TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: lip make-up 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Lip Make-Up 9
Value analysis (Euro), 2004?09 9
Value analysis (Euro), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 18
Distribution analysis 23
Expenditure and consumption per capita 25
Chapter 4 Macroeconomic Profile 28
Macroeconomic Indicators 28
Chapter 5 Research Methodology 33
Methodology overview 33
Secondary research 34
Market modeling 35
Creating an initial data model 35
Revising the initial data model 35
Creating a final estimate 36
Creating demographic value splits 36
Primary research 36
Data finalization 37
Ongoing research 37
LIST OF FIGURES
Figure 1: Lip make-up, Austria, value by segment (€m), 2004?14 11
Figure 2: Lip make-up, Austria, category growth comparison, by value, 2004?14 14
Figure 3: Lip make-up, Austria, volume by segment (units, million), 2004?14 17
Figure 4: Lip make-up, Austria, category growth comparison, by volume, 2004?14 17
Figure 5: Lip make-up, Austria, company share by value (%), 2008?09 20
Figure 6: Lip make-up, Austria, distribution channels by value (%), 2008?09 24
Figure 7: Annual data review process 34
LIST OF TABLES
Table 1: Lip make-up category definitions 3
Table 2: Lip make-up distribution channels 4
Table 3: Lip make-up, Austria, value by segment (€m), 2004?09 9
Table 4: Lip make-up, Austria, value forecast by segment (€m), 2009?14 10
Table 5: Lip make-up, Austria, value by segment ($m), 2004?09 12
Table 6: Lip make-up, Austria, value forecast by segment ($m), 2009?14 13
Table 7: Lip make-up, Austria, volume by segment (units, million), 2004?09 15
Table 8: Lip make-up, Austria, volume forecast by segment (units, million), 2009?14 16
Table 9: Lip make-up, Austria, brand share by value (%), 2008?09 18
Table 10: Lip make-up, Austria, value by brand (€m), 2008?09 19
Table 11: Lip make-up, Austria, company share by value (%), 2008?09 21
Table 12: Lip make-up, Austria, value by company (€m), 2008?09 22
Table 13: Lip make-up, Austria, distribution channels by value (%), 2008?09 23
Table 14: Lip make-up, Austria, value by distribution channel (€m), 2008?09 23
Table 15: Lip make-up, Austria, expenditure per capita (€), 2004?09 25
Table 16: Lip make-up, Austria, forecast expenditure per capita (€), 2009?14 25
Table 17: Lip make-up, Austria, expenditure per capita ($), 2004?09 26
Table 18: Lip make-up, Austria, forecast expenditure per capita ($), 2009?14 26
Table 19: Lip make-up, Austria, consumption per capita (units), 2004?09 27
Table 20: Lip make-up, Austria, forecast consumption per capita (units), 2009?14 27
Table 21: Austria population, by age group, 2004?09 (millions) 28
Table 22: Austria population forecast, by age group, 2009?14 (millions) 29
Table 23: Austria population, by gender, 2004?09 (millions) 29
Table 24: Austria population forecast, by gender, 2009?14 (millions) 30
Table 25: Austria nominal GDP, 2004?09 (€bn, nominal prices) 30
Table 26: Austria nominal GDP forecast, 2009?14 (€bn, nominal prices) 30
Table 27: Austria real GDP, 2004?09 (€bn, 2000 prices) 31
Table 28: Austria real GDP forecast, 2009?14 (€bn, 2000 prices) 31
Table 29: Austria real GDP, 2004?09 ($bn, 2000 prices) 31
Table 30: Austria real GDP forecast, 2009?14 ($bn, 2000 prices) 32
Table 31: Austria consumer price index, 2004?09 (2000=100) 32
Table 32: Austria consumer price index, 2009?14 (2000=100) 32
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