TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
L'Oreal S.A. 22
Shiseido Company, Limited 27
Kao Corporation 31
MARKET DISTRIBUTION 35
MARKET FORECASTS 36
Market value forecast 36
Market volume forecast 37
APPENDIX 38
Methodology 38
Industry associations 39
Related Datamonitor research 39
Disclaimer 41
ABOUT DATAMONITOR 42
Premium Reports 42
Summary Reports 42
Datamonitor consulting 42
LIST OF TABLES
Table 1: Asia-Pacific make-up market value: $ million, 2006–10 10
Table 2: Asia–Pacific make–up market volume: million units, 2006–10 11
Table 3: Asia-Pacific make-up market segmentation I:% share, by value, 2010 12
Table 4: Asia-Pacific make-up market segmentation II: % share, by value, 2010 13
Table 5: Asia-Pacific make-up market share: % share, by value, 2010 14
Table 6: L'Oreal S.A.: key facts 22
Table 7: L'Oreal S.A.: key financials ($) 24
Table 8: L'Oreal S.A.: key financials (€) 24
Table 9: L'Oreal S.A.: key financial ratios 25
Table 10: Shiseido Company, Limited: key facts 27
Table 11: Shiseido Company, Limited: key financials ($) 29
Table 12: Shiseido Company, Limited: key financials (¥) 29
Table 13: Shiseido Company, Limited: key financial ratios 29
Table 14: Kao Corporation: key facts 31
Table 15: Kao Corporation: key financials ($) 33
Table 16: Kao Corporation: key financials (¥) 33
Table 17: Kao Corporation: key financial ratios 33
Table 18: Asia-Pacific make-up market distribution: % share, by value, 2010 35
Table 19: Asia-Pacific make-up market value forecast: $ million, 2010–15 36
Table 20: Asia–Pacific make–up market volume forecast: million units, 2010–15 37
LIST OF FIGURES
Figure 1: Asia-Pacific make-up market value: $ million, 2006–10 10
Figure 2: Asia–Pacific make–up market volume: million units, 2006–10 11
Figure 3: Asia-Pacific make-up market segmentation I:% share, by value, 2010 12
Figure 4: Asia-Pacific make-up market segmentation II: % share, by value, 2010 13
Figure 5: Asia-Pacific make-up market share: % share, by value, 2010 14
Figure 6: Forces driving competition in the make-up market in Asia-Pacific, 2010 15
Figure 7: Drivers of buyer power in the make-up market in Asia-Pacific, 2010 17
Figure 8: Drivers of supplier power in the make-up market in Asia-Pacific, 2010 18
Figure 9: Factors influencing the likelihood of new entrants in the make-up market in Asia-Pacific, 2010 19
Figure 10: Factors influencing the threat of substitutes in the make-up market in Asia-Pacific, 2010 20
Figure 11: Drivers of degree of rivalry in the make-up market in Asia-Pacific, 2010 21
Figure 12: L'Oreal S.A.: revenues & profitability 25
Figure 13: L'Oreal S.A.: assets & liabilities 26
Figure 14: Shiseido Company, Limited: revenues & profitability 30
Figure 15: Shiseido Company, Limited: assets & liabilities 30
Figure 16: Kao Corporation: revenues & profitability 34
Figure 17: Kao Corporation: assets & liabilities 34
Figure 18: Asia-Pacific make-up market distribution: % share, by value, 2010 35
Figure 19: Asia-Pacific make-up market value forecast: $ million, 2010–15 36
Figure 20: Asia–Pacific make–up market volume forecast: million units, 2010–15 37
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