TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: impulse ice cream 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Impulse Ice Cream 9
Value analysis (Saudi Riyal), 2004?09 9
Value analysis (Saudi Riyal), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34
LIST OF FIGURES
Figure 1: Impulse ice cream, Saudi Arabia, value by segment (SARm), 2004?14 11
Figure 2: Impulse ice cream, Saudi Arabia, category growth comparison, by value, 2004?14 13
Figure 3: Impulse ice cream, Saudi Arabia, volume by segment (liters, million), 2004?14 16
Figure 4: Impulse ice cream, Saudi Arabia, category growth comparison, by volume, 2004?14 16
Figure 5: Impulse ice cream, Saudi Arabia, company share by value (%), 2008?09 18
Figure 6: Impulse ice cream, Saudi Arabia, distribution channels by value (%), 2008?09 21
Figure 7: Annual data review process 31
LIST OF TABLES
Table 1: Impulse ice cream category definitions 3
Table 2: Impulse ice cream distribution channels 4
Table 3: Impulse ice cream, Saudi Arabia, value by segment (SARm), 2004?09 9
Table 4: Impulse ice cream, Saudi Arabia, value forecast by segment (SARm), 2009?14 10
Table 5: Impulse ice cream, Saudi Arabia, value by segment ($m), 2004?09 12
Table 6: Impulse ice cream, Saudi Arabia, value forecast by segment ($m), 2009?14 12
Table 7: Impulse ice cream, Saudi Arabia, volume by segment (liters, million), 2004?09 14
Table 8: Impulse ice cream, Saudi Arabia, volume forecast by segment (liters, million), 2009?14 15
Table 9: Impulse ice cream, Saudi Arabia, brand share by value (%), 2008?09 17
Table 10: Impulse ice cream, Saudi Arabia, value by brand (SARm), 2008?09 17
Table 11: Impulse ice cream, Saudi Arabia, company share by value (%), 2008?09 19
Table 12: Impulse ice cream, Saudi Arabia, value by company (SARm), 2008?09 19
Table 13: Impulse ice cream, Saudi Arabia, distribution channels by value (%), 2008?09 20
Table 14: Impulse ice cream, Saudi Arabia, value by distribution channel (SARm), 2008?09 20
Table 15: Impulse ice cream, Saudi Arabia, expenditure per capita (SAR), 2004?09 22
Table 16: Impulse ice cream, Saudi Arabia, forecast expenditure per capita (SAR), 2009?14 22
Table 17: Impulse ice cream, Saudi Arabia, expenditure per capita ($), 2004?09 23
Table 18: Impulse ice cream, Saudi Arabia, forecast expenditure per capita ($), 2009?14 23
Table 19: Impulse ice cream, Saudi Arabia, consumption per capita (liters), 2004?09 24
Table 20: Impulse ice cream, Saudi Arabia, forecast consumption per capita (liters), 2009?14 24
Table 21: Saudi Arabia population, by age group, 2004?09 (millions) 25
Table 22: Saudi Arabia population forecast, by age group, 2009?14 (millions) 26
Table 23: Saudi Arabia population, by gender, 2004?09 (millions) 26
Table 24: Saudi Arabia population forecast, by gender, 2009?14 (millions) 27
Table 25: Saudi Arabia nominal GDP, 2004?09 (SARbn, nominal prices) 27
Table 26: Saudi Arabia nominal GDP forecast, 2009?14 (SARbn, nominal prices) 27
Table 27: Saudi Arabia real GDP, 2004?09 (SARbn, 2000 prices) 28
Table 28: Saudi Arabia real GDP forecast, 2009?14 (SARbn, 2000 prices) 28
Table 29: Saudi Arabia real GDP, 2004?09 ($bn, 2000 prices) 28
Table 30: Saudi Arabia real GDP forecast, 2009?14 ($bn, 2000 prices) 29
Table 31: Saudi Arabia consumer price index, 2004?09 (2000=100) 29
Table 32: Saudi Arabia consumer price index, 2009?14 (2000=100) 29
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