TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: indigestion preparations 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Indigestion Preparations 8
Value analysis (Euro), 2004?09 8
Value analysis (Euro), 2009?14 9
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Company and brand share analysis 13
Distribution analysis 15
Chapter 4 Macroeconomic Profile 17
Macroeconomic indicators 17
Chapter 5 Research Methodology 22
Methodology overview 22
Secondary research 23
Market modeling 24
Creating an initial data model 24
Revising the initial data model 24
Creating a final estimate 25
Creating demographic value splits 25
Primary research 25
Data finalization 26
Ongoing research 26
LIST OF FIGURES
Figure 1: Indigestion preparations, Ireland, value by segment (€m), 2004?14 10
Figure 2: Indigestion preparations, Ireland, category growth comparison, by value, 2004?14 12
Figure 3: Indigestion preparations, Ireland, distribution channels by value (%), 2008?09 16
Figure 4: Annual data review process 23
LIST OF TABLES
Table 1: Indigestion preparations category definitions 3
Table 2: Indigestion preparations distribution channels 4
Table 3: Indigestion preparations, Ireland, value by segment (€m), 2004?09 8
Table 4: Indigestion preparations, Ireland, value forecast by segment (€m), 2009?14 9
Table 5: Indigestion preparations, Ireland, value by segment ($m), 2004?09 11
Table 6: Indigestion preparations, Ireland, value forecast by segment ($m), 2009?14 11
Table 7: Indigestion preparations, Ireland, brand share by value (%), 2008?09 13
Table 8: Indigestion preparations, Ireland, value by brand (€m), 2008?09 13
Table 9: Indigestion preparations, Ireland, company share by value (%), 2008?09 14
Table 10: Indigestion preparations, Ireland, value by company (€m), 2008?09 14
Table 11: Indigestion preparations, Ireland, distribution channels by value (%), 2008?09 15
Table 12: Indigestion preparations, Ireland, value by distribution channel (€m), 2008?09 15
Table 13: Ireland population, by age group, 2004?09 (millions) 17
Table 14: Ireland population forecast, by age group, 2009?14 (millions) 18
Table 15: Ireland population, by gender, 2004?09 (millions) 18
Table 16: Ireland population forecast, by gender, 2009?14 (millions) 19
Table 17: Ireland nominal GDP, 2004?09 (€bn, nominal prices) 19
Table 18: Ireland nominal GDP forecast, 2009?14 (€bn, nominal prices) 19
Table 19: Ireland real GDP, 2004?09 (€bn, 2000 prices) 20
Table 20: Ireland real GDP forecast, 2009?14 (€bn, 2000 prices) 20
Table 21: Ireland real GDP, 2004?09 ($bn, 2000 prices) 20
Table 22: Ireland real GDP forecast, 2009?14 ($bn, 2000 prices) 21
Table 23: Ireland consumer price index, 2004?09 (2000=100) 21
Table 24: Ireland consumer price index, 2009?14 (2000=100) 21
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