Kitchen Appliances in the United States

Introduction

Kitchen Appliances in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the United States kitchen appliances market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The kitchen appliances market reflects the sale of four product sectors: refrigeration appliances, which include fridges, freezers and fridge freezers; cooking appliances, which include cookers, microwaves, ovens, cooker hoods, food processors and toasters; washing appliances, which include washing machines, clothes dryers and washer dryers; and dishwashers. The market value has been calculated using manufacturer selling prices. Any currency conversions used in the creation of this profile have been calculated using constant 2010 annual average exchange rates.

*The US kitchen appliances market had total revenues of $22.3 billion in 2010, representing a compound annual rate of change (CARC) of -0.9% for the period spanning 2006-2010.

*Market consumption volumes decreased with a CARC of -6% between 2006-2010, to reach a total of 53.5 million units in 2010.

*The performance of the market is forecast to accelerate, with an anticipated compound annual growth rate (CAGR) of 3.9% for the five-year period 2010-2015, which is expected to drive the market to a value of $27 b
illion by the end of 2015.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the kitchen appliances market in the United States

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the kitchen appliances market in the United States

Leading company profiles reveal details of key kitchen appliances market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the United States kitchen appliances market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the United States economy

Key Questions Answered

What was the size of the United States kitchen appliances market by value in 2010?

What will be the size of the United States kitchen appliances market in 2015?

What factors are affecting the strength of competition in the United States kitchen appliances market?

How has the market performed over the last five years?

What are the main segments that make up the United States's kitchen appliances market?
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
FIVE FORCES ANALYSIS 14
Summary 14
Buyer power 15
Supplier power 16
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
AB Electrolux 20
General Electric Company 24
Panasonic Corporation 29
Whirlpool Corporation 34
MARKET FORECASTS 38
Market value forecast 38
Market volume forecast 39
MACROECONOMIC INDICATORS 40
APPENDIX 42
Methodology 42
Industry associations 43
Related Datamonitor research 43
Disclaimer 44
ABOUT DATAMONITOR 45
Premium Reports 45
Summary Reports 45
Datamonitor consulting 45

LIST OF TABLES
Table 1: United States kitchen appliances market value: $ million, 2006–10 10
Table 2: United States kitchen appliances market volume: million units, 2006–10 11
Table 3: United States kitchen appliances market segmentation I:% share, by value, 2010 12
Table 4: United States kitchen appliances market segmentation II: % share, by value, 2010 13
Table 5: AB Electrolux: key facts 20
Table 6: AB Electrolux: key financials ($) 21
Table 7: AB Electrolux: key financials (SEK) 21
Table 8: AB Electrolux: key financial ratios 22
Table 9: General Electric Company: key facts 24
Table 10: General Electric Company: key financials ($) 27
Table 11: General Electric Company: key financial ratios 27
Table 12: Panasonic Corporation: key facts 29
Table 13: Panasonic Corporation: key financials ($) 32
Table 14: Panasonic Corporation: key financials (¥) 32
Table 15: Panasonic Corporation: key financial ratios 32
Table 16: Whirlpool Corporation: key facts 34
Table 17: Whirlpool Corporation: key financials ($) 36
Table 18: Whirlpool Corporation: key financial ratios 36
Table 19: United States kitchen appliances market value forecast: $ million, 2010–15 38
Table 20: United States kitchen appliances market volume forecast: million units, 2010–15 39
Table 21: United States size of population (million), 2006–10 40
Table 22: United States gdp (constant 2000 prices, $ billion), 2006–10 40
Table 23: United States gdp (current prices, $ billion), 2006–10 40
Table 24: United States inflation, 2006–10 41
Table 25: United States consumer price index (absolute), 2006–10 41
Table 26: United States exchange rate, 2006–10 41

LIST OF FIGURES
Figure 1: United States kitchen appliances market value: $ million, 2006–10 10
Figure 2: United States kitchen appliances market volume: million units, 2006–10 11
Figure 3: United States kitchen appliances market segmentation I:% share, by value, 2010 12
Figure 4: United States kitchen appliances market segmentation II: % share, by value, 2010 13
Figure 5: Forces driving competition in the kitchen appliances market in the United States, 2010 14
Figure 6: Drivers of buyer power in the kitchen appliances market in the United States, 2010 15
Figure 7: Drivers of supplier power in the kitchen appliances market in the United States, 2010 16
Figure 8: Factors influencing the likelihood of new entrants in the kitchen appliances market in the United States, 2010 17
Figure 9: Factors influencing the threat of substitutes in the kitchen appliances market in the United States, 2010 18
Figure 10: Drivers of degree of rivalry in the kitchen appliances market in the United States, 2010 19
Figure 11: AB Electrolux: revenues & profitability 22
Figure 12: AB Electrolux: assets & liabilities 23
Figure 13: General Electric Company: revenues & profitability 28
Figure 14: General Electric Company: assets & liabilities 28
Figure 15: Panasonic Corporation: revenues & profitability 33
Figure 16: Panasonic Corporation: assets & liabilities 33
Figure 17: Whirlpool Corporation: revenues & profitability 37
Figure 18: Whirlpool Corporation: assets & liabilities 37
Figure 19: United States kitchen appliances market value forecast: $ million, 2010–15 38
Figure 20: United States kitchen appliances market volume forecast: million units, 2010–15 39


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