Korean handset players’ key strengths

The global recession decreased global handset demand in 2009, but some handset vendors have fared better than others. While Sony Ericsson and Motorola sales have been flat, Samsung Electronics and LG Electronics have increased global shipments. This report looks at how the Korean firms have fared and why.

Report Highlights

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Executive summary
In a nutshell
Key messages
Overview and performance analysis
Growth in recession
Key strengths of the Korean operators
Quick to pick up on consumer demand
Design capability
Attractive new hardware features
More flexible strategy
Multi-platform strategy
Modularization supports multi-platform strategy
Emerging markets: a bright spot
Close partnership with operators
Business environmental factors
Future challenges
Product development and user interfaces
Strategic partnership with operators and platform providers
Role in the mobile ecosystem
Localization of OSs, software, and core components




List of Tables
Table 1: Implementation rate of touch screen and QWERTY in 2009
Table 2: SWOT analysis on SEC and LGE’s common competencies
Table 3: Key competencies for growth






List of Figures
Figure 1: Global handset shipments by vendor
Figure 2: Global handset vendors’ profitability
Figure 3: Average sales price (ASP) by vendor
Figure 4: Change of keywords in designing handsets




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