TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Deutsche Telekom AG 19
UPC Magyarország 25
Vivendi S.A. 26
MARKET FORECASTS 31
Market value forecast 31
Market volume forecast 32
MACROECONOMIC INDICATORS 33
APPENDIX 35
Methodology 35
Industry associations 36
Related Datamonitor research 36
Disclaimer 37
ABOUT DATAMONITOR 38
Premium Reports 38
Summary Reports 38
Datamonitor consulting 38
LIST OF TABLES
Table 1: Hungary internet access market value: $ billion, 2006–10 10
Table 2: Hungary internet access market volume: million users, 2006–10 11
Table 3: Hungary internet access market segmentation: % share, by value, 2010 12
Table 4: Deutsche Telekom AG: key facts 19
Table 5: Deutsche Telekom AG 21
Table 6: : key financials ($) 21
Table 7: Deutsche Telekom AG 22
Table 8: : key financials (€) 22
Table 9: Deutsche Telekom AG 22
Table 10: : key financial ratios 22
Table 11: UPC Magyarország: key facts 25
Table 12: Vivendi S.A. 26
Table 13: : key facts 26
Table 14: Vivendi S.A.: key financials ($) 28
Table 15: Vivendi S.A.: key financials (€) 29
Table 16: Vivendi S.A.: key financial ratios 29
Table 17: Hungary internet access market value forecast: $ billion, 2010–15 31
Table 18: Hungary internet access market volume forecast: million users, 2010–15 32
Table 19: Hungary size of population (million), 2006–10 33
Table 20: Hungary gdp (constant 2000 prices, $ billion), 2006–10 33
Table 21: Hungary gdp (current prices, $ billion), 2006–10 33
Table 22: Hungary inflation, 2006–10 34
Table 23: Hungary consumer price index (absolute), 2006–10 34
Table 24: Hungary exchange rate, 2006–10 34
LIST OF FIGURES
Figure 1: Hungary internet access market value: $ billion, 2006–10 10
Figure 2: Hungary internet access market volume: million users, 2006–10 11
Figure 3: Hungary internet access market segmentation: % share, by value, 2010 12
Figure 4: Forces driving competition in the internet access market in Hungary, 2010 13
Figure 5: Drivers of buyer power in the internet access market in Hungary, 2010 14
Figure 6: Drivers of supplier power in the internet access market in Hungary, 2010 15
Figure 7: Factors influencing the likelihood of new entrants in the internet access market in Hungary, 2010 16
Figure 8: Factors influencing the threat of substitutes in the internet access market in Hungary, 2010 17
Figure 9: Drivers of degree of rivalry in the internet access market in Hungary, 2010 18
Figure 10: Deutsche Telekom AG 23
Figure 11: : revenues & profitability 23
Figure 12: Deutsche Telekom AG 24
Figure 13: : assets & liabilities 24
Figure 14: Vivendi S.A.: revenues & profitability 30
Figure 15: Vivendi S.A.: assets & liabilities 30
Figure 16: Hungary internet access market value forecast: $ billion, 2010–15 31
Figure 17: Hungary internet access market volume forecast: million users, 2010–15 32
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