96: Scouring products, Netherlands, value forecast by segment (€m), 2008?13 126
Table 97: Scouring products, Netherlands, value by segment ($m), 2003?08 128
Table 98: Scouring products, Netherlands, value forecast by segment ($m), 2008?13 128
Table 99: Scouring products, Netherlands, volume by segment (units, million), 2003?08 130
Table 100: Scouring products, Netherlands, volume forecast by segment (units, million), 2008?13 131
Table 101: Scouring products, Netherlands, brand share by value (%), 2007?08 133
Table 102: Scouring products, Netherlands, value by brand (€m), 2007?08 133
Table 103: Scouring products, Netherlands, company share by value (%), 2007?08 135
Table 104: Scouring products, Netherlands, value by company (€m), 2007?08 135
Table 105: Scouring products, Netherlands, distribution channels by value (%), 2007?08 136
Table 106: Scouring products, Netherlands, value by distribution channel (€m), 2007?08 136
Table 107: Scouring products, Netherlands, expenditure per capita (€), 2003?08 138
Table 108: Scouring products, Netherlands, forecast expenditure per capita (€), 2008?13 138
Table 109: Scouring products, Netherlands, expenditure per capita ($), 2003?08 139
Table 110: Scouring products, Netherlands, forecast expenditure per capita ($), 2008?13 139
Table 111: Scouring products, Netherlands, consumption per capita (units), 2003?08 140
Table 112: Scouring products, Netherlands, forecast consumption per capita (units), 2008?13 140
Table 113: General purpose cleaners, Netherlands, value by segment (€m), 2003?08 141
Table 114: General purpose cleaners, Netherlands, value forecast by segment (€m), 2008?13 142
Table 115: General purpose cleaners, Netherlands, value by segment ($m), 2003?08 144
Table 116: General purpose cleaners, Netherlands, value forecast by segment ($m), 2008?13 145
Table 117: General purpose cleaners, Netherlands, volume by segment (liters, million), 2003?08 147
Table 118: General purpose cleaners, Netherlands, volume forecast by segment (liters, million), 2008?13 148
Table 119: General purpose cleaners, Netherlands, brand share by value (%), 2007?08 150
Table 120: General purpose cleaners, Netherlands, value by brand (€m), 2007?08 150
Table 121: General purpose cleaners, Netherlands, company share by value (%), 2007?08 152
Table 122: General purpose cleaners, Netherlands, value by company (€m), 2007?08 152
Table 123: General purpose cleaners, Netherlands, distribution channels by value (%), 2007?08 153
Table 124: General purpose cleaners, Netherlands, value by distribution channel (€m), 2007?08 153
Table 125: General purpose cleaners, Netherlands, expenditure per capita (€), 2003?08 155
Table 126: General purpose cleaners, Netherlands, forecast expenditure per capita (€), 2008?13 156
Table 127: General purpose cleaners, Netherlands, expenditure per capita ($), 2003?08 157
Table 128: General purpose cleaners, Netherlands, forecast expenditure per capita ($), 2008?13 158
Table 129: General purpose cleaners, Netherlands, consumption per capita (liters), 2003?08 159
Table 130: General purpose cleaners, Netherlands, forecast consumption per capita (liters), 2008?13 160
Table 131: Air fresheners, Netherlands, value by segment (€m), 2003?08 161
Table 132: Air fresheners, Netherlands, value forecast by segment (€m), 2008?13 162
Table 133: Air fresheners, Netherlands, value by segment ($m), 2003?08 164
Table 134: Air fresheners, Netherlands, value forecast by segment ($m), 2008?13 164
Table 135: Air fresheners, Netherlands, volume by segment (units, million), 2003?08 166
Table 136: Air fresheners, Netherlands, volume forecast by segment (units, million), 2008?13 167
Table 137: Air fresheners, Netherlands, brand share by value (%), 2007?08 169
Table 138: Air fresheners, Netherlands, value by brand (€m), 2007?08 169
Table 139: Air fresheners, Netherlands, company share by value (%), 2007?08 171
Table 140: Air fresheners, Netherlands, value by company (€m), 2007?08 171
Table 141: Air fresheners, Netherlands, distribution channels by value (%), 2007?08 172
Table 142: Air fresheners, Netherlands, value by distribution channel (€m), 2007?08 172
Table 143: Air fresheners, Netherlands, expenditure per capita (€), 2003?08 174
Table 144: Air fresheners, Netherlands, forecast expenditure per capita (€), 2008?13 174
Table 145: Air fresheners, Netherlands, expenditure per capita ($), 2003?08 175
Table 146: Air fresheners, Netherlands, forecast expenditure per capita ($), 2008?13 175
Table 147: Air fresheners, Netherlands, consumption per capita (units), 2003?08 176
Table 148: Air fresheners, Netherlands, forecast consumption per capita (units), 2008?13 176
Table 149: Bleach, Netherlands, value (€m), 2003?08 177
Table 150: Bleach, Netherlands, value forecast (€m), 2008?13 178
Table 151: Bleach, Netherlands, value ($m), 2003?08 179
Table 152: Bleach, Netherlands, value forecast ($m), 2008?13 179
Table 153: Bleach, Netherlands, volume (liters, million), 2003?08 180
Table 154: Bleach, Netherlands, volume forecast (liters, million), 2008?13 181
Table 155: Bleach, Netherlands, brand share by value (%), 2007?08 182
Table 156: Bleach, Netherlands, value by brand (€m), 2007?08 182
Table 157: Bleach, Netherlands, company share by value (%), 2007?08 184
Table 158: Bleach, Netherlands, value by company (€m), 2007?08 184
Table 159: Bleach, Netherlands, distribution channels by value (%), 2007?08 185
Table 160: Bleach, Netherlands, value by distribution channel (€m), 2007?08 185
Table 161: Bleach, Netherlands, expenditure per capita (€), 2003?08 187
Table 162: Bleach, Netherlands, forecast expenditure per capita (€), 2008?13 187
Table 163: Bleach, Netherlands, expenditure per capita ($), 2003?08 188
Table 164: Bleach, Netherlands, forecast expenditure per capita ($), 2008?13 188
Table 165: Bleach, Netherlands, consumption per capita (liters), 2003?08 189
Table 166: Bleach, Netherlands, forecast consumption per capita (liters), 2008?13 189
Table 167: Dishwashing products, Netherlands, value by segment (€m), 2003?08 190
Table 168: Dishwashing products, Netherlands, value forecast by segment (€m), 2008?13 191
Table 169: Dishwashing products, Netherlands, value by segment ($m), 2003?08 193
Table 170: Dishwashing products, Netherlands, value forecast by segment ($m), 2008?13 193
Table 171: Dishwashing products, Netherlands, volume by segment (units, million), 2003?08 195
Table 172: Dishwashing products, Netherlands, volume forecast by segment (units, million), 2008?13 196
Table 173: Dishwashing products, Netherlands, brand share by value (%), 2007?08 198
Table 174: Dishwashing products, Netherlands, value by brand (€m), 2007?08 198
Table 175: Dishwashing products, Netherlands, company share by value (%), 2007?08 200
Table 176: Dishwashing products, Netherlands, value by company (€m), 2007?08 200
Table 177: Dishwashing products, Netherlands, distribution channels by value (%), 2007?08 201
Table 178: Dishwashing products, Netherlands, value by distribution channel (€m), 2007?08 201
Table 179: Dishwashing products, Netherlands, expenditure per capita (€), 2003?08 203
Table 180: Dishwashing products, Netherlands, forecast expenditure per capita (€), 2008?13 203
Table 181: Dishwashing products, Netherlands, expenditure per capita ($), 2003?08 204
Table 182: Dishwashing products, Netherlands, forecast expenditure per capita ($), 2008?13 204
Table 183: Dishwashing products, Netherlands, consumption per capita (units), 2003?08 205
Table 184: Dishwashing products, Netherlands, forecast consumption per capita (units), 2008?13 205
Table 185: Global household products market value, 2008 206
Table 186: Global household products market split (value terms ($m), 2008), top five countries 209
Table 187: Global household products market volume, 2008 210
Table 188: Global household products market split (volume terms, 2008), top five countries 213
Table 189: Leading players, top five countries 214
Table 190: Analysis of the Netherlands’s political landscape 216
Table 191: Analysis of the Netherlands’s economic landscape 221
Table 192: Analysis of the Netherlands’s social landscape 225
Table 193: Analysis of the Netherlands’s technology landscape 229
Table 194: Analysis of the Netherlands’s legal landscape 233
Table 195: Analysis of the Netherlands’s environmental landscape 236
Table 196: Netherlands household products new product launches reports, by company (top five companies), 2009 240
Table 197: Netherlands household products new product launches SKUs, by company (top five companies), 2009 241
Table 198: Netherlands household products new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 241
Table 199: Netherlands household products new product launches (reports), by ingredients (top 10 ingredients), 2009 242
Table 200: Netherlands household products new product launches (reports), by package tags or claims, 2009 242
Table 201: Netherlands household products new product launches - recent five launches 2009 243
Table 202: Netherlands population, by age group, 2003?08 (millions) 244
Table 203: Netherlands population forecast, by age group, 2008?13 (millions) 245
Table 204: Netherlands population, by gender, 2003?08 (millions) 245
Table 205: Netherlands population forecast, by gender, 2008?13 (millions) 246
Table 206: Netherlands nominal GDP, 2003?08 (€bn, nominal prices) 246
Table 207: Netherlands nominal GDP forecast, 2008?13 (€bn, nominal prices) 246
Table 208: Netherlands real GDP, 2003?08 (€bn, 2000 prices) 247
Table 209: Netherlands real GDP forecast, 2008?13 (€bn, 2000 prices) 247
Table 210: Netherlands real GDP, 2003?08 ($bn, 2000 prices) 247
Table 211: Netherlands real GDP forecast, 2008?13 ($bn, 2000 prices) 248
Table 212: Netherlands consumer price index, 2003?08 (2000=100) 248
Table 213: Netherlands consumer price index, 2008?13 (2000=100) 248



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