Innovation Watch: Telecom Italia's Virgilio Portal

Introduction

Virgilio is focused on generating online advertising revenues. In order to remain independent and maximize its advertising opportunities, it operates under the Virgilio rather than Telecom Italia's Alice brand. Virgilio’s challenge key is to remain competitive with large global online players while continuing to grow revenues (primarily from advertising) through its Internet portals.

Features and benefits

* SWOT analysis of one of Italy's most popular Internet portals.
* Overview of how the portal continues to innovate and work with its parent company, Telecom Italia, to monetize its offerings.

Highlights

Virgilio has been a leading Internet brand in the Italian market since 1994. Although it has been surpassed by global giants such as Google and Yahoo!, it is still ranked in the top-10 Italian websites, and is well-known for its local content.
The company’s focus on providing local services to mobile users shows the strength of the combined operations of Telecom Italia and Matrix. In addition, Virgilio also benefits from the fact that Telecom Italia Mobile is the leading mobile operator in Italy.

Your key questions answered

* How does Telecom Italia monetize the Virgilio Internet portal?
* How is Virgilio working with Telecom Italia to take advantage of new mobile and TV channels?
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Ovum view
Challenges
Opportunities
Innovation
Strategic partnerships
Monetization
Appendix
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