Latin America B2C E-Commerce Report 2010

1.) Key Findings
- Brazil (68 million) was the leading Latin American country in terms of Internet users in September 2009, followed by Mexico (28 million).
- Nationwide B2C E-Commerce spending in Chile for 2009 was expected to reach USD 27 billion, up +14% compared to 2008.
- In 2008, 17 million Colombians had Internet access, accounting for 39% of the total population.
- Between 2007 and 2008, E-Commerce in Mexico grew by +70% with sales of USD 1.6 billion.
- In Venezuela, Internet penetration is considerably lower than the Latin American average, with 5.9 million Internet subscribers nationwide.

2.) Effective decision support for E-Commerce managers
- E-Commerce is the sales channel of the future. However, even the brightest prospects will not materialize, unless providers keep track of trends, consumer demands and competitors in this challenging market environment. The key to entrepreneurial success in the E-Commerce market is access to objective, reliable and up-to-date information that provides an insight into the dynamics of the market. yStats.com is the one-stop source for these facts.

3.) Contents
- Current Trends in the E-Commerce Segment
- Sales numbers and growth rates of B2C E-Commerce
- B2C E-Commerce vs. retail and home shopping sales figure comparisons
- Basic data on the number of internet users, penetration, types of used internet connections, number of internet shoppers and demographics (including penetration rates)
- Product rankings, which show the top selling assortments on the internet.
- Rankings and short profiles of the main competitors
- News on leading B2C E-Commerce companies

4.) About our Reports
- Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions
- yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.
- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.
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5.) About yStats.com
Founded in 2005, yStats.com is committed to the research of objective, demand-based and up-to-date data on markets and competitors for top managers from various industries including retail, home shopping, E-Commerce, telecommunication, logistics and energy. The Hamburg-based company is a specialist for secondary research with a clear international focus.

Report Highlights

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1. REGIONAL
• Population and Internet Usage Statistics, ranked by Internet Users, 2009
• Internet Users and Hours spent Online, September 2009

2. BRAZIL (Top Country)
• B2C E-Commerce Trends in Brazil: Sales and Top Players
• B2C E-Commerce Trends in Brazil: Christmas Sales 2009
• Mobile Phone Subscribers in BRIC, in millions, 2009 & 2014f
• Mobile Activities of Mobile Phone Users in Brazil, in % of Respondents, September/November 2008
• B2C E-Commerce Sales and total Retail Sales in Brazil, in BRL billion, 2006-2009
• B2C E-Commerce Share of total Retail Sales in Brazil, in %, 2006-2009
• Ranking of Top Retail Sub-Categories, total Brazil, Age 15+, Home and Work Locations, by total Unique Visitors (thousand) and Reach in %, July 2008
• Development of Internet Users (millions) and its Percentage of Country Population in Brazil, 2007-2011f
• Age and Number of Internet Users in Brazil, in millions, 2008-2010f; Internet Users by Age in Brazil, in %, Sep/Nov 2008
• Age / Gender Profile of the Brazilian Internet Audience, incl. Target Audience (000), % Composition Unique Visitors, Total Minutes (MM), Total Pages Viewed (MM), % Composition Pages, % Composition Minutes, Total Visits (000), September 2009
• Online Buyers in Brazil, in millions, and Percentage of Internet Users, 2006-2009
• Online Buyers in Brazil by Gender and Age, in % of Respondents, September/November 2008
• Leading B2C E-Commerce Players in Brazil; by Assortments
• Leading B2C E-Commerce Players in Brazil; by Unique Visitors and Audience Reach, February 2010
• Visitation and Engagement for 20 selected Retail Web Sites in Brazil, incl. total Unique Visitors (000), Average Minutes per Visit, Average Visits per Visitor, July 2008
• Facts about B2W (Submarino.com.br, Americanas.com, Shoptime.com.br)
• Facts about Magazineluiza.com.br
• Facts about Portcasa.com.br
• Facts about Lojasmm.com
• Facts about Walmart.com.br
• Facts about Casasbahia.com.br
• Facts about Paodeacucar.com.br
• Facts about Giulianaflores.com.br
• News about regional Retailers

3. ARGENTINA
• E-Commerce Trends; incl. B2C/C2C E-Commerce Sales, in ARS billion, 2008-2010f
• E-Commerce Travel Trends
• Leading B2C E-Commerce Players; by Assortments
• Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, February 2010

4. CHILE
• E-Commerce Market Overview
• Internet Usage and E-Commerce Trends
• E-Commerce Sales, in USD million, 2008-2009
• Major Product Categories in E-Commerce, 2007
• Leading B2C E-Commerce Players; by Assortments
• Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, February 2010

5. COLOMBIA
• General E-Commerce Trends
• Internet Usage and E-Commerce
• Online Banking and Online Projections
• Leading B2C E-Commerce Players; by Assortments
• Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, February 2010

6. MEXICO
• E-Commerce Development
• Internet Users and E-Commerce
• Leading B2C E-Commerce Players; by Assortments
• Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, February 2010

7. URUGUAY
• Major Product Categories in E-Commerce, in %, 2008
• Frequency of Online-Shopping, in %, 2008
• Preferred Online-Shop, in %, 2008

8. VENEZUELA
• Internet Usage and Penetration

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