Household Products in Russia

Introduction

Household Products in Russia industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Russia household products market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The household products market consists of retail sales of air fresheners, dishwashing products, general purpose cleaners, textile washing products, toilet care products and other products which includes bleach, furniture polish, insecticides and scouring products. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using 2010 annual average exchange rates.

*The Russian household products market generated total revenues of $3.6 billion in 2010, representing a compound annual growth rate (CAGR) of 5.7% for the period spanning 2006-2010.

*Textile washing products sales proved the most lucrative for the Russian household products market in 2010, generating total revenues of $1.8 billion, equivalent to 50.8% of the market's overall value.

*The performance of the market is forecast to decelerate, with an anticipated CAGR of 5.1% for the five-year period 2010-2015, which is expected to lead the market to a value of $4.6 billion by the end of 2015.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the household products market in Russia

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the household products market in Russia

Leading company profiles reveal details of key household products market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Russia household products market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Russia economy

Key Questions Answered

What was the size of the Russia household products market by value in 2010?

What will be the size of the Russia household products market in 2015?

What factors are affecting the strength of competition in the Russia household products market?

How has the market performed over the last five years?

Who are the top competitiors in Russia's household products market?
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
MARKET SHARE 13
FIVE FORCES ANALYSIS 14
Summary 14
Buyer power 15
Supplier power 16
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
Procter & Gamble Company, The 20
Henkel KGaA 25
Reckitt Benckiser PLC 30
MARKET DISTRIBUTION 35
MARKET FORECASTS 36
Market value forecast 36
MACROECONOMIC INDICATORS 37
APPENDIX 39
Methodology 39
Industry associations 40
Related Datamonitor research 40
Disclaimer 42
ABOUT DATAMONITOR 43
Premium Reports 43
Summary Reports 43
Datamonitor consulting 43

LIST OF TABLES
Table 1: Russia household products market value: $ million, 2006–10 10
Table 2: Russia household products market segmentation I:% share, by value, 2010 11
Table 3: Russia household products market segmentation II: % share, by value, 2010 12
Table 4: Russia household products market share: % share, by value, 2010 13
Table 5: Procter & Gamble Company, The: key facts 20
Table 6: Procter & Gamble Company, The: key financials ($) 23
Table 7: Procter & Gamble Company, The: key financial ratios 23
Table 8: Henkel KGaA: key facts 25
Table 9: Henkel KGaA: key financials ($) 27
Table 10: Henkel KGaA: key financials (€) 28
Table 11: Henkel KGaA: key financial ratios 28
Table 12: Reckitt Benckiser PLC: key facts 30
Table 13: Reckitt Benckiser PLC: key financials ($) 32
Table 14: Reckitt Benckiser PLC: key financials (£) 33
Table 15: Reckitt Benckiser PLC: key financial ratios 33
Table 16: Russia household products market distribution: % share, by value, 2010 35
Table 17: Russia household products market value forecast: $ million, 2010–15 36
Table 18: Russia size of population (million), 2006–10 37
Table 19: Russia gdp (constant 2000 prices, $ billion), 2006–10 37
Table 20: Russia gdp (current prices, $ billion), 2006–10 37
Table 21: Russia inflation, 2006–10 38
Table 22: Russia consumer price index (absolute), 2006–10 38
Table 23: Russia exchange rate, 2006–10 38

LIST OF FIGURES
Figure 1: Russia household products market value: $ million, 2006–10 10
Figure 2: Russia household products market segmentation I:% share, by value, 2010 11
Figure 3: Russia household products market segmentation II: % share, by value, 2010 12
Figure 4: Russia household products market share: % share, by value, 2010 13
Figure 5: Forces driving competition in the household products market in Russia, 2010 14
Figure 6: Drivers of buyer power in the household products market in Russia, 2010 15
Figure 7: Drivers of supplier power in the household products market in Russia, 2010 16
Figure 8: Factors influencing the likelihood of new entrants in the household products market in Russia, 2010 17
Figure 9: Factors influencing the threat of substitutes in the household products market in Russia, 2010 18
Figure 10: Drivers of degree of rivalry in the household products market in Russia, 2010 19
Figure 11: Procter & Gamble Company, The: revenues & profitability 24
Figure 12: Procter & Gamble Company, The: assets & liabilities 24
Figure 13: Henkel KGaA: revenues & profitability 29
Figure 14: Henkel KGaA: assets & liabilities 29
Figure 15: Reckitt Benckiser PLC: revenues & profitability 34
Figure 16: Reckitt Benckiser PLC: assets & liabilities 34
Figure 17: Russia household products market distribution: % share, by value, 2010 35
Figure 18: Russia household products market value forecast: $ million, 2010–15 36


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LIST OF TABLES
Table 1: Russia Household Products Market Value: $ billion, 2004-2008 9
Table 2: Russia Household Products Market Segmentation I: % Share, by Value, 2008 10
Table 3: Russia Household Products Market Segmentation II: % Share, by Value, 2008 11
Table 4: Russia Household Products Market Share: % Share, by Value, 2008 12
Table 5: Key Facts: Reckitt Benckiser PLC 19
Table 6: Key Financials: Reckitt Benckiser PLC 21
Table 7: Key Facts: Colgate-Palmolive Company 23
Table 8: Key Financials: Colgate-Palmolive Company 26
Table 9: Key Facts: The Procter & Gamble Company 27
Table 10: Key Financials: The Procter & Gamble Company 29
Table 11: Russia Household Products Distribution: % Share, by Value, 2008 31
Table 12: Russia Household Products Market Value Forecast: $ billion, 2008-2013 32
Table 13: Russia Size of Population (million) , 2004-2008 33
Table 14: Russia GDP (Constant 2000 Prices, $ billion), 2004-2008 33
Table 15: Russia Inflation, 2004-2008 33
Table 16: Russia Exchange Rate, 2004-2008 34

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