Make Up Market in Eastern Europe - Product Launch Quarterly

Introduction

Datamonitor’s Make-Up market in Eastern Europe – Product Launch Quarterly provides a complete guide to new product launches in the Eastern Europe make-up market in Q3 2010. This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the make-up market in the Eastern Europe, with data from 2004 to 2009 and forecasts to 2014.

Scope

• Make-Up market in Eastern Europe - New product SKUs by category
• Make-Up market in Eastern Europe - New product SKUs by manufacturer
• Make-Up market in Eastern Europe - New product by pack type and materials
• Make-Up market in Eastern Europe – New Product descriptions

Highlights

• 382 product SKUs launched in the Eastern Europe make-up market
• Lip Make-Up is the leading category in the Eastern Europe make-up market
• Lumene Oy is the leading manufacturer of new make-up products in Eastern Europe

Reasons to Purchase

Tracking your competitors latest innovations (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in the Eastern Europe Make-Up market
Analyze trends in product development over time

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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
382 product SKUs launched in the Eastern Europe make-up market 2
Lip Make-Up is the leading category in the Eastern Europe make-up market 2
Lumene Oy is the leading manufacturer of new make-up products in Eastern Europe 2
Tubes was the dominant packing type among the new products launched in the Eastern Europe make-up market 2
Majority of the products launched in the make-up market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Make-Up Market Overview 14
Market value, 2004–09 14
Market value forecast to 2014 15
Make-Up Product Analysis 16
New product SKUs by country 16
New product SKUs by category 17
New product SKUs by manufacturer 18
New products by package type 20
New product by package material 21
Detailed Product Descriptions 22
Appendix 126
Further reading 126
Country Groupings 126
Datamonitor consulting 126
How to contact experts in your industry 126

LIST OF FIGURES
Figure 1: Eastern Europe, make-up market value by category ($m), 2004–09 14
Figure 2: Eastern Europe, make-up market value by category ($m), 2009–14 15
Figure 3: Eastern Europe, make-up market, new product SKUs by top five countries, Q3 2010 16
Figure 4: Eastern Europe, make-up market, new product SKUs by category, Q3 2010 17
Figure 5: Eastern Europe, make-up market, new product SKUs by manufacturer, Q3 2010 18
Figure 6: Eastern Europe, make-up market, new product launches by package type, Q3 2010 20
Figure 7: Eastern Europe, make-up market, new product launches by package material, Q3 2010 21

LIST OF TABLES
Table 1: Make-up category definitions 4
Table 2: Eastern Europe, make-up market Eastern Europe, make-up market value by category ($m), 2004–09 14
Table 3: Eastern Europe, make-up market value by category ($m), 2009–14 15
Table 4: Eastern Europe, make-up market, new product SKUs by top five countries, Q3 2010 16
Table 5: Eastern Europe, make-up market, new product SKUs by category, Q3 2010 17
Table 6: Eastern Europe, make-up market, new product SKUs by manufacturer, Q3 2010 19
Table 7: Eastern Europe, make-up market, new product launches by package type, Q3 2010 20
Table 8: Eastern Europe, make-up market, new product launches by package material, Q3 2010 21
Table 9: Lumene - True Natural Volume Mascara 22
Table 10: Lumene - Premium Beauty Lipstick - 1 Hope; 11 Future; 15 Faith; 2 Dream; 3 Memory; 4 Mistery; 5 Moment; 6 Adventure 23
Table 11: You Nova Zvezdnyi Kaskad - Lipstick - 4420 Siyayushchaya Mirabel; 4421 Malinovaya Iskra; 4422 Korolevkiy Oranzh; 4423 Zolotaya Roza; 4424 Solnechnyi Persik; 4425 Rozovaya Karamel; 4426 Rozovyi Krem 24
Table 12: Faberlic - Active Lash Mascara 25
Table 13: Faberlic Letnyaya Kollektsiya - Lak Dlya Nogtey - 7053 Siyayushchaya Raduga; 7054 Mayskaya Siren; 7055 Rozovyi Korall; 7056 Rozovyi Kashemir; 7057 Vintazhnyi Rozovyi; 7058 Bezhevyi Moher; 7059 Nezhnyi Shelk; 7078 Sirenevaya Flanel; 7079 Slivovaya Tafta 26
Table 14: Nivea Fruity Shine - Lip Balm 27
Table 15: Lumene Natural Code - Eye Dramatizer Trio Eyeshadow - 1 Angel; 2 Beauty; 3 Diva; 4 Ada; 5 Punk; 6 Goddess; 7 Reckless; 8 Babe 28
Table 16: Lumene Natural Code - Skin Perfector Matt Makeup - Cream; Fudge; Latte; Toffee 29
Table 17: Lumene Natural Code - Smile Booster Lip Gloss - 1 Milk Chocolate; 10 Berry Pudding; 2 Berry Smoothie; 3 Soft Papaya; 4 Frosty Berry; 5 Fresh Pink; 6 Juicy Fruit; 7 Icy Melon; 8 Pink Sugar; 9 Sheer Nougat 30
Table 18: Lumene Natural Code - Nail Styler Mini Nail Polish - 1 Base & Top Coat; 10 Feel Good; 11 Make Impact; 12 Go Crazy; 13 Get Colour; 14 Party On; 15 Stay Pretty; 16 Go Glittery; 2 Have Fun; 3 Be Happy; 4 Cheer Up; 5 Be Cool; 6 Stand Out; 7 Rock 'n Roll; 8 Be Fabulous; 9 Live it Up 31
Table 19: Lumene Natural Code - Eye Dramatizer Mascara - Volume-Defining; Volume-Maximizing 32
Table 20: Bourjois Paris - Blush Duo Effet Sculpteur - Teint Clair Dore 02; Teint Clair Rose 01; Teint Mat Fonce Rose Dore 06; Teint Mat Rose Dore 05; Teint Medium Dore 04; Teint Medium Rose 03 33
Table 21: Bourjois Paris - Mascara Volume Glamour Ultra Care - Brun; Noir; Noir Doux 34
Table 22: Bourjois Paris - Trio Eyeshadow - Bleu Roc 07; Gris Dandy 01; Mordore Chic 03; Nude Ingenu 04; Or Baroque 02; Rose Vintage 05; Vert Trendy 08; Violet Romantic 06 35
Table 23: Rimmel 1-2-3 Looks - Mascara - Black; Black Brown 36
Table 24: Bio2You - Organic Seabuckthorn Lip Cream 37
Table 25: Bourjois Elastic - Mascara - Black Unlimited 41; Blue Extension 43; Brown So Long 42; Grey Infinite 44 38
Table 26: Bourjois Rose Exclusif - Lip Gloss 39
Table 27: Ebelin Nature - Bio-Wattepads 40
Table 28: Oriflame Very Me Eye Envy - Teni Dlya Vek - Adam & Eva; Bella & Edvard; Bonni & Klaid; Romeo & Dzhuletta; Shrek & Fiona; Skarlett & Rett; Tristan & Izolda 41
Table 29: Oriflame Giordani Gold - Mineral Therapy Concealer - Light / Middle; Middle / Dark 42
Table 30: Oriflame Beauty - Eyebrow Kit 43
Table 31: Oriflame Beauty Wild West Couture - Eye Pencil 44
Table 32: Oriflame Beauty Wild West Couture - Lipstick 45
Table 33: Oriflame Very Me Double Trouble - Double Sided Eye Pencil - Dochki-Materi; Gusi-Lebedi; Kazaki-Razboyniki; Koshki-Myshki; Krestiki-Noliki 46
Table 34: Oriflame Beauty Wild West Couture - Eye Shadow Trio 47
Table 35: Oriflame Very Me Peach Me Perfect Skin Glow - Tonalnyi Gel - Nezhno-Rozovyi; Zolotisto-Bezhevyi 48
Table 36: Oriflame Very Me Lipmania - Gubnaya Pomada - Derzkiy Mak; Koketka Pinki; Rozovyi Lukum; Shokoladnyi Bum; Sladkaya Slivka; Strastnaya Brusnika; Vzryvnaya Yagodka; Zharkiy Potselui; Zhazhda Ognya; Znoynaya Roza 49
Table 37: Labello Pure & Natural - Lip Balm - Camomile & Calendula; Olive & Lemon 50
Table 38: The Body Shop Hemp - Lip Protector 51
Table 39: Avon Glossy Delight - Lip Juice Gloss - Honeydew 1725 1; Juicy Cherry 3157 5; Succulent Peach 3153 4; Sugared Fig 3136 9 52
Table 40: Rosal - Lip Balm - Hydrocare 53
Table 41: D.A.L.I. - Tush dlya Resnits - Geisha's Look; XXL Formula 54
Table 42: D.A.L.I. Holografic Glam Shine - Blesk dlya Gub - 01; 02; 03; 04; 05; 06; 07; 08; 09 55
Table 43: D.A.L.I. Star Secrets - Blesk dlya Gub - 01; 02; 03; 04; 05; 06 56
Table 44: D.A.L.I. XXL Volume - Blesk dlya Gub - 01; 02; 03; 04; 05; 06 57
Table 45: Guerlain Terracotta 4 Seasons - Tailor-Made SPF 10 Bronzing Powder - Blondes 01; Brunettes 02 58
Table 46: Lancome - Golden Croisette Bronzing Palette 59
Table 47: Lancome - Lip Gloss Juicy Tubes - 120 Pop Art Hazelnut; 121 Happy Honey; 122 Rose Blossom; 123 Dot Apricot; 124 Crazy Raspberry; 125 Swing Pink 60
Table 48: Gemey Maybelline - Pulse Perfection Vibrating Mascara 61
Table 49: Orhideja - Barojoss Lupu Balzams 62
Table 50: L’Oreal Paris Quad Pro - Eyeshadow Palette - 317 Honey Brown; 319 Golden Green; 354 Brown Gold; 357 Moccacino 63
Table 51: Chanel Rouge Allure Extrait de Gloss - Lip Gloss - Confidence; Emoi; Exces; Fatale; Genie; Imaginaire; Insolence; Insouciance 64
Table 52: Lush - Lip Scrub - Bubblegum; Mint Julips; Sweet Lips 65
Table 53: Oriflame Beauty Savannah - Lip Gloss 66
Table 54: Oriflame Savannah - Lipstick 67
Table 55: Oriflame Beauty Savannah - Nail Polish 68
Table 56: Very Me - Eye Liner - 20437 Black; 20438 Grey; 20439 Brown; 20440 Blue; 20441 Green 69
Table 57: Very Me - Mascara - 20435 Black; 20436 Green 70
Table 58: Very Me - Lip Stain 71
Table 59: Very Me - Lip Gloss - 20522 Transparent; 20523 Coral; 20524 Pink; 20525 Raspberry; 20526 Cherry 72
Table 60: Maybelline Color Sensational - Krem-Blesk dlya Gub - Bronzovyi Zakat; Brusnichnyi Dzhem; Chaynaya Roza; Iskristoe Shampanskoe; Kofeynyi Liker; Korallovyi Blyuz; Lakomaya Sliva; Malinovyi Shcherbet; Rozovyi Lepestok; Yagodnyi Kokteyl 73
Table 61: DiorShow Extase - Mascara - Black 74
Table 62: Garnier - Caffeine Anti-dark Circles 2-in-1 Roll-on - Fair Skintones; Medium to Medium Dark Skintones 75
Table 63: Oriflame - Tender Care Lip Balm 76
Table 64: Chanel Hydramax + Active Nutrition - Lip Care Balm 77
Table 65: Astrid - Lip Pomade - Rose; White 78
Table 66: Oriflame - Gubnaya Pomada - 21141 Serebristyi Rozovyi; 21142 Prozrachnyi Bezh; 21143 Tsvetushchaya Sakura; 21144 Nezhnyi Perlamutr; 21145 Izyashchnaya Fuksiya; 21146 Tsvetushchiy Pion; 21147 Persikovyi Ledenets; 21148 Korallovyi Son; 21149 Vintazhnaya Roza; 21150 Klyukvennyi Shcherbet; 21151 Chuvstvennoe Bordo; 21152 Letnyaya Vishnya; 21153 Oslepitelnyi Krasnyi; 21155 Orekhovoe Praline; 21156 Krem-Karamel 79
Table 67: Clinique - Vitamin C Lip Smoothie Antioxidant Lip Colour - Berry Boost; Goodness Grapecious; Mango-thon; Nude-tricious; Peach Power; Pink Me Up 80
Table 68: Hawaiian Tropic Sunkissed - Moisturizing Lip Gloss - Mango Papaya 81
Table 69: Feya - Vatnye Diski - Ekstra; Laska; Lyuks 82
Table 70: Garnier Skin Naturals - Lip Balm - Nourish; Protect; Repair; Shine; Velvet 83
Table 71: L'Oreal Paris - Renewal Lash Serum 84
Table 72: Avon Precision - Glimmer Creme Eyeshadow - Burnished Copper; Green Dream; Midnight Blue; Rich Purple; Silver Lustre 85
Table 73: Avon Super Magnify - Mascara - Black; Brown Black 86
Table 74: Avon Speed Dry+ - Nail Enamel - Limeade; Mambo Melon 87
Table 75: ColorTrend Ice Sheers - Lip Balm - Delicious Berry; Luscious Lemon; Refreshing Pear 88
Table 76: ColorTrend Ice Sheers - Nail Enamel - Delicious Berry; Luscious Lemon; Refreshing Pear 89
Table 77: Avon - Multisredstvo Dlya Makiyazha Gub - Berry; Bronze; Frozen Rose; Mauve; Nectar; Solar Rose 90
Table 78: Avon - Gubnaya Pomada s Okhlazhdayushchim Effektom - Frosty Nectar; Frozen Berry; Glacial Brown; Pink Freeze; Rose Chill; Violet Ice 91
Table 79: Avon - Kremoobraznye Teni dlya Vek - Very Vibrant 92
Table 80: Avon Arabian Glow - Nailwear - Gold Luster; Purple Passion; Teal Infusion 93
Table 81: Avon Nail Experts - Fresh Aloe Cuticle Gel 94
Table 82: Oriflame Beauty - Gubnaya Pomada S Bleskom 3-v-1 - 18460 Letniy Persik; 18461 Charuyushchiy Bezh; 18462 Mertsayushchaya Bronza; 18463 Voskhititelnaya Roza; 18464 Rozovyi Klever; 18465 Nochnaya Orkhideya; 18466 Spelyi Barbaris; 18467 Oslepitelnaya Vishnya; 20205 Volnuyushchiy Rubin; 20206 Blagorodnaya Sliva 95
Table 83: Avon Magix - Cashmere Finish Liquid Foundation - Creamy Natural; Ivory; Medium Beige; Natural Beige; Nude 96
Table 84: Shiseido - Luminizing Satin Eye Color - Bone; Fondant; Ghost; Peach; Sky 97
Table 85: The Body Shop - Big And Curvy Mascara 98
Table 86: Avon Magix - Cashmere Finish Liquid Foundation - Creamy Natural; Ivory; Medium Beige; Natural Beige; Nude 99
Table 87: Shiseido - Perfect Rouge Glowing Matte Lipstick - Coral Glow; Moment; Sweet Kiss; Whisper 100
Table 88: Shiseido - Perfect Rouge Tender Sheer Lipstick - Natural Red; Natural Wine; Pout; Tender 101
Table 89: Shiseido - Luminizing Lip Gloss - Bellini; Brown Sugar; Cafe Creme; Cool; Marashino; Pop Life; Sunlight; Warm 102
Table 90: Shiseido - Luminizing Satin Face Color - Carnation; High Beam White; Orchid; Petal; Soft Beam Cold; Tea Rose 103
Table 91: Avon - 3-in-1 Lip Wand - Berry; Bronze; Frozen Rose; Mauve; Nectar; Solar Rose 104
Table 92: Palmer's Cocoa Butter Formula - Lip Butter - Dark Chocolate & Peppermint; Medicated 105
Table 93: Palmer's Cocoa Butter Formula - Moisturizing Lip Balm SPF 15 106
Table 94: L'Oreal Paris - Volume Million Lashes Mascara - Black; Brown 107
Table 95: IsaDora - VibraLash Mascara 108
Table 96: Lipocils Expert - Eyelash Serum 109
Table 97: L'Oreal Paris - Mat' Morphose Foundation - Amber; Apricot Beige; Creamy Natural; Golden Ivory; Rosy Ivory; Rosy Sand 110
Table 98: Under Twenty Anti! Acne - 2w1 Lekki Krem + Puder Antybakteryjny 111
Table 99: Maybelline New York - The Falsies Volum' Express Mascara 112
Table 100: Maybelline New York - Dream Creamy Foundation - Fawn; Nude; Porcelain; Sand; Sun Beige 113
Table 101: Avon - Mega Impact Lipstick - Brilliant Berry; Charged Cherry; Divine Wine; Fuchsia Fun; Mocha Madness; Never So Nude; Pink Pop; Powerful Plum 114
Table 102: Nivea Lip Care - Lip Cream - Light Kiss 115
Table 103: Avon Super Magnify - Mascara - Black; Brown Black 116
Table 104: Moe Solnyshko - Detskiy Balzam dlya Gub - S Ekstraktom Romashki; S Ektraktom Aloe Vera 117
Table 105: Under Twenty Anti! Acne - Antibacterial Foundation - 01 Sand; 02 Natural; 03 Sunny 118
Table 106: Antella - Vatnye Diski 119
Table 107: Oriflame Giordani Gold - Eyebrow Modelling Gel 120
Table 108: Oriflame Beauty - Dual Core Foundation - Honey Amber; Natural Beige; Natural Ivory; Porcelain; Sand 121
Table 109: Fing'rs - Nail Polish Corrdctor Pen - Pocket Size 122
Table 110: Sisley Paris Phyto-Lip Star - Blesk dlya Gub - Crystal Copper; Modern Fuschia 123
Table 111: Sisley Paris Instant Perfect - Korrektiruyushchiy, Matiruyushchiy i Razglazhivayushiy Gel 124
Table 112: Sisley - Ottenochnaya Pudra 125


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