TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: lip make-up 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Lip Make-Up 9
Value analysis (Euro), 2004?09 9
Value analysis (Euro), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 26
Macroeconomic Indicators 26
Chapter 5 Research Methodology 31
Methodology overview 31
Secondary research 32
Market modeling 33
Creating an initial data model 33
Revising the initial data model 33
Creating a final estimate 34
Creating demographic value splits 34
Primary research 34
Data finalization 35
Ongoing research 35
LIST OF FIGURES
Figure 1: Lip make-up, Ireland, value by segment (€m), 2004?14 11
Figure 2: Lip make-up, Ireland, category growth comparison, by value, 2004?14 13
Figure 3: Lip make-up, Ireland, volume by segment (units, million), 2004?14 16
Figure 4: Lip make-up, Ireland, category growth comparison, by volume, 2004?14 16
Figure 5: Lip make-up, Ireland, company share by value (%), 2008?09 19
Figure 6: Lip make-up, Ireland, distribution channels by value (%), 2008?09 22
Figure 7: Annual data review process 32
LIST OF TABLES
Table 1: Lip make-up category definitions 3
Table 2: Lip make-up distribution channels 4
Table 3: Lip make-up, Ireland, value by segment (€m), 2004?09 9
Table 4: Lip make-up, Ireland, value forecast by segment (€m), 2009?14 10
Table 5: Lip make-up, Ireland, value by segment ($m), 2004?09 12
Table 6: Lip make-up, Ireland, value forecast by segment ($m), 2009?14 12
Table 7: Lip make-up, Ireland, volume by segment (units, million), 2004?09 14
Table 8: Lip make-up, Ireland, volume forecast by segment (units, million), 2009?14 15
Table 9: Lip make-up, Ireland, brand share by value (%), 2008?09 17
Table 10: Lip make-up, Ireland, value by brand (€m), 2008?09 18
Table 11: Lip make-up, Ireland, company share by value (%), 2008?09 20
Table 12: Lip make-up, Ireland, value by company (€m), 2008?09 20
Table 13: Lip make-up, Ireland, distribution channels by value (%), 2008?09 21
Table 14: Lip make-up, Ireland, value by distribution channel (€m), 2008?09 21
Table 15: Lip make-up, Ireland, expenditure per capita (€), 2004?09 23
Table 16: Lip make-up, Ireland, forecast expenditure per capita (€), 2009?14 23
Table 17: Lip make-up, Ireland, expenditure per capita ($), 2004?09 24
Table 18: Lip make-up, Ireland, forecast expenditure per capita ($), 2009?14 24
Table 19: Lip make-up, Ireland, consumption per capita (units), 2004?09 25
Table 20: Lip make-up, Ireland, forecast consumption per capita (units), 2009?14 25
Table 21: Ireland population, by age group, 2004?09 (millions) 26
Table 22: Ireland population forecast, by age group, 2009?14 (millions) 27
Table 23: Ireland population, by gender, 2004?09 (millions) 27
Table 24: Ireland population forecast, by gender, 2009?14 (millions) 28
Table 25: Ireland nominal GDP, 2004?09 (€bn, nominal prices) 28
Table 26: Ireland nominal GDP forecast, 2009?14 (€bn, nominal prices) 28
Table 27: Ireland real GDP, 2004?09 (€bn, 2000 prices) 29
Table 28: Ireland real GDP forecast, 2009?14 (€bn, 2000 prices) 29
Table 29: Ireland real GDP, 2004?09 ($bn, 2000 prices) 29
Table 30: Ireland real GDP forecast, 2009?14 ($bn, 2000 prices) 30
Table 31: Ireland consumer price index, 2004?09 (2000=100) 30
Table 32: Ireland consumer price index, 2009?14 (2000=100) 30
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