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Make-Up in Hong Kong to 2014
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Databook 133 seiten | |||||||||||
| Inhalt der Studie: |
Introduction
This databook provides key data and information on the make-up market in Hong Kong. This report is a comprehensive resource for market, category and segment level data including value, v.....
Introduction This databook provides key data and information on the make-up market in Hong Kong. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods. Scope *Contains information on four categories: eye, face, nail and lip make-up *Market, category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data *Category level company and brand share as well as distribution share information for 2008 and 2009 *Review of the top two companies within the make-up market, including company overview, key facts and business description Highlights The market for make-up in Hong Kong increased at a compound annual growth rate of 14.4% between 2004 and 2009. The face make-up category led the make-up market in Hong Kong, accounting for a share of 39%. Leading players in Hong Kong make-up market include L'Oreal S.A., Procter & Gamble Company, The and Estée Lauder Companies Inc., The. Reasons to Purchase *Develop business strategies by understanding the quantitative trends within the make-up market in Hong Kong *Design effective marketing and sales strategies by identifying key market categories and segments *Identify key players within the market to plan lucrative M&A, partnerships and agreements [Studien Infos ausblenden] |
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TABLE OF CONTENTS Chapter 1 Executive Summary 2 Summary market level: make-up 2 Summary category level: eye make-up 3 Summary category level: face make-up 4 Summary category level: nail make-up 5 Summary category level: lip make-up 6 Chapter 2 Introduction 7 What is this report about? 7 How to use this report 7 Market definition 8 Chapter 3 Market Overview 21 Value analysis (Hong Kong Dollar), 2004?09 21 Value analysis (Hong Kong Dollar), 2009?14 22 Value analysis (US dollars), 2004?09 24 Value analysis (US dollars), 2009?14 24 Volume analysis, 2004?09 26 Volume analysis, 2009?14 27 Company and brand share analysis 29 Distribution analysis 34 Expenditure and consumption per capita 36 Chapter 4 Leading Company Profiles 39 L'Oreal S.A. 39 The Procter & Gamble Company 42 Chapter 5 Category Analysis: Eye Make-Up 44 Value analysis (Hong Kong Dollar), 2004?09 44 Value analysis (Hong Kong Dollar), 2009?14 45 Value analysis (US dollars), 2004?09 47 Value analysis (US dollars), 2009?14 47 Volume analysis, 2004?09 49 Volume analysis, 2009?14 50 Company and brand share analysis 52 Distribution analysis 57 Expenditure and consumption per capita 59 Chapter 6 Category Analysis: Face Make-Up 62 Value analysis (Hong Kong Dollar), 2004?09 62 Value analysis (Hong Kong Dollar), 2009?14 63 Value analysis (US dollars), 2004?09 65 Value analysis (US dollars), 2009?14 65 Volume analysis, 2004?09 67 Volume analysis, 2009?14 68 Company and brand share analysis 70 Distribution analysis 74 Expenditure and consumption per capita 76 Chapter 7 Category Analysis: Nail Make-up 79 Value analysis (Hong Kong Dollar), 2004?09 79 Value analysis (Hong Kong Dollar), 2009?14 80 Value analysis (US dollars), 2004?09 81 Value analysis (US dollars), 2009?14 81 Volume analysis, 2004?09 82 Volume analysis, 2009?14 83 Company and brand share analysis 84 Distribution analysis 88 Expenditure and consumption per capita 90 Chapter 8 Category Analysis: Lip Make-Up 93 Value analysis (Hong Kong Dollar), 2004?09 93 Value analysis (Hong Kong Dollar), 2009?14 94 Value analysis (US dollars), 2004?09 96 Value analysis (US dollars), 2009?14 96 Volume analysis, 2004?09 98 Volume analysis, 2009?14 99 Company and brand share analysis 101 Distribution analysis 106 Expenditure and consumption per capita 108 Chapter 9 Country Comparison 111 Value 111 Volume 115 Market share 119 Chapter 10 New Product Development 120 Product launches over time 120 Recent product launches 122 Chapter 11 Macroeconomic Profile 123 Macroeconomic Indicators 123 Chapter 12 Research Methodology 128 Methodology overview 128 Secondary research 129 Market modeling 130 Creating an initial data model 130 Revising the initial data model 130 Creating a final estimate 131 Creating demographic value splits 131 Primary research 131 Data finalization 132 Ongoing research 132 Chapter 13 Appendix 133 Future readings 133 How to contact experts in your industry 133 Disclaimer 133 LIST OF FIGURES Figure 1: Make-up, Hong Kong, value by category (HK$m), 2004?14 23 Figure 2: Make-up, Hong Kong, category growth comparison, by value, 2004?14 25 Figure 3: Make-up, Hong Kong, volume by category (units, million), 2004?14 28 Figure 4: Make-up, Hong Kong, category growth comparison, by volume, 2004?14 28 Figure 5: Make-up, Hong Kong, company share by value (%), 2008?09 31 Figure 6: Make-up, Hong Kong, distribution channels by value (%), 2008?09 35 Figure 7: Eye make-up, Hong Kong, value by segment (HK$m), 2004?14 46 Figure 8: Eye make-up, Hong Kong, category growth comparison, by value, 2004?14 48 Figure 9: Eye make-up, Hong Kong, volume by segment (units, million), 2004?14 51 Figure 10: Eye make-up, Hong Kong, category growth comparison, by volume, 2004?14 51 Figure 11: Eye make-up, Hong Kong, company share by value (%), 2008?09 54 Figure 12: Eye make-up, Hong Kong, distribution channels by value (%), 2008?09 58 Figure 13: Face make-up, Hong Kong, value by segment (HK$m), 2004?14 64 Figure 14: Face make-up, Hong Kong, category growth comparison, by value, 2004?14 66 Figure 15: Face make-up, Hong Kong, volume by segment (units, million), 2004?14 69 Figure 16: Face make-up, Hong Kong, category growth comparison, by volume, 2004?14 69 Figure 17: Face make-up, Hong Kong, company share by value (%), 2008?09 72 Figure 18: Face make-up, Hong Kong, distribution channels by value (%), 2008?09 75 Figure 19: Nail make-up, Hong Kong, value (HK$m), 2004?14 80 Figure 20: Nail make-up, Hong Kong, volume (units, million), 2004?14 83 Figure 21: Nail make-up, Hong Kong, company share by value (%), 2008?09 86 Figure 22: Nail make-up, Hong Kong, distribution channels by value (%), 2008?09 89 Figure 23: Lip make-up, Hong Kong, value by segment (HK$m), 2004?14 95 Figure 24: Lip make-up, Hong Kong, category growth comparison, by value, 2004?14 97 Figure 25: Lip make-up, Hong Kong, volume by segment (units, million), 2004?14 100 Figure 26: Lip make-up, Hong Kong, category growth comparison, by volume, 2004?14 100 Figure 27: Lip make-up, Hong Kong, company share by value (%), 2008?09 103 Figure 28: Lip make-up, Hong Kong, distribution channels by value (%), 2008?09 107 Figure 29: Global make-up market split (value terms, 2009), top five countries 112 Figure 30: Global make-up market value, 2004–09, top five countries 114 Figure 31: Global make-up market split (volume terms, 2009), top five countries 116 Figure 32: Global make-up market volume, 2004–09, top five countries 118 Figure 33: Annual data review process 129 LIST OF TABLES Table 1: Make-up category definitions 9 Table 2: Make-up distribution channels 10 Table 3: Make-up, Hong Kong, value by category (HK$m), 2004?09 21 Table 4: Make-up, Hong Kong, value forecast by category (HK$m), 2009?14 22 Table 5: Make-up, Hong Kong, value by category ($m), 2004?09 24 Table 6: Make-up, Hong Kong, value forecast by category ($m), 2009?14 24 Table 7: Make-up, Hong Kong, volume by category (units, million), 2004?09 26 Table 8: Make-up, Hong Kong, volume forecast by category (units, million), 2009?14 27 Table 9: Make-up, Hong Kong, brand share by value (%), 2008?09 29 Table 10: Make-up, Hong Kong, value by brand (HK$m), 2008?09 30 Table 11: Make-up, Hong Kong, company share by value (%), 2008?09 32 Table 12: Make-up, Hong Kong, value by company (HK$m), 2008?09 33 Table 13: Make-up, Hong Kong, distribution channels by value (%), 2008?09 34 Table 14: Make-up, Hong Kong, value by distribution channel (HK$m), 2008?09 34 Table 15: Make-up, Hong Kong, expenditure per capita (HK$), 2004?09 36 Table 16: Make-up, Hong Kong, forecast expenditure per capita (HK$), 2009?14 36 Table 17: Make-up, Hong Kong, expenditure per capita ($), 2004?09 37 Table 18: Make-up, Hong Kong, forecast expenditure per capita ($), 2009?14 37 Table 19: Make-up, Hong Kong, consumption per capita (units), 2004?09 38 Table 20: Make-up, Hong Kong, forecast consumption per capita (units), 2009?14 38 Table 21: L'Oreal S.A. key facts 39 Table 22: The Procter & Gamble Company key facts 42 Table 23: Eye make-up, Hong Kong, value by segment (HK$m), 2004?09 44 Table 24: Eye make-up, Hong Kong, value forecast by segment (HK$m), 2009?14 45 Table 25: Eye make-up, Hong Kong, value by segment ($m), 2004?09 47 Table 26: Eye make-up, Hong Kong, value forecast by segment ($m), 2009?14 47 Table 27: Eye make-up, Hong Kong, volume by segment (units, million), 2004?09 49 Table 28: Eye make-up, Hong Kong, volume forecast by segment (units, million), 2009?14 50 Table 29: Eye make-up, Hong Kong, brand share by value (%), 2008?09 52 Table 30: Eye make-up, Hong Kong, value by brand (HK$m), 2008?09 53 Table 31: Eye make-up, Hong Kong, company share by value (%), 2008?09 55 Table 32: Eye make-up, Hong Kong, value by company (HK$m), 2008?09 56 Table 33: Eye make-up, Hong Kong, distribution channels by value (%), 2008?09 57 Table 34: Eye make-up, Hong Kong, value by distribution channel (HK$m), 2008?09 57 Table 35: Eye make-up, Hong Kong, expenditure per capita (HK$), 2004?09 59 Table 36: Eye make-up, Hong Kong, forecast expenditure per capita (HK$), 2009?14 59 Table 37: Eye make-up, Hong Kong, expenditure per capita ($), 2004?09 60 Table 38: Eye make-up, Hong Kong, forecast expenditure per capita ($), 2009?14 60 Table 39: Eye make-up, Hong Kong, consumption per capita (units), 2004?09 61 Table 40: Eye make-up, Hong Kong, forecast consumption per capita (units), 2009?14 61 Table 41: Face make-up, Hong Kong, value by segment (HK$m), 2004?09 62 Table 42: Face make-up, Hong Kong, value forecast by segment (HK$m), 2009?14 63 Table 43: Face make-up, Hong Kong, value by segment ($m), 2004?09 65 Table 44: Face make-up, Hong Kong, value forecast by segment ($m), 2009?14 65 Table 45: Face make-up, Hong Kong, volume by segment (units, million), 2004?09 67 Table 46: Face make-up, Hong Kong, volume forecast by segment (units, million), 2009?14 68 Table 47: Face make-up, Hong Kong, brand share by value (%), 2008?09 70 Table 48: Face make-up, Hong Kong, value by brand (HK$m), 2008?09 71 Table 49: Face make-up, Hong Kong, company share by value (%), 2008?09 73 Table 50: Face make-up, Hong Kong, value by company (HK$m), 2008?09 73 Table 51: Face make-up, Hong Kong, distribution channels by value (%), 2008?09 74 Table 52: Face make-up, Hong Kong, value by distribution channel (HK$m), 2008?09 74 Table 53: Face make-up, Hong Kong, expenditure per capita (HK$), 2004?09 76 Table 54: Face make-up, Hong Kong, forecast expenditure per capita (HK$), 2009?14 76 Table 55: Face make-up, Hong Kong, expenditure per capita ($), 2004?09 77 Table 56: Face make-up, Hong Kong, forecast expenditure per capita ($), 2009?14 77 Table 57: Face make-up, Hong Kong, consumption per capita (units), 2004?09 78 Table 58: Face make-up, Hong Kong, forecast consumption per capita (units), 2009?14 78 Table 59: Nail make-up, Hong Kong, value (HK$m), 2004?09 79 Table 60: Nail make-up, Hong Kong, value forecast (HK$m), 2009?14 80 Table 61: Nail make-up, Hong Kong, value ($m), 2004?09 81 Table 62: Nail make-up, Hong Kong, value forecast ($m), 2009?14 81 Table 63: Nail make-up, Hong Kong, volume (units, million), 2004?09 82 Table 64: Nail make-up, Hong Kong, volume forecast (units, million), 2009?14 83 Table 65: Nail make-up, Hong Kong, brand share by value (%), 2008?09 84 Table 66: Nail make-up, Hong Kong, value by brand (HK$m), 2008?09 85 Table 67: Nail make-up, Hong Kong, company share by value (%), 2008?09 87 Table 68: Nail make-up, Hong Kong, value by company (HK$m), 2008?09 87 Table 69: Nail make-up, Hong Kong, distribution channels by value (%), 2008?09 88 Table 70: Nail make-up, Hong Kong, value by distribution channel (HK$m), 2008?09 88 Table 71: Nail make-up, Hong Kong, expenditure per capita (HK$), 2004?09 90 Table 72: Nail make-up, Hong Kong, forecast expenditure per capita (HK$), 2009?14 90 Table 73: Nail make-up, Hong Kong, expenditure per capita ($), 2004?09 91 Table 74: Nail make-up, Hong Kong, forecast expenditure per capita ($), 2009?14 91 Table 75: Nail make-up, Hong Kong, consumption per capita (units), 2004?09 92 Table 76: Nail make-up, Hong Kong, forecast consumption per capita (units), 2009?14 92 Table 77: Lip make-up, Hong Kong, value by segment (HK$m), 2004?09 93 Table 78: Lip make-up, Hong Kong, value forecast by segment (HK$m), 2009?14 94 Table 79: Lip make-up, Hong Kong, value by segment ($m), 2004?09 96 Table 80: Lip make-up, Hong Kong, value forecast by segment ($m), 2009?14 96 Table 81: Lip make-up, Hong Kong, volume by segment (units, million), 2004?09 98 Table 82: Lip make-up, Hong Kong, volume forecast by segment (units, million), 2009?14 99 Table 83: Lip make-up, Hong Kong, brand share by value (%), 2008?09 101 Table 84: Lip make-up, Hong Kong, value by brand (HK$m), 2008?09 102 Table 85: Lip make-up, Hong Kong, company share by value (%), 2008?09 104 Table 86: Lip make-up, Hong Kong, value by company (HK$m), 2008?09 105 Table 87: Lip make-up, Hong Kong, distribution channels by value (%), 2008?09 106 Table 88: Lip make-up, Hong Kong, value by distribution channel (HK$m), 2008?09 106 Table 89: Lip make-up, Hong Kong, expenditure per capita (HK$), 2004?09 108 Table 90: Lip make-up, Hong Kong, forecast expenditure per capita (HK$), 2009?14 108 Table 91: Lip make-up, Hong Kong, expenditure per capita ($), 2004?09 109 Table 92: Lip make-up, Hong Kong, forecast expenditure per capita ($), 2009?14 109 Table 93: Lip make-up, Hong Kong, consumption per capita (units), 2004?09 110 Table 94: Lip make-up, Hong Kong, forecast consumption per capita (units), 2009?14 110 Table 95: Global make-up market value, 2009 111 Table 96: Global make-up market split (value terms ($m), 2009), top five countries 114 Table 97: Global make-up market volume, 2009 115 Table 98: Global make-up market split (volume terms, 2009), top five countries 118 Table 99: Leading players, top five countries 119 Table 100: Hong Kong make-up new product launches reports, by company (top five companies), 2009 120 Table 101: Hong Kong make-up new product launches SKUs, by company (top five companies), 2009 120 Table 102: Hong Kong make-up new product launches (reports), by flavor and fragrances, 2009 121 Table 103: Hong Kong make-up new product launches (reports), by ingredients (top 10 ingredients), 2009 121 Table 104: Hong Kong make-up new product launches (reports), by package tags or claims, 2009 121 Table 105: Hong Kong make-up new product launches - recent five launches (2009) 122 Table 106: Hong Kong population, by age group, 2004?09 (millions) 123 Table 107: Hong Kong population forecast, by age group, 2009?14 (millions) 124 Table 108: Hong Kong population, by gender, 2004?09 (millions) 124 Table 109: Hong Kong population forecast, by gender, 2009?14 (millions) 125 Table 110: Hong Kong nominal GDP, 2004?09 (HK$bn, nominal prices) 125 Table 111: Hong Kong nominal GDP forecast, 2009?14 (HK$bn, nominal prices) 125 Table 112: Hong Kong real GDP, 2004?09 (HK$bn, 2000 prices) 126 Table 113: Hong Kong real GDP forecast, 2009?14 (HK$bn, 2000 prices) 126 Table 114: Hong Kong real GDP, 2004?09 ($bn, 2000 prices) 126 Table 115: Hong Kong real GDP forecast, 2009?14 ($bn, 2000 prices) 127 Table 116: Hong Kong consumer price index, 2004?09 (2000=100) 127 Table 117: Hong Kong consumer price index, 2009?14 (2000=100) 127 [Inhaltsverzeichnis ausblenden] |
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