Overview 1
Catalyst 1
Summary 1
Key Messages 2
Healthcare systems around the world are currently facing a major crisis 2
With the help of the internet, healthcare assumptions will be flipped on their head 2
Online solutions increase access, improve quality, decrease costs and empower patients 2
Table of Contents 4
Table of figures 5
Market Opportunity 6
The internet will transform healthcare 6
Patients are addressing healthcare pain points themselves 9
Why do I have to wait to see a doctor? Startups address the access issue 9
Which provider is better? The internet increases transparency and improves the patient experience 10
What can I do to improve my health? The web enables patient empowerment 11
In order to move forward, healthcare must accomplish mission impossible: cultural change 11
The medical establishment is necessarily set in its ways 11
Patients worry about privacy at the expense of their health 12
Most healthcare IT vendors are not seeing the forest through the trees 12
Technology Evolution 14
From simple information to completing transactions, the web offers a spectrum of services 14
Healthcare is moving ""into the cloud"" and onto mobile devices 15
Content-based healthcare sites are ubiquitous online 15
Personal health records will help solve the problems facing health information exchange 16
""Light bulb moments"": creating communities, improved interactions and completing transactions 19
Healthcare startups are testing promising business models 22
The best use of technology capitalizes on human nature 23
Innovative companies from other industries serve as inspiration for healthcare websites 23
Customer Impact: Recommendations to Healthcare Organizations 25
Adopt SaaS EHRs that will be interoperable with other healthcare technologies 25
Create a website that patients will go to first when they have a health question 25
Keep up with your patients 26
Go to Market: Recommendations to Technology Vendors 27
Interoperability, particularly with PHRs, must take precedence 27
Traditional healthcare technology companies cannot afford to ignore the web 27
Advice for startups: focus, focus, focus 28
Healthcare technology vendors need to think outside the box to stay competitive 28
APPENDIX 29
Definitions 29
Abbreviations 29
Methodology 30
Further reading 30
Ask the analyst 30
Datamonitor consulting 31
Disclaimer 31
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