Household Products in South Africa to 2013

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: household products 2
Summary category level: toilet care 3
Summary category level: furniture polish 4
Summary category level: insecticides 5
Summary category level: textile washing products 6
Summary category level: scouring products 7
Summary category level: general purpose cleaners 8
Summary category level: air fresheners 9
Summary category level: bleach 10
Summary category level: dishwashing products 11
Chapter 2 Introduction 12
What is this report about? 12
How to use this report 12
Market definition 13
Chapter 3 Market Overview 34
Value analysis (Rand), 2003?08 34
Value analysis (Rand), 2008?13 35
Value analysis (US dollars), 2003?08 37
Value analysis (US dollars), 2008?13 38
Volume analysis, 2003?08 40
Volume analysis, 2008?13 41
Company and brand share analysis 44
Distribution analysis 50
Expenditure and consumption per capita 52
Chapter 4 Leading Company Profiles 58
Unilever 58
Reckitt Benckiser Group plc 60
Chapter 5 Category Analysis: Toilet care 63
Value analysis (Rand), 2003?08 63
Value analysis (Rand), 2008?13 64
Value analysis (US dollars), 2003?08 66
Value analysis (US dollars), 2008?13 66
Volume analysis, 2003?08 68
Volume analysis, 2008?13 69
Company and brand share analysis 71
Distribution analysis 74
Expenditure and consumption per capita 76
Chapter 6 Category Analysis: Furniture polish 79
Value analysis (Rand), 2003?08 79
Value analysis (Rand), 2008?13 80
Value analysis (US dollars), 2003?08 82
Value analysis (US dollars), 2008?13 82
Volume analysis, 2003?08 84
Volume analysis, 2008?13 85
Company and brand share analysis 87
Distribution analysis 90
Expenditure and consumption per capita 92
Chapter 7 Category Analysis: Insecticides 95
Value analysis (Rand), 2003?08 95
Value analysis (Rand), 2008?13 96
Value analysis (US dollars), 2003?08 98
Value analysis (US dollars), 2008?13 98
Volume analysis, 2003?08 100
Volume analysis, 2008?13 101
Company and brand share analysis 103
Distribution analysis 106
Expenditure and consumption per capita 108
Chapter 8 Category Analysis: Textile washing products 111
Value analysis (Rand), 2003?08 111
Value analysis (Rand), 2008?13 112
Value analysis (US dollars), 2003?08 114
Value analysis (US dollars), 2008?13 114
Volume analysis, 2003?08 116
Volume analysis, 2008?13 117
Company and brand share analysis 119
Distribution analysis 122
Expenditure and consumption per capita 124
Chapter 9 Category Analysis: Scouring products 127
Value analysis (Rand), 2003?08 127
Value analysis (Rand), 2008?13 128
Value analysis (US dollars), 2003?08 130
Value analysis (US dollars), 2008?13 130
Volume analysis, 2003?08 132
Volume analysis, 2008?13 133
Company and brand share analysis 135
Distribution analysis 138
Expenditure and consumption per capita 140
Chapter 10 Category Analysis: General purpose cleaners 143
Value analysis (Rand), 2003?08 143
Value analysis (Rand), 2008?13 144
Value analysis (US dollars), 2003?08 146
Value analysis (US dollars), 2008?13 147
Volume analysis, 2003?08 149
Volume analysis, 2008?13 150
Company and brand share analysis 152
Distribution analysis 156
Expenditure and consumption per capita 158
Chapter 11 Category Analysis: Air fresheners 164
Value analysis (Rand), 2003?08 164
Value analysis (Rand), 2008?13 165
Value analysis (US dollars), 2003?08 167
Value analysis (US dollars), 2008?13 167
Volume analysis, 2003?08 169
Volume analysis, 2008?13 170
Company and brand share analysis 172
Distribution analysis 175
Expenditure and consumption per capita 177
Chapter 12 Category Analysis: Bleach 180
Value analysis (Rand), 2003?08 180
Value analysis (Rand), 2008?13 181
Value analysis (US dollars), 2003?08 183
Value analysis (US dollars), 2008?13 183
Volume analysis, 2003?08 185
Volume analysis, 2008?13 186
Company and brand share analysis 188
Distribution analysis 191
Expenditure and consumption per capita 193
Chapter 13 Category Analysis: Dishwashing products 196
Value analysis (Rand), 2003?08 196
Value analysis (Rand), 2008?13 197
Value analysis (US dollars), 2003?08 199
Value analysis (US dollars), 2008?13 199
Volume analysis, 2003?08 201
Volume analysis, 2008?13 202
Company and brand share analysis 204
Distribution analysis 207
Expenditure and consumption per capita 209
Chapter 14 Country Comparison 212
Value 212
Volume 216
Market share 220
Chapter 15 PESTLE Analysis 221
Summary 221
Political analysis 222
Economic analysis 225
Social analysis 228
Technology analysis 231
Legal analysis 234
Environmental analysis 237
Chapter 16 New Product Development 240
Product launches over time 240
Recent product launches 243
Chapter 17 Macroeconomic Profile 244
Macroeconomic indicators 244
Chapter 18 Research Methodology 249
Methodology overview 249
Secondary research 250
Market modeling 251
Creating an initial data model 251
Revising the initial data model 251
Creating a final estimate 252
Creating demographic value splits 252
Primary research 252
Data finalization 253
Ongoing research 253
Chapter 19 APPENDIX 254
Future readings 254
How to contact experts in your industry 254
Disclaimer 254

LIST OF FIGURES
Figure 1: Household products, South Africa, value by category (ZARm), 2003?13 36
Figure 2: Household products, South Africa, category growth comparison, by value, 2003?13 39
Figure 3: Household products, South Africa, volume by category (kg/liters/units, million), 2003?13 42
Figure 4: Household products, South Africa, category growth comparison, by volume, 2003?13 43
Figure 5: Household products, South Africa, company share by value (%), 2007?08 48
Figure 6: Household products, South Africa, distribution channels by value (%), 2007?08 51
Figure 7: Toilet care, South Africa, value by segment (ZARm), 2003?13 65
Figure 8: Toilet care, South Africa, category growth comparison, by value, 2003?13 67
Figure 9: Toilet care, South Africa, volume by segment (units, million), 2003?13 70
Figure 10: Toilet care, South Africa, category growth comparison, by volume, 2003?13 70
Figure 11: Toilet care, South Africa, company share by value (%), 2007?08 72
Figure 12: Toilet care, South Africa, distribution channels by value (%), 2007?08 75
Figure 13: Furniture polish, South Africa, value by segment (ZARm), 2003?13 81
Figure 14: Furniture polish, South Africa, category growth comparison, by value, 2003?13 83
Figure 15: Furniture polish, South Africa, volume by segment (units, million), 2003?13 86
Figure 16: Furniture polish, South Africa, category growth comparison, by volume, 2003?13 86
Figure 17: Furniture polish, South Africa, company share by value (%), 2007?08 88
Figure 18: Furniture polish, South Africa, distribution channels by value (%), 2007?08 91
Figure 19: Insecticides, South Africa, value by segment (ZARm), 2003?13 97
Figure 20: Insecticides, South Africa, category growth comparison, by value, 2003?13 99
Figure 21: Insecticides, South Africa, volume by segment (units/liters, million), 2003?13 101
Figure 22: Insecticides, South Africa, category growth comparison, by volume, 2003?13 102
Figure 23: Insecticides, South Africa, company share by value (%), 2007?08 104
Figure 24: Insecticides, South Africa, distribution channels by value (%), 2007?08 107
Figure 25: Textile washing products, South Africa, value by segment (ZARm), 2003?13 113
Figure 26: Textile washing products, South Africa, category growth comparison, by value, 2003?13 115
Figure 27: Textile washing products, South Africa, volume by segment (units/liters, million), 2003?13 118
Figure 28: Textile washing products, South Africa, category growth comparison, by volume, 2003?13 118
Figure 29: Textile washing products, South Africa, company share by value (%), 2007?08 120
Figure 30: Textile washing products, South Africa, distribution channels by value (%), 2007?08 123
Figure 31: Scouring products, South Africa, value by segment (ZARm), 2003?13 129
Figure 32: Scouring products, South Africa, category growth comparison, by value, 2003?13 131
Figure 33: Scouring products, South Africa, volume by segment (units, million), 2003?13 134
Figure 34: Scouring products, South Africa, category growth comparison, by volume, 2003?13 134
Figure 35: Scouring products, South Africa, company share by value (%), 2007?08 136
Figure 36: Scouring products, South Africa, distribution channels by value (%), 2007?08 139
Figure 37: General purpose cleaners, South Africa, value by segment (ZARm), 2003?13 145
Figure 38: General purpose cleaners, South Africa, category growth comparison, by value, 2003?13 148
Figure 39: General purpose cleaners, South Africa, volume by segment (liters, million), 2003?13 151
Figure 40: General purpose cleaners, South Africa, category growth comparison, by volume, 2003?13 151
Figure 41: General purpose cleaners, South Africa, company share by value (%), 2007?08 154
Figure 42: General purpose cleaners, South Africa, distribution channels by value (%), 2007?08 157
Figure 43: Air fresheners, South Africa, value by segment (ZARm), 2003?13 166
Figure 44: Air fresheners, South Africa, category growth comparison, by value, 2003?13 168
Figure 45: Air fresheners, South Africa, volume by segment (units, million), 2003?13 171
Figure 46: Air fresheners, South Africa, category growth comparison, by volume, 2003?13 171
Figure 47: Air fresheners, South Africa, company share by value (%), 2007?08 173
Figure 48: Air fresheners, South Africa, distribution channels by value (%), 2007?08 176
Figure 49: Bleach, South Africa, value by segment (ZARm), 2003?13 182
Figure 50: Bleach, South Africa, category growth comparison, by value, 2003?13 184
Figure 51: Bleach, South Africa, volume by segment (kg/liters, million), 2003?13 187
Figure 52: Bleach, South Africa, category growth comparison, by volume, 2003?13 187
Figure 53: Bleach, South Africa, company share by value (%), 2007?08 189
Figure 54: Bleach, South Africa, distribution channels by value (%), 2007?08 192
Figure 55: Dishwashing products, South Africa, value by segment (ZARm), 2003?13 198
Figure 56: Dishwashing products, South Africa, category growth comparison, by value, 2003?13 200
Figure 57: Dishwashing products, South Africa, volume by segment (units, million), 2003?13 203
Figure 58: Dishwashing products, South Africa, category growth comparison, by volume, 2003?13 203
Figure 59: Dishwashing products, South Africa, company share by value (%), 2007?08 205
Figure 60: Dishwashing products, South Africa, distribution channels by value (%), 2007?08 208
Figure 61: Global household products market split (value terms, 2008), top five countries 213
Figure 62: Global household products market value, 2003–08, top five countries 215
Figure 63: Global household products market split (volume terms, 2008), top five countries 217
Figure 64: Global household products market volume, 2003–08, top five countries 219
Figure 65: Annual data review process 250

LIST OF TABLES
Table 1: Household products category definitions 14
Table 2: Household products distribution channels 16
Table 3: Household products, South Africa, value by category (ZARm), 2003?08 34
Table 4: Household products, South Africa, value forecast by category (ZARm), 2008?13 35
Table 5: Household products, South Africa, value by category ($m), 2003?08 37
Table 6: Household products, South Africa, value forecast by category ($m), 2008?13 38
Table 7: Household products, South Africa, volume by category (kg/liters/units, million), 2003?08 40
Table 8: Household products, South Africa, volume forecast by category (kg/liters/units, million), 2008?13 41
Table 9: Household products, South Africa, brand share by value (%), 2007?08 44
Table 10: Household products, South Africa, value by brand (ZARm), 2007?08 46
Table 11: Household products, South Africa, company share by value (%), 2007?08 49
Table 12: Household products, South Africa, value by company (ZARm), 2007?08 49
Table 13: Household products, South Africa, distribution channels by value (%), 2007?08 50
Table 14: Household products, South Africa, value by distribution channel (ZARm), 2007?08 50
Table 15: Household products, South Africa, expenditure per capita (ZAR), 2003?08 52
Table 16: Household products, South Africa, forecast expenditure per capita (ZAR), 2008?13 53
Table 17: Household products, South Africa, expenditure per capita ($), 2003?08 54
Table 18: Household products, South Africa, forecast expenditure per capita ($), 2008?13 55
Table 19: Household products, South Africa, consumption per capita (kg/liters/units), 2003?08 56
Table 20: Household products, South Africa, forecast consumption per capita (kg/liters/units), 2008?13 57
Table 21: Unilever key facts 58
Table 22: Reckitt Benckiser Group plc key facts 60
Table 23: Toilet care, South Africa, value by segment (ZARm), 2003?08 63
Table 24: Toilet care, South Africa, value forecast by segment (ZARm), 2008?13 64
Table 25: Toilet care, South Africa, value by segment ($m), 2003?08 66
Table 26: Toilet care, South Africa, value forecast by segment ($m), 2008?13 66
Table 27: Toilet care, South Africa, volume by segment (units, million), 2003?08 68
Table 28: Toilet care, South Africa, volume forecast by segment (units, million), 2008?13 69
Table 29: Toilet care, South Africa, brand share by value (%), 2007?08 71
Table 30: Toilet care, South Africa, value by brand (ZARm), 2007?08 71
Table 31: Toilet care, South Africa, company share by value (%), 2007?08 73
Table 32: Toilet care, South Africa, value by company (ZARm), 2007?08 73
Table 33: Toilet care, South Africa, distribution channels by value (%), 2007?08 74
Table 34: Toilet care, South Africa, value by distribution channel (ZARm), 2007?08 74
Table 35: Toilet care, South Africa, expenditure per capita (ZAR), 2003?08 76
Table 36: Toilet care, South Africa, forecast expenditure per capita (ZAR), 2008?13 76
Table 37: Toilet care, South Africa, expenditure per capita ($), 2003?08 77
Table 38: Toilet care, South Africa, forecast expenditure per capita ($), 2008?13 77
Table 39: Toilet care, South Africa, consumption per capita (units), 2003?08 78
Table 40: Toilet care, South Africa, forecast consumption per capita (units), 2008?13 78
Table 41: Furniture polish, South Africa, value by segment (ZARm), 2003?08 79
Table 42: Furniture polish, South Africa, value forecast by segment (ZARm), 2008?13 80
Table 43: Furniture polish, South Africa, value by segment ($m), 2003?08 82
Table 44: Furniture polish, South Africa, value forecast by segment ($m), 2008?13 82
Table 45: Furniture polish, South Africa, volume by segment (units, million), 2003?08 84
Table 46: Furniture polish, South Africa, volume forecast by segment (units, million), 2008?13 85
Table 47: Furniture polish, South Africa, brand share by value (%), 2007?08 87
Table 48: Furniture polish, South Africa, value by brand (ZARm), 2007?08 87
Table 49: Furniture polish, South Africa, company share by value (%), 2007?08 89
Table 50: Furniture polish, South Africa, value by company (ZARm), 2007?08 89
Table 51: Furniture polish, South Africa, distribution channels by value (%), 2007?08 90
Table 52: Furniture polish, South Africa, value by distribution channel (ZARm), 2007?08 90
Table 53: Furniture polish, South Africa, expenditure per capita (ZAR), 2003?08 92
Table 54: Furniture polish, South Africa, forecast expenditure per capita (ZAR), 2008?13 92
Table 55: Furniture polish, South Africa, expenditure per capita ($), 2003?08 93
Table 56: Furniture polish, South Africa, forecast expenditure per capita ($), 2008?13 93
Table 57: Furniture polish, South Africa, consumption per capita (units), 2003?08 94
Table 58: Furniture polish, South Africa, forecast consumption per capita (units), 2008?13 94
Table 59: Insecticides, South Africa, value by segment (ZARm), 2003?08 95
Table 60: Insecticides, South Africa, value forecast by segment (ZARm), 2008?13 96
Table 61: Insecticides, South Africa, value by segment ($m), 2003?08 98
Table 62: Insecticides, South Africa, value forecast by segment ($m), 2008?13 98
Table 63: Insecticides, South Africa, volume by segment (units/liters, million), 2003?08 100
Table 64: Insecticides, South Africa, volume forecast by segment (units/liters, million), 2008?13 101
Table 65: Insecticides, South Africa, brand share by value (%), 2007?08 103
Table 66: Insecticides, South Africa, value by brand (ZARm), 2007?08 103
Table 67: Insecticides, South Africa, company share by value (%), 2007?08 105
Table 68: Insecticides, South Africa, value by company (ZARm), 2007?08 105
Table 69: Insecticides, South Africa, distribution channels by value (%), 2007?08 106
Table 70: Insecticides, South Africa, value by distribution channel (ZARm), 2007?08 106
Table 71: Insecticides, South Africa, expenditure per capita (ZAR), 2003?08 108
Table 72: Insecticides, South Africa, forecast expenditure per capita (ZAR), 2008?13 108
Table 73: Insecticides, South Africa, expenditure per capita ($), 2003?08 109
Table 74: Insecticides, South Africa, forecast expenditure per capita ($), 2008?13 109
Table 75: Insecticides, South Africa, consumption per capita (units/liters), 2003?08 110
Table 76: Insecticides, South Africa, forecast consumption per capita (units/liters), 2008?13 110
Table 77: Textile washing products, South Africa, value by segment (ZARm), 2003?08 111
Table 78: Textile washing products, South Africa, value forecast by segment (ZARm), 2008?13 112
Table 79: Textile washing products, South Africa, value by segment ($m), 2003?08 114
Table 80: Textile washing products, South Africa, value forecast by segment ($m), 2008?13 114
Table 81: Textile washing products, South Africa, volume by segment (units/liters, million), 2003?08 116
Table 82: Textile washing products, South Africa, volume forecast by segment (units/liters, million), 2008?13 117
Table 83: Textile washing products, South Africa, brand share by value (%), 2007?08 119
Table 84: Textile washing products, South Africa, value by brand (ZARm), 2007?08 119
Table 85: Textile washing products, South Africa, company share by value (%), 2007?08 121
Table 86: Textile washing products, South Africa, value by company (ZARm), 2007?08 121
Table 87: Textile washing products, South Africa, distribution channels by value (%), 2007?08 122
Table 88: Textile washing products, South Africa, value by distribution channel (ZARm), 2007?08 122
Table 89: Textile washing products, South Africa, expenditure per capita (ZAR), 2003?08 124
Table 90: Textile washing products, South Africa, forecast expenditure per capita (ZAR), 2008?13 124
Table 91: Textile washing products, South Africa, expenditure per capita ($), 2003?08 125
Table 92: Textile washing products, South Africa, forecast expenditure per capita ($), 2008?13 125
Table 93: Textile washing products, South Africa, consumption per capita (units/liters), 2003?08 126
Table 94: Textile washing products, South Africa, forecast consumption per capita (units/liters), 2008?13 126
Table 95: Scouring products, South Africa, value by segment (ZARm), 2003?08 127
Table 96: Scouring products, South Africa, value forecast by segment (ZARm), 2008?13 128
Table 97: Scouring products, South Africa, value by segment ($m), 2003?08 130
Table 98: Scouring products, South Africa, value forecast by segment ($m), 2008?13 130
Table 99: Scouring products, South Africa, volume by segment (units, million), 2003?08 132
Table 100: Scouring products, South Africa, volume forecast by segment (units, million), 2008?13 133
Table 101: Scouring products, South Africa, brand share by value (%), 2007?08 135
Table 102: Scouring products, South Africa, value by brand (ZARm), 2007?08 135
Table 103: Scouring products, South Africa, company share by value (%), 2007?08 137
Table 104: Scouring products, South Africa, value by company (ZARm), 2007?08 137
Table 105: Scouring products, South Africa, distribution channels by value (%), 2007?08 138
Table 106: Scouring products, South Africa, value by distribution channel (ZARm), 2007?08 138
Table 107: Scouring products, South Africa, expenditure per capita (ZAR), 2003?08 140
Table 108: Scouring products, South Africa, forecast expenditure per capita (ZAR), 2008?13 140
Table 109: Scouring products, South Africa, expenditure per capita ($), 2003?08 141
Table 110: Scouring products, South Africa, forecast expenditure per capita ($), 2008?13 141
Table 111: Scouring products, South Africa, consumption per capita (units), 2003?08 142
Table 112: Scouring products, South Africa, forecast consumption per capita (units), 2008?13 142
Table 113: General purpose cleaners, South Africa, value by segment (ZARm), 2003?08 143
Table 114: General purpose cleaners, South Africa, value forecast by segment (ZARm), 2008?13 144
Table 115: General purpose cleaners, South Africa, value by segment ($m), 2003?08 146
Table 116: General purpose cleaners, South Africa, value forecast by segment ($m), 2008?13 147
Table 117: General purpose cleaners, South Africa, volume by segment (liters, million), 2003?08 149
Table 118: General purpose cleaners, South Africa, volume forecast by segment (liters, million), 2008?13 150
Table 119: General purpose cleaners, South Africa, brand share by value (%), 2007?08 152
Table 120: General purpose cleaners, South Africa, value by brand (ZARm), 2007?08 153
Table 121: General purpose cleaners, South Africa, company share by value (%), 2007?08 155
Table 122: General purpose cleaners, South Africa, value by company (ZARm), 2007?08 155
Table 123: General purpose cleaners, South Africa, distribution channels by value (%), 2007?08 156
Table 124: General purpose cleaners, South Africa, value by distribution channel (ZARm), 2007?08 156
Table 125: General purpose cleaners, South Africa, expenditure per capita (ZAR), 2003?08 158
Table 126: General purpose cleaners, South Africa, forecast expenditure per capita (ZAR), 2008?13 159
Table 127: General purpose cleaners, South Africa, expenditure per capita ($), 2003?08 160
Table 128: General purpose cleaners, South Africa, forecast expenditure per capita ($), 2008?13 161
Table 129: General purpose cleaners, South Africa, consumption per capita (liters), 2003?08 162
Table 130: General purpose cleaners, South Africa, forecast consumption per capita (liters), 2008?13 163
Table 131: Air fresheners, South Africa, value by segment (ZARm), 2003?08 164
Table 132: Air fresheners, South Africa, value forecast by segment (ZARm), 2008?13 165
Table 133: Air fresheners, South Africa, value by segment ($m), 2003?08 167
Table 134: Air fresheners, South Africa, value forecast by segment ($m), 2008?13 167
Table 135: Air fresheners, South Africa, volume by segment (units, million), 2003?08 169
Table 136: Air fresheners, South Africa, volume forecast by segment (units, million), 2008?13 170
Table 137: Air fresheners, South Africa, brand share by value (%), 2007?08 172
Table 138: Air fresheners, South Africa, value by brand (ZARm), 2007?08 172
Table 139: Air fresheners, South Africa, company share by value (%), 2007?08 174
Table 140: Air fresheners, South Africa, value by company (ZARm), 2007?08 174
Table 141: Air fresheners, South Africa, distribution channels by value (%), 2007?08 175
Table 142: Air fresheners, South Africa, value by distribution channel (ZARm), 2007?08 175
Table 143: Air fresheners, South Africa, expenditure per capita (ZAR), 2003?08 177
Table 144: Air fresheners, South Africa, forecast expenditure per capita (ZAR), 2008?13 177
Table 145: Air fresheners, South Africa, expenditure per capita ($), 2003?08 178
Table 146: Air fresheners, South Africa, forecast expenditure per capita ($), 2008?13 178
Table 147: Air fresheners, South Africa, consumption per capita (units), 2003?08 179
Table 148: Air fresheners, South Africa, forecast consumption per capita (units), 2008?13 179
Table 149: Bleach, South Africa, value by segment (ZARm), 2003?08 180
Table 150: Bleach, South Africa, value forecast by segment (ZARm), 2008?13 181
Table 151: Bleach, South Africa, value by segment ($m), 2003?08 183
Table 152: Bleach, South Africa, value forecast by segment ($m), 2008?13 183
Table 153: Bleach, South Africa, volume by segment (kg/liters, million), 2003?08 185
Table 154: Bleach, South Africa, volume forecast by segment (kg/liters, million), 2008?13 186
Table 155: Bleach, South Africa, brand share by value (%), 2007?08 188
Table 156: Bleach, South Africa, value by brand (ZARm), 2007?08 188
Table 157: Bleach, South Africa, company share by value (%), 2007?08 190
Table 158: Bleach, South Africa, value by company (ZARm), 2007?08 190
Table 159: Bleach, South Africa, distribution channels by value (%), 2007?08 191
Table 160: Bleach, South Africa, value by distribution channel (ZARm), 2007?08 191
Table 161: Bleach, South Africa, expenditure per capita (ZAR), 2003?08 193
Table 162: Bleach, South Africa, forecast expenditure per capita (ZAR), 2008?13 193
Table 163: Bleach, South Africa, expenditure per capita ($), 2003?08 194
Table 164: Bleach, South Africa, forecast expenditure per capita ($), 2008?13 194
Table 165: Bleach, South Africa, consumption per capita (kg/liters), 2003?08 195
Table 166: Bleach, South Africa, forecast consumption per capita (kg/liters), 2008?13 195
Table 167: Dishwashing products, South Africa, value by segment (ZARm), 2003?08 196
Table 168: Dishwashing products, South Africa, value forecast by segment (ZARm), 2008?13 197
Table 169: Dishwashing products, South Africa, value by segment ($m), 2003?08 199
Table 170: Dishwashing products, South Africa, value forecast by segment ($m), 2008?13 199
Table 171: Dishwashing products, South Africa, volume by segment (units, million), 2003?08 201
Table 172: Dishwashing products, South Africa, volume forecast by segment (units, million), 2008?13 202
Table 173: Dishwashing products, South Africa, brand share by value (%), 2007?08 204
Table 174: Dishwashing products, South Africa, value by brand (ZARm), 2007?08 204
Table 175: Dishwashing products, South Africa, company share by value (%), 2007?08 206
Table 176: Dishwashing products, South Africa, value by company (ZARm), 2007?08 206
Table 177: Dishwashing products, South Africa, distribution channels by value (%), 2007?08 207
Table 178: Dishwashing products, South Africa, value by distribution channel (ZARm), 2007?08 207
Table 179: Dishwashing products, South Africa, expenditure per capita (ZAR), 2003?08 209
Table 180: Dishwashing products, South Africa, forecast expenditure per capita (ZAR), 2008?13 209
Table 181: Dishwashing products, South Africa, expenditure per capita ($), 2003?08 210
Table 182: Dishwashing products, South Africa, forecast expenditure per capita ($), 2008?13 210
Table 183: Dishwashing products, South Africa, consumption per capita (units), 2003?08 211
Table 184: Dishwashing products, South Africa, forecast consumption per capita (units), 2008?13 211
Table 185: Global household products market value, 2008 212
Table 186: Global household products market split (value terms ($m), 2008), top five countries 215
Table 187: Global household products market volume, 2008 216
Table 188: Global household products market split (volume terms, 2008), top five countries 219
Table 189: Leading players, top five countries 220
Table 190: Analysis of South Africa’s political landscape 222
Table 191: Analysis of the South African economy 225
Table 192: Analysis of the South African social system 228
Table 193: Analysis of South African technology landscape 231
Table 194: Analysis of South Africa legal landscape 234
Table 195: Analysis of South African environmental landscape 237
Table 196: South Africa household products new product launches reports, by company (top five companies), 2009 240
Table 197: South Africa household products new product launches SKUs, by company (top five companies), 2009 241
Table 198: South Africa household products new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 241
Table 199: South Africa household products new product launches (reports), by ingredients (top 10 ingredients), 2009 242
Table 200: South Africa household products new product launches (reports), by package tags or claims (top 10 claims), 2009 242
Table 201: South Africa household products new product launches - recent five launches 2009 243
Table 202: South Africa population, by age group, 2003?08 (millions) 244
Table 203: South Africa population forecast, by age group, 2008?13 (millions) 245
Table 204: South Africa population, by gender, 2003?08 (millions) 245
Table 205: South Africa population forecast, by gender, 2008?13 (millions) 246
Table 206: South Africa nominal GDP, 2003?08 (ZARbn, nominal prices) 246
Table 207: South Africa nominal GDP forecast, 2008?13 (ZARbn, nominal prices) 246
Table 208: South Africa real GDP, 2003?08 (ZARbn, 2000 prices) 247
Table 209: South Africa real GDP forecast, 2008?13 (ZARbn, 2000 prices) 247
Table 210: South Africa real GDP, 2003?08 ($bn, 2000 prices) 247
Table 211: South Africa real GDP forecast, 2008?13 ($bn, 2000 prices) 248
Table 212: South Africa consumer price index, 2003?08 (2000=100) 248
Table 213: South Africa consumer price index, 2008?13 (2000=100) 248


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