IT influencers in retail H2 2007 (Databook)

This databook from the Technology Trends service helps vendors to understand who influences IT decision-making in retail. The data has been drawn from interviews with 48 IT managers conducted in H2 2007.

Report Highlights
Over the course of 2007, Datamonitor is publishing over 100 databooks with Technology Trends data cut by technology, vertical market, geography and size band.
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OVERVIEW 1
Catalyst 1
Summary 1
IT INFLUENCERS IN RETAIL 5
Degree to which particular roles within retailers make IT purchasing decisions 5
Importance of particular roles within retailers for IT budget sign off 7
Most influential positions within retailers when making investment decisions regarding enterprise applications 9
Most influential positions within retailers when making investment decisions regarding business intelligence solutions 11
Most influential positions within retailers when making investment decisions regarding security solutions 13
Most influential positions within retailers when making investment decisions regarding content management solutions 15
Most influential positions within retailers when making investment decisions regarding mobility solutions 17
Most influential positions within retailers when making investment decisions regarding IT management solutions 19
Most influential positions within retailers when making investment decisions regarding voice/data convergence solutions 21
Most influential positions within retailers when making investment decisions regarding desktop management solutions 23
APPENDIX 25
Breakdown of the Technology Trends sample by geography 25
Breakdown of the Technology Trends sample by company size 27
Breakdown of the Technology Trends sample by company revenue 29
Further reading 31
Ask the analyst 31
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Table 1: Degree to which particular roles within retailers make IT purchasing decisions 6

Table 2: Importance of particular roles within retailers for IT budget sign off 8

Table 3: Most influential positions within retailers when making investment decisions regarding enterprise applications 10

Table 4: Most influential positions within retailers when making investment decisions regarding business intelligence solutions 12

Table 5: Most influential positions within retailers when making investment decisions regarding security solutions 14

Table 6: Most influential positions within retailers when making investment decisions regarding content management solutions 16

Table 7: Most influential positions within retailers when making investment decisions regarding mobility solutions 18

Table 8: Most influential positions within retailers when making investment decisions regarding IT management solutions 20

Table 9: Most influential positions within retailers when making investment decisions regarding voice/data convergence solutions 22

Table 10: Most influential positions within retailers when making investment decisions regarding desktop management solutions 24

Table 11: Breakdown of the Technology Trends sample by geography 26

Table 12: Breakdown of the Technology Trends sample by company size 28

Table 13: Breakdown of the Technology Trends sample by company revenue 30
Figure 1: Degree to which particular roles within retailers make IT purchasing decisions 5
Figure 2: Importance of particular roles within retailers for IT budget sign off 7
Figure 3: Most influential positions within retailers when making investment decisions regarding enterprise applications 9
Figure 4: Most influential positions within retailers when making investment decisions regarding business intelligence solutions 11
Figure 5: Most influential positions within retailers when making investment decisions regarding security solutions 13
Figure 6: Most influential positions within retailers when making investment decisions regarding content management solutions 15
Figure 7: Most influential positions within retailers when making investment decisions regarding mobility solutions 17
Figure 8: Most influential positions within retailers when making investment decisions regarding IT management solutions 19
Figure 9: Most influential positions within retailers when making investment decisions regarding voice/data convergence solutions 21
Figure 10: Most influential positions within retailers when making investment decisions regarding desktop management solutions 23
Figure 11: Breakdown of the Technology Trends sample by geography 25
Figure 12: Breakdown of the Technology Trends sample by company size 27
Figure 13: Breakdown of the Technology Trends sample by company revenue 29
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