Make-Up in Italy

Introduction

Make-Up in Italy industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Italy make-up market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The make-up market consists of eye make-up, face make-up, lip make-up and nail make-up. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates.

*The Italian make-up market generated total revenues of $1.3 billion in 2010, representing a compound annual rate of change (CARC) of 0.03% for the period spanning 2006-2010.

*Face make-up sales proved the most lucrative for the Italian make-up market in 2010, generating total revenues of $495.4 million, equivalent to 37% of the market's overall value.

*The performance of the market is forecast to decelerate, with an anticipated CARC of -0.3% for the five-year period 2010-2015, which is expected to lead the market to a value of $1.3 billion by the end of 2015.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the make-up market in Italy

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the make-up market in Italy

Leading company profiles reveal details of key make-up market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Italy make-up market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Italy economy

Key Questions Answered

What was the size of the Italy make-up market by value in 2010?

What will be the size of the Italy make-up market in 2015?

What factors are affecting the strength of competition in the Italy make-up market?

How has the market performed over the last five years?

Who are the top competitiors in Italy's make-up market?
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
L'Oreal S.A. 22
Deborah Group 27
Shiseido Company, Limited 28
MARKET DISTRIBUTION 32
MARKET FORECASTS 33
Market value forecast 33
Market volume forecast 34
MACROECONOMIC INDICATORS 35
APPENDIX 37
Methodology 37
Industry associations 38
Related Datamonitor research 38
Disclaimer 40
ABOUT DATAMONITOR 41
Premium Reports 41
Summary Reports 41
Datamonitor consulting 41

LIST OF TABLES
Table 1: Italy make-up market value: $ million, 2006–10 10
Table 2: Italy make–up market volume: million units, 2006–10 11
Table 3: Italy make-up market segmentation I:% share, by value, 2010 12
Table 4: Italy make-up market segmentation II: % share, by value, 2010 13
Table 5: Italy make-up market share: % share, by value, 2010 14
Table 6: L'Oreal S.A.: key facts 22
Table 7: L'Oreal S.A.: key financials ($) 24
Table 8: L'Oreal S.A.: key financials (€) 24
Table 9: L'Oreal S.A.: key financial ratios 25
Table 10: Deborah Group: key facts 27
Table 11: Shiseido Company, Limited: key facts 28
Table 12: Shiseido Company, Limited: key financials ($) 30
Table 13: Shiseido Company, Limited: key financials (¥) 30
Table 14: Shiseido Company, Limited: key financial ratios 30
Table 15: Italy make-up market distribution: % share, by value, 2010 32
Table 16: Italy make-up market value forecast: $ million, 2010–15 33
Table 17: Italy make–up market volume forecast: million units, 2010–15 34
Table 18: Italy size of population (million), 2006–10 35
Table 19: Italy gdp (constant 2000 prices, $ billion), 2006–10 35
Table 20: Italy gdp (current prices, $ billion), 2006–10 35
Table 21: Italy inflation, 2006–10 36
Table 22: Italy consumer price index (absolute), 2006–10 36
Table 23: Italy exchange rate, 2006–10 36

LIST OF FIGURES
Figure 1: Italy make-up market value: $ million, 2006–10 10
Figure 2: Italy make–up market volume: million units, 2006–10 11
Figure 3: Italy make-up market segmentation I:% share, by value, 2010 12
Figure 4: Italy make-up market segmentation II: % share, by value, 2010 13
Figure 5: Italy make-up market share: % share, by value, 2010 14
Figure 6: Forces driving competition in the make-up market in Italy, 2010 15
Figure 7: Drivers of buyer power in the make-up market in Italy, 2010 17
Figure 8: Drivers of supplier power in the make-up market in Italy, 2010 18
Figure 9: Factors influencing the likelihood of new entrants in the make-up market in Italy, 2010 19
Figure 10: Factors influencing the threat of substitutes in the make-up market in Italy, 2010 20
Figure 11: Drivers of degree of rivalry in the make-up market in Italy, 2010 21
Figure 12: L'Oreal S.A.: revenues & profitability 25
Figure 13: L'Oreal S.A.: assets & liabilities 26
Figure 14: Shiseido Company, Limited: revenues & profitability 31
Figure 15: Shiseido Company, Limited: assets & liabilities 31
Figure 16: Italy make-up market distribution: % share, by value, 2010 32
Figure 17: Italy make-up market value forecast: $ million, 2010–15 33
Figure 18: Italy make–up market volume forecast: million units, 2010–15 34


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