Household Products in Saudi Arabia to 2013

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: household products 2
Summary category level: toilet care 3
Summary category level: furniture polish 4
Summary category level: insecticides 5
Summary category level: textile washing products 6
Summary category level: scouring products 7
Summary category level: general purpose cleaners 8
Summary category level: air fresheners 9
Summary category level: bleach 10
Summary category level: dishwashing products 11
Chapter 2 Introduction 12
What is this report about? 12
How to use this report 12
Market definition 13
Chapter 3 Market Overview 34
Value analysis (Saudi Riyal), 2003?08 34
Value analysis (Saudi Riyal), 2008?13 35
Value analysis (US dollars), 2003?08 37
Value analysis (US dollars), 2008?13 38
Volume analysis, 2003?08 40
Volume analysis, 2008?13 41
Company and brand share analysis 43
Distribution analysis 50
Expenditure and consumption per capita 52
Chapter 4 Leading Company Profiles 58
The Procter & Gamble Company 58
Unilever 60
Chapter 5 Category Analysis: Toilet care 62
Value analysis (Saudi Riyal), 2003?08 62
Value analysis (Saudi Riyal), 2008?13 63
Value analysis (US dollars), 2003?08 65
Value analysis (US dollars), 2008?13 65
Volume analysis, 2003?08 67
Volume analysis, 2008?13 68
Company and brand share analysis 70
Distribution analysis 73
Expenditure and consumption per capita 75
Chapter 6 Category Analysis: Furniture polish 78
Value analysis (Saudi Riyal), 2003?08 78
Value analysis (Saudi Riyal), 2008?13 79
Value analysis (US dollars), 2003?08 80
Value analysis (US dollars), 2008?13 80
Volume analysis, 2003?08 82
Volume analysis, 2008?13 83
Company and brand share analysis 85
Distribution analysis 88
Expenditure and consumption per capita 90
Chapter 7 Category Analysis: Insecticides 93
Value analysis (Saudi Riyal), 2003?08 93
Value analysis (Saudi Riyal), 2008?13 94
Value analysis (US dollars), 2003?08 95
Value analysis (US dollars), 2008?13 95
Volume analysis, 2003?08 97
Volume analysis, 2008?13 98
Company and brand share analysis 100
Distribution analysis 103
Expenditure and consumption per capita 105
Chapter 8 Category Analysis: Textile washing products 108
Value analysis (Saudi Riyal), 2003?08 108
Value analysis (Saudi Riyal), 2008?13 109
Value analysis (US dollars), 2003?08 111
Value analysis (US dollars), 2008?13 112
Volume analysis, 2003?08 113
Volume analysis, 2008?13 114
Company and brand share analysis 116
Distribution analysis 119
Expenditure and consumption per capita 121
Chapter 9 Category Analysis: Scouring products 124
Value analysis (Saudi Riyal), 2003?08 124
Value analysis (Saudi Riyal), 2008?13 125
Value analysis (US dollars), 2003?08 126
Value analysis (US dollars), 2008?13 126
Volume analysis, 2003?08 128
Volume analysis, 2008?13 129
Company and brand share analysis 131
Distribution analysis 134
Expenditure and consumption per capita 136
Chapter 10 Category Analysis: General purpose cleaners 139
Value analysis (Saudi Riyal), 2003?08 139
Value analysis (Saudi Riyal), 2008?13 140
Value analysis (US dollars), 2003?08 142
Value analysis (US dollars), 2008?13 143
Volume analysis, 2003?08 145
Volume analysis, 2008?13 146
Company and brand share analysis 148
Distribution analysis 151
Expenditure and consumption per capita 153
Chapter 11 Category Analysis: Air fresheners 159
Value analysis (Saudi Riyal), 2003?08 159
Value analysis (Saudi Riyal), 2008?13 160
Value analysis (US dollars), 2003?08 162
Value analysis (US dollars), 2008?13 162
Volume analysis, 2003?08 164
Volume analysis, 2008?13 165
Company and brand share analysis 167
Distribution analysis 170
Expenditure and consumption per capita 172
Chapter 12 Category Analysis: Bleach 175
Value analysis (Saudi Riyal), 2003?08 175
Value analysis (Saudi Riyal), 2008?13 176
Value analysis (US dollars), 2003?08 177
Value analysis (US dollars), 2008?13 177
Volume analysis, 2003?08 179
Volume analysis, 2008?13 180
Company and brand share analysis 182
Distribution analysis 185
Expenditure and consumption per capita 187
Chapter 13 Category Analysis: Dishwashing products 190
Value analysis (Saudi Riyal), 2003?08 190
Value analysis (Saudi Riyal), 2008?13 191
Value analysis (US dollars), 2003?08 193
Value analysis (US dollars), 2008?13 193
Volume analysis, 2003?08 195
Volume analysis, 2008?13 196
Company and brand share analysis 198
Distribution analysis 201
Expenditure and consumption per capita 203
Chapter 14 Country Comparison 206
Value 206
Volume 210
Market share 214
Chapter 15 PESTLE Analysis 215
Summary 215
Political analysis 216
Economic analysis 219
Social analysis 223
Technology analysis 226
Legal analysis 229
Environmental analysis 232
Chapter 16 New Product Development 235
Product launches over time 235
Recent product launches 237
Chapter 17 Macroeconomic Profile 238
Macroeconomic indicators 238
Chapter 18 Research Methodology 243
Methodology overview 243
Secondary research 244
Market modeling 245
Creating an initial data model 245
Revising the initial data model 245
Creating a final estimate 246
Creating demographic value splits 246
Primary research 246
Data finalization 247
Ongoing research 247
Chapter 19 APPENDIX 248
Future readings 248
How to contact experts in your industry 248
Disclaimer 248

LIST OF FIGURES
Figure 1: Household products, Saudi Arabia, value by category (SARm), 2003?13 36
Figure 2: Household products, Saudi Arabia, category growth comparison, by value, 2003?13 39
Figure 3: Household products, Saudi Arabia, volume by category (kg/liters/units, million), 2003?13 42
Figure 4: Household products, Saudi Arabia, category growth comparison, by volume, 2003?13 42
Figure 5: Household products, Saudi Arabia, company share by value (%), 2007?08 47
Figure 6: Household products, Saudi Arabia, distribution channels by value (%), 2007?08 51
Figure 7: Toilet care, Saudi Arabia, value by segment (SARm), 2003?13 64
Figure 8: Toilet care, Saudi Arabia, category growth comparison, by value, 2003?13 66
Figure 9: Toilet care, Saudi Arabia, volume by segment (units, million), 2003?13 69
Figure 10: Toilet care, Saudi Arabia, category growth comparison, by volume, 2003?13 69
Figure 11: Toilet care, Saudi Arabia, company share by value (%), 2007?08 71
Figure 12: Toilet care, Saudi Arabia, distribution channels by value (%), 2007?08 74
Figure 13: Furniture polish, Saudi Arabia, value by segment (SARm), 2003?13 79
Figure 14: Furniture polish, Saudi Arabia, category growth comparison, by value, 2003?13 81
Figure 15: Furniture polish, Saudi Arabia, volume by segment (units, million), 2003?13 84
Figure 16: Furniture polish, Saudi Arabia, category growth comparison, by volume, 2003?13 84
Figure 17: Furniture polish, Saudi Arabia, company share by value (%), 2007?08 86
Figure 18: Furniture polish, Saudi Arabia, distribution channels by value (%), 2007?08 89
Figure 19: Insecticides, Saudi Arabia, value by segment (SARm), 2003?13 94
Figure 20: Insecticides, Saudi Arabia, category growth comparison, by value, 2003?13 96
Figure 21: Insecticides, Saudi Arabia, volume by segment (units/liters, million), 2003?13 98
Figure 22: Insecticides, Saudi Arabia, category growth comparison, by volume, 2003?13 99
Figure 23: Insecticides, Saudi Arabia, company share by value (%), 2007?08 101
Figure 24: Insecticides, Saudi Arabia, distribution channels by value (%), 2007?08 104
Figure 25: Textile washing products, Saudi Arabia, value by segment (SARm), 2003?13 110
Figure 26: Textile washing products, Saudi Arabia, category growth comparison, by value, 2003?13 112
Figure 27: Textile washing products, Saudi Arabia, volume by segment (units/liters, million), 2003?13 115
Figure 28: Textile washing products, Saudi Arabia, category growth comparison, by volume, 2003?13 115
Figure 29: Textile washing products, Saudi Arabia, company share by value (%), 2007?08 117
Figure 30: Textile washing products, Saudi Arabia, distribution channels by value (%), 2007?08 120
Figure 31: Scouring products, Saudi Arabia, value by segment (SARm), 2003?13 125
Figure 32: Scouring products, Saudi Arabia, category growth comparison, by value, 2003?13 127
Figure 33: Scouring products, Saudi Arabia, volume by segment (units, million), 2003?13 129
Figure 34: Scouring products, Saudi Arabia, category growth comparison, by volume, 2003?13 130
Figure 35: Scouring products, Saudi Arabia, company share by value (%), 2007?08 132
Figure 36: Scouring products, Saudi Arabia, distribution channels by value (%), 2007?08 135
Figure 37: General purpose cleaners, Saudi Arabia, value by segment (SARm), 2003?13 141
Figure 38: General purpose cleaners, Saudi Arabia, category growth comparison, by value, 2003?13 144
Figure 39: General purpose cleaners, Saudi Arabia, volume by segment (liters, million), 2003?13 147
Figure 40: General purpose cleaners, Saudi Arabia, category growth comparison, by volume, 2003?13 147
Figure 41: General purpose cleaners, Saudi Arabia, company share by value (%), 2007?08 149
Figure 42: General purpose cleaners, Saudi Arabia, distribution channels by value (%), 2007?08 152
Figure 43: Air fresheners, Saudi Arabia, value by segment (SARm), 2003?13 161
Figure 44: Air fresheners, Saudi Arabia, category growth comparison, by value, 2003?13 163
Figure 45: Air fresheners, Saudi Arabia, volume by segment (units, million), 2003?13 166
Figure 46: Air fresheners, Saudi Arabia, category growth comparison, by volume, 2003?13 166
Figure 47: Air fresheners, Saudi Arabia, company share by value (%), 2007?08 168
Figure 48: Air fresheners, Saudi Arabia, distribution channels by value (%), 2007?08 171
Figure 49: Bleach, Saudi Arabia, value by segment (SARm), 2003?13 176
Figure 50: Bleach, Saudi Arabia, category growth comparison, by value, 2003?13 178
Figure 51: Bleach, Saudi Arabia, volume by segment (kg/liters, million), 2003?13 180
Figure 52: Bleach, Saudi Arabia, category growth comparison, by volume, 2003?13 181
Figure 53: Bleach, Saudi Arabia, company share by value (%), 2007?08 183
Figure 54: Bleach, Saudi Arabia, distribution channels by value (%), 2007?08 186
Figure 55: Dishwashing products, Saudi Arabia, value by segment (SARm), 2003?13 192
Figure 56: Dishwashing products, Saudi Arabia, category growth comparison, by value, 2003?13 194
Figure 57: Dishwashing products, Saudi Arabia, volume by segment (units, million), 2003?13 197
Figure 58: Dishwashing products, Saudi Arabia, category growth comparison, by volume, 2003?13 197
Figure 59: Dishwashing products, Saudi Arabia, company share by value (%), 2007?08 199
Figure 60: Dishwashing products, Saudi Arabia, distribution channels by value (%), 2007?08 202
Figure 61: Global household products market split (value terms, 2008), top five countries 207
Figure 62: Global household products market value, 2003–08, top five countries 209
Figure 63: Global household products market split (volume terms, 2008), top five countries 211
Figure 64: Global household products market volume, 2003–08, top five countries 213
Figure 65: Annual data review process 244

LIST OF TABLES
Table 1: Household products category definitions 14
Table 2: Household products distribution channels 16
Table 3: Household products, Saudi Arabia, value by category (SARm), 2003?08 34
Table 4: Household products, Saudi Arabia, value forecast by category (SARm), 2008?13 35
Table 5: Household products, Saudi Arabia, value by category ($m), 2003?08 37
Table 6: Household products, Saudi Arabia, value forecast by category ($m), 2008?13 38
Table 7: Household products, Saudi Arabia, volume by category (kg/liters/units, million), 2003?08 40
Table 8: Household products, Saudi Arabia, volume forecast by category (kg/liters/units, million), 2008?13 41
Table 9: Household products, Saudi Arabia, brand share by value (%), 2007?08 43
Table 10: Household products, Saudi Arabia, value by brand (SARm), 2007?08 45
Table 11: Household products, Saudi Arabia, company share by value (%), 2007?08 48
Table 12: Household products, Saudi Arabia, value by company (SARm), 2007?08 49
Table 13: Household products, Saudi Arabia, distribution channels by value (%), 2007?08 50
Table 14: Household products, Saudi Arabia, value by distribution channel (SARm), 2007?08 50
Table 15: Household products, Saudi Arabia, expenditure per capita (SAR), 2003?08 52
Table 16: Household products, Saudi Arabia, forecast expenditure per capita (SAR), 2008?13 53
Table 17: Household products, Saudi Arabia, expenditure per capita ($), 2003?08 54
Table 18: Household products, Saudi Arabia, forecast expenditure per capita ($), 2008?13 55
Table 19: Household products, Saudi Arabia, consumption per capita (kg/liters/units), 2003?08 56
Table 20: Household products, Saudi Arabia, forecast consumption per capita (kg/liters/units), 2008?13 57
Table 21: The Procter & Gamble Company key facts 58
Table 22: Unilever key facts 60
Table 23: Toilet care, Saudi Arabia, value by segment (SARm), 2003?08 62
Table 24: Toilet care, Saudi Arabia, value forecast by segment (SARm), 2008?13 63
Table 25: Toilet care, Saudi Arabia, value by segment ($m), 2003?08 65
Table 26: Toilet care, Saudi Arabia, value forecast by segment ($m), 2008?13 65
Table 27: Toilet care, Saudi Arabia, volume by segment (units, million), 2003?08 67
Table 28: Toilet care, Saudi Arabia, volume forecast by segment (units, million), 2008?13 68
Table 29: Toilet care, Saudi Arabia, brand share by value (%), 2007?08 70
Table 30: Toilet care, Saudi Arabia, value by brand (SARm), 2007?08 70
Table 31: Toilet care, Saudi Arabia, company share by value (%), 2007?08 72
Table 32: Toilet care, Saudi Arabia, value by company (SARm), 2007?08 72
Table 33: Toilet care, Saudi Arabia, distribution channels by value (%), 2007?08 73
Table 34: Toilet care, Saudi Arabia, value by distribution channel (SARm), 2007?08 73
Table 35: Toilet care, Saudi Arabia, expenditure per capita (SAR), 2003?08 75
Table 36: Toilet care, Saudi Arabia, forecast expenditure per capita (SAR), 2008?13 75
Table 37: Toilet care, Saudi Arabia, expenditure per capita ($), 2003?08 76
Table 38: Toilet care, Saudi Arabia, forecast expenditure per capita ($), 2008?13 76
Table 39: Toilet care, Saudi Arabia, consumption per capita (units), 2003?08 77
Table 40: Toilet care, Saudi Arabia, forecast consumption per capita (units), 2008?13 77
Table 41: Furniture polish, Saudi Arabia, value by segment (SARm), 2003?08 78
Table 42: Furniture polish, Saudi Arabia, value forecast by segment (SARm), 2008?13 79
Table 43: Furniture polish, Saudi Arabia, value by segment ($m), 2003?08 80
Table 44: Furniture polish, Saudi Arabia, value forecast by segment ($m), 2008?13 80
Table 45: Furniture polish, Saudi Arabia, volume by segment (units, million), 2003?08 82
Table 46: Furniture polish, Saudi Arabia, volume forecast by segment (units, million), 2008?13 83
Table 47: Furniture polish, Saudi Arabia, brand share by value (%), 2007?08 85
Table 48: Furniture polish, Saudi Arabia, value by brand (SARm), 2007?08 85
Table 49: Furniture polish, Saudi Arabia, company share by value (%), 2007?08 87
Table 50: Furniture polish, Saudi Arabia, value by company (SARm), 2007?08 87
Table 51: Furniture polish, Saudi Arabia, distribution channels by value (%), 2007?08 88
Table 52: Furniture polish, Saudi Arabia, value by distribution channel (SARm), 2007?08 88
Table 53: Furniture polish, Saudi Arabia, expenditure per capita (SAR), 2003?08 90
Table 54: Furniture polish, Saudi Arabia, forecast expenditure per capita (SAR), 2008?13 90
Table 55: Furniture polish, Saudi Arabia, expenditure per capita ($), 2003?08 91
Table 56: Furniture polish, Saudi Arabia, forecast expenditure per capita ($), 2008?13 91
Table 57: Furniture polish, Saudi Arabia, consumption per capita (units), 2003?08 92
Table 58: Furniture polish, Saudi Arabia, forecast consumption per capita (units), 2008?13 92
Table 59: Insecticides, Saudi Arabia, value by segment (SARm), 2003?08 93
Table 60: Insecticides, Saudi Arabia, value forecast by segment (SARm), 2008?13 94
Table 61: Insecticides, Saudi Arabia, value by segment ($m), 2003?08 95
Table 62: Insecticides, Saudi Arabia, value forecast by segment ($m), 2008?13 95
Table 63: Insecticides, Saudi Arabia, volume by segment (units/liters, million), 2003?08 97
Table 64: Insecticides, Saudi Arabia, volume forecast by segment (units/liters, million), 2008?13 98
Table 65: Insecticides, Saudi Arabia, brand share by value (%), 2007?08 100
Table 66: Insecticides, Saudi Arabia, value by brand (SARm), 2007?08 100
Table 67: Insecticides, Saudi Arabia, company share by value (%), 2007?08 102
Table 68: Insecticides, Saudi Arabia, value by company (SARm), 2007?08 102
Table 69: Insecticides, Saudi Arabia, distribution channels by value (%), 2007?08 103
Table 70: Insecticides, Saudi Arabia, value by distribution channel (SARm), 2007?08 103
Table 71: Insecticides, Saudi Arabia, expenditure per capita (SAR), 2003?08 105
Table 72: Insecticides, Saudi Arabia, forecast expenditure per capita (SAR), 2008?13 105
Table 73: Insecticides, Saudi Arabia, expenditure per capita ($), 2003?08 106
Table 74: Insecticides, Saudi Arabia, forecast expenditure per capita ($), 2008?13 106
Table 75: Insecticides, Saudi Arabia, consumption per capita (units/liters), 2003?08 107
Table 76: Insecticides, Saudi Arabia, forecast consumption per capita (units/liters), 2008?13 107
Table 77: Textile washing products, Saudi Arabia, value by segment (SARm), 2003?08 108
Table 78: Textile washing products, Saudi Arabia, value forecast by segment (SARm), 2008?13 109
Table 79: Textile washing products, Saudi Arabia, value by segment ($m), 2003?08 111
Table 80: Textile washing products, Saudi Arabia, value forecast by segment ($m), 2008?13 112
Table 81: Textile washing products, Saudi Arabia, volume by segment (units/liters, million), 2003?08 113
Table 82: Textile washing products, Saudi Arabia, volume forecast by segment (units/liters, million), 2008?13 114
Table 83: Textile washing products, Saudi Arabia, brand share by value (%), 2007?08 116
Table 84: Textile washing products, Saudi Arabia, value by brand (SARm), 2007?08 116
Table 85: Textile washing products, Saudi Arabia, company share by value (%), 2007?08 118
Table 86: Textile washing products, Saudi Arabia, value by company (SARm), 2007?08 118
Table 87: Textile washing products, Saudi Arabia, distribution channels by value (%), 2007?08 119
Table 88: Textile washing products, Saudi Arabia, value by distribution channel (SARm), 2007?08 119
Table 89: Textile washing products, Saudi Arabia, expenditure per capita (SAR), 2003?08 121
Table 90: Textile washing products, Saudi Arabia, forecast expenditure per capita (SAR), 2008?13 121
Table 91: Textile washing products, Saudi Arabia, expenditure per capita ($), 2003?08 122
Table 92: Textile washing products, Saudi Arabia, forecast expenditure per capita ($), 2008?13 122
Table 93: Textile washing products, Saudi Arabia, consumption per capita (units/liters), 2003?08 123
Table 94: Textile washing products, Saudi Arabia, forecast consumption per capita (units/liters), 2008?13 123
Table 95: Scouring products, Saudi Arabia, value by segment (SARm), 2003?08 124
Table 96: Scouring products, Saudi Arabia, value forecast by segment (SARm), 2008?13 125
Table 97: Scouring products, Saudi Arabia, value by segment ($m), 2003?08 126
Table 98: Scouring products, Saudi Arabia, value forecast by segment ($m), 2008?13 126
Table 99: Scouring products, Saudi Arabia, volume by segment (units, million), 2003?08 128
Table 100: Scouring products, Saudi Arabia, volume forecast by segment (units, million), 2008?13 129
Table 101: Scouring products, Saudi Arabia, brand share by value (%), 2007?08 131
Table 102: Scouring products, Saudi Arabia, value by brand (SARm), 2007?08 131
Table 103: Scouring products, Saudi Arabia, company share by value (%), 2007?08 133
Table 104: Scouring products, Saudi Arabia, value by company (SARm), 2007?08 133
Table 105: Scouring products, Saudi Arabia, distribution channels by value (%), 2007?08 134
Table 106: Scouring products, Saudi Arabia, value by distribution channel (SARm), 2007?08 134
Table 107: Scouring products, Saudi Arabia, expenditure per capita (SAR), 2003?08 136
Table 108: Scouring products, Saudi Arabia, forecast expenditure per capita (SAR), 2008?13 136
Table 109: Scouring products, Saudi Arabia, expenditure per capita ($), 2003?08 137
Table 110: Scouring products, Saudi Arabia, forecast expenditure per capita ($), 2008?13 137
Table 111: Scouring products, Saudi Arabia, consumption per capita (units), 2003?08 138
Table 112: Scouring products, Saudi Arabia, forecast consumption per capita (units), 2008?13 138
Table 113: General purpose cleaners, Saudi Arabia, value by segment (SARm), 2003?08 139
Table 114: General purpose cleaners, Saudi Arabia, value forecast by segment (SARm), 2008?13 140
Table 115: General purpose cleaners, Saudi Arabia, value by segment ($m), 2003?08 142
Table 116: General purpose cleaners, Saudi Arabia, value forecast by segment ($m), 2008?13 143
Table 117: General purpose cleaners, Saudi Arabia, volume by segment (liters, million), 2003?08 145
Table 118: General purpose cleaners, Saudi Arabia, volume forecast by segment (liters, million), 2008?13 146
Table 119: General purpose cleaners, Saudi Arabia, brand share by value (%), 2007?08 148
Table 120: General purpose cleaners, Saudi Arabia, value by brand (SARm), 2007?08 148
Table 121: General purpose cleaners, Saudi Arabia, company share by value (%), 2007?08 150
Table 122: General purpose cleaners, Saudi Arabia, value by company (SARm), 2007?08 150
Table 123: General purpose cleaners, Saudi Arabia, distribution channels by value (%), 2007?08 151
Table 124: General purpose cleaners, Saudi Arabia, value by distribution channel (SARm), 2007?08 151
Table 125: General purpose cleaners, Saudi Arabia, expenditure per capita (SAR), 2003?08 153
Table 126: General purpose cleaners, Saudi Arabia, forecast expenditure per capita (SAR), 2008?13 154
Table 127: General purpose cleaners, Saudi Arabia, expenditure per capita ($), 2003?08 155
Table 128: General purpose cleaners, Saudi Arabia, forecast expenditure per capita ($), 2008?13 156
Table 129: General purpose cleaners, Saudi Arabia, consumption per capita (liters), 2003?08 157
Table 130: General purpose cleaners, Saudi Arabia, forecast consumption per capita (liters), 2008?13 158
Table 131: Air fresheners, Saudi Arabia, value by segment (SARm), 2003?08 159
Table 132: Air fresheners, Saudi Arabia, value forecast by segment (SARm), 2008?13 160
Table 133: Air fresheners, Saudi Arabia, value by segment ($m), 2003?08 162
Table 134: Air fresheners, Saudi Arabia, value forecast by segment ($m), 2008?13 162
Table 135: Air fresheners, Saudi Arabia, volume by segment (units, million), 2003?08 164
Table 136: Air fresheners, Saudi Arabia, volume forecast by segment (units, million), 2008?13 165
Table 137: Air fresheners, Saudi Arabia, brand share by value (%), 2007?08 167
Table 138: Air fresheners, Saudi Arabia, value by brand (SARm), 2007?08 167
Table 139: Air fresheners, Saudi Arabia, company share by value (%), 2007?08 169
Table 140: Air fresheners, Saudi Arabia, value by company (SARm), 2007?08 169
Table 141: Air fresheners, Saudi Arabia, distribution channels by value (%), 2007?08 170
Table 142: Air fresheners, Saudi Arabia, value by distribution channel (SARm), 2007?08 170
Table 143: Air fresheners, Saudi Arabia, expenditure per capita (SAR), 2003?08 172
Table 144: Air fresheners, Saudi Arabia, forecast expenditure per capita (SAR), 2008?13 172
Table 145: Air fresheners, Saudi Arabia, expenditure per capita ($), 2003?08 173
Table 146: Air fresheners, Saudi Arabia, forecast expenditure per capita ($), 2008?13 173
Table 147: Air fresheners, Saudi Arabia, consumption per capita (units), 2003?08 174
Table 148: Air fresheners, Saudi Arabia, forecast consumption per capita (units), 2008?13 174
Table 149: Bleach, Saudi Arabia, value by segment (SARm), 2003?08 175
Table 150: Bleach, Saudi Arabia, value forecast by segment (SARm), 2008?13 176
Table 151: Bleach, Saudi Arabia, value by segment ($m), 2003?08 177
Table 152: Bleach, Saudi Arabia, value forecast by segment ($m), 2008?13 177
Table 153: Bleach, Saudi Arabia, volume by segment (kg/liters, million), 2003?08 179
Table 154: Bleach, Saudi Arabia, volume forecast by segment (kg/liters, million), 2008?13 180
Table 155: Bleach, Saudi Arabia, brand share by value (%), 2007?08 182
Table 156: Bleach, Saudi Arabia, value by brand (SARm), 2007?08 182
Table 157: Bleach, Saudi Arabia, company share by value (%), 2007?08 184
Table 158: Bleach, Saudi Arabia, value by company (SARm), 2007?08 184
Table 159: Bleach, Saudi Arabia, distribution channels by value (%), 2007?08 185
Table 160: Bleach, Saudi Arabia, value by distribution channel (SARm), 2007?08 185
Table 161: Bleach, Saudi Arabia, expenditure per capita (SAR), 2003?08 187
Table 162: Bleach, Saudi Arabia, forecast expenditure per capita (SAR), 2008?13 187
Table 163: Bleach, Saudi Arabia, expenditure per capita ($), 2003?08 188
Table 164: Bleach, Saudi Arabia, forecast expenditure per capita ($), 2008?13 188
Table 165: Bleach, Saudi Arabia, consumption per capita (kg/liters), 2003?08 189
Table 166: Bleach, Saudi Arabia, forecast consumption per capita (kg/liters), 2008?13 189
Table 167: Dishwashing products, Saudi Arabia, value by segment (SARm), 2003?08 190
Table 168: Dishwashing products, Saudi Arabia, value forecast by segment (SARm), 2008?13 191
Table 169: Dishwashing products, Saudi Arabia, value by segment ($m), 2003?08 193
Table 170: Dishwashing products, Saudi Arabia, value forecast by segment ($m), 2008?13 193
Table 171: Dishwashing products, Saudi Arabia, volume by segment (units, million), 2003?08 195
Table 172: Dishwashing products, Saudi Arabia, volume forecast by segment (units, million), 2008?13 196
Table 173: Dishwashing products, Saudi Arabia, brand share by value (%), 2007?08 198
Table 174: Dishwashing products, Saudi Arabia, value by brand (SARm), 2007?08 198
Table 175: Dishwashing products, Saudi Arabia, company share by value (%), 2007?08 200
Table 176: Dishwashing products, Saudi Arabia, value by company (SARm), 2007?08 200
Table 177: Dishwashing products, Saudi Arabia, distribution channels by value (%), 2007?08 201
Table 178: Dishwashing products, Saudi Arabia, value by distribution channel (SARm), 2007?08 201
Table 179: Dishwashing products, Saudi Arabia, expenditure per capita (SAR), 2003?08 203
Table 180: Dishwashing products, Saudi Arabia, forecast expenditure per capita (SAR), 2008?13 203
Table 181: Dishwashing products, Saudi Arabia, expenditure per capita ($), 2003?08 204
Table 182: Dishwashing products, Saudi Arabia, forecast expenditure per capita ($), 2008?13 204
Table 183: Dishwashing products, Saudi Arabia, consumption per capita (units), 2003?08 205
Table 184: Dishwashing products, Saudi Arabia, forecast consumption per capita (units), 2008?13 205
Table 185: Global household products market value, 2008 206
Table 186: Global household products market split (value terms ($m), 2008), top five countries 209
Table 187: Global household products market volume, 2008 210
Table 188: Global household products market split (volume terms, 2008), top five countries 213
Table 189: Leading players, top five countries 214
Table 190: Analysis of Saudi Arabia’s political landscape 216
Table 191: Analysis of the Saudi Arabian economy 219
Table 192: Analysis of the Saudi Arabian social system 223
Table 193: Analysis of Saudi Arabia’s technology landscape 226
Table 194: Analysis of the Saudi Arabian legal landscape 229
Table 195: Analysis of Saudi Arabia’s environmental landscape 232
Table 196: Saudi Arabia household products new product launches reports, by company (top five companies), 2009 235
Table 197: Saudi Arabia household products new product launches SKUs, by company (top five companies), 2009 235
Table 198: Saudi Arabia household products new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 236
Table 199: Saudi Arabia household products new product launches (reports), by ingredients (top 10 ingredients), 2009 236
Table 200: Saudi Arabia household products new product launches (reports), by package tags or claims, 2009 237
Table 201: Saudi Arabia household products new product launches - recent five launches 2009 237
Table 202: Saudi Arabia population, by age group, 2003?08 (millions) 238
Table 203: Saudi Arabia population forecast, by age group, 2008?13 (millions) 239
Table 204: Saudi Arabia population, by gender, 2003?08 (millions) 239
Table 205: Saudi Arabia population forecast, by gender, 2008?13 (millions) 240
Table 206: Saudi Arabia nominal GDP, 2003-2008 (SARbn, nominal prices) 240
Table 207: Saudi Arabia nominal GDP forecast, 2008?13 (SARbn, nominal prices) 240
Table 208: Saudi Arabia real GDP, 2003?08 (SARbn, 2000 prices) 241
Table 209: Saudi Arabia real GDP forecast, 2008?13 (SARbn, 2000 prices) 241
Table 210: Saudi Arabia real GDP, 2003?08 ($bn, 2000 prices) 241
Table 211: Saudi Arabia real GDP forecast, 2008?13 ($bn, 2000 prices) 242
Table 212: Saudi Arabia consumer price index, 2003?08 (2000=100) 242
Table 213: Saudi Arabia consumer price index, 2008?13 (2000=100) 242


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