Indian Fast Food Market Analysis

With the rapidly growing middle class population and changing lifestyle, India is blessed with one of the fastest growing fast food markets in the world. The Indian fast food market is growing at an annual rate of 25-30%. Almost all the world’s big fast food brands have succeeded in making their presence felt in the country and most of them are posting appreciable growth.

Consequently, all the popular fast food chains have chalked out massive plans for expanding their business and presence throughout the country. Foreign fast food chains are aggressively increasing their presence in the country. For instance, Domino’s has planned to open 60-65 outlets every year for the next three years (2010-2012) while Yum Brands Inc is also preparing for massive expansion across the country with plans to open 1000 fast food outlets by 2015.

According to our new research report “Indian Fast Food Market Analysis”, although the market has witnessed robust growth over the past couple of years, it remains largely underpenetrated and concentrated in metropolitan cities. However, there is a large room for growth in untapped tier-II and tier-III cities. Therefore, the future of the Indian fast food industry lies in tier-II and tier-III cities. Owing to this, major fast food retailers are on the way to market their brands by using different marketing strategies such as campaigns and putting up billboards in tier 2 and tier 3 cities.

The report provides an extensive research and objective analysis of the fast expanding Indian fast food market. The report analyzes all the vital industry trends and possible growth areas for future expansion. It also analyzes important driving forces in detail, which will help clients to understand the market better.

Moreover, we have identified the important players operating in the sector and have made a separate chapter which talks about their business expansion plans in detail. Most importantly, the report features forecast for fast food sales in the country. The forecast is based on the correlation between past market growth and growth in base drivers such as middle class, urbanization, cultural shift and lifestyle changes.
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1. Analyst View
2. Research Methodology
3. Indian Fast Food Potential
3.1 Large Consumer Base
3.2 Rapid Urbanization
3.3 Changing Lifestyle
4. Indian Fast Food Market Analysis
4.1 Market Size & Growth
4.2 Performance by Product
4.2.1 Pizza
4.2.2 Pasta and Noodles
4.2.3 Others
5. Consumer Behavior Analysis
6. Vital Industry Trends
6.1 Rapid Expansion in Tier-II & Tier-III Cities
6.2 Mounting Foreign Presence
6.3 A Stiff Competition from Ethnic Fast Food
6.4 Product Customization Considering Indian Customs
7. Industry Regulation Analysis
8. Market Leaders and Their Expansion Plans
8.1 McDonald
8.2 Domino’s Pizza
8.3 Pizza Hut
8.4 KFC
8.5 Nirula’s
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List of Figures:

Figure 3-1: Population (Million), 2009-2013
Figure 3-2: Disposable Income (US$/Head), 2009-2013
Figure 3-3: Forecast for Urban Population (Million), 2011 & 2021
Figure 3-4: Frequency of Eating Out (2003 & 2009)
Figure 4-1: Fast Food Market (‘000 Crore Rs), 2010-2013
Figure 4-2: Pizza Market (Crore Rs), 2010-2013
Figure 4-3: Pasta and Noodles Market (Crore Rs), 2010-2013
Figure 4-4: Other Fast Food Market (‘000 Crore Rs), 2010-2013

List of Tables:

Table 8-1: McDonald - Strength and Weakness Analysis
Table 8-2: Domino’s Pizza - Strength and Weakness Analysis
Table 8-3: Pizza Hut - Strength and Weakness Analysis
Table 8-4: KFC - Strength and Weakness Analysis
Table 8-5: Nirula’s - Strength and Weakness Analysis
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