TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: indigestion preparations 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Indigestion Preparations 8
Value analysis (New Taiwan Dollar), 2004?09 8
Value analysis (New Taiwan Dollar), 2009?14 9
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Company and brand share analysis 13
Distribution analysis 17
Chapter 4 Macroeconomic Profile 19
Macroeconomic Indicators 19
Chapter 5 Research Methodology 24
Methodology overview 24
Secondary research 25
Market modeling 26
Creating an initial data model 26
Revising the initial data model 26
Creating a final estimate 27
Creating demographic value splits 27
Primary research 27
Data finalization 28
Ongoing research 28
LIST OF FIGURES
Figure 1: Indigestion preparations, Taiwan, value by segment (NT$m), 2004?14 10
Figure 2: Indigestion preparations, Taiwan, category growth comparison, by value, 2004?14 12
Figure 3: Indigestion preparations, Taiwan, company share by value (%), 2008?09 15
Figure 4: Indigestion preparations, Taiwan, distribution channels by value (%), 2008?09 18
Figure 5: Annual data review process 25
LIST OF TABLES
Table 1: Indigestion preparations category definitions 3
Table 2: Indigestion preparations distribution channels 4
Table 3: Indigestion preparations, Taiwan, value by segment (NT$m), 2004?09 8
Table 4: Indigestion preparations, Taiwan, value forecast by segment (NT$m), 2009?14 9
Table 5: Indigestion preparations, Taiwan, value by segment ($m), 2004?09 11
Table 6: Indigestion preparations, Taiwan, value forecast by segment ($m), 2009?14 11
Table 7: Indigestion preparations, Taiwan, brand share by value (%), 2008?09 13
Table 8: Indigestion preparations, Taiwan, value by brand (NT$m), 2008?09 14
Table 9: Indigestion preparations, Taiwan, company share by value (%), 2008?09 16
Table 10: Indigestion preparations, Taiwan, value by company (NT$m), 2008?09 16
Table 11: Indigestion preparations, Taiwan, distribution channels by value (%), 2008?09 17
Table 12: Indigestion preparations, Taiwan, value by distribution channel (NT$m), 2008?09 17
Table 13: Taiwan population, by age group, 2004?09 (millions) 19
Table 14: Taiwan population forecast, by age group, 2009?14 (millions) 20
Table 15: Taiwan population, by gender, 2004?09 (millions) 20
Table 16: Taiwan population forecast, by gender, 2009?14 (millions) 21
Table 17: Taiwan nominal GDP, 2004?09 (NT$bn, nominal prices) 21
Table 18: Taiwan nominal GDP forecast, 2009?14 (NT$bn, nominal prices) 21
Table 19: Taiwan real GDP, 2004?09 (NT$bn, 2000 prices) 22
Table 20: Taiwan real GDP forecast, 2009?14 (NT$bn, 2000 prices) 22
Table 21: Taiwan real GDP, 2004?09 ($bn, 2000 prices) 22
Table 22: Taiwan real GDP forecast, 2009?14 ($bn, 2000 prices) 23
Table 23: Taiwan consumer price index, 2004?09 (2000=100) 23
Table 24: Taiwan consumer price index, 2009?14 (2000=100) 23
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