Contents
1. EXECUTIVE SUMMARY
2. METHODOLOGY
3. TECHNOLOGIES
Suitability of the different high-speed
technologies for delivering IPTV services
3.1. IPTV Services
3.1.1. Definition of IPTV
3.1.2. IPTV services
• Linear TV channels in standard definition
• Linear TV channels in high definition
• Catch-up TV
• VoD and S-VoD
• Interactive applications and services, both
standalone and tied to TV programming
3.2. xDSL technologies
• ADSL/ADSL2+, VDSL/VDSL2+
• xDSL: limitations to delivering IPTV services
3.3. Very high-speed access
• FTTN, FTTH/B, FTTLA
3.4. Impact of fibre on IPTV services
3.4.1. Enhancing the viewing experience
3.4.2. Towards ever greater interactivity
• Interactive services tied to TV programming
• Standalone interactive services
• From interactivity to customisation
• Videoconferencing
4. MARKETS
FTTx and IPTV in developed markets
4.1. France
• Increased broadband market competition
• Triple play bundles spurring the rise of IPTV
• TV and broadband service providers
> Free
> Numericable
> Orange
> SFR-Neuf
4.2. Germany
• FTTx making real strides
• Still nascent IPTV market
• TV and broadband service providers
> Deutsche Telekom
4.3. Hong Kong
• Remarkable progress for fibre
• World’s leading IPTV market
• TV and broadband service providers
> Hong Kong Broadband Networks
4.4. Norway
• FTTH and IPTV on the rise
• TV and broadband service providers
> Lyse
4.5. South Korea
• New regulation in support of IPTV
• Steady growth of IPTV enabled by widely
available FTTH
• TV and broadband service providers
> Korea Telecom
> SK Broadband
4.6. Spain
• IPTV and broadband markets dominated by
the incumbent carrier
• TV and broadband service providers
> Telefónica
4.7. USA
• Competition between cablecos and telcos
good for FTTx
• IPTV, central to the offers
• TV and broadband service providers
> AT&T
> Verizon
5. IPTV + FTTx
What winning strategies for telcos?
5.1. Does fibre alter the TV market?
• FTTx and disruptions in the IPTV market
• The virtuous circle of innovation
5.2. Telcos’ role threatened
5.2.1. Radical change in TV viewing habits
5.2.2. New state of competition in the TV market
5.3. FTTx: mastering the IPTV value chain
5.3.1. Opportunities for telcos
5.3.2. Innovation in IPTV services
For each of the operator
examined:
• Key figures
• The company’s IPTV and/or fibre strategy
• Service creation and launch dates
• Partnerships
• Innovative IPTV over FTTx projects
• IPTV over FTTN offers
- Description of the service
- Pricing
- TV services as part of bundles
- Number of channels included in the package
- HD
- Additional services and options
• TV services benchmark: ADSL, FTTN
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