TABLE OF CONTENTS
DATAMONITOR VIEW 1
Catalyst 1
Summary 1
Methodology 1
HYPERMARKET, SUPERMARKET, AND DISCOUNTERS IN GREECE 5
Market definitions 5
Retail format definitions 7
Retail format overview 10
Hypermarket, supermarket, and discounters – value 12
Hypermarket, supermarket, and discounters versus other key retail formats 14
Hypermarket, supermarket, and discounters format, segmentation by markets 17
APPENDIX 21
Methodology 21
Related research 22
Datamonitor consulting 22
Disclaimer 22
LIST OF FIGURES
Figure 1: Hypermarket, supermarket, and discounters format versus retail market, Greece, growth comparison, %, 2008–13 11
Figure 2: Hypermarket, supermarket, and discounters format, Greece, value ($m), 2003–08 12
Figure 3: Hypermarket, supermarket, and discounters format, Greece, value ($m), 2008–13 13
Figure 4: Hypermarket, supermarket, and discounters format versus other key retail formats, Greece, comparison, 2003–13 14
Figure 5: Hypermarket, supermarket, and discounters format versus other key retail formats, Greece, growth (%), 2004–08 16
Figure 6: Hypermarket, supermarket, and discounters format, Greece, segmentation by markets (%), 2008 17
Figure 7: Hypermarket, supermarket, and discounters format, Greece, segmentation by markets (%), 2013 19
LIST OF TABLES
Table 1: (Part 1) Retail sector definitions 5
Table 2: (Part 2) Retail sector definitions 6
Table 3: (Part 1) Retail format definitions 7
Table 4: (Part 2) Retail format definitions 8
Table 5: (Part 3) Retail format definitions 9
Table 6: Retail market, Greece, value by format ($m and €m), 2008 10
Table 7: Hypermarket, supermarket, and discounters format versus retail market, Greece, growth comparison, %, 2008–13 11
Table 8: Hypermarket, supermarket, and discounters format, Greece, value ($m and €m), 2003–08 12
Table 9: Hypermarket, supermarket, and discounters format, Greece, value ($m and €m), 2008–13 13
Table 10: Hypermarket, supermarket, and discounters format versus other key retail formats, Greece, comparison, 2003–13 ($m) 15
Table 11: Hypermarket, supermarket, and discounters format versus other key retail formats, Greece, growth (%), 2004–08 16
Table 12: Hypermarket, supermarket, and discounters format, Greece, segmentation by markets ($m), 2003–08 18
Table 13: Hypermarket, supermarket, and discounters format, Greece, segmentation by markets ($m), 2008–13 20
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