The Infant Nutrition Market in The EU: Key players and market forecasts for clinical nutrition, baby food and baby milk

Introduction

In the EU, the infant nutrition industry is undergoing a shift as a result of various market forces. In the clinical nutrition segment, rising rates of premature birth are driving increased demand for products. In the baby milk segment, however, ongoing lobbying from industry groups and organizations promoting breast milk are constraining growth as some mothers decide to breast feed. The baby food segment is unaffected by both of these trends and continues to expand with the introduction of new products, particularly those that focus on organic, healthy ingredients. This mirrors broader trends in other industries where consumer preferences are increasingly shifting towards natural, organic products. Several recent acquisitions have shifted the positions of the major infant nutrition players as larger companies expand their product portfolios.

It must be noted, however, that this report defines infant clinical nutrition as nutritional products used under the supervision (but not necessarily prescription) of a physician; therefore, forecasts may differ from some other infant clinical nutrition product estimates.


Key findings

• The overall EU infant nutrition market will expand by a strong 4.8% per year through 2013.
• Infant clinical nutrition will demonstrate the strongest growth, at 5.9% per year, on average, driven by rising rates of premature birth.
• New regulations restriction product claims and promotion of baby milk will inhibit growth, resulting in just 3.8% growth per year.
• New product introductions that incorporate new technologies and/or organic ingredients will support growth of baby foods, which will epxand by 5.1% per year through 2013.


Key features of this report

• Forecasts of the infant nutrition market by segment (clinical nutrition, baby milk, baby food) from 2008 to 2013.

• Sales and market shares of the leading players from 2008 to 2013 (estimated).

• Leading infant nutrition products by segment.

• Discussion of new infant nutrition products by segment.


Use this report to

• Understand the driving forces behind the growth of the European infant nutrition market.

• Save time and money with the report’s succinct compilation and analysis of current issues and trends.

• Learn how the infant nutrition market will evolve over the next several years and why.

• Assess your competitive position vis-à-vis other players in the infant nutrition market.


Discover

• What is driving growth of baby foods?
(New products, especially those containing organic and all natural ingredients)

• What will constrain greater growth of the baby food segment?
(A weak economy and consumers’ ability to make the products at home)

• What is driving growth of infant clinical nutrition?
(Rising rates of premature birth, insurance reimbursement, and parenteral clinical nutrition)

• What will constrain greater growth of infant clinical nutrition products?
(Limited new product introductions, low fertility rates)

Report Highlights

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Table of Contents
The Infant Nutrition Market In The EU Executive summary 10
Introduction 10
Clinical infant nutrition 11
Baby milk 12
Baby foods 13
Total market 14
Chapter 1 Introduction 18
Summary 18
Background 19
Product types 20
Demographics 21
Market heterogeneity 22
Industry associations 24
The European Society for Clinical Nutrition and Metabolism 24
The Infant and Dietetic Foods Association 24
Baby Milk Action 25
The British Association for Parenteral and Enteral Nutrition 26
Regulatory environment 27
Commission Directive 2006/141/EC on infant nutrition and follow-on formula 27
Commission Directive 2006/125/EC on the requirements for processed cereal-based food and baby food for infants and young children 28
Commission Regulation (EC) No. 1609/2006 on the marketing of infant formulae based on hydrolysates of whey protein derived from cows’ milk protein 29
Bans on Chinese soya and soya products 30
Nutrient profiling proposal 30
Key ingredients in infant nutrition 31
Proteins 31
Carbohydrates 33
Lipids 33
Micronutrients 34
Supply chain analysis 35
Ingredient producers 36
Distributors 37
Infant nutrition manufacturers 37
Retailers 37
Conclusions 38
Chapter 2 Clinical infant nutrition 40
Summary 40
Introduction 41
Market definition 41
Product types 42
Enteral nutrition 43
Products and ingredients 47
Parenteral nutrition 49
Products and ingredients 50
Related products 51
Reasons for using infant clinical nutrition 53
Patient populations 54
The market and the key players 56
Key products 56
Sales and market share 58
Sales structure and channels 60
New product development 61
Market drivers and resistors 61
Market drivers 61
Market resistors 63
Conclusions 65
Chapter 3 Baby milk 68
Summary 68
Introduction 69
Market definition 69
Product market 70
Product types 70
Nutritional content 71
Reasons for using baby milk 73
User populations 74
The market and the key players 75
Key products 76
Market value and market share 77
Sales structure and channels 79
New product development 79
Product improvements 81
Market drivers and resistors 82
Market drivers 82
Market resistors 84
Conclusions 87
Chapter 4 Baby food 90
Summary 90
Introduction 91
Market definition 92
Product market 92
Product types 92
Nutritional content 93
Reasons for using baby food 95
User populations 96
The market and the key players 97
Key products 98
Market value and market share 98
Sales structure and channels 100
New product development 101
Market drivers and resistors 102
Market drivers 102
Market resistors 104
Conclusions 106
Chapter 5 Overall market and key player analysis 108
Summary 108
Introduction 109
Sales forecasts 2008 - 2013 110
Competitive position of the major players 111
Key players by segment 111
Future outlook 115
Key player analysis 116
Abbott Nutrition 116
Danone Baby and Medical Nutrition 117
Fresenius Kabi 118
Heinz 119
Hero 120
Humana Milchunion 121
Mead Johnson 122
Nestlé 123
Wyeth 125
Conclusions 126
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List of Tables
Table 1.1: Demographic and fertility data for EU member countries, 2006 23
Table 1.2: Micronutrient types and value in infant nutrition 34
Table 2.3: Indications and contraindications for enteral and parenteral feeding 44
Table 2.4: Composition of neonatal venous nutrient solutions (per liter) 50
Table 2.5: Daily nutrient needs of growing preterm infants 57
Table 2.6: Leading EU infant nutrition products, 2009 58
Table 3.7: Selected EU baby milk products, 2009 76
Table 4.8: Common foods that should not be given to an infant 96
Table 4.9: Selected EU baby food lines, 2009 98
Table 5.10: EU infant nutrition market by segment ($m), 2008 - 2013 110
Table 5.11: EU infant nutrition market by major manufacturer and segment ($m), 2008 112
Table 5.12: Projected EU infant nutrition market by major manufacturer ($m), 2008 - 2013 115
Table 5.13: Abbott Nutrition market position, 2008 116
Table 5.14: Danone Baby and Medical Nutrition market position, 2008 118
Table 5.15: Fresenius Kabi market position, 2008 119
Table 5.16: Heinz market position, 2008 120
Table 5.17: Hero market position, 2008 121
Table 5.18: Humana Milchunion market position, 2008 121
Table 5.19: Mead Johnson market position, 2008 123
Table 5.20: Nestlé market position, 2008 124
Table 5.21: Wyeth market position, 2008 125
List of Figures
Figure 1.1: Supply chain of infant nutrition products by segment, 2009 35
Figure 2.2: EU infant clinical nutrition market, 2008 – 2013 59
Figure 2.3: Leading EU infant clinical nutrition players, 2008 60
Figure 3.4: EU baby milk market ($m), 2008 – 2013 77
Figure 3.5: Leading EU baby milk players, 2008 78
Figure 4.6: EU baby food market ($m), 2008 – 2013 99
Figure 4.7: Leading EU baby food players by sales ($m), 2008 100
Figure 5.8: EU infant nutrition market growth by segment ($m), 2008 - 2013 111
Figure 5.9: Leading EU infant nutrition players by sales ($m), 2008 112
Figure 5.10: Leading EU infant nutrition manufacturers’ breakdown by product group, 2008 114
Figure 5.11: Projected leading EU infant nutrition manufacturers ($m), 2013 115
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