Make-Up in the US to 2013

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: make-up 2
Summary category level: eye make-up 3
Summary category level: face make-up 4
Summary category level: nail make-up 5
Summary category level: lip make-up 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (US Dollar), 2003?08 21
Value analysis (US Dollar), 2008?13 22
Volume analysis, 2003?08 24
Volume analysis, 2008?13 25
Company and brand share analysis 27
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 4 Leading Company Profiles 36
L'Oreal S.A. 36
Estee Lauder Companies Inc., The 39
Chapter 5 Category Analysis: Eye Make-Up 41
Value analysis (US Dollar), 2003?08 41
Value analysis (US Dollar), 2008?13 42
Volume analysis, 2003?08 44
Volume analysis, 2008?13 45
Company and brand share analysis 47
Distribution analysis 52
Expenditure and consumption per capita 54
Chapter 6 Category Analysis: Face Make-Up 56
Value analysis (US Dollar), 2003?08 56
Value analysis (US Dollar), 2008?13 57
Volume analysis, 2003?08 59
Volume analysis, 2008?13 60
Company and brand share analysis 62
Distribution analysis 67
Expenditure and consumption per capita 69
Chapter 7 Category Analysis: Nail Make-Up 71
Value analysis (US Dollar), 2003?08 71
Value analysis (US Dollar), 2008?13 72
Volume analysis, 2003?08 73
Volume analysis, 2008?13 74
Company and brand share analysis 75
Distribution analysis 79
Expenditure and consumption per capita 81
Chapter 8 Category Analysis: Lip Make-Up 83
Value analysis (US Dollar), 2003?08 83
Value analysis (US Dollar), 2008?13 84
Volume analysis, 2003?08 86
Volume analysis, 2008?13 87
Company and brand share analysis 89
Distribution analysis 94
Expenditure and consumption per capita 96
Chapter 9 Country Comparison 98
Value 98
Volume 102
Market share 106
Chapter 10 PESTLE Analysis 107
Summary 107
Political analysis 108
Economic analysis 111
Social analysis 115
Technological analysis 119
Legal analysis 123
Environmental analysis 126
Chapter 11 New Product Development 130
Product launches over time 130
Recent product launches 132
Chapter 12 Macroeconomic Profile 133
Macroeconomic indicators 133
Chapter 13 Research Methodology 138
Methodology overview 138
Secondary research 139
Market modeling 140
Creating an initial data model 140
Revising the initial data model 140
Creating a final estimate 141
Creating demographic value splits 141
Primary research 141
Data finalization 142
Ongoing research 142
Chapter 14 APPENDIX 143
Future readings 143
How to contact experts in your industry 143
Disclaimer 143

LIST OF FIGURES
Figure 1: Make-up, US, value by category ($m), 2003?13 23
Figure 2: Make-up, US, category growth comparison, by value, 2003?13 23
Figure 3: Make-up, US, volume by category (units, million), 2003?13 26
Figure 4: Make-up, US, category growth comparison, by volume, 2003?13 26
Figure 5: Make-up, US, company share by value (%), 2007?08 29
Figure 6: Make-up, US, distribution channels by value (%), 2007?08 33
Figure 7: Eye make-up, US, value by segment ($m), 2003?13 43
Figure 8: Eye make-up, US, category growth comparison, by value, 2003?13 43
Figure 9: Eye make-up, US, volume by segment (units, million), 2003?13 46
Figure 10: Eye make-up, US, category growth comparison, by volume, 2003?13 46
Figure 11: Eye make-up, US, company share by value (%), 2007?08 49
Figure 12: Eye make-up, US, distribution channels by value (%), 2007?08 53
Figure 13: Face make-up, US, value by segment ($m), 2003?13 58
Figure 14: Face make-up, US, category growth comparison, by value, 2003?13 58
Figure 15: Face make-up, US, volume by segment (units, million), 2003?13 61
Figure 16: Face make-up, US, category growth comparison, by volume, 2003?13 61
Figure 17: Face make-up, US, company share by value (%), 2007?08 64
Figure 18: Face make-up, US, distribution channels by value (%), 2007?08 68
Figure 19: Nail make-up, US, value ($m), 2003?13 72
Figure 20: Nail make-up, US, volume (units, million), 2003?13 74
Figure 21: Nail make-up, US, distribution channels by value (%), 2007?08 80
Figure 22: Lip make-up, US, value by segment ($m), 2003?13 85
Figure 23: Lip make-up, US, category growth comparison, by value, 2003?13 85
Figure 24: Lip make-up, US, volume by segment (units, million), 2003?13 88
Figure 25: Lip make-up, US, category growth comparison, by volume, 2003?13 88
Figure 26: Lip make-up, US, company share by value (%), 2007?08 91
Figure 27: Lip make-up, US, distribution channels by value (%), 2007?08 95
Figure 28: Global make-up market split (value terms, 2008), top five countries 99
Figure 29: Global make-up market value, 2003–08, top five countries 101
Figure 30: Global make-up market split (volume terms, 2008), top five countries 103
Figure 31: Global make-up market volume, 2003–08, top five countries 105
Figure 32: Annual data review process 139

LIST OF TABLES
Table 1: Make-up category definitions 9
Table 2: Make-up distribution channels 10
Table 3: Make-up, US, value by category ($m), 2003?08 21
Table 4: Make-up, US, value forecast by category ($m), 2008?13 22
Table 5: Make-up, US, volume by category (units, million), 2003?08 24
Table 6: Make-up, US, volume forecast by category (units, million), 2008?13 25
Table 7: Make-up, US, brand share by value (%), 2007?08 27
Table 8: Make-up, US, value by brand ($m), 2007?08 28
Table 9: Make-up, US, company share by value (%), 2007?08 30
Table 10: Make-up, US, value by company ($m), 2007?08 31
Table 11: Make-up, US, distribution channels by value (%), 2007?08 32
Table 12: Make-up, US, value by distribution channel ($m), 2007?08 32
Table 13: Make-up, US, expenditure per capita ($), 2003?08 34
Table 14: Make-up, US, forecast expenditure per capita ($), 2008?13 34
Table 15: Make-up, US, consumption per capita (units), 2003?08 35
Table 16: Make-up, US, forecast consumption per capita (units), 2008?13 35
Table 17: L'Oreal S.A. key facts 36
Table 18: Estee Lauder Companies Inc., The key facts 39
Table 19: Eye make-up, US, value by segment ($m), 2003?08 41
Table 20: Eye make-up, US, value forecast by segment ($m), 2008?13 42
Table 21: Eye make-up, US, volume by segment (units, million), 2003?08 44
Table 22: Eye make-up, US, volume forecast by segment (units, million), 2008?13 45
Table 23: Eye make-up, US, brand share by value (%), 2007?08 47
Table 24: Eye make-up, US, value by brand ($m), 2007?08 48
Table 25: Eye make-up, US, company share by value (%), 2007?08 50
Table 26: Eye make-up, US, value by company ($m), 2007?08 51
Table 27: Eye make-up, US, distribution channels by value (%), 2007?08 52
Table 28: Eye make-up, US, value by distribution channel ($m), 2007?08 52
Table 29: Eye make-up, US, expenditure per capita ($), 2003?08 54
Table 30: Eye make-up, US, forecast expenditure per capita ($), 2008?13 54
Table 31: Eye make-up, US, consumption per capita (units), 2003?08 55
Table 32: Eye make-up, US, forecast consumption per capita (units), 2008?13 55
Table 33: Face make-up, US, value by segment ($m), 2003?08 56
Table 34: Face make-up, US, value forecast by segment ($m), 2008?13 57
Table 35: Face make-up, US, volume by segment (units, million), 2003?08 59
Table 36: Face make-up, US, volume forecast by segment (units, million), 2008?13 60
Table 37: Face make-up, US, brand share by value (%), 2007?08 62
Table 38: Face make-up, US, value by brand ($m), 2007?08 63
Table 39: Face make-up, US, company share by value (%), 2007?08 65
Table 40: Face make-up, US, value by company ($m), 2007?08 66
Table 41: Face make-up, US, distribution channels by value (%), 2007?08 67
Table 42: Face make-up, US, value by distribution channel ($m), 2007?08 67
Table 43: Face make-up, US, expenditure per capita ($), 2003?08 69
Table 44: Face make-up, US, forecast expenditure per capita ($), 2008?13 69
Table 45: Face make-up, US, consumption per capita (units), 2003?08 70
Table 46: Face make-up, US, forecast consumption per capita (units), 2008?13 70
Table 47: Nail make-up, US, value ($m), 2003?08 71
Table 48: Nail make-up, US, value forecast ($m), 2008?13 72
Table 49: Nail make-up, US, volume (units, million), 2003?08 73
Table 50: Nail make-up, US, volume forecast (units, million), 2008?13 74
Table 51: Nail make-up, US, brand share by value (%), 2007?08 75
Table 52: Nail make-up, US, value by brand ($m), 2007?08 76
Table 53: Nail make-up, US, company share by value (%), 2007?08 77
Table 54: Nail make-up, US, value by company ($m), 2007?08 78
Table 55: Nail make-up, US, distribution channels by value (%), 2007?08 79
Table 56: Nail make-up, US, value by distribution channel ($m), 2007?08 79
Table 57: Nail make-up, US, expenditure per capita ($), 2003?08 81
Table 58: Nail make-up, US, forecast expenditure per capita ($), 2008?13 81
Table 59: Nail make-up, US, consumption per capita (units), 2003?08 82
Table 60: Nail make-up, US, forecast consumption per capita (units), 2008?13 82
Table 61: Lip make-up, US, value by segment ($m), 2003?08 83
Table 62: Lip make-up, US, value forecast by segment ($m), 2008?13 84
Table 63: Lip make-up, US, volume by segment (units, million), 2003?08 86
Table 64: Lip make-up, US, volume forecast by segment (units, million), 2008?13 87
Table 65: Lip make-up, US, brand share by value (%), 2007?08 89
Table 66: Lip make-up, US, value by brand ($m), 2007?08 90
Table 67: Lip make-up, US, company share by value (%), 2007?08 92
Table 68: Lip make-up, US, value by company ($m), 2007?08 93
Table 69: Lip make-up, US, distribution channels by value (%), 2007?08 94
Table 70: Lip make-up, US, value by distribution channel ($m), 2007?08 94
Table 71: Lip make-up, US, expenditure per capita ($), 2003?08 96
Table 72: Lip make-up, US, forecast expenditure per capita ($), 2008?13 96
Table 73: Lip make-up, US, consumption per capita (units), 2003?08 97
Table 74: Lip make-up, US, consumption per capita (units), 2008?13 97
Table 75: Global make-up market value, 2008 98
Table 76: Global make-up market split (value terms ($m), 2008), top five countries 101
Table 77: Global make-up market volume, 2008 102
Table 78: Global make-up market split (volume terms, 2008), top five countries 105
Table 79: Leading players, top five countries 106
Table 80: Analysis of the US’s political landscape 108
Table 81: Analysis of the US economy 111
Table 82: Analysis of the US’s social system 115
Table 83: Analysis of the US’s technology landscape 119
Table 84: Analysis of the US’s legal landscape 123
Table 85: Analysis of the US’s environmental landscape 126
Table 86: US make-up new product launches reports, by company (top five companies), 2009 130
Table 87: US make-up new product launches SKUs, by company (top five companies), 2009 130
Table 88: US make-up new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 131
Table 89: US make-up new product launches (reports), by ingredients (top 10 ingredients), 2009 131
Table 90: US make-up new product launches (reports), by package tags or claims (top 10 claims), 2009 132
Table 91: US make-up new product launches - recent five launches (2009) 132
Table 92: US population, by age group, 2003?08 (millions) 133
Table 93: US population forecast, by age group, 2008?13 (millions) 134
Table 94: US population, by gender, 2003?08 (millions) 134
Table 95: US population forecast, by gender, 2008?13 (millions) 135
Table 96: US nominal GDP, 2003?08 ($bn, nominal prices) 135
Table 97: US nominal GDP forecast, 2008?13 ($bn, nominal prices) 135
Table 98: US real GDP, 2003?08 ($bn, 2000 prices) 136
Table 99: US real GDP forecast, 2008?13 ($bn, 2000 prices) 136
Table 100: US consumer price index, 2003?08 (2000=100) 136
Table 101: US consumer price index, 2008?13 (2000=100) 137



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