TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: jams and preserves 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Jams and Preserves 9
Value analysis (Canadian Dollar), 2004?09 9
Value analysis (Canadian Dollar), 2009?14 10
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 13
Volume analysis, 2009?14 14
Company and brand share analysis 16
Distribution analysis 19
Expenditure and consumption per capita 21
Chapter 4 Macroeconomic Profile 24
Macroeconomic Indicators 24
Chapter 5 Research Methodology 29
Methodology overview 29
Secondary research 30
Market modeling 31
Creating an initial data model 31
Revising the initial data model 31
Creating a final estimate 32
Creating demographic value splits 32
Primary research 32
Data finalization 33
Ongoing research 33
LIST OF FIGURES
Figure 1: Jams and preserves, Canada, value by segment (C$m), 2004?14 10
Figure 2: Jams and preserves, Canada, category growth comparison, by value, 2004?14 12
Figure 3: Jams and preserves, Canada, volume by segment (kg, million), 2004?14 15
Figure 4: Jams and preserves, Canada, category growth comparison, by volume, 2004?14 15
Figure 5: Jams and preserves, Canada, company share by value (%), 2008?09 17
Figure 6: Jams and preserves, Canada, distribution channels by value (%), 2008?09 20
Figure 7: Annual data review process 30
LIST OF TABLES
Table 1: Jams and preserves category definitions 3
Table 2: Jams and preserves distribution channels 4
Table 3: Jams and preserves, Canada, value by segment (C$m), 2004?09 9
Table 4: Jams and preserves, Canada, value forecast by segment (C$m), 2009?14 10
Table 5: Jams and preserves, Canada, value by segment ($m), 2004?09 11
Table 6: Jams and preserves, Canada, value forecast by segment ($m), 2009?14 11
Table 7: Jams and preserves, Canada, volume by segment (kg, million), 2004?09 13
Table 8: Jams and preserves, Canada, volume forecast by segment (kg, million), 2009?14 14
Table 9: Jams and preserves, Canada, brand share by value (%), 2008?09 16
Table 10: Jams and preserves, Canada, value by brand (C$m), 2008?09 16
Table 11: Jams and preserves, Canada, company share by value (%), 2008?09 18
Table 12: Jams and preserves, Canada, value by company (C$m), 2008?09 18
Table 13: Jams and preserves, Canada, distribution channels by value (%), 2008?09 19
Table 14: Jams and preserves, Canada, value by distribution channel (C$m), 2008?09 19
Table 15: Jams and preserves, Canada, expenditure per capita (C$), 2004?09 21
Table 16: Jams and preserves, Canada, forecast expenditure per capita (C$), 2009?14 21
Table 17: Jams and preserves, Canada, expenditure per capita ($), 2004?09 22
Table 18: Jams and preserves, Canada, forecast expenditure per capita ($), 2009?14 22
Table 19: Jams and preserves, Canada, consumption per capita (kg), 2004?09 23
Table 20: Jams and preserves, Canada, forecast consumption per capita (kg), 2009?14 23
Table 21: Canada population, by age group, 2004?09 (millions) 24
Table 22: Canada population forecast, by age group, 2009?14 (millions) 25
Table 23: Canada population, by gender, 2004?09 (millions) 25
Table 24: Canada population forecast, by gender, 2009?14 (millions) 26
Table 25: Canada nominal GDP, 2004?09 (C$bn, nominal prices) 26
Table 26: Canada nominal GDP forecast, 2009?14 (C$bn, nominal prices) 26
Table 27: Canada real GDP, 2004?09 (C$bn, 2000 prices) 27
Table 28: Canada real GDP forecast, 2009?14 (C$bn, 2000 prices) 27
Table 29: Canada real GDP, 2004?09 ($bn, 2000 prices) 27
Table 30: Canada real GDP forecast, 2009?14 ($bn, 2000 prices) 28
Table 31: Canada consumer price index, 2004?09 (2000=100) 28
Table 32: Canada consumer price index, 2009?14 (2000=100) 28
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