Household Products in Thailand to 2013

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: household products 2
Summary category level: toilet care 3
Summary category level: furniture polish 4
Summary category level: insecticides 5
Summary category level: textile washing products 6
Summary category level: scouring products 7
Summary category level: general purpose cleaners 8
Summary category level: air fresheners 9
Summary category level: bleach 10
Summary category level: dishwashing products 11
Chapter 2 Introduction 12
What is this report about? 12
How to use this report 12
Market definition 13
Chapter 3 Market Overview 34
Value analysis (Baht), 2003?08 34
Value analysis (Baht), 2008?13 35
Value analysis (US dollars), 2003?08 37
Value analysis (US dollars), 2008?13 38
Volume analysis, 2003?08 40
Volume analysis, 2008?13 41
Company and brand share analysis 43
Distribution analysis 50
Expenditure and consumption per capita 52
Chapter 4 Leading Company Profiles 58
Unilever 58
Lion Corporation 60
Chapter 5 Category Analysis: Toilet care 62
Value analysis (Baht), 2003?08 62
Value analysis (Baht), 2008?13 63
Value analysis (US dollars), 2003?08 65
Value analysis (US dollars), 2008?13 65
Volume analysis, 2003?08 67
Volume analysis, 2008?13 68
Company and brand share analysis 70
Distribution analysis 73
Expenditure and consumption per capita 75
Chapter 6 Category Analysis: Furniture polish 78
Value analysis (Baht), 2003?08 78
Value analysis (Baht), 2008?13 79
Value analysis (US dollars), 2003?08 81
Value analysis (US dollars), 2008?13 81
Volume analysis, 2003?08 83
Volume analysis, 2008?13 84
Company and brand share analysis 86
Distribution analysis 89
Expenditure and consumption per capita 91
Chapter 7 Category Analysis: Insecticides 94
Value analysis (Baht), 2003?08 94
Value analysis (Baht), 2008?13 95
Value analysis (US dollars), 2003?08 97
Value analysis (US dollars), 2008?13 97
Volume analysis, 2003?08 99
Volume analysis, 2008?13 100
Company and brand share analysis 102
Distribution analysis 105
Expenditure and consumption per capita 107
Chapter 8 Category Analysis: Textile washing products 110
Value analysis (Baht), 2003?08 110
Value analysis (Baht), 2008?13 111
Value analysis (US dollars), 2003?08 113
Value analysis (US dollars), 2008?13 113
Volume analysis, 2003?08 115
Volume analysis, 2008?13 116
Company and brand share analysis 118
Distribution analysis 122
Expenditure and consumption per capita 124
Chapter 9 Category Analysis: Scouring products 127
Value analysis (Baht), 2003?08 127
Value analysis (Baht), 2008?13 128
Value analysis (US dollars), 2003?08 130
Value analysis (US dollars), 2008?13 130
Volume analysis, 2003?08 132
Volume analysis, 2008?13 133
Company and brand share analysis 135
Distribution analysis 138
Expenditure and consumption per capita 140
Chapter 10 Category Analysis: General purpose cleaners 143
Value analysis (Baht), 2003?08 143
Value analysis (Baht), 2008?13 144
Value analysis (US dollars), 2003?08 146
Value analysis (US dollars), 2008?13 147
Volume analysis, 2003?08 149
Volume analysis, 2008?13 150
Company and brand share analysis 152
Distribution analysis 156
Expenditure and consumption per capita 158
Chapter 11 Category Analysis: Air fresheners 164
Value analysis (Baht), 2003?08 164
Value analysis (Baht), 2008?13 165
Value analysis (US dollars), 2003?08 167
Value analysis (US dollars), 2008?13 167
Volume analysis, 2003?08 169
Volume analysis, 2008?13 170
Company and brand share analysis 172
Distribution analysis 175
Expenditure and consumption per capita 177
Chapter 12 Category Analysis: Bleach 180
Value analysis (Baht), 2003?08 180
Value analysis (Baht), 2008?13 181
Value analysis (US dollars), 2003?08 183
Value analysis (US dollars), 2008?13 183
Volume analysis, 2003?08 185
Volume analysis, 2008?13 186
Company and brand share analysis 188
Distribution analysis 191
Expenditure and consumption per capita 193
Chapter 13 Category Analysis: Dishwashing products 196
Value analysis (Baht), 2003?08 196
Value analysis (Baht), 2008?13 197
Value analysis (US dollars), 2003?08 199
Value analysis (US dollars), 2008?13 199
Volume analysis, 2003?08 201
Volume analysis, 2008?13 202
Company and brand share analysis 204
Distribution analysis 207
Expenditure and consumption per capita 209
Chapter 14 Country Comparison 212
Value 212
Volume 216
Market share 220
Chapter 15 PESTLE Analysis 221
Summary 221
Political analysis 222
Economic analysis 225
Social analysis 228
Technological analysis 231
Legal analysis 234
Environmental analysis 237
Chapter 16 New Product Development 240
Product launches over time 240
Recent product launches 242
Chapter 17 Macroeconomic Profile 243
Macroeconomic indicators 243
Chapter 18 Research Methodology 248
Methodology overview 248
Secondary research 249
Market modeling 250
Creating an initial data model 250
Revising the initial data model 250
Creating a final estimate 251
Creating demographic value splits 251
Primary research 251
Data finalization 252
Ongoing research 252
Chapter 19 APPENDIX 253
Future readings 253
How to contact experts in your industry 253
Disclaimer 253

LIST OF FIGURES
Figure 1: Household products, Thailand, value by category (THBm), 2003?13 36
Figure 2: Household products, Thailand, category growth comparison, by value, 2003?13 39
Figure 3: Household products, Thailand, volume by category (kg/liters/units, million), 2003?13 42
Figure 4: Household products, Thailand, category growth comparison, by volume, 2003?13 42
Figure 5: Household products, Thailand, company share by value (%), 2007?08 47
Figure 6: Household products, Thailand, distribution channels by value (%), 2007?08 51
Figure 7: Toilet care, Thailand, value by segment (THBm), 2003?13 64
Figure 8: Toilet care, Thailand, category growth comparison, by value, 2003?13 66
Figure 9: Toilet care, Thailand, volume by segment (units, million), 2003?13 69
Figure 10: Toilet care, Thailand, category growth comparison, by volume, 2003?13 69
Figure 11: Toilet care, Thailand, company share by value (%), 2007?08 71
Figure 12: Toilet care, Thailand, distribution channels by value (%), 2007?08 74
Figure 13: Furniture polish, Thailand, value by segment (THBm), 2003?13 80
Figure 14: Furniture polish, Thailand, category growth comparison, by value, 2003?13 82
Figure 15: Furniture polish, Thailand, volume by segment (units, million), 2003?13 85
Figure 16: Furniture polish, Thailand, category growth comparison, by volume, 2003?13 85
Figure 17: Furniture polish, Thailand, company share by value (%), 2007?08 87
Figure 18: Furniture polish, Thailand, distribution channels by value (%), 2007?08 90
Figure 19: Insecticides, Thailand, value by segment (THBm), 2003?13 96
Figure 20: Insecticides, Thailand, category growth comparison, by value, 2003?13 98
Figure 21: Insecticides, Thailand, volume by segment (units/liters, million), 2003?13 101
Figure 22: Insecticides, Thailand, category growth comparison, by volume, 2003?13 101
Figure 23: Insecticides, Thailand, company share by value (%), 2007?08 103
Figure 24: Insecticides, Thailand, distribution channels by value (%), 2007?08 106
Figure 25: Textile washing products, Thailand, value by segment (THBm), 2003?13 112
Figure 26: Textile washing products, Thailand, category growth comparison, by value, 2003?13 114
Figure 27: Textile washing products, Thailand, volume by segment (units/liters, million), 2003?13 117
Figure 28: Textile washing products, Thailand, category growth comparison, by volume, 2003?13 117
Figure 29: Textile washing products, Thailand, company share by value (%), 2007?08 120
Figure 30: Textile washing products, Thailand, distribution channels by value (%), 2007?08 123
Figure 31: Scouring products, Thailand, value by segment (THBm), 2003?13 129
Figure 32: Scouring products, Thailand, category growth comparison, by value, 2003?13 131
Figure 33: Scouring products, Thailand, volume by segment (units, million), 2003?13 134
Figure 34: Scouring products, Thailand, category growth comparison, by volume, 2003?13 134
Figure 35: Scouring products, Thailand, company share by value (%), 2007?08 136
Figure 36: Scouring products, Thailand, distribution channels by value (%), 2007?08 139
Figure 37: General purpose cleaners, Thailand, value by segment (THBm), 2003?13 145
Figure 38: General purpose cleaners, Thailand, category growth comparison, by value, 2003?13 148
Figure 39: General purpose cleaners, Thailand, volume by segment (liters, million), 2003?13 151
Figure 40: General purpose cleaners, Thailand, category growth comparison, by volume, 2003?13 151
Figure 41: General purpose cleaners, Thailand, company share by value (%), 2007?08 154
Figure 42: General purpose cleaners, Thailand, distribution channels by value (%), 2007?08 157
Figure 43: Air fresheners, Thailand, value by segment (THBm), 2003?13 166
Figure 44: Air fresheners, Thailand, category growth comparison, by value, 2003?13 168
Figure 45: Air fresheners, Thailand, volume by segment (units, million), 2003?13 171
Figure 46: Air fresheners, Thailand, category growth comparison, by volume, 2003?13 171
Figure 47: Air fresheners, Thailand, company share by value (%), 2007?08 173
Figure 48: Air fresheners, Thailand, distribution channels by value (%), 2007?08 176
Figure 49: Bleach, Thailand, value by segment (THBm), 2003?13 182
Figure 50: Bleach, Thailand, category growth comparison, by value, 2003?13 184
Figure 51: Bleach, Thailand, volume by segment (kg/liters, million), 2003?13 187
Figure 52: Bleach, Thailand, category growth comparison, by volume, 2003?13 187
Figure 53: Bleach, Thailand, company share by value (%), 2007?08 189
Figure 54: Bleach, Thailand, distribution channels by value (%), 2007?08 192
Figure 55: Dishwashing products, Thailand, value by segment (THBm), 2003?13 198
Figure 56: Dishwashing products, Thailand, category growth comparison, by value, 2003?13 200
Figure 57: Dishwashing products, Thailand, volume by segment (units, million), 2003?13 203
Figure 58: Dishwashing products, Thailand, category growth comparison, by volume, 2003?13 203
Figure 59: Dishwashing products, Thailand, company share by value (%), 2007?08 205
Figure 60: Dishwashing products, Thailand, distribution channels by value (%), 2007?08 208
Figure 61: Global household products market split (value terms, 2008), top five countries 213
Figure 62: Global household products market value, 2003–08, top five countries 215
Figure 63: Global household products market split (volume terms, 2008), top five countries 217
Figure 64: Global household products market volume, 2003–08, top five countries 219
Figure 65: Annual data review process 249

LIST OF TABLES
Table 1: Household products category definitions 14
Table 2: Household products distribution channels 16
Table 3: Household products, Thailand, value by category (THBm), 2003?08 34
Table 4: Household products, Thailand, value forecast by category (THBm), 2008?13 35
Table 5: Household products, Thailand, value by category ($m), 2003?08 37
Table 6: Household products, Thailand, value forecast by category ($m), 2008?13 38
Table 7: Household products, Thailand, volume by category (kg/liters/units, million), 2003?08 40
Table 8: Household products, Thailand, volume forecast by category (kg/liters/units, million), 2008?13 41
Table 9: Household products, Thailand, brand share by value (%), 2007?08 43
Table 10: Household products, Thailand, value by brand (THBm), 2007?08 45
Table 11: Household products, Thailand, company share by value (%), 2007?08 48
Table 12: Household products, Thailand, value by company (THBm), 2007?08 49
Table 13: Household products, Thailand, distribution channels by value (%), 2007?08 50
Table 14: Household products, Thailand, value by distribution channel (THBm), 2007?08 50
Table 15: Household products, Thailand, expenditure per capita (THB), 2003?08 52
Table 16: Household products, Thailand, forecast expenditure per capita (THB), 2008?13 53
Table 17: Household products, Thailand, expenditure per capita ($), 2003?08 54
Table 18: Household products, Thailand, forecast expenditure per capita ($), 2008?13 55
Table 19: Household products, Thailand, consumption per capita (kg/liters/units), 2003?08 56
Table 20: Household products, Thailand, forecast consumption per capita (kg/liters/units), 2008?13 57
Table 21: Unilever key facts 58
Table 22: Lion Corporation key facts 60
Table 23: Toilet care, Thailand, value by segment (THBm), 2003?08 62
Table 24: Toilet care, Thailand, value forecast by segment (THBm), 2008?13 63
Table 25: Toilet care, Thailand, value by segment ($m), 2003?08 65
Table 26: Toilet care, Thailand, value forecast by segment ($m), 2008?13 65
Table 27: Toilet care, Thailand, volume by segment (units, million), 2003?08 67
Table 28: Toilet care, Thailand, volume forecast by segment (units, million), 2008?13 68
Table 29: Toilet care, Thailand, brand share by value (%), 2007?08 70
Table 30: Toilet care, Thailand, value by brand (THBm), 2007?08 70
Table 31: Toilet care, Thailand, company share by value (%), 2007?08 72
Table 32: Toilet care, Thailand, value by company (THBm), 2007?08 72
Table 33: Toilet care, Thailand, distribution channels by value (%), 2007?08 73
Table 34: Toilet care, Thailand, value by distribution channel (THBm), 2007?08 73
Table 35: Toilet care, Thailand, expenditure per capita (THB), 2003?08 75
Table 36: Toilet care, Thailand, forecast expenditure per capita (THB), 2008?13 75
Table 37: Toilet care, Thailand, expenditure per capita ($), 2003?08 76
Table 38: Toilet care, Thailand, forecast expenditure per capita ($), 2008?13 76
Table 39: Toilet care, Thailand, consumption per capita (units), 2003?08 77
Table 40: Toilet care, Thailand, forecast consumption per capita (units), 2008?13 77
Table 41: Furniture polish, Thailand, value by segment (THBm), 2003?08 78
Table 42: Furniture polish, Thailand, value forecast by segment (THBm), 2008?13 79
Table 43: furniture polish, Thailand, value by segment ($m), 2003?08 81
Table 44: Furniture polish, Thailand, value forecast by segment ($m), 2008?13 81
Table 45: Furniture polish, Thailand, volume by segment (units, million), 2003?08 83
Table 46: Furniture polish, Thailand, volume forecast by segment (units, million), 2008?13 84
Table 47: Furniture polish, Thailand, brand share by value (%), 2007?08 86
Table 48: Furniture polish, Thailand, value by brand (THBm), 2007?08 86
Table 49: Furniture polish, Thailand, company share by value (%), 2007?08 88
Table 50: Furniture polish, Thailand, value by company (THBm), 2007?08 88
Table 51: Furniture polish, Thailand, distribution channels by value (%), 2007?08 89
Table 52: Furniture polish, Thailand, value by distribution channel (THBm), 2007?08 89
Table 53: Furniture polish, Thailand, expenditure per capita (THB), 2003?08 91
Table 54: Furniture polish, Thailand, forecast expenditure per capita (THB), 2008?13 91
Table 55: Furniture polish, Thailand, expenditure per capita ($), 2003?08 92
Table 56: Furniture polish, Thailand, forecast expenditure per capita ($), 2008?13 92
Table 57: Furniture polish, Thailand, consumption per capita (units), 2003?08 93
Table 58: Furniture polish, Thailand, forecast consumption per capita (units), 2008?13 93
Table 59: Insecticides, Thailand, value by segment (THBm), 2003?08 94
Table 60: Insecticides, Thailand, value forecast by segment (THBm), 2008?13 95
Table 61: Insecticides, Thailand, value by segment ($m), 2003?08 97
Table 62: Insecticides, Thailand, value forecast by segment ($m), 2008?13 97
Table 63: Insecticides, Thailand, volume by segment (units/liters, million), 2003?08 99
Table 64: Insecticides, Thailand, volume forecast by segment (units/liters, million), 2008?13 100
Table 65: Insecticides, Thailand, brand share by value (%), 2007?08 102
Table 66: Insecticides, Thailand, value by brand (THBm), 2007?08 102
Table 67: Insecticides, Thailand, company share by value (%), 2007?08 104
Table 68: Insecticides, Thailand, value by company (THBm), 2007?08 104
Table 69: Insecticides, Thailand, distribution channels by value (%), 2007?08 105
Table 70: Insecticides, Thailand, value by distribution channel (THBm), 2007?08 105
Table 71: Insecticides, Thailand, expenditure per capita (THB), 2003?08 107
Table 72: Insecticides, Thailand, forecast expenditure per capita (THB), 2008?13 107
Table 73: Insecticides, Thailand, expenditure per capita ($), 2003?08 108
Table 74: Insecticides, Thailand, forecast expenditure per capita ($), 2008?13 108
Table 75: Insecticides, Thailand, consumption per capita (units/liters), 2003?08 109
Table 76: Insecticides, Thailand, forecast consumption per capita (units/liters), 2008?13 109
Table 77: Textile washing products, Thailand, value by segment (THBm), 2003?08 110
Table 78: Textile washing products, Thailand, value forecast by segment (THBm), 2008?13 111
Table 79: Textile washing products, Thailand, value by segment ($m), 2003?08 113
Table 80: Textile washing products, Thailand, value forecast by segment ($m), 2008?13 113
Table 81: Textile washing products, Thailand, volume by segment (units/liters, million), 2003?08 115
Table 82: Textile washing products, Thailand, volume forecast by segment (units/liters, million), 2008?13 116
Table 83: Textile washing products, Thailand, brand share by value (%), 2007?08 118
Table 84: Textile washing products, Thailand, value by brand (THBm), 2007?08 119
Table 85: Textile washing products, Thailand, company share by value (%), 2007?08 121
Table 86: Textile washing products, Thailand, value by company (THBm), 2007?08 121
Table 87: Textile washing products, Thailand, distribution channels by value (%), 2007?08 122
Table 88: Textile washing products, Thailand, value by distribution channel (THBm), 2007?08 122
Table 89: Textile washing products, Thailand, expenditure per capita (THB), 2003?08 124
Table 90: Textile washing products, Thailand, forecast expenditure per capita (THB), 2008?13 124
Table 91: Textile washing products, Thailand, expenditure per capita ($), 2003?08 125
Table 92: Textile washing products, Thailand, forecast expenditure per capita ($), 2008?13 125
Table 93: Textile washing products, Thailand, consumption per capita (units/liters), 2003?08 126
Table 94: Textile washing products, Thailand, forecast consumption per capita (units/liters), 2008?13 126
Table 95: Scouring products, Thailand, value by segment (THBm), 2003?08 127
Table 96: Scouring products, Thailand, value forecast by segment (THBm), 2008?13 128
Table 97: Scouring products, Thailand, value by segment ($m), 2003?08 130
Table 98: Scouring products, Thailand, value forecast by segment ($m), 2008?13 130
Table 99: Scouring products, Thailand, volume by segment (units, million), 2003?08 132
Table 100: Scouring products, Thailand, volume forecast by segment (units, million), 2008?13 133
Table 101: Scouring products, Thailand, brand share by value (%), 2007?08 135
Table 102: scouring products, Thailand, value by brand (THBm), 2007?08 135
Table 103: Scouring products, Thailand, company share by value (%), 2007?08 137
Table 104: Scouring products, Thailand, value by company (THBm), 2007?08 137
Table 105: Scouring products, Thailand, distribution channels by value (%), 2007?08 138
Table 106: Scouring products, Thailand, value by distribution channel (THBm), 2007?08 138
Table 107: Scouring products, Thailand, expenditure per capita (THB), 2003?08 140
Table 108: Scouring products, Thailand, forecast expenditure per capita (THB), 2008?13 140
Table 109: Scouring products, Thailand, expenditure per capita ($), 2003?08 141
Table 110: Scouring products, Thailand, forecast expenditure per capita ($), 2008?13 141
Table 111: Scouring products, Thailand, consumption per capita (units), 2003?08 142
Table 112: Scouring products, Thailand, forecast consumption per capita (units), 2008?13 142
Table 113: General purpose cleaners, Thailand, value by segment (THBm), 2003?08 143
Table 114: General purpose cleaners, Thailand, value forecast by segment (THBm), 2008?13 144
Table 115: General purpose cleaners, Thailand, value by segment ($m), 2003?08 146
Table 116: General purpose cleaners, Thailand, value forecast by segment ($m), 2008?13 147
Table 117: General purpose cleaners, Thailand, volume by segment (liters, million), 2003?08 149
Table 118: General purpose cleaners, Thailand, volume forecast by segment (liters, million), 2008?13 150
Table 119: General purpose cleaners, Thailand, brand share by value (%), 2007?08 152
Table 120: General purpose cleaners, Thailand, value by brand (THBm), 2007?08 153
Table 121: General purpose cleaners, Thailand, company share by value (%), 2007?08 155
Table 122: General purpose cleaners, Thailand, value by company (THBm), 2007?08 155
Table 123: General purpose cleaners, Thailand, distribution channels by value (%), 2007?08 156
Table 124: General purpose cleaners, Thailand, value by distribution channel (THBm), 2007?08 156
Table 125: General purpose cleaners, Thailand, expenditure per capita (THB), 2003?08 158
Table 126: General purpose cleaners, Thailand, forecast expenditure per capita (THB), 2008?13 159
Table 127: General purpose cleaners, Thailand, expenditure per capita ($), 2003?08 160
Table 128: General purpose cleaners, Thailand, forecast expenditure per capita ($), 2008?13 161
Table 129: General purpose cleaners, Thailand, consumption per capita (liters), 2003?08 162
Table 130: General purpose cleaners, Thailand, forecast consumption per capita (liters), 2008?13 163
Table 131: Air fresheners, Thailand, value by segment (THBm), 2003?08 164
Table 132: Air fresheners, Thailand, value forecast by segment (THBm), 2008?13 165
Table 133: Air fresheners, Thailand, value by segment ($m), 2003?08 167
Table 134: Air fresheners, Thailand, value forecast by segment ($m), 2008?13 167
Table 135: Air fresheners, Thailand, volume by segment (units, million), 2003?08 169
Table 136: Air fresheners, Thailand, volume forecast by segment (units, million), 2008?13 170
Table 137: Air fresheners, Thailand, brand share by value (%), 2007?08 172
Table 138: Air fresheners, Thailand, value by brand (THBm), 2007?08 172
Table 139: Air fresheners, Thailand, company share by value (%), 2007?08 174
Table 140: Air fresheners, Thailand, value by company (THBm), 2007?08 174
Table 141: Air fresheners, Thailand, distribution channels by value (%), 2007?08 175
Table 142: Air fresheners, Thailand, value by distribution channel (THBm), 2007?08 175
Table 143: Air fresheners, Thailand, expenditure per capita (THB), 2003?08 177
Table 144: Air fresheners, Thailand, forecast expenditure per capita (THB), 2008?13 177
Table 145: Air fresheners, Thailand, expenditure per capita ($), 2003?08 178
Table 146: Air fresheners, Thailand, forecast expenditure per capita ($), 2008?13 178
Table 147: Air fresheners, Thailand, consumption per capita (units), 2003?08 179
Table 148: Air fresheners, Thailand, forecast consumption per capita (units), 2008?13 179
Table 149: Bleach, Thailand, value by segment (THBm), 2003?08 180
Table 150: Bleach, Thailand, value forecast by segment (THBm), 2008?13 181
Table 151: Bleach, Thailand, value by segment ($m), 2003?08 183
Table 152: Bleach, Thailand, value forecast by segment ($m), 2008?13 183
Table 153: Bleach, Thailand, volume by segment (kg/liters, million), 2003?08 185
Table 154: Bleach, Thailand, volume forecast by segment (kg/liters, million), 2008?13 186
Table 155: Bleach, Thailand, brand share by value (%), 2007?08 188
Table 156: Bleach, Thailand, value by brand (THBm), 2007?08 188
Table 157: Bleach, Thailand, company share by value (%), 2007?08 190
Table 158: Bleach, Thailand, value by company (THBm), 2007?08 190
Table 159: Bleach, Thailand, distribution channels by value (%), 2007?08 191
Table 160: Bleach, Thailand, value by distribution channel (THBm), 2007?08 191
Table 161: Bleach, Thailand, expenditure per capita (THB), 2003?08 193
Table 162: Bleach, Thailand, forecast expenditure per capita (THB), 2008?13 193
Table 163: Bleach, Thailand, expenditure per capita ($), 2003?08 194
Table 164: Bleach, Thailand, forecast expenditure per capita ($), 2008?13 194
Table 165: Bleach, Thailand, consumption per capita (kg/liters), 2003?08 195
Table 166: Bleach, Thailand, forecast consumption per capita (kg/liters), 2008?13 195
Table 167: Dishwashing products, Thailand, value by segment (THBm), 2003?08 196
Table 168: Dishwashing products, Thailand, value forecast by segment (THBm), 2008?13 197
Table 169: Dishwashing products, Thailand, value by segment ($m), 2003?08 199
Table 170: Dishwashing products, Thailand, value forecast by segment ($m), 2008?13 199
Table 171: Dishwashing products, Thailand, volume by segment (units, million), 2003?08 201
Table 172: Dishwashing products, Thailand, volume forecast by segment (units, million), 2008?13 202
Table 173: Dishwashing products, Thailand, brand share by value (%), 2007?08 204
Table 174: Dishwashing products, Thailand, value by brand (THBm), 2007?08 204
Table 175: Dishwashing products, Thailand, company share by value (%), 2007?08 206
Table 176: Dishwashing products, Thailand, value by company (THBm), 2007?08 206
Table 177: Dishwashing products, Thailand, distribution channels by value (%), 2007?08 207
Table 178: Dishwashing products, Thailand, value by distribution channel (THBm), 2007?08 207
Table 179: Dishwashing products, Thailand, expenditure per capita (THB), 2003?08 209
Table 180: Dishwashing products, Thailand, forecast expenditure per capita (THB), 2008?13 209
Table 181: Dishwashing products, Thailand, expenditure per capita ($), 2003?08 210
Table 182: Dishwashing products, Thailand, forecast expenditure per capita ($), 2008?13 210
Table 183: Dishwashing products, Thailand, consumption per capita (units), 2003?08 211
Table 184: Dishwashing products, Thailand, forecast consumption per capita (units), 2008?13 211
Table 185: Global household products market value, 2008 212
Table 186: Global household products market split (value terms ($m), 2008), top five countries 215
Table 187: Global household products market volume, 2008 216
Table 188: Global household products market split (volume terms, 2008), top five countries 219
Table 189: Leading players, top five countries 220
Table 190: Analysis of Thailand’s political landscape 222
Table 191: Analysis of Thailand’s economy 225
Table 192: Analysis of Thailand’s social system 228
Table 193: Analysis of Thailand’s technology landscape 231
Table 194: Analysis of Thailand’s legal landscape 234
Table 195: Analysis of Thailand’s environmental landscape 237
Table 196: Thailand household products new product launches reports, by company (top five companies), 2009 240
Table 197: Thailand household products new product launches SKUs, by company (top five companies), 2009 240
Table 198: Thailand household products new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 241
Table 199: Thailand household products new product launches (reports), by ingredients (top 10 ingredients), 2009 241
Table 200: Thailand household products new product launches (reports), by package tags or claims (top 10 claims), 2009 242
Table 201: Thailand household products new product launches - recent five launches 2009 242
Table 202: Thailand population, by age group, 2003?08 (millions) 243
Table 203: Thailand population forecast, by age group, 2008?13 (millions) 244
Table 204: Thailand population, by gender, 2003?08 (millions) 244
Table 205: Thailand population forecast, by gender, 2008?13 (millions) 245
Table 206: Thailand nominal GDP, 2003?08 (THBbn, nominal prices) 245
Table 207: Thailand nominal GDP forecast, 2008?13 (THBbn, nominal prices) 245
Table 208: Thailand real GDP, 2003?08 (THBbn, 2000 prices) 246
Table 209: Thailand real GDP forecast, 2008?13 (THBbn, 2000 prices) 246
Table 210: Thailand real GDP, 2003?08 ($bn, 2000 prices) 246
Table 211: Thailand real GDP forecast, 2008?13 ($bn, 2000 prices) 247
Table 212: Thailand consumer price index, 2003?08 (2000=100) 247
Table 213: Thailand consumer price index, 2008?13 (2000=100) 247


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