Liqueurs in North America to 2014 (Spirits)

Introduction

This databook provides key data and information on the Liqueurs in North America (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The liqueurs category was valued at $5,054.1m in 2009, representing a CAGR of 1.9% since 2004.
*By the end of 2014, the liqueurs category will be worth $5,689.6m, with an expected CAGR of 2.4% between 2009 and 2014.
*The liqueurs market volume totaled 195.3 million liters in 2009, representing a CAGR of 1.9% since 2004.
*By the end of 2014, the liqueurs market will total 213.8 million liters, with an expected CAGR of 1.8% between 2009 and 2014.
*The liqueurs market was led by other liqueurs (representing 47.2% of the total value) followed by cream liqueurs, with a 27.6% share. Fruit liqueurs accounts for the remaining 25.2% share.
*Fortune Brands, Inc. is the market leader with a 14.4% share of the market.


Liqueurs in North America (Spirits)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: liqueurs 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Liqueurs 8
Value analysis (US Dollar), 2004?09 8
Value analysis (US Dollar), 2009?14 9
Volume analysis, 2004?09 11
Volume analysis, 2009?14 12
Company share analysis 14
Distribution analysis 17
Expenditure and consumption per capita 19
Chapter 4 Research Methodology 21
Methodology overview 21
Secondary research 22
Market modeling 23
Creating an initial data model 23
Revising the initial data model 23
Creating a final estimate 24
Creating demographic value splits 24
Primary research 24
Data finalization 25
Ongoing research 25

LIST OF FIGURES
Figure 1: Liqueurs, North America, value by segment ($m), 2004?14 10
Figure 2: Liqueurs, North America, category growth comparison, by value, 2004?14 10
Figure 3: Liqueurs, North America, volume by segment (liters, million), 2004?14 13
Figure 4: Liqueurs, North America, category growth comparison, by volume, 2004?14 13
Figure 5: Liqueurs, North America, company share (top five companies) by volume (%), 2008?09 16
Figure 6: Liqueurs, North America, distribution channels by volume (%), 2008?09 18
Figure 7: Annual data review process 22

LIST OF TABLES
Table 1: Liqueurs category definitions 3
Table 2: Liqueurs distribution channels 4
Table 3: Liqueurs, North America, value by segment ($m), 2004?09 8
Table 4: Liqueurs, North America, value forecast by segment ($m), 2009?14 9
Table 5: Liqueurs, North America, volume by segment (liters, million), 2004?09 11
Table 6: Liqueurs, North America, volume forecast by segment (liters, million), 2009?14 12
Table 7: Liqueurs, North America, company share by volume (%), 2008?09 14
Table 8: Liqueurs, North America, volume by company (liters, million), 2008?09 15
Table 9: Liqueurs, North America, distribution channels by volume (%), 2008?09 17
Table 10: Liqueurs, North America, volume by distribution channel (liters, million), 2008?09 17
Table 11: Liqueurs, North America, expenditure per capita ($), 2004?09 19
Table 12: Liqueurs, North America, forecast expenditure per capita ($), 2009?14 19
Table 13: Liqueurs, North America, consumption per capita (liters), 2004?09 20
Table 14: Liqueurs, North America, forecast consumption per capita (liters), 2009?14 20



[Inhaltsverzeichnis ausblenden]