Loose Tobacco in Turkey to 2014 (Tobacco)

Introduction

This databook provides key data and information on the Loose Tobacco in Turkey (Tobacco). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The loose tobacco category was valued at TRY338.3m ($259.9m) in 2009, representing a CAGR of 2.3% since 2004.
*By the end of 2014, the loose tobacco category will be worth TRY386.6m ($297m), with an expected CAGR of 2.7% between 2009 and 2014.
*The loose tobacco market volume totaled 5.5 million kg in 2009, representing a negative CAGR of 0.1% since 2004.
*By the end of 2014, the loose tobacco market will total 5.5 million kg, with an expected negative CAGR of 0.1% between 2009 and 2014.
*The loose tobacco market was led by pipe tobacco (representing 53.1% of the total value), with roll-your-own tobacco accounting for the remaining 46.9% share.
*Imperial Tobacco Group PLC is the market leader with a 51.3% share of the market.
Loose Tobacco in Turkey (Tobacco)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: loose tobacco 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Loose Tobacco 9
Value analysis (Turkish Lira), 2004?09 9
Value analysis (Turkish Lira), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34

LIST OF FIGURES
Figure 1: Loose tobacco, Turkey, value by segment (TRYm), 2004?14 11
Figure 2: Loose tobacco, Turkey, category growth comparison, by value, 2004?14 13
Figure 3: Loose tobacco, Turkey, volume by segment (kg, million), 2004?14 16
Figure 4: Loose tobacco, Turkey, category growth comparison, by volume, 2004?14 16
Figure 5: Loose tobacco, Turkey, company share by value (%), 2008?09 18
Figure 6: Loose tobacco, Turkey, distribution channels by value (%), 2008?09 21
Figure 7: Annual data review process 31

LIST OF TABLES
Table 1: Loose Tobacco category definitions 3
Table 2: Loose Tobacco distribution channels 4
Table 3: Loose tobacco, Turkey, value by segment (TRYm), 2004?09 9
Table 4: Loose tobacco, Turkey, value forecast by segment (TRYm), 2009?14 10
Table 5: Loose tobacco, Turkey, value by segment ($m), 2004?09 12
Table 6: Loose tobacco, Turkey, value forecast by segment ($m), 2009?14 12
Table 7: Loose tobacco, Turkey, volume by segment (kg, million), 2004?09 14
Table 8: Loose tobacco, Turkey, volume forecast by segment (kg, million), 2009?14 15
Table 9: Loose tobacco, Turkey, brand share by value (%), 2008?09 17
Table 10: Loose tobacco, Turkey, value by brand (TRYm), 2008?09 17
Table 11: Loose tobacco, Turkey, company share by value (%), 2008?09 19
Table 12: Loose tobacco, Turkey, value by company (TRYm), 2008?09 19
Table 13: Loose tobacco, Turkey, distribution channels by value (%), 2008?09 20
Table 14: Loose tobacco, Turkey, value by distribution channel (TRYm), 2008?09 20
Table 15: Loose tobacco, Turkey, expenditure per capita (TRY), 2004?09 22
Table 16: Loose tobacco, Turkey, forecast expenditure per capita (TRY), 2009?14 22
Table 17: Loose tobacco, Turkey, expenditure per capita ($), 2004?09 23
Table 18: Loose tobacco, Turkey, forecast expenditure per capita ($), 2009?14 23
Table 19: Loose tobacco, Turkey, consumption per capita (kg), 2004?09 24
Table 20: Loose tobacco, Turkey, forecast consumption per capita (kg), 2009?14 24
Table 21: Turkey population, by age group, 2004?09 (millions) 25
Table 22: Turkey population forecast, by age group, 2009?14 (millions) 26
Table 23: Turkey population, by gender, 2004?09 (millions) 26
Table 24: Turkey population forecast, by gender, 2009?14 (millions) 27
Table 25: Turkey nominal GDP, 2004?09 (TRYbn, nominal prices) 27
Table 26: Turkey nominal GDP forecast, 2009?14 (TRYbn, nominal prices) 27
Table 27: Turkey real GDP, 2004?09 (TRYbn, 2000 prices) 28
Table 28: Turkey real GDP forecast, 2009?14 (TRYbn, 2000 prices) 28
Table 29: Turkey real GDP, 2004?09 ($bn, 2000 prices) 28
Table 30: Turkey real GDP forecast, 2009?14 ($bn, 2000 prices) 29
Table 31: Turkey consumer price index, 2004?09 (2000=100) 29
Table 32: Turkey consumer price index, 2009?14 (2000=100) 29


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