TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: jams and preserves 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Jams and Preserves 9
Value analysis (Euro), 2004?09 9
Value analysis (Euro), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34
LIST OF FIGURES
Figure 1: Jams and preserves, Finland, value by segment (€m), 2004?14 11
Figure 2: Jams and preserves, Finland, category growth comparison, by value, 2004?14 13
Figure 3: Jams and preserves, Finland, volume by segment (kg, million), 2004?14 16
Figure 4: Jams and preserves, Finland, category growth comparison, by volume, 2004?14 16
Figure 5: Jams and preserves, Finland, company share by value (%), 2008?09 18
Figure 6: Jams and preserves, Finland, distribution channels by value (%), 2008?09 21
Figure 7: Annual data review process 31
LIST OF TABLES
Table 1: Jams and preserves category definitions 3
Table 2: Jams and preserves distribution channels 4
Table 3: Jams and preserves, Finland, value by segment (€m), 2004?09 9
Table 4: Jams and preserves, Finland, value forecast by segment (€m), 2009?14 10
Table 5: Jams and preserves, Finland, value by segment ($m), 2004?09 12
Table 6: Jams and preserves, Finland, value forecast by segment ($m), 2009?14 12
Table 7: Jams and preserves, Finland, volume by segment (kg, million), 2004?09 14
Table 8: Jams and preserves, Finland, volume forecast by segment (kg, million), 2009?14 15
Table 9: Jams and preserves, Finland, brand share by value (%), 2008?09 17
Table 10: Jams and preserves, Finland, value by brand (€m), 2008?09 17
Table 11: Jams and preserves, Finland, company share by value (%), 2008?09 19
Table 12: Jams and preserves, Finland, value by company (€m), 2008?09 19
Table 13: Jams and preserves, Finland, distribution channels by value (%), 2008?09 20
Table 14: Jams and preserves, Finland, value by distribution channel (€m), 2008?09 20
Table 15: Jams and preserves, Finland, expenditure per capita (€), 2004?09 22
Table 16: Jams and preserves, Finland, forecast expenditure per capita (€), 2009?14 22
Table 17: Jams and preserves, Finland, expenditure per capita ($), 2004?09 23
Table 18: Jams and preserves, Finland, forecast expenditure per capita ($), 2009?14 23
Table 19: Jams and preserves, Finland, consumption per capita (kg), 2004?09 24
Table 20: Jams and preserves, Finland, forecast consumption per capita (kg), 2009?14 24
Table 21: Finland population, by age group, 2004?09 (millions) 25
Table 22: Finland population forecast, by age group, 2009?14 (millions) 26
Table 23: Finland population, by gender, 2004?09 (millions) 26
Table 24: Finland population forecast, by gender, 2009?14 (millions) 27
Table 25: Finland nominal GDP, 2004?09 (€bn, nominal prices) 27
Table 26: Finland nominal GDP forecast, 2009?14 (€bn, nominal prices) 27
Table 27: Finland real GDP, 2004?09 (€bn, 2000 prices) 28
Table 28: Finland real GDP forecast, 2009?14 (€bn, 2000 prices) 28
Table 29: Finland real GDP, 2004?09 ($bn, 2000 prices) 28
Table 30: Finland real GDP forecast, 2009?14 ($bn, 2000 prices) 29
Table 31: Finland consumer price index, 2004?09 (2000=100) 29
Table 32: Finland consumer price index, 2009?14 (2000=100) 29
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