Issues in Green Financial Services

This report examines the competitive landscape for "green" products and services in the financial services industry. It looks at how competitors are communicating their Green credentials to customers, the extent to which perception compares to reality and what this means to their customers.

Report Highlights
the main positive and negative criteria used by investors considering a green investment proposition. Analysis of the main competitor issues, including the potential for growth in green investments and discussion of the main competitor offerings.

Highlights

The sudden surge of interest in environmental issues from consumers follows exponential growth in environmental awareness on a global scale, owing to the massive media coverage surrounding global warming, oil prices and the exploitation of workers in low-wage, "sweatshop" environments. Carbon footprint reduction can be facilitated through adopting a carbon neutral approach to business practice. Carbon neutrality means reducing carbon dioxide emissions to net zero, which represents a point of environmental equilibrium wherein carbon emissions are counterbalanced by carbon savings. A variety of "green" financial products currently exist in the market, away from the direct investment side, which has manifested itself via the creation of ethical fund offerings. The emergence of "green" credit cards, as well as "green" banking institutions and insurance companies relate to ethical credentials and reputation.
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