Innovation Watch: Virgin Media's Next-generation Video

Introduction

Virgin Media is taking a holistic and long-term approach to how it delivers video and ensures quality of service (QoS) for its triple-play (and eventually quad-play) customers. It’s strategy is based on the fact that it can guarantee QoS for multiple video channels due to its ability to provide dedicated channels through both broadband and TV spectrum.

Features and benefits

* Insight into a successful cable operator's next-generation access strategy.
* Cable operators are differentiating from their telco competitors by leveraging DOCSIS 3.0 and on-demand video in partnership with TiVo.

Highlights

Virgin Media’s next-generation access strategy is a long-term play driven by its three goals (developing a video centric-delivery network, offering higher broadband speeds, and reducing costs), but it is anchored in the reality of its market position and trends in consumer usage.

Your key questions answered

* What is Virgin Media's next-generation access strategy?
* How is its strategy progressing in terms of subscriber growth and ARPU?
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Opportunities
Challenges
Innovation
Strategic partnerships
Monetization
Appendix

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