Household products in Romania to 2011

Introduction

This databook is a detailed information resource covering all the key data points on Household products in Romania. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

Contains information on:Air fresheners,Bleach,Dishwashing products,Furniture polish,Insecticides,Scouringproducts,Textile washing products,Toiletcare Provides market value, volume, expenditure and consumption data by market, segment and subsegment Includes company and brand share data by categories

Highlights

The market for Household Products in Romania increased between 2001-2006, growing at an average annual rate of 2.2%. The leading company in the market in 2006 was Henkel KGaA. The second-largest player was Procter & Gamble with Colgate-Palmolive Company in third place.

Reasons to Purchase

Discover the major quantitative trends affecting the Household Products markets Understand consumers' consumption and expenditure patterns Understand the future direction of the market with reliable historical data and full five year forecasting.

Report Highlights

[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Household Products 2
Summary category level - Toilet Care 3
Summary category level - Furniture Polish 4
Summary category level - Insecticides 5
Summary category level - Textile Washing Products 6
Summary category level - Scouring Products 7
Summary category level - General Purpose cleaners 8
Summary category level - Air Fresheners 9
Summary category level - Bleach 10
Summary category level - Dishwashing Products 11
Chapter 2 INTRODUCTION 12
What is this report about? 12
How to use this report 12
Market Definition 13
Chapter 3 MARKET OVERVIEW 35
Value Analysis, 2001-2006 35
Value Analysis, 2006-2011 37
Value Analysis, US$ 2001-2006 40
Value Analysis, US$ 2006-2011 41
Volume Analysis, 2001-2006 43
Volume Analysis, 2006-2011 45
Company and Brand Share Analysis 49
Distribution Analysis 54
Expenditure & consumption per capita 56
Chapter 4 LEADING COMPANY PROFILES 62
Henkel KGaA 62
Procter & Gamble 64
Chapter 5 CATEGORY ANALYSIS - TOILET CARE 66
Value Analysis, 2001-2006 66
Value Analysis, 2006-2011 67
Value Analysis, US$ 2001-2006 69
Value Analysis, US$ 2006-2011 69
Volume Analysis, 2001-2006 71
Volume Analysis, 2006-2011 72
Company and Brand Share Analysis 75
Distribution Analysis 78
Expenditure & consumption per capita 80
Chapter 6 CATEGORY ANALYSIS - FURNITURE POLISH 83
Value Analysis, 2001-2006 83
Value Analysis, 2006-2011 84
Value Analysis, US$ 2001-2006 86
Value Analysis, US$ 2006-2011 86
Volume Analysis, 2001-2006 88
Volume Analysis, 2006-2011 89
Company and Brand Share Analysis 92
Distribution Analysis 95
Expenditure & consumption per capita 97
Chapter 7 CATEGORY ANALYSIS - INSECTICIDES 100
Value Analysis, 2001-2006 100
Value Analysis, 2006-2011 101
Value Analysis, US$ 2001-2006 103
Value Analysis, US$ 2006-2011 103
Volume Analysis, 2001-2006 105
Volume Analysis, 2006-2011 106
Company and Brand Share Analysis 109
Distribution Analysis 112
Expenditure & consumption per capita 114
Chapter 8 CATEGORY ANALYSIS - TEXTILE WASHING PRODUCTS 117
Value Analysis, 2001-2006 117
Value Analysis, 2006-2011 118
Value Analysis, US$ 2001-2006 120
Value Analysis, US$ 2006-2011 120
Volume Analysis, 2001-2006 122
Volume Analysis, 2006-2011 123
Company and Brand Share Analysis 126
Distribution Analysis 129
Expenditure & consumption per capita 131
Chapter 9 CATEGORY ANALYSIS - SCOURING PRODUCTS 134
Value Analysis, 2001-2006 134
Value Analysis, 2006-2011 135
Value Analysis, US$ 2001-2006 137
Value Analysis, US$ 2006-2011 137
Volume Analysis, 2001-2006 139
Volume Analysis, 2006-2011 140
Company and Brand Share Analysis 143
Distribution Analysis 146
Expenditure & consumption per capita 148
Chapter 10 CATEGORY ANALYSIS - GENERAL PURPOSE CLEANERS 151
Value Analysis, 2001-2006 151
Value Analysis, 2006-2011 153
Value Analysis, US$ 2001-2006 155
Value Analysis, US$ 2006-2011 156
Volume Analysis, 2001-2006 158
Volume Analysis, 2006-2011 160
Company and Brand Share Analysis 163
Distribution Analysis 166
Expenditure & consumption per capita 168
Chapter 11 CATEGORY ANALYSIS - AIR FRESHENERS 174
Value Analysis, 2001-2006 174
Value Analysis, 2006-2011 175
Value Analysis, US$ 2001-2006 177
Value Analysis, US$ 2006-2011 177
Volume Analysis, 2001-2006 179
Volume Analysis, 2006-2011 180
Company and Brand Share Analysis 183
Distribution Analysis 186
Expenditure & consumption per capita 188
Chapter 12 CATEGORY ANALYSIS - BLEACH 191
Value Analysis, 2001-2006 191
Value Analysis, 2006-2011 192
Value Analysis, US$ 2001-2006 194
Value Analysis, US$ 2006-2011 194
Volume Analysis, 2001-2006 196
Volume Analysis, 2006-2011 197
Company and Brand Share Analysis 200
Distribution Analysis 203
Expenditure & consumption per capita 205
Chapter 13 CATEGORY ANALYSIS - DISHWASHING PRODUCTS 208
Value Analysis, 2001-2006 208
Value Analysis, 2006-2011 209
Value Analysis, US$ 2001-2006 211
Value Analysis, US$ 2006-2011 211
Volume Analysis, 2001-2006 213
Volume Analysis, 2006-2011 214
Company and Brand Share Analysis 217
Distribution Analysis 220
Expenditure & consumption per capita 222
Chapter 14 COUNTRY COMPARISON 225
Value 225
Volume 230
Market Share 235
Chapter 15 NEW PRODUCT DEVELOPMENT 236
Product launches over time 236
Recent product launches 237
Chapter 16 ROMANIA SOCIOECONOMIC PROFILE 238
Country Overview 238
Key Facts 239
Political Overview 241
Romania Economic Overview 242
Chapter 17 ROMANIA MACROECONOMIC PROFILE 243
Macroeconomic Indicators 243
Chapter 18 RESEARCH METHODOLOGY 248
Methodology overview 248
Secondary research 249
Market modelling 250
Primary research 251
Data finalisation 252
Ongoing research 252
Chapter 19 APPENDIX 253
Future readings 253
How to contact experts in your industry 253
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LIST OF FIGURES
Figure 1: Romania Household products value & value forecast, 2001-2011 (ROL m, nominal prices) 39
Figure 2: Romania Household products category growth comparison, by value, 2001-2011 42
Figure 3: Romania Household products volume & volume forecast, 2001-2011 (Kg/Liters/Units m) 47
Figure 4: Romania Household products category growth comparison, by volume, 2001-2011 48
Figure 5: Romania Household products company share, by value, 2005-2006 (%) 51
Figure 6: Romania Household products distribution channels, by value, 2005-2006(ROL m, nominal prices) 55
Figure 7: Romania Toilet care value & value forecast, 2001-2011 (ROL m, nominal prices) 68
Figure 8: Romania Toilet care category growth comparison, by value, 2001-2011 70
Figure 9: Romania Toilet care volume & volume forecast, 2001-2011 (Units m) 73
Figure 10: Romania Toilet care category growth comparison, by volume, 2001-2011 74
Figure 11: Romania Toilet care company share, by value, 2005-2006 (%) 76
Figure 12: Romania Toilet care distribution channels, by value, 2005-2006(ROL m, nominal prices) 79
Figure 13: Romania Furniture polish value & value forecast, 2001-2011 (ROL m, nominal prices) 85
Figure 14: Romania Furniture polish category growth comparison, by value, 2001-2011 87
Figure 15: Romania Furniture polish volume & volume forecast, 2001-2011 (Units m) 90
Figure 16: Romania Furniture polish category growth comparison, by volume, 2001-2011 91
Figure 17: Romania Furniture polish company share, by value, 2005-2006 (%) 93
Figure 18: Romania Furniture polish distribution channels, by value, 2005-2006(ROL m, nominal prices) 96
Figure 19: Romania Insecticides value & value forecast, 2001-2011 (ROL m, nominal prices) 102
Figure 20: Romania Insecticides category growth comparison, by value, 2001-2011 104
Figure 21: Romania Insecticides volume & volume forecast, 2001-2011 (Units/Liters m) 107
Figure 22: Romania Insecticides category growth comparison, by volume, 2001-2011 108
Figure 23: Romania Insecticides company share, by value, 2005-2006 (%) 110
Figure 24: Romania Insecticides distribution channels, by value, 2005-2006(ROL m, nominal prices) 113
Figure 25: Romania Textile washing products value & value forecast, 2001-2011 (ROL m, nominal prices) 119
Figure 26: Romania Textile washing products category growth comparison, by value, 2001-2011 121
Figure 27: Romania Textile washing products volume & volume forecast, 2001-2011 (Liters/Units m) 124
Figure 28: Romania Textile washing products category growth comparison, by volume, 2001-2011 125
Figure 29: Romania Textile washing products company share, by value, 2005-2006 (%) 127
Figure 30: Romania Textile washing products distribution channels, by value, 2005-2006(ROL m, nominal prices) 130
Figure 31: Romania Scouring products value & value forecast, 2001-2011 (ROL m, nominal prices) 136
Figure 32: Romania Scouring products category growth comparison, by value, 2001-2011 138
Figure 33: Romania Scouring products volume & volume forecast, 2001-2011 (Units m) 141
Figure 34: Romania Scouring products category growth comparison, by volume, 2001-2011 142
Figure 35: Romania Scouring products company share, by value, 2005-2006 (%) 144
Figure 36: Romania Scouring products distribution channels, by value, 2005-2006(ROL m, nominal prices) 147
Figure 37: Romania General purpose cleaners value & value forecast, 2001-2011 (ROL m, nominal prices) 154
Figure 38: Romania General purpose cleaners category growth comparison, by value, 2001-2011 157
Figure 39: Romania General purpose cleaners volume & volume forecast, 2001-2011 (Liters m) 161
Figure 40: Romania General purpose cleaners category growth comparison, by volume, 2001-2011 162
Figure 41: Romania General purpose cleaners company share, by value, 2005-2006 (%) 164
Figure 42: Romania General purpose cleaners distribution channels, by value, 2005-2006(ROL m, nominal prices) 167
Figure 43: Romania Air fresheners value & value forecast, 2001-2011 (ROL m, nominal prices) 176
Figure 44: Romania Air fresheners category growth comparison, by value, 2001-2011 178
Figure 45: Romania Air fresheners volume & volume forecast, 2001-2011 (Units m) 181
Figure 46: Romania Air fresheners category growth comparison, by volume, 2001-2011 182
Figure 47: Romania Air fresheners company share, by value, 2005-2006 (%) 184
Figure 48: Romania Air fresheners distribution channels, by value, 2005-2006(ROL m, nominal prices) 187
Figure 49: Romania Bleach value & value forecast, 2001-2011 (ROL m, nominal prices) 193
Figure 50: Romania Bleach category growth comparison, by value, 2001-2011 195
Figure 51: Romania Bleach volume & volume forecast, 2001-2011 (Liters/Kg m) 198
Figure 52: Romania Bleach category growth comparison, by volume, 2001-2011 199
Figure 53: Romania Bleach company share, by value, 2005-2006 (%) 201
Figure 54: Romania Bleach distribution channels, by value, 2005-2006(ROL m, nominal prices) 204
Figure 55: Romania Dishwashing products value & value forecast, 2001-2011 (ROL m, nominal prices) 210
Figure 56: Romania Dishwashing products category growth comparison, by value, 2001-2011 212
Figure 57: Romania Dishwashing products volume & volume forecast, 2001-2011 (Units m) 215
Figure 58: Romania Dishwashing products category growth comparison, by volume, 2001-2011 216
Figure 59: Romania Dishwashing products company share, by value, 2005-2006 (%) 218
Figure 60: Romania Dishwashing products distribution channels, by value, 2005-2006(ROL m, nominal prices) 221
Figure 61: Global Household products market split (value terms, 2006) – Top 5 countries 226
Figure 62: Global Household products market value, 2001 – 2006 (Top 5 countries) 229
Figure 63: Global Household products market split (volume terms, 2006) – Top 5 countries 231
Figure 64: Global Household products market volume, 2001 – 2006 (Top 5 countries) 234
Figure 65: Map of Romania 240
Figure 66: Annual data review process 249
LIST OF TABLES
Table 1: Household Products category definitions 14
Table 2: Household products distribution channels 16
Table 3: Romania House Hold Products value, 2001-2006 (ROL m, nominal prices) 36
Table 4: Romania House Hold Products value forecast, 2006-2011 (ROL m, nominal prices) 38
Table 5: Romania House Hold Products value, 2001-2006 (US$ m, nominal prices) 40
Table 6: Romania House Hold Products value forecast, 2006-2011 (US$ m, nominal prices) 41
Table 7: Romania House Hold Products volume, 2001-2006 (Units/Kg/Liters m) 44
Table 8: Romania House Hold Products volume forecast, 2006-2011 (Units/Kg/Liters m) 46
Table 9: Romania House Hold Products brand share, by value, 2005-2006 (%) 49
Table 10: Romania House Hold Products value, by brand 2005-2006 (ROL m, nominal prices) 50
Table 11: Romania House Hold Products company share by value, 2005-2006 (%) 52
Table 12: Romania House Hold Products value, by company, 2005-2006 (ROL m, nominal prices) 53
Table 13: Romania House Hold Products distribution channels, by value, 2005-2006 (%) 54
Table 14: Romania House Hold Products value, by distribution channel, 2005-2006 (ROL m, nominal prices) 54
Table 15: Romania House Hold Products expenditure per capita, 2001-2006 (ROL, nominal prices) 56
Table 16: Romania House Hold Products forecast expenditure per capita, 2006-2011 (ROL, nominal prices) 57
Table 17: Romania House Hold Products expenditure per capita, 2001-2006 (US$, nominal prices) 58
Table 18: Romania House Hold Products forecast expenditure per capita, 2006-2011 (US$, nominal prices) 59
Table 19: Romania House Hold Products consumption per capita, 2001-2006 (Units/Kg/Liters) 60
Table 20: Romania House Hold Products forecast consumption per capita, 2006-2011 (Units/Kg/Liters) 61
Table 21: Henkel KGaA Key Facts 62
Table 22: Procter & Gamble Company Key Facts 64
Table 23: Romania Toilet Care value, 2001-2006 (ROL m, nominal prices) 66
Table 24: Romania Toilet Care value forecast, 2006-2011 (ROL m, nominal prices) 67
Table 25: Romania Toilet Care value, 2001-2006 (US$ m, nominal prices) 69
Table 26: Romania Toilet Care value forecast, 2006-2011 (US$ m, nominal prices) 69
Table 27: Romania Toilet Care volume, 2001-2006 (Units m) 71
Table 28: Romania Toilet Care volume forecast, 2006-2011 (Units m) 72
Table 29: Romania Toilet Care brand share, by value, 2005-2006 (%) 75
Table 30: Romania Toilet Care value, by brand 2005-2006 (ROL m, nominal prices) 75
Table 31: Romania Toilet Care company share by value, 2005-2006 (%) 77
Table 32: Romania Toilet Care value, by company, 2005-2006 (ROL m, nominal prices) 77
Table 33: Romania Toilet Care distribution channels, by value, 2005-2006 (%) 78
Table 34: Romania Toilet Care value, by distribution channel, 2005-2006 (ROL m, nominal prices) 78
Table 35: Romania Toilet Care expenditure per capita, 2001-2006 (ROL, nominal prices) 80
Table 36: Romania Toilet Care forecast expenditure per capita, 2006-2011 (ROL, nominal prices) 80
Table 37: Romania Toilet Care expenditure per capita, 2001-2006 (US$, nominal prices) 81
Table 38: Romania Toilet Care forecast expenditure per capita, 2006-2011 (US$, nominal prices) 81
Table 39: Romania Toilet Care consumption per capita, 2001-2006 (Units) 82
Table 40: Romania Toilet Care forecast consumption per capita, 2006-2011 (Units) 82
Table 41: Romania Furniture Polish value, 2001-2006 (ROL m, nominal prices) 83
Table 42: Romania Furniture Polish value forecast, 2006-2011 (ROL m, nominal prices) 84
Table 43: Romania Furniture Polish value, 2001-2006 (US$ m, nominal prices) 86
Table 44: Romania Furniture Polish value forecast, 2006-2011 (US$ m, nominal prices) 86
Table 45: Romania Furniture Polish volume, 2001-2006 (Units m) 88
Table 46: Romania Furniture Polish volume forecast, 2006-2011 (Units m) 89
Table 47: Romania Furniture Polish brand share, by value, 2005-2006 (%) 92
Table 48: Romania Furniture Polish value, by brand 2005-2006 (ROL m, nominal prices) 92
Table 49: Romania Furniture Polish company share by value, 2005-2006 (%) 94
Table 50: Romania Furniture Polish value, by company, 2005-2006 (ROL m, nominal prices) 94
Table 51: Romania Furniture Polish distribution channels, by value, 2005-2006 (%) 95
Table 52: Romania Furniture Polish value, by distribution channel, 2005-2006 (ROL m, nominal prices) 95
Table 53: Romania Furniture Polish expenditure per capita, 2001-2006 (ROL, nominal prices) 97
Table 54: Romania Furniture Polish forecast expenditure per capita, 2006-2011 (ROL, nominal prices) 97
Table 55: Romania Furniture Polish expenditure per capita, 2001-2006 (US$, nominal prices) 98
Table 56: Romania Furniture Polish forecast expenditure per capita, 2006-2011 (US$, nominal prices) 98
Table 57: Romania Furniture Polish consumption per capita, 2001-2006 (Units) 99
Table 58: Romania Furniture Polish forecast consumption per capita, 2006-2011 (Units) 99
Table 59: Romania Insecticides value, 2001-2006 (ROL m, nominal prices) 100
Table 60: Romania Insecticides value forecast, 2006-2011 (ROL m, nominal prices) 101
Table 61: Romania Insecticides value, 2001-2006 (US$ m, nominal prices) 103
Table 62: Romania Insecticides value forecast, 2006-2011 (US$ m, nominal prices) 103
Table 63: Romania Insecticides volume, 2001-2006 (Units/Liters m) 105
Table 64: Romania Insecticides volume forecast, 2006-2011 (Units/Liters m) 106
Table 65: Romania Insecticides brand share, by value, 2005-2006 (%) 109
Table 66: Romania Insecticides value, by brand 2005-2006 (ROL m, nominal prices) 109
Table 67: Romania Insecticides company share by value, 2005-2006 (%) 111
Table 68: Romania Insecticides value, by company, 2005-2006 (ROL m, nominal prices) 111
Table 69: Romania Insecticides distribution channels, by value, 2005-2006 (%) 112
Table 70: Romania Insecticides value, by distribution channel, 2005-2006 (ROL m, nominal prices) 112
Table 71: Romania Insecticides expenditure per capita, 2001-2006 (ROL, nominal prices) 114
Table 72: Romania Insecticides forecast expenditure per capita, 2006-2011 (ROL, nominal prices) 114
Table 73: Romania Insecticides expenditure per capita, 2001-2006 (US$, nominal prices) 115
Table 74: Romania Insecticides forecast expenditure per capita, 2006-2011 (US$, nominal prices) 115
Table 75: Romania Insecticides consumption per capita, 2001-2006 (Units/Liters) 116
Table 76: Romania Insecticides forecast consumption per capita, 2006-2011 (Units/Liters) 116
Table 77: Romania Textile Washing Products value, 2001-2006 (ROL m, nominal prices) 117
Table 78: Romania Textile Washing Products value forecast, 2006-2011 (ROL m, nominal prices) 118
Table 79: Romania Textile Washing Products value, 2001-2006 (US$ m, nominal prices) 120
Table 80: Romania Textile Washing Products value forecast, 2006-2011 (US$ m, nominal prices) 120
Table 81: Romania Textile Washing Products volume, 2001-2006 (Units/Liters m) 122
Table 82: Romania Textile Washing Products volume forecast, 2006-2011 (Units/Liters m) 123
Table 83: Romania Textile Washing Products brand share, by value, 2005-2006 (%) 126
Table 84: Romania Textile Washing Products value, by brand 2005-2006 (ROL m, nominal prices) 126
Table 85: Romania Textile Washing Products company share by value, 2005-2006 (%) 128
Table 86: Romania Textile Washing Products value, by company, 2005-2006 (ROL m, nominal prices) 128
Table 87: Romania Textile Washing Products distribution channels, by value, 2005-2006 (%) 129
Table 88: Romania Textile Washing Products value, by distribution channel, 2005-2006 (ROL m, nominal prices) 129
Table 89: Romania Textile Washing Products expenditure per capita, 2001-2006 (ROL, nominal prices) 131
Table 90: Romania Textile Washing Products forecast expenditure per capita, 2006-2011 (ROL, nominal prices) 131
Table 91: Romania Textile Washing Products expenditure per capita, 2001-2006 (US$, nominal prices) 132
Table 92: Romania Textile Washing Products forecast expenditure per capita, 2006-2011 (US$, nominal prices) 132
Table 93: Romania Textile Washing Products consumption per capita, 2001-2006 (Units/Liters) 133
Table 94: Romania Textile Washing Products forecast consumption per capita, 2006-2011 (Units/Liters) 133
Table 95: Romania Scouring Products value, 2001-2006 (ROL m, nominal prices) 134
Table 96: Romania Scouring Products value forecast, 2006-2011 (ROL m, nominal prices) 135
Table 97: Romania Scouring Products value, 2001-2006 (US$ m, nominal prices) 137
Table 98: Romania Scouring Products value forecast, 2006-2011 (US$ m, nominal prices) 137
Table 99: Romania Scouring Products volume, 2001-2006 (Units m) 139
Table 100: Romania Scouring Products volume forecast, 2006-2011 (Units m) 140
Table 101: Romania Scouring Products brand share, by value, 2005-2006 (%) 143
Table 102: Romania Scouring Products value, by brand 2005-2006 (ROL m, nominal prices) 143
Table 103: Romania Scouring Products company share by value, 2005-2006 (%) 145
Table 104: Romania Scouring Products value, by company, 2005-2006 (ROL m, nominal prices) 145
Table 105: Romania Scouring Products distribution channels, by value, 2005-2006 (%) 146
Table 106: Romania Scouring Products value, by distribution channel, 2005-2006 (ROL m, nominal prices) 146
Table 107: Romania Scouring Products expenditure per capita, 2001-2006 (ROL, nominal prices) 148
Table 108: Romania Scouring Products forecast expenditure per capita, 2006-2011 (ROL, nominal prices) 148
Table 109: Romania Scouring Products expenditure per capita, 2001-2006 (US$, nominal prices) 149
Table 110: Romania Scouring Products forecast expenditure per capita, 2006-2011 (US$, nominal prices) 149
Table 111: Romania Scouring Products consumption per capita, 2001-2006 (Units) 150
Table 112: Romania Scouring Products forecast consumption per capita, 2006-2011 (Units) 150
Table 113: Romania General Purpose Cleaners value, 2001-2006 (ROL m, nominal prices) 152
Table 114: Romania General Purpose Cleaners value forecast, 2006-2011 (ROL m, nominal prices) 153
Table 115: Romania General Purpose Cleaners value, 2001-2006 (US$ m, nominal prices) 155
Table 116: Romania General Purpose Cleaners value forecast, 2006-2011 (US$ m, nominal prices) 156
Table 117: Romania General Purpose Cleaners volume, 2001-2006 (Liters m) 159
Table 118: Romania General Purpose Cleaners volume forecast, 2006-2011 (Liters m) 160
Table 119: Romania General Purpose Cleaners brand share, by value, 2005-2006 (%) 163
Table 120: Romania General Purpose Cleaners value, by brand 2005-2006 (ROL m, nominal prices) 163
Table 121: Romania General Purpose Cleaners company share by value, 2005-2006 (%) 165
Table 122: Romania General Purpose Cleaners value, by company, 2005-2006 (ROL m, nominal prices) 165
Table 123: Romania General Purpose Cleaners distribution channels, by value, 2005-2006 (%) 166
Table 124: Romania General Purpose Cleaners value, by distribution channel, 2005-2006 (ROL m, nominal prices) 166
Table 125: Romania General Purpose Cleaners expenditure per capita, 2001-2006 (ROL, nominal prices) 168
Table 126: Romania General Purpose Cleaners forecast expenditure per capita, 2006-2011 (ROL, nominal prices) 169
Table 127: Romania General Purpose Cleaners expenditure per capita, 2001-2006 (US$, nominal prices) 170
Table 128: Romania General Purpose Cleaners forecast expenditure per capita, 2006-2011 (US$, nominal prices) 171
Table 129: Romania General Purpose Cleaners consumption per capita, 2001-2006 (Liters) 172
Table 130: Romania General Purpose Cleaners forecast consumption per capita, 2006-2011 (Liters) 173
Table 131: Romania Air fresheners value, 2001-2006 (ROL m, nominal prices) 174
Table 132: Romania Air fresheners value forecast, 2006-2011 (ROL m, nominal prices) 175
Table 133: Romania Air fresheners value, 2001-2006 (US$ m, nominal prices) 177
Table 134: Romania Air fresheners value forecast, 2006-2011 (US$ m, nominal prices) 177
Table 135: Romania Air fresheners volume, 2001-2006 (Units m) 179
Table 136: Romania Air fresheners volume forecast, 2006-2011 (Units m) 180
Table 137: Romania Air fresheners brand share, by value, 2005-2006 (%) 183
Table 138: Romania Air fresheners value, by brand 2005-2006 (ROL m, nominal prices) 183
Table 139: Romania Air fresheners company share by value, 2005-2006 (%) 185
Table 140: Romania Air fresheners value, by company, 2005-2006 (ROL m, nominal prices) 185
Table 141: Romania Air fresheners distribution channels, by value, 2005-2006 (%) 186
Table 142: Romania Air fresheners value, by distribution channel, 2005-2006 (ROL m, nominal prices) 186
Table 143: Romania Air fresheners expenditure per capita, 2001-2006 (ROL, nominal prices) 188
Table 144: Romania Air fresheners forecast expenditure per capita, 2006-2011 (ROL, nominal prices) 188
Table 145: Romania Air fresheners expenditure per capita, 2001-2006 (US$, nominal prices) 189
Table 146: Romania Air fresheners forecast expenditure per capita, 2006-2011 (US$, nominal prices) 189
Table 147: Romania Air fresheners consumption per capita, 2001-2006 (Units) 190
Table 148: Romania Air fresheners forecast consumption per capita, 2006-2011 (Units) 190
Table 149: Romania Bleach value, 2001-2006 (ROL m, nominal prices) 191
Table 150: Romania Bleach value forecast, 2006-2011 (ROL m, nominal prices) 192
Table 151: Romania Bleach value, 2001-2006 (US$ m, nominal prices) 194
Table 152: Romania Bleach value forecast, 2006-2011 (US$ m, nominal prices) 194
Table 153: Romania Bleach volume, 2001-2006 (Kg/Liters m) 196
Table 154: Romania Bleach volume forecast, 2006-2011 (Kg/Liters m) 197
Table 155: Romania Bleach brand share, by value, 2005-2006 (%) 200
Table 156: Romania Bleach value, by brand 2005-2006 (ROL m, nominal prices) 200
Table 157: Romania Bleach company share by value, 2005-2006 (%) 202
Table 158: Romania Bleach value, by company, 2005-2006 (ROL m, nominal prices) 202
Table 159: Romania Bleach distribution channels, by value, 2005-2006 (%) 203
Table 160: Romania Bleach value, by distribution channel, 2005-2006 (ROL m, nominal prices) 203
Table 161: Romania Bleach expenditure per capita, 2001-2006 (ROL, nominal prices) 205
Table 162: Romania Bleach forecast expenditure per capita, 2006-2011 (ROL, nominal prices) 205
Table 163: Romania Bleach expenditure per capita, 2001-2006 (US$, nominal prices) 206
Table 164: Romania Bleach forecast expenditure per capita, 2006-2011 (US$, nominal prices) 206
Table 165: Romania Bleach consumption per capita, 2001-2006 (Kg/Liters) 207
Table 166: Romania Bleach forecast consumption per capita, 2006-2011 (Kg/Liters) 207
Table 167: Romania Dishwashing products value, 2001-2006 (ROL m, nominal prices) 208
Table 168: Romania Dishwashing products value forecast, 2006-2011 (ROL m, nominal prices) 209
Table 169: Romania Dishwashing products value, 2001-2006 (US$ m, nominal prices) 211
Table 170: Romania Dishwashing products value forecast, 2006-2011 (US$ m, nominal prices) 211
Table 171: Romania Dishwashing products volume, 2001-2006 (Units m) 213
Table 172: Romania Dishwashing products volume forecast, 2006-2011 (Units m) 214
Table 173: Romania Dishwashing products brand share, by value, 2005-2006 (%) 217
Table 174: Romania Dishwashing products value, by brand 2005-2006 (ROL m, nominal prices) 217
Table 175: Romania Dishwashing products company share by value, 2005-2006 (%) 219
Table 176: Romania Dishwashing products value, by company, 2005-2006 (ROL m, nominal prices) 219
Table 177: Romania Dishwashing products distribution channels, by value, 2005-2006 (%) 220
Table 178: Romania Dishwashing products value, by distribution channel, 2005-2006 (ROL m, nominal prices) 220
Table 179: Romania Dishwashing products expenditure per capita, 2001-2006 (ROL, nominal prices) 222
Table 180: Romania Dishwashing products forecast expenditure per capita, 2006-2011 (ROL, nominal prices) 222
Table 181: Romania Dishwashing products expenditure per capita, 2001-2006 (US$, nominal prices) 223
Table 182: Romania Dishwashing products forecast expenditure per capita, 2006-2011 (US$, nominal prices) 223
Table 183: Romania Dishwashing products consumption per capita, 2001-2006 (Units) 224
Table 184: Romania Dishwashing products forecast consumption per capita, 2006-2011 (Units) 224
Table 185: Global Household products market value, 2006 225
Table 186: Global Household products market split (value terms (US$ m), 2006) – Top 5 countries 228
Table 187: Global Household products market volume, 2006 230
Table 188: Global Household products market split (volume terms, 2006) – Top 5 countries 233
Table 189: Leading players - Top 5 countries 235
Table 190: Romania Household products new product launches (reports) and SKUs, by company, 2006 236
Table 191: Romania Household products new product launches (reports), by Package tags or Claims, 2006 236
Table 192: Romania Household products new product launches (reports) - Recent 5 launches 237
Table 193: Romania Key Facts 239
Table 194: Romania population, by age group, 2000-2005 (millions) 243
Table 195: Romania population forecast, by age group, 2005-2010 (millions) 244
Table 196: Romania population, by gender, 2000-2005 (millions) 244
Table 197: Romania population forecast, by gender, 2005-2010 (millions) 245
Table 198: Romania real GDP, 2000-2005 (ROL bn, 2005 prices) 245
Table 199: Romania real GDP forecast, 2005-2010 (ROL bn, 2005 prices) 245
Table 200: Romania nominal GDP, 2000-2005 (ROL bn, nominal prices) 246
Table 201: Romania real GDP, 2000-2005 (US$ bn, 2005 prices) 246
Table 202: Romania real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 246
Table 203: Romania consumer price index, 2000-2005 (2000=100) 247
Table 204: Romania consumer price index, 2005-2010 (2000=100) 247
Table 205: Romania exchange rate, 2000-2005 247
[Tabellenverzeichnis ausblenden]