TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: indigestion preparations 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Indigestion Preparations 8
Value analysis (Uruguayan Peso), 2004?09 8
Value analysis (Uruguayan Peso), 2009?14 9
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Company and brand share analysis 13
Distribution analysis 16
Chapter 4 Macroeconomic Profile 18
Macroeconomic Indicators 18
Chapter 5 Research Methodology 23
Methodology overview 23
Secondary research 24
Market modeling 25
Creating an initial data model 25
Revising the initial data model 25
Creating a final estimate 26
Creating demographic value splits 26
Primary research 26
Data finalization 27
Ongoing research 27
LIST OF FIGURES
Figure 1: Indigestion preparations, Uruguay, value by segment (UYUm), 2004?14 10
Figure 2: Indigestion preparations, Uruguay, category growth comparison, by value, 2004?14 12
Figure 3: Indigestion preparations, Uruguay, company share by value (%), 2008?09 14
Figure 4: Indigestion preparations, Uruguay, distribution channels by value (%), 2008?09 17
Figure 5: Annual data review process 24
LIST OF TABLES
Table 1: Indigestion preparations category definitions 3
Table 2: Indigestion preparations distribution channels 4
Table 3: Indigestion preparations, Uruguay, value by segment (UYUm), 2004?09 8
Table 4: Indigestion preparations, Uruguay, value forecast by segment (UYUm), 2009?14 9
Table 5: Indigestion preparations, Uruguay, value by segment ($m), 2004?09 11
Table 6: Indigestion preparations, Uruguay, value forecast by segment ($m), 2009?14 11
Table 7: Indigestion preparations, Uruguay, brand share by value (%), 2008?09 13
Table 8: Indigestion preparations, Uruguay, value by brand (UYUm), 2008?09 13
Table 9: Indigestion preparations, Uruguay, company share by value (%), 2008?09 15
Table 10: Indigestion preparations, Uruguay, value by company (UYUm), 2008?09 15
Table 11: Indigestion preparations, Uruguay, distribution channels by value (%), 2008?09 16
Table 12: Indigestion preparations, Uruguay, value by distribution channel (UYUm), 2008?09 16
Table 13: Uruguay population, by age group, 2004?09 (millions) 18
Table 14: Uruguay population forecast, by age group, 2009?14 (millions) 19
Table 15: Uruguay population, by gender, 2004?09 (millions) 19
Table 16: Uruguay population forecast, by gender, 2009?14 (millions) 20
Table 17: Uruguay nominal GDP, 2004?09 (UYUbn, nominal prices) 20
Table 18: Uruguay nominal GDP forecast, 2009?14 (UYUbn, nominal prices) 20
Table 19: Uruguay real GDP, 2004?09 (UYUbn, 2000 prices) 21
Table 20: Uruguay real GDP forecast, 2009?14 (UYUbn, 2000 prices) 21
Table 21: Uruguay real GDP, 2004?09 ($bn, 2000 prices) 21
Table 22: Uruguay real GDP forecast, 2009?14 ($bn, 2000 prices) 22
Table 23: Uruguay consumer price index, 2004?09 (2000=100) 22
Table 24: Uruguay consumer price index, 2009?14 (2000=100) 22
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