Make-Up in Germany to 2013

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: make-up 2
Summary category level: eye make-up 3
Summary category level: face make-up 4
Summary category level: nail make-up 5
Summary category level: lip make-up 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 22
Value analysis (Euro), 2003?08 22
Value analysis (Euro), 2008?13 23
Value analysis (US dollars), 2003?08 25
Value analysis (US dollars), 2008?13 25
Volume analysis, 2003?08 27
Volume analysis, 2008?13 28
Company and brand share analysis 30
Distribution analysis 35
Expenditure and consumption per capita 37
Chapter 4 Leading Company Profiles 40
L'Oreal S.A. 40
LVMH Moet Hennessy Louis Vuitton SA 43
Chapter 5 Category Analysis: Eye Make-Up 45
Value analysis (Euro), 2003?08 45
Value analysis (Euro), 2008?13 46
Value analysis (US dollars), 2003?08 48
Value analysis (US dollars), 2008?13 49
Volume analysis, 2003?08 50
Volume analysis, 2008?13 51
Company and brand share analysis 53
Distribution analysis 57
Expenditure and consumption per capita 59
Chapter 6 Category Analysis: Face Make-Up 62
Value analysis (Euro), 2003?08 62
Value analysis (Euro), 2008?13 63
Value analysis (US dollars), 2003?08 65
Value analysis (US dollars), 2008?13 66
Volume analysis, 2003?08 67
Volume analysis, 2008?13 68
Company and brand share analysis 70
Distribution analysis 75
Expenditure and consumption per capita 77
Chapter 7 Category Analysis: Nail Make-Up 80
Value analysis (Euro), 2003?08 80
Value analysis (Euro), 2008?13 81
Value analysis (US dollars), 2003?08 82
Value analysis (US dollars), 2008?13 82
Volume analysis, 2003?08 83
Volume analysis, 2008?13 84
Company and brand share analysis 85
Distribution analysis 89
Expenditure and consumption per capita 91
Chapter 8 Category Analysis: Lip Make-Up 94
Value analysis (Euro), 2003?08 94
Value analysis (Euro), 2008?13 95
Value analysis (US dollars), 2003?08 97
Value analysis (US dollars), 2008?13 98
Volume analysis, 2003?08 99
Volume analysis, 2008?13 100
Company and brand share analysis 102
Distribution analysis 107
Expenditure and consumption per capita 109
Chapter 9 Country Comparison 112
Value 112
Volume 116
Market share 120
Chapter 10 PESTLE Analysis 121
Summary 121
Political analysis 122
Economic analysis 126
Social analysis 130
Technological analysis 134
Legal analysis 137
Environmental analysis 141
Chapter 11 New Product Development 144
Product launches over time 144
Recent product launches 146
Chapter 12 Macroeconomic Profile 147
Macroeconomic indicators 147
Chapter 13 Research Methodology 152
Methodology overview 152
Secondary research 153
Market modeling 154
Creating an initial data model 154
Revising the initial data model 154
Creating a final estimate 155
Creating demographic value splits 155
Primary research 155
Data finalization 156
Ongoing research 156
Chapter 14 APPENDIX 157
Future readings 157
How to contact experts in your industry 157
Disclaimer 157

LIST OF FIGURES
Figure 1: Make-up, Germany, value by category (€m), 2003?13 24
Figure 2: Make-up, Germany, category growth comparison, by value, 2003?13 26
Figure 3: Make-up, Germany, volume by category (units, million), 2003?13 29
Figure 4: Make-up, Germany, category growth comparison, by volume, 2003?13 29
Figure 5: Make-up, Germany, company share by value (%), 2007?08 32
Figure 6: Make-up, Germany, distribution channels by value (%), 2007?08 36
Figure 7: Eye make-up, Germany, value by segment (€m), 2003?13 47
Figure 8: Eye make-up, Germany, category growth comparison, by value, 2003?13 49
Figure 9: Eye make-up, Germany, volume by segment (units, million), 2003?13 52
Figure 10: Eye make-up, Germany, category growth comparison, by volume, 2003?13 52
Figure 11: Eye make-up, Germany, company share by value (%), 2007?08 55
Figure 12: Eye make-up, Germany, distribution channels by value (%), 2007?08 58
Figure 13: Face make-up, Germany, value by segment (€m), 2003?13 64
Figure 14: Face make-up, Germany, category growth comparison, by value, 2003?13 66
Figure 15: Face make-up, Germany, volume by segment (units, million), 2003?13 69
Figure 16: Face make-up, Germany, category growth comparison, by volume, 2003?13 69
Figure 17: Face make-up, Germany, company share by value (%), 2007?08 72
Figure 18: Face make-up, Germany, distribution channels by value (%), 2007?08 76
Figure 19: Nail make-up, Germany, value (€m), 2003?13 81
Figure 20: Nail make-up, Germany, volume (units, million), 2003?13 84
Figure 21: Nail make-up, Germany, company share by value (%), 2007?08 87
Figure 22: Nail make-up, Germany, distribution channels by value (%), 2007?08 90
Figure 23: Lip make-up, Germany, value by segment (€m), 2003?13 96
Figure 24: Lip make-up, Germany, category growth comparison, by value, 2003?13 98
Figure 25: Lip make-up, Germany, volume by segment (units, million), 2003?13 101
Figure 26: Lip make-up, Germany, category growth comparison, by volume, 2003?13 101
Figure 27: Lip make-up, Germany, company share by value (%), 2007?08 104
Figure 28: Lip make-up, Germany, distribution channels by value (%), 2007?08 108
Figure 29: Global make-up market split (value terms, 2008), top five countries 113
Figure 30: Global make-up market value, 2003–08, top five countries 115
Figure 31: Global make-up market split (volume terms, 2008), top five countries 117
Figure 32: Global make-up market volume, 2003–08, top five countries 119
Figure 33: Annual data review process 153

LIST OF TABLES
Table 1: Make-up category definitions 9
Table 2: Make-up distribution channels 10
Table 3: Make-up, Germany, value by category (€m), 2003?08 22
Table 4: Make-up, Germany, value forecast by category (€m), 2008?13 23
Table 5: Make-up, Germany, value by category ($m), 2003?08 25
Table 6: Make-up, Germany, value forecast by category ($m), 2008?13 25
Table 7: Make-up, Germany, volume by category (units, million), 2003?08 27
Table 8: Make-up, Germany, volume forecast by category (units, million), 2008?13 28
Table 9: Make-up, Germany, brand share by value (%), 2007?08 30
Table 10: Make-up, Germany, value by brand (€m), 2007?08 31
Table 11: Make-up, Germany, company share by value (%), 2007?08 33
Table 12: Make-up, Germany, value by company (€m), 2007?08 34
Table 13: Make-up, Germany, distribution channels by value (%), 2007?08 35
Table 14: Make-up, Germany, value by distribution channel (€m), 2007?08 35
Table 15: Make-up, Germany, expenditure per capita (€), 2003?08 37
Table 16: Make-up, Germany, forecast expenditure per capita (€), 2008?13 37
Table 17: Make-up, Germany, expenditure per capita ($), 2003?08 38
Table 18: Make-up, Germany, forecast expenditure per capita ($), 2008?13 38
Table 19: Make-up, Germany, consumption per capita (units), 2003?08 39
Table 20: Make-up, Germany, forecast consumption per capita (units), 2008?13 39
Table 21: L'Oreal S.A. key facts 40
Table 22: LVMH Moet Hennessy Louis Vuitton SA key facts 43
Table 23: Eye make-up, Germany, value by segment (€m), 2003?08 45
Table 24: Eye make-up, Germany, value forecast by segment (€m), 2008?13 46
Table 25: Eye make-up, Germany, value by segment ($m), 2003?08 48
Table 26: Eye make-up, Germany, value forecast by segment ($m), 2008?13 49
Table 27: Eye make-up, Germany, volume by segment (units, million), 2003?08 50
Table 28: Eye make-up, Germany, volume forecast by segment (units, million), 2008?13 51
Table 29: Eye make-up, Germany, brand share by value (%), 2007?08 53
Table 30: Eye make-up, Germany, value by brand (€m), 2007?08 54
Table 31: Eye make-up, Germany, company share by value (%), 2007?08 56
Table 32: Eye make-up, Germany, value by company (€m), 2007?08 56
Table 33: Eye make-up, Germany, distribution channels by value (%), 2007?08 57
Table 34: Eye make-up, Germany, value by distribution channel (€m), 2007?08 57
Table 35: Eye make-up, Germany, expenditure per capita (€), 2003?08 59
Table 36: Eye make-up, Germany, forecast expenditure per capita (€), 2008?13 59
Table 37: Eye make-up, Germany, expenditure per capita ($), 2003?08 60
Table 38: Eye make-up, Germany, forecast expenditure per capita ($), 2008?13 60
Table 39: Eye make-up, Germany, consumption per capita (units), 2003?08 61
Table 40: Eye make-up, Germany, forecast consumption per capita (units), 2008?13 61
Table 41: Face make-up, Germany, value by segment (€m), 2003?08 62
Table 42: Face make-up, Germany, value forecast by segment (€m), 2008?13 63
Table 43: Face make-up, Germany, value by segment ($m), 2003?08 65
Table 44: Face make-up, Germany, value forecast by segment ($m), 2008?13 66
Table 45: Face make-up, Germany, volume by segment (units, million), 2003?08 67
Table 46: Face make-up, Germany, volume forecast by segment (units, million), 2008?13 68
Table 47: Face make-up, Germany, brand share by value (%), 2007?08 70
Table 48: Face make-up, Germany, value by brand (€m), 2007?08 71
Table 49: Face make-up, Germany, company share by value (%), 2007?08 73
Table 50: Face make-up, Germany, value by company (€m), 2007?08 74
Table 51: Face make-up, Germany, distribution channels by value (%), 2007?08 75
Table 52: Face make-up, Germany, value by distribution channel (€m), 2007?08 75
Table 53: Face make-up, Germany, expenditure per capita (€), 2003?08 77
Table 54: Face make-up, Germany, forecast expenditure per capita (€), 2008?13 77
Table 55: Face make-up, Germany, expenditure per capita ($), 2003?08 78
Table 56: Face make-up, Germany, forecast expenditure per capita ($), 2008?13 78
Table 57: Face make-up, Germany, consumption per capita (units), 2003?08 79
Table 58: Face make-up, Germany, forecast consumption per capita (units), 2008?13 79
Table 59: Nail make-up, Germany, value (€m), 2003?08 80
Table 60: Nail make-up, Germany, value forecast (€m), 2008?13 81
Table 61: Nail make-up, Germany, value ($m), 2003?08 82
Table 62: Nail make-up, Germany, value forecast ($m), 2008?13 82
Table 63: Nail make-up, Germany, volume (units, million), 2003?08 83
Table 64: Nail make-up, Germany, volume forecast (units, million), 2008?13 84
Table 65: Nail make-up, Germany, brand share by value (%), 2007?08 85
Table 66: Nail make-up, Germany, value by brand (€m), 2007?08 86
Table 67: Nail make-up, Germany, company share by value (%), 2007?08 88
Table 68: Nail make-up, Germany, value by company (€m), 2007?08 88
Table 69: Nail make-up, Germany, distribution channels by value (%), 2007?08 89
Table 70: Nail make-up, Germany, value by distribution channel (€m), 2007?08 89
Table 71: Nail make-up, Germany, expenditure per capita (€), 2003?08 91
Table 72: Nail make-up, Germany, forecast expenditure per capita (€), 2008?13 91
Table 73: Nail make-up, Germany, expenditure per capita ($), 2003?08 92
Table 74: Nail make-up, Germany, forecast expenditure per capita ($), 2008?13 92
Table 75: Nail make-up, Germany, consumption per capita (units), 2003?08 93
Table 76: Nail make-up, Germany, forecast consumption per capita (units), 2008?13 93
Table 77: Lip make-up, Germany, value by segment (€m), 2003?08 94
Table 78: Lip make-up, Germany, value forecast by segment (€m), 2008?13 95
Table 79: Lip make-up, Germany, value by segment ($m), 2003?08 97
Table 80: Lip make-up, Germany, value forecast by segment ($m), 2008?13 98
Table 81: Lip make-up, Germany, volume by segment (units, million), 2003?08 99
Table 82: Lip make-up, Germany, volume forecast by segment (units, million), 2008?13 100
Table 83: Lip make-up, Germany, brand share by value (%), 2007?08 102
Table 84: Lip make-up, Germany, value by brand (€m), 2007?08 103
Table 85: Lip make-up, Germany, company share by value (%), 2007?08 105
Table 86: Lip make-up, Germany, value by company (€m), 2007?08 106
Table 87: Lip make-up, Germany, distribution channels by value (%), 2007?08 107
Table 88: Lip make-up, Germany, value by distribution channel (€m), 2007?08 107
Table 89: Lip make-up, Germany, expenditure per capita (€), 2003?08 109
Table 90: Lip make-up, Germany, forecast expenditure per capita (€), 2008?13 109
Table 91: Lip make-up, Germany, expenditure per capita ($), 2003?08 110
Table 92: Lip make-up, Germany, forecast expenditure per capita ($), 2008?13 110
Table 93: Lip make-up, Germany, consumption per capita (units), 2003?08 111
Table 94: Lip make-up, Germany, forecast consumption per capita (units), 2008?13 111
Table 95: Global make-up market value, 2008 112
Table 96: Global make-up market split (value terms ($m), 2008), top five countries 115
Table 97: Global make-up market volume, 2008 116
Table 98: Global make-up market split (volume terms, 2008), top five countries 119
Table 99: Leading players, top five countries 120
Table 100: Analysis of Germany’s political landscape 122
Table 101: Analysis of Germany’s economy 126
Table 102: Analysis of Germany’s social system 130
Table 103: Analysis of Germany’s technological landscape 134
Table 104: Analysis of Germany’s legal landscape 137
Table 105: Analysis of Germany’s environmental landscape 141
Table 106: Germany make-up new product launches reports, by company (top five companies), 2009 144
Table 107: Germany make-up new product launches SKUs, by company (top five companies), 2009 144
Table 108: Germany make-up new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 145
Table 109: Germany make-up new product launches (reports), by ingredients (top 10 ingredients), 2009 145
Table 110: Germany make-up new product launches (reports), by package tags or claims (top 10 claims), 2009 146
Table 111: Germany make-up new product launches - recent five launches (2009) 146
Table 112: Germany population, by age group, 2003?08 (millions) 147
Table 113: Germany population forecast, by age group, 2008?13 (millions) 148
Table 114: Germany population, by gender, 2003?08 (millions) 148
Table 115: Germany population forecast, by gender, 2008?13 (millions) 149
Table 116: Germany nominal GDP, 2003?08 (€bn, nominal prices) 149
Table 117: Germany nominal GDP forecast, 2008?13 (€bn, nominal prices) 149
Table 118: Germany real GDP, 2003?08 (€bn, 2000 prices) 150
Table 119: Germany real GDP forecast, 2008?13 (€bn, 2000 prices) 150
Table 120: Germany real GDP, 2003?08 ($bn, 2000 prices) 150
Table 121: Germany real GDP forecast, 2008?13 ($bn, 2000 prices) 151
Table 122: Germany consumer price index, 2003?08 (2000=100) 151
Table 123: Germany consumer price index, 2008?13 (2000=100) 151



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