TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: jams and preserves 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Jams and Preserves 9
Value analysis (Brazilian Real), 2004?09 9
Value analysis (Brazilian Real), 2009?14 10
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 14
Distribution analysis 17
Expenditure and consumption per capita 19
Chapter 4 Macroeconomic Profile 22
Macroeconomic indicators 22
Chapter 5 Research Methodology 27
Methodology overview 27
Secondary research 28
Market modeling 29
Creating an initial data model 29
Revising the initial data model 29
Creating a final estimate 30
Creating demographic value splits 30
Primary research 30
Data finalization 31
Ongoing research 31
LIST OF FIGURES
Figure 1: Jams and preserves, Brazil, value by segment (BRLm), 2004?14 10
Figure 2: Jams and preserves, Brazil, volume by segment (kg, million), 2004?14 13
Figure 3: Jams and preserves, Brazil, company share by value (%), 2008?09 15
Figure 4: Jams and preserves, Brazil, distribution channels by value (%), 2008?09 18
Figure 5: Annual data review process 28
LIST OF TABLES
Table 1: Jams and Preserves category definitions 3
Table 2: Jams and Preserves distribution channels 4
Table 3: Jams and preserves, Brazil, value by segment (BRLm), 2004?09 9
Table 4: Jams and preserves, Brazil, value forecast by segment (BRLm), 2009?14 10
Table 5: Jams and preserves, Brazil, value by segment ($m), 2004?09 11
Table 6: Jams and preserves, Brazil, value forecast by segment ($m), 2009?14 11
Table 7: Jams and preserves, Brazil, volume by segment (kg, million), 2004?09 12
Table 8: Jams and preserves, Brazil, volume forecast by segment (kg, million), 2009?14 13
Table 9: Jams and preserves, Brazil, brand share by value (%), 2008?09 14
Table 10: Jams and preserves, Brazil, value by brand (BRLm), 2008?09 14
Table 11: Jams and preserves, Brazil, company share by value (%), 2008?09 16
Table 12: Jams and preserves, Brazil, value by company (BRLm), 2008?09 16
Table 13: Jams and preserves, Brazil, distribution channels by value (%), 2008?09 17
Table 14: Jams and preserves, Brazil, value by distribution channel (BRLm), 2008?09 17
Table 15: Jams and preserves, Brazil, expenditure per capita (BRL), 2004?09 19
Table 16: Jams and preserves, Brazil, forecast expenditure per capita (BRL), 2009?14 19
Table 17: Jams and preserves, Brazil, expenditure per capita ($), 2004?09 20
Table 18: Jams and preserves, Brazil, forecast expenditure per capita ($), 2009?14 20
Table 19: Jams and preserves, Brazil, consumption per capita (kg), 2004?09 21
Table 20: Jams and preserves, Brazil, forecast consumption per capita (kg), 2009?14 21
Table 21: Brazil population, by age group, 2004?09 (millions) 22
Table 22: Brazil population forecast, by age group, 2009?14 (millions) 23
Table 23: Brazil population, by gender, 2004?09 (millions) 23
Table 24: Brazil population forecast, by gender, 2009?14 (millions) 24
Table 25: Brazil nominal GDP, 2004?09 (BRLbn, nominal prices) 24
Table 26: Brazil nominal GDP forecast, 2009?14 (BRLbn, nominal prices) 24
Table 27: Brazil real GDP, 2004?09 (BRLbn, 2000 prices) 25
Table 28: Brazil real GDP forecast, 2009?14 (BRLbn, 2000 prices) 25
Table 29: Brazil real GDP, 2004?09 ($bn, 2000 prices) 25
Table 30: Brazil real GDP forecast, 2009?14 ($bn, 2000 prices) 26
Table 31: Brazil consumer price index, 2004?09 (2000=100) 26
Table 32: Brazil consumer price index, 2009?14 (2000=100) 26
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