TABLE OF CONTENTS
DATAMONITOR VIEW 1
Catalyst 1
Summary 1
Methodology 1
JEWELRY AND WATCHES RETAIL SALES OVERVIEW 5
Jewelry and watches retail market definition 5
Jewelry and watches sales overview 6
Jewelry and watches retail sales value, 2004–09 7
Jewelry and watches retail sales value, 2009–14 8
JEWELRY AND WATCHES MARKET SEGMENTATION 9
Market sales analysis by category, 2004–09 9
Market sales analysis by category, 2009–14 11
JEWELRY AND WATCHES SALES ANALYSIS BY KEY RETAIL FORMATS 13
Retail format definitions 13
Jewelry and watches sales analysis by key retail formats, overview 16
Jewelry and watches sales analysis by key retail formats actual, 2004–09 17
Jewelry and watches sales analysis by key retail formats forecast, 2009–14 18
JEWELRY SALES ANALYSIS BY KEY RETAIL FORMATS 19
Jewelry sales analysis by key retail formats, overview 19
Jewelry sales analysis by key retail formats actual, 2004–09 20
Jewelry sales analysis by key retail formats forecast, 2009–14 21
WATCHES SALES ANALYSIS BY KEY RETAIL FORMATS 22
Watches sales analysis by key retail formats, overview 22
Watches sales analysis by key retail formats actual, 2004–09 23
Watches sales analysis by key retail formats forecast, 2009–14 24
APPENDIX 25
Methodology 25
Related research 26
Datamonitor consulting 26
Disclaimer 26
LIST OF FIGURES
Figure 1: Nigeria, sales of jewelry and watches, value ($m), 2004–14 6
Figure 2: Nigeria, sales of jewelry and watches, value ($m), 2004–09 7
Figure 3: Nigeria, forecast sales of jewelry and watches, value ($m), 2009–14 8
Figure 4: Nigeria, sales of jewelry and watches, value break down by category (%), 2009 9
Figure 5: Nigeria, sales of jewelry and watches, value break down by category ($m), 2004–09 10
Figure 6: Nigeria, sales of jewelry and watches, value break down by category (%), 2014 11
Figure 7: Nigeria, forecast sales of jewelry and watches, value break down by category ($m), 2009–14 12
Figure 8: Nigeria, jewelry and watches, revenue split by key retail formats (%), 2009 16
Figure 9: Nigeria, jewelry, revenue split by key retail formats (%), 2009 19
Figure 10: Nigeria, watches, revenue split by key retail formats (%), 2009 22
LIST OF TABLES
Table 1: Jewelry and watches retail market definition 5
Table 2: Nigeria, sales of Jewelry and watches, value ($m), 2004–14 6
Table 3: Nigeria sales of Jewelry and watches, value ($m and NGNm), 2004–09 7
Table 4: Nigeria, forecast sales of Jewelry and watches, value ($m and NGNm), 2009–14 8
Table 5: Nigeria, sales of Jewelry and watches, value break down by category ($m), 2004–09 10
Table 6: Nigeria, forecast sales of Jewelry and watches, value break down by category ($m), 2009–14 12
Table 7: (Part 1) Retail format definitions 13
Table 8: (Part 2) Retail format definitions 14
Table 9: (Part 3) Retail format definitions 15
Table 10: Nigeria Jewelry and watches, revenues split by key retail formats ($m), 2004–09 17
Table 11: Nigeria, Jewelry and watches forecast, revenues split by key retail formats ($m), 2009–14 18
Table 12: Nigeria, Jewelry, revenues split by key retail formats ($m), 2004–09 20
Table 13: Nigeria, Jewelry, revenues split by key retail formats ($m), 2009–14 21
Table 14: Nigeria, watches, revenues split by key retail formats ($m), 2004–09 23
Table 15: Nigeria, watches forecast, revenues split by key retail formats ($m), 2009–14 24
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