TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: lip make-up 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Lip Make-Up 9
Value analysis (Croatian Kuna), 2004?09 9
Value analysis (Croatian Kuna), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34
LIST OF FIGURES
Figure 1: Lip make-up, Croatia, value by segment (HRKm), 2004?14 11
Figure 2: Lip make-up, Croatia, category growth comparison, by value, 2004?14 13
Figure 3: Lip make-up, Croatia, volume by segment (units, million), 2004?14 16
Figure 4: Lip make-up, Croatia, category growth comparison, by volume, 2004?14 16
Figure 5: Lip make-up, Croatia, company share by value (%), 2008?09 18
Figure 6: Lip make-up, Croatia, distribution channels by value (%), 2008?09 21
Figure 7: Annual data review process 31
LIST OF TABLES
Table 1: Lip make-up category definitions 3
Table 2: Lip make-up distribution channels 4
Table 3: Lip make-up, Croatia, value by segment (HRKm), 2004?09 9
Table 4: Lip make-up, Croatia, value forecast by segment (HRKm), 2009?14 10
Table 5: Lip make-up, Croatia, value by segment ($m), 2004?09 12
Table 6: Lip make-up, Croatia, value forecast by segment ($m), 2009?14 12
Table 7: Lip make-up, Croatia, volume by segment (units, million), 2004?09 14
Table 8: Lip make-up, Croatia, volume forecast by segment (units, million), 2009?14 15
Table 9: Lip make-up, Croatia, brand share by value (%), 2008?09 17
Table 10: Lip make-up, Croatia, value by brand (HRKm), 2008?09 17
Table 11: Lip make-up, Croatia, company share by value (%), 2008?09 19
Table 12: Lip make-up, Croatia, value by company (HRKm), 2008?09 19
Table 13: Lip make-up, Croatia, distribution channels by value (%), 2008?09 20
Table 14: Lip make-up, Croatia, value by distribution channel (HRKm), 2008?09 20
Table 15: Lip make-up, Croatia, expenditure per capita (HRK), 2004?09 22
Table 16: Lip make-up, Croatia, forecast expenditure per capita (HRK), 2009?14 22
Table 17: Lip make-up, Croatia, expenditure per capita ($), 2004?09 23
Table 18: Lip make-up, Croatia, forecast expenditure per capita ($), 2009?14 23
Table 19: Lip make-up, Croatia, consumption per capita (units), 2004?09 24
Table 20: Lip make-up, Croatia, forecast consumption per capita (units), 2009?14 24
Table 21: Croatia population, by age group, 2004?09 (millions) 25
Table 22: Croatia population forecast, by age group, 2009?14 (millions) 26
Table 23: Croatia population, by gender, 2004?09 (millions) 26
Table 24: Croatia population forecast, by gender, 2009?14 (millions) 27
Table 25: Croatia nominal GDP, 2004?09 (HRKbn, nominal prices) 27
Table 26: Croatia nominal GDP forecast, 2009?14 (HRKbn, nominal prices) 27
Table 27: Croatia real GDP, 2004?09 (HRKbn, 2000 prices) 28
Table 28: Croatia real GDP forecast, 2009?14 (HRKbn, 2000 prices) 28
Table 29: Croatia real GDP, 2004?09 ($bn, 2000 prices) 28
Table 30: Croatia real GDP forecast, 2009?14 ($bn, 2000 prices) 29
Table 31: Croatia consumer price index, 2004?09 (2000=100) 29
Table 32: Croatia consumer price index, 2009?14 (2000=100) 29
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