Innovation Watch: SFR's Multi-screen Strategy

Introduction

In mid-2010, 5.8 million French households received IPTV through an ADSL platform. SFR is hoping to drive revenue growth by developing compelling paid-for video offers delivered in a multi-screen environment.

Features and benefits

* Insight into the multi-screen strategy of one of France's most successful IPTV players.
* Detail on the approach to content sourcing and delivery from leading cable operator SFR.

Highlights

SFR’s content-related partnerships are focused on areas where it can differentiate from its competitors without having to commit to significant investments.
SFR’s content partnerships have been successful, and have helped it to record strong subscriber uptake. The company’s steady ARPU growth can be attributed to increases in high-value mobile data subscribers and pay-TV/video on-demand (VoD) revenues.

Your key questions answered

* How is SFR differentiating itself from its competitors in the delivery of video to TVs and mobile phones?
* Is SFR's strategy having a positive impact on its results?
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Opportunities
Challenges
Innovation
Strategic partnerships
Monetization
Appendix

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