Introduction
Despite buying behavior in the household and laundry care sectors being associated with inertia, an increased focus on getting maximum value for money and the complex buying habits of shoppers, means that product attributes are becoming increasingly scrutinized before purchases are made. To protect and grow market share, it is vital brands and manufacturers understand consumers’ key needs states.
Features and benefits
* Ensure that product positioning is aligned with the most pertinent consumer need states in the household and laundry care sectors
* Identify and capitalize on key areas where there is a lack of new product development aligning with consumer trends
* Gain inspiration from best practice examples in order to increase stand out appeal on shelves and consumer engagement with new product offerings
* Ensure that long-term evolving consumer trends are understood and incorporated into the planning process
Highlights
The array of desired attributes by consumers when purchasing household and laundry care products can be broken into four need states: the desire for efficacy and simplicity, addressing health and safety concerns, responding to changing trends in the home and offering ethicality and sustainability benefits.
Datamonitor has analyzed how consumer behavior is evolving in regards to these need states and the degree to which they are being targeted through new product development. The report also highlights best practice examples and provides recommendations to best capitalize on these trends.
Your key questions answered
* What are the key need states influencing consumer buying behavior in the household care and laundry care sector?
* To what extent is new product development in the household care and laundry care sectors aligning with key consumer need states?
* How are brands and manufacturers looking to increase stand out appeal on retailers’ shelves and create product differentiation?
* How can brands and manufacturers best capitalize on evolving consumer trends?
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