Liqueurs in the US to 2014 (Spirits)

Introduction

This databook provides key data and information on the Liqueurs in the US (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The liqueurs category was valued at $4,223.4m in 2009, representing a CAGR of 1.5% since 2004.
*By the end of 2014, the liqueurs category will be worth $4,688.8m, with an expected CAGR of 2.1% between 2009 and 2014.
*The liqueurs market volume totaled 170.6 million liters in 2009, representing a CAGR of 1.6% since 2004.
*By the end of 2014, the liqueurs market will total 184.3 million liters, with an expected CAGR of 1.6% between 2009 and 2014.
*The liqueurs market was led by other liqueurs (representing 50.7% of the total value) followed by fruit liqueurs, with a 25.4% share. Cream liqueurs accounts for the remaining 23.9% share.
*Fortune Brands, Inc. is the market leader with a 16.3% share of the market.
Liqueurs in the US (Spirits)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: liqueurs 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Liqueurs 9
Value analysis (US Dollar), 2004?09 9
Value analysis (US Dollar), 2009?14 10
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 15
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 24
Macroeconomic Indicators 24
Chapter 5 Research Methodology 29
Methodology overview 29
Secondary research 30
Market modeling 31
Creating an initial data model 31
Revising the initial data model 31
Creating a final estimate 32
Creating demographic value splits 32
Primary research 32
Data finalization 33
Ongoing research 33

LIST OF FIGURES
Figure 1: Liqueurs, US, value by segment ($m), 2004?14 11
Figure 2: Liqueurs, US, category growth comparison, by value, 2004?14 11
Figure 3: Liqueurs, US, volume by segment (liters, million), 2004?14 14
Figure 4: Liqueurs, US, category growth comparison, by volume, 2004?14 14
Figure 5: Liqueurs, US, company share by volume (%), 2008?09 17
Figure 6: Liqueurs, US, distribution channels by volume (%), 2008?09 21
Figure 7: Annual data review process 30

LIST OF TABLES
Table 1: Liqueurs category definitions 3
Table 2: Liqueurs distribution channels 4
Table 3: Liqueurs, US, value by segment ($m), 2004?09 9
Table 4: Liqueurs, US, value forecast by segment ($m), 2009?14 10
Table 5: Liqueurs, US, volume by segment (liters, million), 2004?09 12
Table 6: Liqueurs, US, volume forecast by segment (liters, million), 2009?14 13
Table 7: Liqueurs, US, brand share by volume (%), 2008?09 15
Table 8: Liqueurs, US, volume by brand (liters, million), 2008?09 16
Table 9: Liqueurs, US, company share by volume (%), 2008?09 18
Table 10: Liqueurs, US, volume by company (liters, million), 2008?09 19
Table 11: Liqueurs, US, distribution channels by volume (%), 2008?09 20
Table 12: Liqueurs, US, volume by distribution channel (liters, million), 2008?09 20
Table 13: Liqueurs, US, expenditure per capita ($), 2004?09 22
Table 14: Liqueurs, US, forecast expenditure per capita ($), 2009?14 22
Table 15: Liqueurs, US, consumption per capita (liters), 2004?09 23
Table 16: Liqueurs, US, forecast consumption per capita (liters), 2009?14 23
Table 17: US population, by age group, 2004?09 (millions) 24
Table 18: US population forecast, by age group, 2009?14 (millions) 25
Table 19: US population, by gender, 2004?09 (millions) 25
Table 20: US population forecast, by gender, 2009?14 (millions) 26
Table 21: US nominal GDP, 2004?09 ($bn, nominal prices) 26
Table 22: US nominal GDP forecast, 2009?14 ($bn, nominal prices) 26
Table 23: US real GDP, 2004?09 ($bn, 2000 prices) 27
Table 24: US real GDP forecast, 2009?14 ($bn, 2000 prices) 27
Table 25: US consumer price index, 2004?09 (2000=100) 28
Table 26: US consumer price index, 2009?14 (2000=100) 28



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